"Do you know what Spring Festival is? I'll tell you about it......"

"Buzz!"

Li Chenggong lit up his mobile phone, the gentlemen shouted, the women were noisy, the children were crying, the station was broadcasting, and snacks were peddling...... It's like amplifying a person's noisy copy 10,000 times the sound, and it hits through the screen. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

"Wow!"

The audience was taken aback, familiar and unfamiliar at the same time.

In fact, it is very strange that the Spring Festival is a normal phenomenon for the New Year, but there are very few Chinese New Year movies with the Spring Festival as the background. There used to be so many, but unfortunately they lacked commercial nature, so they could only hit the street quietly.

Therefore, in this scene of "People in Embarrassment", the audience with similar experiences watched Xu Zheng fight his way out of the carriage with the strength of holding, and they all felt the same way.

The closeness of life, commonly known as down-to-earth, is a very important element of movie-watching. Xu Zheng is a mainlander, and his mastery of the Spring Festival is by no means comparable to Ye Weimin.

"It's all beautiful!"

"Thank you, uncle."

"Uncle? It's too exaggerated, I'm born in the 90s. ”

"Huh? Boss, it doesn't look like it! ”

"I went to college in the 90s."

"That's not too small!"

Li Chenggong and Niu Geng first took a plane, the plane was foggy, and then they changed to a train, and they bought the same seat. And these few lines of dialogue caused the audience to chuckle. A typical dual-protagonist configuration, one is serious, and the other is dismantling.

Niu Geng is a rectum, there is no need to describe it more, but Li Chenggong's character building took some skills: he has a small career, looks good, is mean to his subordinates, is polite to his wife, loves his daughter, and has a lover outside. But it's not bad, for example, when he finds out that he bought a fake ticket, he will let Niu Geng sit with a disturbed conscience; When you see a beautiful woman, you will laugh at it, but you don't have any real evil thoughts.

Compared with those black and white characters, this is a more convincing personality.

"Please note that there is a landslide one kilometer in front of the railway, and the vehicle cannot move forward temporarily, so please prepare to get off the train......

The main line of the whole film is to go home, and the plot development follows the change of transportation and location. The train encountered a landslide, so they had to go down to a small town halfway, and the two of them took a minibus to the city, but the road surface collapsed.

After a skirmish, I finally took a tractor to Hankou and got on a bus to Changsha.

The plot is over, and you can see it by looking at the progress bar, and sure enough, the bridge is broken again, and the bus is wiped back to Hankou. It was already night, and the two had to find a small hotel to spend the night, and then they came to the funniest passage in the whole film.

"Open one? You two men open a room? ”

"Yes."

"Hurry up, I'm sleepy."

"No, you two men?"

"Hahaha!"

The hotel aunt looked confused, coupled with an authentic martial * Chinese dialect, the audience was very happy to watch.

Li Chenggong didn't want to sleep on the same bed with Niu Geng, and squatted in his coat for half a night, but after all, he couldn't help but feel sleepy, and lay down very tragically.

Niu Geng was shirtless, rolling around restlessly, and Pia stretched out his arm and was resting on the other party.

"Tsk!"

Li Chenggong wanted to push it away, but as soon as the hand in the quilt was touched, the music paused, the picture was still, and a freeze-frame shot came.

"What's going on?"

"Hard, huh?"

"Fuck off!"

When the audience was complaining, they saw Li Chenggong jumping out of bed, and he snapped: "Hey, wake up!" Wake up! ”

"Huh?"

The thing opened his eyes in a daze.

"Are you sick, what conditions do you have to sleep naked?"

"It's comfortable to sleep bare!"

"Hahahaha!"

The audience laughed.

This is not over, Niu Geng snored, grinded his teeth, and had bad breath, Li Chenggong simply covered his head, but with a "bang", a fart collapsed again.

"This film is so funny...... Ah! ”

Mo Ran wanted to go to the toilet, but he was reluctant to miss a little, so he held back with a bitter face. The rest of the audience was in the same state, with drinks, popcorn, and mobile phones all thrown aside, staring at the screen music.

It's just a bad bed buddy, and out of nowhere there are all kinds of noises. Li Chenggong couldn't bear it anymore, so he put on his coat and went out.

Unexpectedly, it was a group of martial arts teams practicing the style, and this thing was intimidated for a second, and returned to the room to go to bed.

The camera gives a frontal close-up, honest look, and the audience thinks it's okay, but a woman sits up from behind...... Solo Woman...... Woman...... Person.

"Sister, don't persuade me anymore, I have to report to him every day what I eat, drink, and wear...... Isn't he going to catch the adulterer? I shouted at him to catch, grab a shovel! ”

Huang Xiaolei speaks authentic Sichuan dialect and wears floral cotton pajamas, which is a little coquettish.

“……”

Xu Zheng opened his eyes in an instant and crawled down sneakily.

"He was eavesdropping when I was leaving, and I deliberately said the name of the hotel and the room number. I look like Fan Bingbing, and it's not my fault, why does he say I like a fox spirit every day......"

"Poof!"

A lot of people have sprayed, hey, hey, is it really good for you to tease the boss lady like this?

She was on the phone, and he continued to crawl there, looking to go out, but he heard the sound of footsteps outside, so he had to hide hard.

"Crunch!"

A buddy barged in, and the little couple began to argue.

"Wife, don't get me wrong, I, I'm not here to catch a rapist"

"Turn on the lights for you, keep your dog's eyes open and take a good look, come on, adulter! Adulterer...... Oh, where is my adulterer? You just stripped naked and lay in bed with me! ”

"Yo, in the cupboard!"

"Yo, where's the bathroom!"

"Yo, under the bed!"

"Yo, behind the door!"

"I was wrong, I was wrong, daughter-in-law, let's go home...... Brush! ”

As soon as the wooden door opened, I saw Xu Zheng wearing red pants, squatting on a hanger like a monkey, and said weakly: "I said I went to the wrong room, do you believe it?" ”

"Hahaha!"

"No, no, I'm laughing!"

"It's so funny!"

In this small hotel scene, the high * tide is wave after wave, and the audience laughs constantly. Some of them are casually looking, and some of them have noticed the publicity in advance and come to cheer them up, no matter what, it is a big surprise!

It is said that comedy and horror films are the two magic weapons of small and broad, but in the domestic situation, horror films basically hit the streets, and comedies are made up nonsense.

It's either blunt or crazy, it's too rare to have a film with moderate taste. Especially after the female teacher was changed to the scene of helping to catch the thief, the theme is unified, the rhythm is brisk, and it is called smooth.

Of course, Xu Zhengchu directed the tube, and there were many omissions. For example, in the end, because Xiao San glanced at the main room, he suddenly realized and voluntarily gave up.

Li Chenggong's wife is also a little twisted, saying that it sounds good to be virtuous and generous, but to put it bluntly, it is to endure humiliation. She is not stupid, can she not guess that her husband is cheating?

and Li Chenggong, because of an embarrassing trip, he changed his concept of life, and he loved his country and family.

This is a common problem of domestic directors, who do not grasp the transition between joy and sorrow, and it always seems that the painting style is broken. However, under the highlighting of the overall level, the audience easily forgave these shortcomings.

So much so that at the end of the show, some of them were hilarious while walking, and some were busy sending Amway to the circle of friends:

""People in Embarrassment" is quite good-looking, do you look at the birds?"

"It's so funny, it's that death!"

"It's a banma, lie to you!"

…………

After the Chinese New Year war in December, both the audience's wallets and the heat of the market have weakened a lot.

The start of January was very ploppy, "Narnia" did not bring the imagined small highs, and "Out of Control" and "Tron of War" were even more ploppy.

Most eyes are on "New Shaolin Temple", and the cast of Cheng Long, Liu Dehua, and Xie Tingfeng is still very attractive. The publicity of "People in Embarrassment" is in place, which is the foundation, but any small-budget movie that has achieved a high box office will not be popular at the beginning, which is determined by nature.

On the 11th, long * sand.

Due to the regional characteristics in the film, the company listed southern and northern Hunan as the first stop for publicity. In the afternoon, Xu Zheng and Wang Baoqiang had just finished an event, and before they could get in the car, Cheng Ying's phone came: "The box office on the first day, 16 million." ”

"Hoo ......"

Xu Zheng's heart finally landed, and it was the first time to be a director, and it was inevitable that he would be nervous. Wang Baoqiang don't look stupid, he has experienced a lot of big scenes, he has been to Jinma and Berlin, and comforted each other: "No, it's okay, it's good, I'm making money!" ”

"I know, I know."

Xu Zheng nodded again and again, calmed down a bit, and said with a smile: "The brothers are good, they almost made the list." ”

He refers to the fact that from the beginning of last year to the present, there have been more than 20 million Chinese-language movies on the first day, including the earthquake, bullets, sword rain, and insincerity, and even Xu Ke's "Di Renjie".

The boiled egg is from the heart, this result is really great.

……

Capital, company.

Sister Wang stood in the middle of the office, and the four employees were scattered around, clicking the mouse. After a while, Jiang Xiaoju shouted: "The Douban score is out, 7.7!" ”

"Read!" Sister Wang is crisp and neat.

"It's funny, it's not pretentious. "There Are No Thieves in the World" + "Falling Leaves Return to the Roots". ”

"A comedy that exceeded my expectations, making the audience laugh and feel some warmth at the same time."

"If you have money or not, go home for the New Year, and book the best comedy of the year."

"Full of laughter, joy to the end, except for the last warmth is a little painful."

As soon as the words fell, another girl shouted again: "The score of Time.com is out, 7.6!" ”

"Read!"

"The local atmosphere is strong, hahaha, the characters in it are so down-to-earth."

"Golden combination Xu Zheng Wang Baoqiang!"

"There's really nothing to laugh about, those who have evaluated 7 are either trusting or laughing too low."

"I am responsible to say that this is the happiest domestic comedy I have laughed at since "Crazy Racing". It can be said that I have a low laugh alone, but it won't be the whole hall with a low laugh, right? ”

"Alright, you guys go ahead and tidy up."

Sister Wang waved her hand, walked out of the office, and went straight to Cheng Ying's house. After listening to the report, the eldest lady gave four words: "Increase publicity!" ”

……

Beijing, Huayi.

Brother Xiao Lei is studying the publicity and distribution of "New Shaolin Temple" in the conference room, which is jointly invested by Emperor, Huayi and several small companies, and his own proportion is quite high.

"I don't think there's a need to be conservative, this kind of cast is top-notch everywhere. The 300 million target is too small, how about 500 million? ”

"500 million is a bit risky, but the bullets are only more than 600 million."

"I think it's okay, it's a publicity stunt anyway, and it's not an official prediction, so there's no need to be timid."

"Okay, then I will inform you and rewrite the draft of tomorrow's press conference."

Wang Zhonglei was talking, when someone suddenly pushed the door in and muttered a few words in his ear. He frowned slightly and said, "The data over there came out, 16 million." ”

"Phew!"

There was a light shout at the bottom, 16 million doesn't seem like much, but don't forget that the cost of "People in Embarrassment" is only more than 10 million. How much is "New Shaolin Temple" called?

25 million US dollars, nearly 200 million yuan! What 20 million rebuilt the Shaolin Temple and then a scene was blown up, and all kinds of local tyrants showed off their wealth.

Since it went public, Huayi has been a bit of a demon when making blockbusters, and has fallen into a neurotic carnival state from top to bottom. "Di Renjie" also invested more than 100 million, and the box office could not recover its original cost at all, so it could only rely on overseas to make up for it.

But people are happy, it's hard to buy Ye Dese with money.

“……”

After a short silence, Wang Zhonglei knocked on the table and said, "Alas, underestimated...... Keep an eye on me, report back at any time! ”

……

"Two copies of "People in Embarrassment."

"I'm sorry, but all the tickets for today's show are sold out."

"! Don't have a ticket? ”

"Forget it, let's change it."

On the evening of the 12th, in a certain theater in the magic capital, the ticket seller sent the couple in front of him away, and couldn't help but complain to his colleagues: "Didn't the manager say that the film was rescheduled, why hasn't there been any movement?" ”

"Our leader is the most ink, you don't know!"

Just muttering quietly, the manager walked over and said, "The new schedule has been put into storage, take a look!" ”

"Oh, okay!"

The ticket seller responded, clicked on the system casually, and was suddenly startled.

10:10, "People in Embarrassment".

11:30, "People in Embarrassment".

12:50, "People in Embarrassment".

……

There are two kinds of film scheduling in domestic theaters, one is the schedule scheduling, which is the result of the distributor's game, such as squeezing into the National Day file or the Chinese New Year file, and the theater chain has little right to speak. The first is to schedule films on a daily basis, which will be adjusted by the theater manager at any time according to the attendance rate and audience needs.

This is the case with "People in Embarrassment", there is audience reputation, company communication, and box office potential, and it will be deliberately suppressed if you are blind.

As more and more fans entered the venue, the Internet was once again swiped by the works of the two of us. Everyone's evaluation is more objective, admitting that it is funny, surprising, and sincere, but also complaining about the righteousness of the junior and the sensationalism at the end.

And all this does not delay the box office like a cannon battle on fire, crackling upward.

Stone was able to win more than 100 million box office with the support of the audience in 06, not to mention the current prosperous market. The 10th happened to be Monday, and "People in Embarrassment" had a full week of appearances.

On the 17th, it was still the same conference room.

This time, Wang Zhongjun was also there, the brothers brushed their faces calmly, and all the executives had a document in front of them, which was a detailed statistics of the box office in the first three weeks of January.

At the top is a line of bold typewriting in bold font, Chi Guoguo's writing: ""People in Embarrassment" ended the New Year with a stunning ending, and 170 million became the biggest dark horse in the first week! (To be continued.) )