Chapter 812: Learning from Penguins

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"Boss, what do you think of these?" Benier tapped the pile of newspapers in front of him and said to his boss with a smile. Pen? Interesting? Pavilion wWw. biquge。 info

This bunch of newspapers are all kinds of news comments about the deal between ICQ and Apple during this time, I don't know what psychology it is, anyway, there are more bearish than optimistic, and there are much more, this little bit of caution on the part of the Americans, it's really ...... If it sounds good, it is difficult to adapt for a while, and if it is said to be bad, it is simply a mentality of a small country and a widow.

"How else can you look at it, it's nothing more than what we've done that has made some Chinese media people who have been looking down on us uncomfortable," Lin Zheng laughed, he didn't need to read these reports to know what he said: "What do you believe them with nonsense?" But what about public opinion on the Internet? ”

After reaching a preliminary agreement with Jobs, Lin Zheng immediately told Benier that he must pay attention to guiding public opinion on the Internet, and now the official website of ICQ has become one of the largest websites in the United States, and the traffic is stronger than that of AOL, and ICQ's chat rooms and forums have become the most active places for American netizens. is very worthy of the annual salary he gave him......

"Of course, boss, you must know that the Internet is our territory," Hearing Lin Zheng's question, Benier smiled proudly: "Under our guidance, although some people still think that this is the sorrow of the United States and that this is a 'China threat theory', more people still think that this is just a business, this is a business that is good for both Apple and ICQ, business is business, and it should not be mixed with too many emotional and political factors...... Boss, you know, the American people have a very strong tradition of anti-government, anti-authority, especially young netizens, who will be on our side with a little guidance. ”

"That's right." Lin Zheng was very satisfied with Benier's work, and patted Benier's shoulder vigorously: "Lao Bei, you have done a very good job." ”

Unexpectedly, hearing Lin Zheng's words, Benier shook his head with a wry smile: "Boss, the situation has not been good recently." ”

"Huh?" Hearing Benier's words, Lin Zheng frowned slightly and asked, "What do you mean?" ”

"In the last two months, the growth rate of our user base has slowed down significantly."

This is indeed a big problem, in today's rapid growth of network construction and the number of Internet users, the growth rate of ICQ's registered users has slowed down?

"Is the reason for the investigation understood?" Lin Zheng's tone also became solemn.

Benier immediately proved to Lin Zheng that he was absolutely capable of the position of CEO of ICQ, and immediately said: "There is a force on the Internet that is secretly resisting us; Another reason is that AOL has also launched a live chat software similar to our ICQ, which has taken away a considerable number of our new users...... You know, AOL has someone behind it, and we can't afford to act rashly. ”

AOL? This is indeed a guy with a big background, and he is related to several major media giants in the United States, hearing that there are traditional media giants looming behind this, Lin Zheng can't help but have a headache, "So what about your suggestion?" ”

"I hope you can provide ICQ with some new and attractive features," Benier said without hesitation: "Although our growth rate is slowing down, but this slowdown is only relative, ICQ is still a well-deserved giant of instant messaging software in the world, as long as we can launch new features that can actually attract users, AOL or something, it is not a problem at all!" ”

When he said this, Benier looked proud, deeply proud of his work and his company.

"New, attractive features?" Lin Zheng smiled: "This is simple. ”

"Easy?!" Benier, who was worried about solving this problem, subconsciously widened his eyes: This problem that seems to him to be almost unsolvable, the boss immediately has a plan to deal with it?

Even though Benier has seen a lot of Lin Zheng's magic, at this moment, he can't help but have a question in his heart: isn't he bragging?

"There are two actions in ICQ, one is to open the ICQ game function; The other is to open the membership function. ”

"Oh......"

Benier took out a small notebook and pen, his eyes widened, and he waited for Lin Zheng to continue with a serious face.

"Let's talk about this game function first, we have launched a new version of ICQ, and the biggest change in this new version of ICQ is that there are more ICQ game functions......"

"Boss, can you elaborate a little bit? What exactly does this ICQ game do? Benier couldn't help but ask.

"To put it simply, this ICQ game is an online leisure entertainment platform for ICQ users, and ICQ is bound, and there are many casual games integrated on this platform, such as chess and card games, casual competitive games, such as 21 o'clock and so on, you go to count what games Americans play now, all of them can be moved to our game platform......"

"We can set a button on the main interface of ICQ, and just tap this button, we can easily enter the lobby......"

Lin Zheng said, simply pulled a piece of paper and simply drew some features of the main interface of the new version of ICQ and the main interface of the ICQ game, and explained the characteristics of this new game platform to Benier in detail......

Looking at this very simple picture drawn by the boss on paper, Benier's eyes gradually brightened and frightening!

As the CEO of ICQ, he almost understood what his boss meant: from now on, ICQ will no longer be just a live chat software, but also will be expanded into a leisure and entertainment platform, think about it, when you are bored, you can play a few cards or play chess on the ICQ game platform with your friends or complete strangers to relax, relax, and at the same time you can meet a lot of new friends, no longer have to worry about not finding chess friends or card friends, You can play almost whenever you want, no matter whenever, whenever and wherever you have someone to play the game you are good at, what could be more attractive, more exciting and exciting?

As the CEO of a live chat software, Benier has no doubts about the attractiveness of this ICQ gaming platform to new and existing users, and admires his boss's problem-solving skills and genius creativity. But he still has a question: "So, what do members do?" ”

"Our ICQ is a free platform, but there will always be people who hope that they can surpass ordinary people and show that they are different from others, there are people in normal society who want to do this, and there are more people in the online world who think so, simply put, members are for these people, they mainly pay a one-month, quarterly, half-year-old and one-year membership fee, you can get different privileges: for example, the username of the user who has paid the membership fee can be colored, instead of the same black now; The avatar can also be customized, or even made an avatar with your own photo instead of these templates we have now; Another example is in the ICQ game, where a member can force someone he doesn't like to leave the table......"

Lin Zheng said foaming at the mouth, Benier was excited with a red face, the whole person was constantly swinging, the United States is a society that highlights personality, as an American who grew up in this society, he almost immediately understood the great role of becoming a member, and realized how strong the stimulation is for ordinary ICQ users who are not yet members after someone becomes a member!

And these new members will inevitably stimulate these ordinary ICQ users who are not members for the time being to spend money to become members, especially the privilege that members can "kick" in the ICQ game, which makes Benier exclaim in his heart that it is a stroke of genius......

At the end, Lin Zheng concluded: "In short, there are too many places that can be played by us, give full play to your imagination, my request is one: we must make our users eager to become members, and willingly spend money to become our members, and even in terms of members, we can also make further distinctions, such as being divided into bronze members, silver members, gold members, diamond members, etc., different levels of members have different privileges, which need to be explored by you......"

"Of course, the most important thing is the payment method." Lin Zheng, who had a big brain, then thought of a problem that affected the mood of users rushing to members.

"That's right, the payment method is important!" Benilton nodded his head, as an American, he knows very well that membership is impulsive consumption in many cases, because of the stimulation of a certain thing, he may decide to rush a member as soon as his mind is hot, but after a long time, his head gradually calms down, maybe he won't rush, and as a company, he must find a way to make this user be able to rush to the member immediately when he is impulsive, nodded again and again: "We must ensure that our users can become members in the most convenient way they think, We can learn the way of the game "Cyber Genesis", using point cards. ”

"In addition to the most commonly used point cards in online games, we can also cooperate with banks, and we can also cooperate with telecom operators to directly recharge ...... with phone bills," Lin Zheng said, patting Benier on the shoulder: "In short, there are many ways; Lao Bei, do you have the confidence to catch up with the growth rate of ICQ's users? ”r1152

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