Chapter 329: The Blue Sea Star Store officially opened
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Two days later, in the morning, the long-awaited Blue Starfish Marine Crafts Shop was officially opened, and after renovation, decoration and cleaning, the whole store pù had a new look.
Unlike restaurants, it is impossible for a craft shop to quickly attract a large number of customers by using elements such as the aroma, taste, and tasting of food. It is a typical slow work and meticulous work, and the accumulation of popularity also requires a relatively long process, which cannot be achieved overnight.
And as a small shop, there is no need for ceremonies such as setting off firecrackers, cutting ribbons, inviting bands, etc., just placing two beautiful huā baskets in front of the door, and it starts to open quietly.
As for any commercial gimmicks with a discount of eight percent and nine percent, there is no arrangement, because the prices of jewelry and handicrafts are generally relatively empty, and the new store is not well-known in the industry, and the general discount may not attract attention. It is more practical to bargain directly with customers who are interested in buying for specific items.
There is also the common form of clerks standing on the sidewalk and handing out leaflets. Handicrafts are not as good as food, the audience is limited, and the proportion of pedestrians passing by on the street who have related needs is not large, and the effect can be imagined.
Su Xiaojia and Qiu Xinyi, both wearing brand-new overalls, stood in the lobby on the first floor, waiting for customers to come to the door.
Jiang Yichen was also present, helping to tidy up the shelves, adjust the counter lights or something. From time to time, I chatted with Su Xiaojia to relieve her obviously a little nervous.
After a while, when he saw that nothing was going on, he walked around the shop with his hands behind his back, slowly admiring the shell crafts and shell paintings on the shelves.
As expected, the special nutrient water is once again in action. Apply to the surface of the snail shell for more than 10 hours. The nourishing effect is beginning to appear, the surface gloss of the snail shell is improved, the texture is more vivid, and it looks much more beautiful than the original.
Of course, since these shells have been out of the sea for a short time, they naturally decay and fade, and even with the use of special nutrient water, they cannot return to their original state.
But this has made Su Xiaojia very happy, and she told him the good news on Penguin Communication last night, and said that this is the biggest advantage of Blue Starfish compared with other peers.
The big clam shell also moved from the Dingxiangyuan office yesterday by the logistics department. Placed on a table on the innermost wall. Its ingenious shape and white jade-like texture. It is very eye-catching, and it has suddenly become the visual focus of the hall.
More than an hour passed, and not a single customer entered the house.
Su Xiaojia looked around the store entrance for a while, and then returned to the counter. Pick up a rag and wipe the already clean countertop again.
"Don't worry. Our line is not open for a month. Open for a month. Don't compare it to that spicy hot. Jiang Yichen comforted.
"yes, I look at the shops in the city, and most of the time there are no people." Qiu Xinyi also echoed on the side.
Su Xiaojia nodded. Make a gesture to the two of them to indicate that they are fine.
Just then, a customer appeared outside.
Qiu Xinyi hurriedly stepped forward to open the door of the glass shop and invited the guests into the house.
"Welcome, please feel free to take a look." After she said a word, she stepped aside.
Unlike other craft shops, customers often come in to browse and look at the products they are interested in before they consider buying them later. Therefore, when the customer has just entered the door, the clerk had better not rush forward to sell, and the expression should be very enthusiastic, which will be counterproductive.
There are two young fu in their thirties, dressed up in fashion.
"Yo, this is a new one."
"yes, I remember it was a huā shop."
The two looked around as they chatted. Their eyes lit up and they let out a series of exclamations, but this was obviously not a commodity that ordinary people could bear.
After looking at it for a while, they shifted their gaze to the display shelves against the wall.
"Hey, Sister Liu, look, this shell painting is beautiful, it's not bad to hang on the wall of our small restaurant." One of the tall women said, pointing to a framed shell painting more than 30 centimeters wide on the display shelf.
"It's okay to look at it, yo, it's three hundred and twenty yuan. It's too expensive. Sister Liu, who had curly hair, shook her head when she saw the price tag.
"What's this, which store doesn't first mark a high price and then cut it now." The tall woman said disapprovingly.
So she asked Qiu Xinyi for a price and asked what the real price was? Qiu Xinyi replied that the minimum was 280 yuan, and it could not be lowered again.
Sister Liu, who had curly hair, pulled the tall woman to the side and whispered that other places must not be so expensive, and it is not cost-effective.
"But I've seen a lot of other stores, to be honest, Yan Sè is really not as beautiful here, it's all dark and gray." The tall woman looked at the goods, and a look of love flowed from her face.
"What is Yan sè, eighty percent of it is artificially dyed, and now there are many means for this. Anyway, it's not worth it if it's so expensive. Sister Liu said, looking quite experienced.
"Two sisters, all the goods in our store adhere to the principle of nature, the goods are genuine, and none of them are brightened and dyed by chemical means." When Qiu Xinyi heard this, she hurriedly stepped forward to explain.
The two young fu glanced at each other, only to see that Sister Liu pouted.
"It's genuine, these days, who doesn't say that in business, who actually knows what's going on."
With that, she took the tall woman's arm and walked out.
The tall woman looked back at the shell painting a few times, a little reluctant, but still followed Sister Liu out.
Su Xiaojia, who had been observing from the side, was a little disappointed, but did not say anything.
After the two female customers left, there were no new customers until noon.
Qiu Xinyi said hello to Su Xiaojia, went out to ride an electric bicycle, and went to Dingxiangyuan to pick up lunch.
In the afternoon, the store remains open.
In the afternoon, a few guests came, and they showed a lot of interest in the pearl products displayed at the central counter.
However, the blue starfish is positioned in the middle and high-end, and the price of pearls is naturally expensive, and the beautiful luster on its surface makes people wonder what special chemical means are used to treat it, and the guide is not strong.
According to the customer's meaning, the thing is beautiful, if it is cheap, whether it has been specially treated or not, it doesn't matter if you buy a play, but such an expensive price, if you are fooled, it will be a big loss.
Jiang Yichen also began to feel that the difficulty of this handicraft business is really not small, in fact, it can't be completely blamed on customers, in the current social environment, counterfeiting and shoddy products are rampant in business, and various fraudulent methods emerge in an endless stream, so that consumers are repeatedly deceived. After a long time, people will inevitably become more wary of this, even in the face of the real thing, they are still suspicious.
Moreover, these crafts are only used as decorations to appreciate, and the customer adhesion is limited. Unlike spicy tang and mille-feuille cakes in the mouth, the taste cannot be faked, which can make the diners who have a good bite irresistible.
Qiu Xinyi tried very hard to sell and explain various problems to customers, but in the end it was still unsuccessful.
At half past six in the evening, when the day's business hours ended, Jiang Yichen and Su Xiaojia pulled down the roller shutter door together. Then the three of them held a summary meeting on the second floor of the store.
Not a single item was sold throughout the day, and the turnover was zero. This start was obviously not successful, which made Su Xiaojia and Qiu Xinyi's faces not look good.
Qiu Xinyi pondered for a while, and said that the groups of customers who entered the store today were not without spending power, but the reason for the failure of marketing was mainly because of the distrust of the authenticity of the goods in the store. In this case, I went to the relevant management department in the city to get a certificate, a certificate or something, and hung it in the most eye-catching place in the store.
"I don't think it's very useful. Nowadays, there are many fake certificates on the street, and customers don't have the ability to identify them professionally, who knows if you got them from there. Taking a step back, even if it is a real certificate, many of them can be bought by a person who has a lot of money, and it has long been overflowing, but in fact, the credit is not high. Jiang Yichen shook his head, feeling that it didn't mean much.
Su Xiaojia frowned and thought for a while, and also felt that ting made sense, and it was redundant to explain the authenticity of the certificate to the customer.
The three of them discussed for a while, and they didn't have a clue for the time being. I had to continue to operate in the current way and observe the situation for a few days.