Chapter 33 Amazing Marketing Strategies
The total number of workers in the Yaoshan Coal Mine and the Nanyang Oilfield has exceeded 3,000, of which there are more than 2,000 in the Yaoshan Coal Mine alone, and the three-shift system ensures the 24-hour operation of the coal mine. The hotel is set in Kaiyuan, a five-star hotel in the center of Taiyuan, everyone drinks very happily, and Liu Tao is also not stingy to buy his own employees, after all, he has never been a boss, and he doesn't want to be scolded by others as a bad capitalist for the first time.
A PERSON WITH THE LATEST APPLE MOBILE PHONE AND IPAD, THIS IS THE TASK THAT LIU TAO HANDED OVER TO THE MARKETING DEPARTMENT AT NOON THAT DAY, THE MANAGEMENT OF THE ENTIRE COMPANY HAS ABOUT 300 EMPLOYEES, AND THIS MOBILE PHONE IS EASY TO BUY IN TAIYUAN CITY, NOT TO MENTION HOW EXPENSIVE, BUT IT IS ALWAYS A LITTLE BIT OF THE NEW BOSS'S HEART. Of course, buying people's hearts is not just these, all the people who stay behind the company's treatment has increased by 20%, and at the same time it has increased the increase in the treatment of front-line workers, of course, this grand lunch is also very happy, everyone is happy, and this meal also cost Liu Tao nearly one million, so that Liu Tao can't help but sigh, rich people's money is not worth much.
The next day, after Liu Tao woke up, there were not a few real high-level people left in the two mining groups, a large part of them chose to leave, and only a very small number of people chose to stay. Liu Tao was not reluctant, but he signed his name on the documents of the people recommended by these people, which can be regarded as officially taking over the two companies. In the past two days, Liu Tao has not been idle, and he has also made a good inspection of his mine, and at the same time threw Alpha into the warehouse of the coal mine.
"Li Bo, which company is the main coal sales of our mining industry to?"
"Liu Dong, the current sales of our Yaoshan Coal Mine are mainly two companies, one is the largest Donghua Power Plant in North China, and the other is the Southern Energy and Power Co., Ltd." Liu Tao thought for a while and said: "However, the agreement between these two companies was signed by the headquarters of Wei's Group, and it has nothing to do with us. ”
Two power plants, but after Wei's signed an agreement with himself to acquire all his own resources, Liu Tao had a new idea in his heart, he knew that this agreement was just a guarantee given to him by Wei's group, after all, the company changed hands to a new person, and this person was not famous before. Now Liu Tao can understand why Weishi Group wants to buy all the resources exploited by Liu Tao, for no other reason, his company has not signed any contracts with any suppliers.
Liu Tao is not in a hurry to sell coal now, after all, the coal after the alpha synthesis, whether it is calorific value or air pollution, has a natural advantage over the current coal, it can be said that the alpha itself is the strongest air purifier in history, of course, this is purified in advance. The coal mine mined by Yaoshan Coal Mine is lean coal, which is why the country will release this coal mine, but for Alpha, the more impurities, the better, and this kind of lean coal is exactly what Alpha wants. However, after the alpha transformation, the coal has changed qualitatively, if it is sold at the price of lean coal, it will be a loss, although Liu Tao does not want to be a capitalist of all evils, but unfortunately when it comes to this position, you have to decide your head according to your ass.
"Li Bo, there are two things you need to do now, the first is to get in touch with the person in charge of sales of the Weishi Group, and say that I am ready to unilaterally cancel all the acquisition agreements, and the second is to go to the industrial and commercial department to complete the procedures required for our company to complete the transfer and change of name, and you will be ready for these." Liu Tao thought about it and said to Li Bo: "In addition, now that the senior leaders of various departments are basically in place, notify the main persons in charge of all major departments to hold a meeting tomorrow." ”
The company's name change is something that Liu Tao has thought about for a long time, and this matter has been negotiated with Alpha for a long time, after all, it is different now, Liu Tao has Alpha in his hands to be a mining tycoon in the future, and he must appear in front of everyone with a new attitude. Li Bo's work efficiency is very fast, and the people of Wei's Group are also not embarrassed Liu Tao, almost on the same day of the meeting, they have all the procedures ready, Liu Tao also logically completed the transfer and name change, Boyuan Group was officially established.
"Ladies and gentlemen, there are two main purposes for today's meeting, one is that our company has officially changed its name to Boyuan Group from today, and the other is to adjust the company's marketing strategy." Liu Tao waved his hand to signal everyone to be quiet, and continued to add: "The main suppliers of our Yaoshan Coal Mine are Donghua Power Plant and Nanfang Energy and Power Co., Ltd., our coal mine is poor coal, the price is 500 yuan a ton, and our current output is only 3 million tons, which means that the annual income is about 150 million. ”
"Because it is poor coal, the price of our coal is much lower, so from today onwards, I have decided that all the mines in our Yaoshan Coal Mine are only responsible for mining, and the mined coal will be further processed to remove impurities in the coal and increase the calorific value of combustion before selling, so that our coal will become more environmentally friendly and more efficient to burn."
Liu Tao's words made everyone gasp, and the impact of the phrase stop selling all coal on everyone was still quite big when it was exported, but it was obviously not as impactful as the latter sentence. It is almost impossible to remove impurities from coal and increase the calorific value of combustion. This thing is unbelievable in everyone's eyes, but what you dig out is ore, how many impurities are in it, countless! How to refine? Yes, after removing impurities, can the calorific value of combustion be increased? But can impurities be removed?
"You don't have to worry, in short, from now on, Yaoshan Coal Mine will stop selling coal to the outside world, and as for Nanyang, at least 100,000 tons of oil will be kept as a stock every month, and I am also trying to find a way to increase the calorific value of oil combustion." Liu Tao did not stop the sales of oil fields in the South Seas, after all, oil is a real strategic resource, and it is not in China, it is impossible for you not to sell it, Liu Tao can only take a step back and seal the inventory.
"Liu Dong, this is almost impossible? Our company needs a very large amount of financial support to operate on a daily basis, and if we stop selling to the outside world, our capital chain will soon be broken, and the company will face bankruptcy. Wen Ya, the chief financial officer, first objected, as a high-achieving student born in Beijing Normal University, being able to do the position of financial director at the age of 30 shows that he is very capable, and he originally wanted to stay in the new company to break through, but he didn't expect the CEO to give such an unreliable plan.
"Yes, we have never heard of a country that has this kind of technology that can remove impurities from coal and increase its calorific value, and even if there is, it will not be able to support the day when we start selling it again with our current economic situation." Deng Yang, the new executive director of Nanyang Company, also objected, saying that the profits from the sales of the two subsidiaries were just enough to support the company's operation after the separation from the parent company, and this situation would not change until the output of the Yaoshan coal mine increased.
"You haven't heard of it, don't bring it, anyway, from now on, according to my almost execution, in addition, Li Bo, you contact the municipal government, our company needs to build a 10,000-square-meter warehouse and laboratory near the Yaoshan Coal Mine......"
"Liu Dong, we don't have that much liquidity at the moment." Liu Tao was interrupted by Wen Ya before he finished speaking: "Our financial company is only enough to last until next month, and there is no extra money." Unless we stop paying our workers. ”
"The wages of the workers cannot be stopped, I will do the money, you just have to do what I tell you." Liu Tao said to his subordinates with a resolute face, although everyone wanted to oppose it, but Liu Tao didn't give them a chance, and directly announced the dismissal of the meeting.