Chapter 349: Start with the periphery
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Hearing Li Mingbao's words, Li Mingyao said angrily: "Then what you said for a long time before, isn't it all nonsense?" Since you don't make movies, why did you talk so well about this prospect in the first place? ”
"The future is bright, but the road is tortuous. I definitely want to do www.biquge.info film, but I'm not doing it now. When you are not familiar with life, you can easily go wrong when you get on a big project all of a sudden. Even if you want to make a movie in the mainland, you have to find a few people who know how to do it, but the problem is in my hands, there are no people who know how to do it, especially in the mainland.
If you don't even have a foundation, you want to make movies in the mainland, which is completely asking for trouble. If you want to make a movie in the mainland, you must at least take a step or two to make a co-production first, and you can familiarize yourself with the market first.
And for the mainland, what they want is not anything else, but political considerations. Politics first, then funding, in such a situation, I want to really make the first film in the mainland, I can only succeed, not fail. And the investment must not be less, otherwise it will not be able to make a signboard.
But the problem is that it's too hard to get it right the first time. The problem of money is easy for us to solve, but we don't have anything else. Instead of engaging in the movie industry at the beginning, it is better to get the TV station thing done first.
You must know that for the mainland today, the first thing in the media is newspapers, but there is absolutely no reason for private control of this thing, and I am not familiar with newspapers, so I can't do it at all.
And the second most influential thing in the media is the TV station. And even if it is a TV station, the popularity is not high now, and there are not a few TV stations in the mainland now, plus TV is still a luxury product in the mainland, and this market is also beyond our control. So if you want to do something, it's hard.
In the end, it's a movie, although I'm confident, but I don't think that I can make a "Shaolin Temple" immediately if I make a movie in the mainland, so there are not a few difficulties in this. Although there is gold everywhere, you have to find the right way. It's definitely not a good idea to make a movie from the beginning. ”
Indeed, there is no problem of piracy in the current mainland in movies, which can be said to be a rather beautiful stage. But the problem is that the movie theaters on the mainland have a big problem, state-run things, not easy at all, outsiders like him, it is easy to encounter trouble, just stealing the box office, can make a big profit movie, but in the end it turns into a loss-making business.
For Li Mingbao, if you want to eat meat in the mainland film market, you not only need to make good-looking movies, but the most important thing is to establish a cinema chain first, for this problem, there will not be too much problem in policy, the problem is economic, the mainland is not Hong Kong, and the establishment of more than 100 cinemas can cover all places.
For a place like the mainland, even if you immediately build a thousand movie theaters, it cannot be said that you can cover all regions, and you can cover the first-tier cities and second-tier cities, which is your interest. As for the counties and towns below, even if you put 5,000 movie theaters, you may not be able to cover everything.
Although the current mainland labor is so cheap that it is deadly, a salary of 30 yuan can recruit a large number of people to work. But building materials are not so easy to do, especially after the reform and opening up, for a long time, the building materials market is difficult to meet even the most basic needs, whether it is cement or steel bar, if you don't have a little relationship, even the government building will not be built for you, not to mention that you have money, the current factories are state-run, even if you are rich, want to be capricious, others do not care about you.
A hundred movie theaters may be able to reluctantly help you get a good use of building materials by relying on the above protection of foreign investment indicators, but if you are like building a thousand movie theaters, no matter how long it takes for your investment in this movie theater to be recovered, just for building materials, such a large investment, even the minister in charge may not be able to approve it for you. Even if it is approved, the cost of this material is an astronomical amount, and the labor on the mainland can be cheap, but the price of building materials, especially for foreign businessmen, may not be much cheaper than the arrival price of goods shipped from Europe or the United States, or even a little more expensive, it is not an unfeasible thing.
The more tragic thing is that the quality of such local materials is certainly not as high as that of foreign companies. For materials of the same price, the local price is higher than the price of imported high-end materials, and you have to beg for such materials, and they will provide you with them.
Therefore, if Li Mingbao wants to eat the fat of the film market immediately, you first have to build a movie theater, and if you have a bad relationship with the local building materials factory when building a movie theater, you can't get the materials, in order to ensure the smooth flow of the project, the easiest way is to build your own factory in the mainland, whether it is a cement factory or a steel factory, you have to meet your own needs first.
Well, when your own building materials factory is done, you can build a movie theater with peace of mind, and when you build a movie theater, this time will have to be delayed for at least five years, just like that, you have to say that the speed is fast enough, there is a green light on it, otherwise, just the approval of the construction of the factory, you have to drag you to death on the shore.
And if these projects are really done, Li Mingbao doesn't have to build any movie theaters at all, and then make a fortune by relying on movies, Nima directly sells building materials, which will be more profitable than movies, and the money earned by expanding movie theaters is definitely not as much money as expanding cement factories and steel factories, and even can be a real estate developer by the way, build his own materials, and build buildings to exchange money, Nima, is stronger than Li Chaoren's mainland strategy, so why bother making movies? In the 20 years of the mainland real estate boom, doing this business is definitely better than doing movies or entertainment, and entering the ranks of hundreds of millions of net worth earlier. Don't compare the profits of high-tech enterprises with real estate, which are not necessarily better than those engaged in real estate, just like the mainland now, those who engage in atomic bombs are not as quick as those who sell tea and eggs.
All of the above is, in fact, Li Mingbao really wants to do this, the first thing in front of him is a financial problem, don't look at Li Mingbao's liquidity, even more than the cash flow of most big bosses in Hong Kong, even if it is a bank, he may not be as brilliant as him. However, if such a large-scale construction is carried out on the mainland, even with his capital, he may not be able to fill this hole. It doesn't matter if the funds for one or two movie theaters are there, a hundred and a thousand movie theaters can definitely kill Li Mingbao.
And for a long time in such real estate, there will be no pick-up man, Li Mingbao's capital flow will all lie there, and if he is not careful, he can immediately change from a rich and handsome to a poor second generation. If you want to rely on the mainland's film market to recover your costs, you don't have to think about it for one or two decades, no matter how brain-dead Li Mingbao is, he won't be brain-dead, and now he will develop in both directions.
So in this way, the problem has appeared at the original point again, relying on the mainland's cinema system to release your own movies is not at ease, and doing it yourself is purely dead. Li Mingbao also understood the mentality of the sixth uncle a little at this time.
It's not that they can't see the prospects of the mainland market, and if they really want to be so wasted, Uncle Sixth and Zou Wenhuai will not have such a big situation in Hong Kong. The key is that the mainland is a big cake, but if you want to develop this cake, the amount of money needed is a huge amount, not to mention that the sixth uncle is alone, even if the sixth uncle and Zou Wenhuai are combined, they don't have this confidence, and even many people in Hong Kong are pulled to the mainland, and it is not very possible to solve this problem. If you really want to start the project, the most important situation that should occur at that time is that everyone will be dragged to death by the mainland market before they make money, and then let others pick up the cheap.
understands the mentality of the sixth uncle, and then thinks about himself now, Li Mingbao has some admiration for his previous judgment that he cannot engage in the film market in the mainland in a short period of time. He didn't think of such a deep layer before, but he understood that the mainland market wanted to be greedy for merit, which would only make everyone miserable. Looking at it now, it turned out to be so.
So Li Mingbao immediately said to his brother: "Engaging in films, especially in the mainland, must not be greedy for merit, only after reaching a certain agreement with the local industry people in the mainland, can we develop this market, now, our ability is far from enough." Therefore, although the film market cake is big, we can't enter it immediately.
In this way, I think the most correct way to solve the problem is to start with the surrounding industries. Just like Disney, their ability to develop peripheral products is absolutely world-class, and what I need to do now is to build my own peripheral factories in the mainland to make these things really generate value.
And while opening peripheral factories, I also have to deal with relevant people in the mainland and take practical actions for my film industry. Later, you may be able to make ideas on the TV station. You must know that the potential of CCTV is not small, with a billion viewers, such potential has not been tapped by CCTV at all.
To really be able to get funds quickly, I think it should be to cooperate with CCTV to develop TV programs, or to advertise, these things do not need a lot of cash investment, only creativity. And there is no shortage of creativity for us. The money is fast, and it is easy, and it is easier to explain politically, compared to any other place that requires large-scale investment, relying on the platform of CCTV, I believe that the changes I can make are definitely easier to achieve results than the changes made by other industries. ”
"According to what you mean, it means that there are three directions, one is to build factories in surrounding industries and use cheap labor in the mainland to create value. The other is to make old movies, test the waters first, and then slowly change. The last direction is to use the platform of CCTV to develop a more diversified development path? That's a good idea, but can you keep yourself busy? It's not just the mainland that you need to be busy. Li Mingyao was quite helpless about Li Mingbao's brain-opening thoughts.