Chapter 289: Let's call it Microsoft
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As expected, Wang An rejected his recruitment!
Since the launch of the personal computer by aRk, Wang An seems to see a new path!
He plans to join the competition in the PC market, but due to the sudden launch of the PC by aRk and the closed vertical architecture designed by Alex, many people cannot understand it. As a result, Wang An has not been able to develop a decent personal computer so far, not only him, but even a large company like IBm has not been able to launch its own pnetbsp; IBm has already copied a model machine, but compared with aRk's PC, it is too far away. They don't dare to waste the expectations of their users, and if the machine they launch is so bad that the users are disappointed, no one will pay attention to their products next time.
Before the launch of aRk's personal computer, Noyce and others considered giving it a name. They even thought about several series, and in the end Alex said: "Since it's a personal computer, it's simply called pnetbsp; In English, the abbreviation for personal computer is "pnetbsp; "But we can't call every model a PC! There's got to be a set name! Noyce objected.
"It's going to have a set to call it! Since we are aRk, let's call it Noah series PCs! When we don't dare to call it externally, we can focus on the PC, because it was the first personal computer, and only the PC is the most appropriate name! ”
Alex did this because he wanted the world to know that the world's first personal computer was pnetbsp launched by aRk; He knew that in the future, the abbreviation of personal computers would be "PC"! Whenever people think of it, they think of aRk, that they built the first pnetbsp; Sure enough, once people are familiar with the concept of the personal computer, they know what the term means at a glance. When other companies introduce their own PC products. They all have to add a suffix to the product name, such as "xxpc machine". Only then will people know that this thing is the same type of product as aRk's pc.
In this way, it is as if their company's product is a subcategory of aRk's PC! In terms of momentum and name, it is the first to overpower other companies.
Nowadays, the PC market has been started by aRk companies, which has attracted many companies to covet! Among them, some small companies have followed suit and copied several PCs. As a result, they are not as good as aRk's products in many ways, and the directors are dead as soon as they are launched.
In the case of absolute superiority, even IBm did not dare to act rashly. They didn't dare to rush to their deaths until they had studied it thoroughly and were able to come up with a decent model.
According to estimates from the marketing department and the research department, aRk has a monopoly period of about one year. During this time. They are safe and can be eaten alone during prime time. Once this time passes, I am afraid that many companies will enter this market, and the market share of aRk companies will continue to be eroded.
"Only by ensuring that our software and hardware are one step ahead, can we take the lead in the market!" Alex instructed him to do everything he could, and he asked aRk to do everything he could to ensure it.
The hardware department was left alone, and Noyce was put in charge! The software department is in trouble. Alex couldn't keep an eye on him all the time, and he couldn't find the right person to take on the role of the leader.
The eight young people are all hardware masters, and software incompetent guys! He couldn't expect any of these people to be able to take on the heavy responsibility.
Eventually, he decided to choose someone from aRk's list of software engineers! He took a fancy to one of them, a software engineer named Sandru, who may be a little less technical, but still has a unique point in management and design.
"What? I'm in charge of the software department? When Sandru heard the news, he felt like pie in the sky.
He's always been a little bit of a software engineer. Maybe he has some talent in eloquence, communication and management, but in this research environment, people who are not skilled in technology are always people who are not dazzling enough.
"Yes! I've decided to put you in charge of the software department! Alex replied, "If you're doing well, I'd consider letting the software department go on its own and become a new company." Of course, this company is still a subsidiary of aRk! ”
In fact, he had already thought of the name of the company, and at first he had thought of a spoof name like Giant Hard. But in the end, he decided to call it "Microsoft"! Whoever called this name is too vivid and deeply rooted in the hearts of the people, and it feels a little strange to think that the most profitable software company in the world is not called Microsoft.
Let's call it Microsoft! Alex thought to himself. He's not a good namer! Since there are ready-made good names, then just use them, and no one will know the reason for the allusions.
In Alex's request, Sandru had to open two systems, one for aRk, which was the top priority and had to be completed first.
As for the other system, it could be considered for use by other PC companies. These companies are usually hardware producers with a terrible level of software. Once they have a mature operating system in front of them, they are willing to accept some standards.
Speaking of which, Sandru immediately raised his own objections: "Why should we give other people a free system? This will not only lead to a waste of resources and manpower, but will also help our enemies! ”
Alex smiled slightly and said, "Then if we don't help them open the system, won't they be able to develop it?" ”
"Well, not really! It's just that they're definitely going to be slower! ”
"That's just a little slower, and it's going to be on display eventually!" Alex patiently explained: "I'm not asking you to open the two systems together, but let you give priority to opening our own system!" As for the system for other people, you can get it later, I'm just giving you a heads up! Think of it this way, we design with two versions, and we sell the ones we don't need! ”
Sandru thought for a moment and asked, "But these two versions, one of which is closed and the other open?" ”
Alex nodded. Said: "Yes! You can ignore the second version for now. Actually, I'm telling you a little early! ”
"Okay, then I'll go all out and get our own version out of it!"
After getting Alex's suggestion, Sandru excitedly went back to write a plan, and he wanted to include his ideas and Alex's requirements.
As for whether akR will move towards an open system or a closed system in the future, Alex does not have a spectrum in his mind now. For now, though, a closed system is the most beneficial for aRk. You can keep everyone else out. I can only stare dryly.
After there are new changes in this market, a mature open system is put out.
At that time, if it is more advantageous to go closed, then continue to go closed. If it's more advantageous to go open, then go open.
Even in the 21st century, both systems have their own advantages and disadvantages. in the big picture. It is more advantageous to be open, but it also has its own advantages, and just one security is enough to reassure many people to choose to use.
In fact, Alex is a bit of a big and small one-size-fits-all, but he also knows how difficult it is. It's not that I'm afraid of what factors will be affected, but I'm worried about the choice of the market and the reaction of users. Historically, in a rapidly changing market like computers, it is not uncommon for companies to be able to monopolize the market at the beginning. As a result, most of them are gradually being eliminated or declining.
There are various reasons for this, when the company is small, it can be very flexible and able to adapt to various situations. When the company grows larger, once the general direction is determined, it is difficult to change it. The larger the market share, the more challenges there are. Especially when you are in the first position, you are surrounded by your own enemies!
Only by maintaining the spirit of continuous innovation and progress can we become the trendsetter in the tide of the Internet!
I don't know if Sandru fully understood Alex's idea, but after he went back, he did make the software department impressive. For aRk, they don't have to worry about software for the time being.
Simple and easy-to-operate system, as well as a variety of useful new functions of the software. A steady stream of new users for aRk. Once these users get used to the software, they will naturally become the most loyal users.
Noyce quickly set up a new production line for aRk, and the market's thirst for Noah's PCs was alleviated. At the same time, aRk made an announcement. They started a new personal computer company, and the name of this company was "Apple"!
As soon as the news was announced, it immediately attracted the attention of various media outlets, especially those of the technology news media magazines, who regarded akR's move as a sign: "The PC market is about to grow completely!" ”
At the press conference, a spokesman for akR said: "Apple will be helmed by Mr. Noyce!" He was the first president of this company! ”
At the same time, Apple's logo was unveiled at this conference! It was a silhouette of an apple that had been bitten down, and it looked allegorical and impressive.
Yes, this is Alex's handiwork. When he came up with the idea, he immediately got the approval of the people around him. It's not just because of who he is, but because the company name and logo are eye-catching, which is both related to the biblical story and goes well with aRk.
Here, history has turned a corner, and Noyes, who was supposed to be the president of Intel, actually became the president of Apple. Speaking of which, I really wronged Noyce's talent.
However, at this time, Noyce didn't know it! He was only in his thirties at this time, and compared to the seniors he knew, he was already running ahead of others.
It turns out that talent is talent! Even if he changed his position, Noyce's watch was no worse than Jobs! He quickly pushed Noah's PC sales to an unsurpassed record.
Originally, aRk's PCs had completely dominated the market, leaving no way for other companies that wanted to enter the market.
When Apple was officially founded, its monthly sales were comparable to aRk's annual sales. The overwhelming Noah PC has become a "new home appliance" for many families!
As for those companies, this new gadget is regarded as one of the standard configurations of work. PCs are powerful in improving office productivity and word processing, and you will understand its usefulness after using it once.
A large number of orders are flying like snowflakes to Apple's marketing department, and these orders are not only from the United States, but also from all over the world! Even if Noyce repeatedly increases the production line and continuously increases the number of product shipments, it is difficult to meet this explosive demand!
Faced with this situation, many media outlets exclaimed: "Thanks to the efforts of aRk, people are running into pnetbsp; The New York Times said, "The mainframe is the dinosaur of history!" Mainframe computers are only used in some large corporations or in the defense sector, and now PCs are infiltrating individual homes! ”
The British newspaper The Times said: "aRk has thrown an apple at humanity!" ”
The Los Angeles Times said: "After the rocket satellite, Alex began to push another tech field exhibition, and that is pnetbsp; Pravda said: "History is bound to prove that the greatest Ming of mankind is the greatest Ming; When the user base has formed a certain size, people's demand for various application software has reached a terrifying level. Since Noah's PC adopts a closed vertical architecture, outsiders have no way to use their own software and hardware without permission.
Seeing this, Alex decided that the time had come to expand the software development department. He asked Sandru to leave the software department alone and set up a new company. This company is called "Microsoft", and unlike Apple, it was founded quietly.
Soon, people now found that almost all the software running on their Noah PCs was made by an unheard of company. At the same time, more software companies have asked Apple that they want to run their own software on Noah's PC.
For this reason, after discussing with others, Noyce decided to let go of Noah's PC platform, and other software companies can sell and run their software on this platform only if they are authorized.