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"8848 This move is a stinky basket, it stinks! I think you used to be so obedient that you lost the vigilance you should have! In a luxurious Western restaurant, Wang Xiaoxue was slicing steaks while smiling at Zhai Yue and Zhai Yan, "Now e-commerce is going to be booming!" Speaking of which, although Gome Suning has no experience in e-commerce, with the number of stores and logistics base in major cities across the country, it is not difficult to compete with 8848 in the field of home appliances or even fall out in an all-round way!

Although Wang Xiaoxue mercilessly pointed out Zhai Yan's strategic mistake, Zhai Yan was not angry, she just fell into deep thought.

On the contrary, Zhai Yue said with guilt: "Speaking of which, this matter is mainly because of my construction!" I hope to bring help to my father's company, so that Zhai Kuo Electric can become a supplier of 8848, and catch the economic wave of e-commerce, but I didn't expect to ignore the strong offline enemy! ”

Wang Xiaoxue glanced at Zhai Yue, restrained her smile, and said leisurely: "Just kidding, don't overreact!" How can it be so simple for traditional channel providers such as Gome and Suning to suddenly transform and want to do e-commerce in a hurry? How to balance offline and online resources? What about funding? The existing achievements of 8848 are all burned with money, Gome Suning's capital chain has always been tight, most of them are supported by bank loan amounts, where do they have so much money to burn for them? Unless venture capitalists are willing to enter the game, but the identity of traditional channel providers will make their financing path very difficult! ”

Zhai Yan said lightly: "Wrong is wrong!" Yes is yes! When we made the decision to purchase small household appliances from Zhai Kuo Electric, we did take into account the reaction of traditional channel providers! But didn't expect their reaction to be so sensitive! This is indeed a lack of thought on our part, and I do not deny that this step is a bit miscalculated, and we should start with the recently popular digital products according to the established plan! ”

Nodding, Wang Xiaoxue said solemnly: "There must be ill-thought-out!" But as I just said, there is no need to regard these traditional channel providers as too important, their transformation is not easy, and they may not have the courage to fully transform into e-commerce! If you only invest tens of millions, one or two hundred million...... This money can only be counted as tuition! ”

Zhai Yan smiled slightly and said, "But even so, it can make potential competitors come to the surface...... It's a good thing for me, for 8848, and for the entire Alibaba Group, and it can make us more vigilant! If we follow the prediction that our men are 'not very reliable', I am very much looking forward to what Gome Suning's reaction will be! ”

Not very reliable prophecy! Thinking of this, the three charming women all laughed skillfully, and the room was full of spring for a while.

Wang Xiaoxue's guess was right.

Gome and Suning's actions are not unfast, after 8848 expanded the variety of electrical appliances, they immediately recruited people to open their own e-commerce websites!

However, they obviously don't know what e-commerce is, and they don't know the meaning of e-commerce. When they put the recruited talent in the sales department, it is like Wang Xiaoxue said...... How much money they invest, it should be converted into "introductory tuition"! It will take a long time for them to deeply understand the impact of e-commerce on their traditional business!

A few days later, Zhai Yue and the main leadership team of Ctrip.com came to the United States with the ardent anticipation of all employees of the company to prepare for a roadshow in major cities in the United States. However, Song Chen didn't pay much attention to this matter, and at the moment he was still trying his best to find a suitable way to show for the future of 8848!

To this end, he will Erik? Schmidt and Sun Zhengyang called to their office, and then motioned to their secretary Zeng Qian to hand them the photocopied English jiàn, Eric and Sun Zhengyang looked at it, and their eyes lit up.

"B2C business models, if you subdivide, there should be three types!" Sitting in the office, Song Chen's expression was serious and calm, "The first model is an e-commerce company represented by Amazon and 8848, Amazon's multiple investment mergers and acquisitions last year, especially this year, and 8848's expansion to other varieties is actually a way, that is, to gather comprehensive department stores, the essence of which is the retail format; The second is the segmented vertical e-commerce, which sells a single variety type like 8848 and many classified websites in the United States, and the early Amazon is also considered this model; The third ......"

Song Chen paused, and said in a slightly deep voice: "That is platform-based e-commerce, this kind of e-commerce is typical of eBay, but eBay is essentially a c2c model, although small enterprises have also entered the website, the website for brand companies is still blank!" ”

Sun Zhengyang's eyes lit up, but his expression was somewhat hesitant, but it was Eric? Schmidt's expression was a little solemn: "Boss hopes to distinguish the American 8848 from the Chinese 8848 in terms of mode and open a new pattern?" ”

Song Chen nodded and said, "There is such an idea, but it is just a paper plan!" In fact, it is an established idea in my mind to make e-commerce platform, and sooner or later, China 8848 will open up its platform to accommodate more manufacturers to enter 8848 to sell products! Internationally, the company that currently has this strength and brand involved in this part is either eBay or Amazon! If we in the United States 8848 can invest money in this piece, we may have more gains! ”

After Sun Zhengyang pondered for a moment, he shook his head and said, "I don't deny that this piece does have a future!" But Boss, if you want to get involved in this area, you have to invest a lot of money, and it's very easy to conflict with our established shoe business! If the transformation fails, in the ever-changing international market, it will represent the comprehensive rout of 8848! On the contrary, Amazon-style expansion is the most stable, we have googLe, we have Chenxing Network, we have paypaL, we have so many hole cards, there is no need to transform in such a radical way! ”

Although Song Chen thought that he was not talented enough and might be opposed, he didn't expect Sun Zhengyang to oppose it without thinking about it! However, he is indeed an open-minded person, and he did not get angry at all, so that Eric, who originally had the heart to advise? Schmidt breathed a sigh of relief and said in accordance with Sun Zhengyang's meaning: "Mr. Sun is right, the competition in the e-commerce market in Europe and the United States is too fierce!" If the transformation is successful, we still have to rack our brains to find ways to make a profit, but we are afraid of everything in case the transformation fails...... Does the boss think it's worth it? ”

Song Chen is not worried about profits! But Eric's "what if" made Song Chen slap his forehead and secretly scolded himself for being "confused" - if you want to transform, this node is really out of place at the moment - next year the NASDAQ will crash, and it will be a disaster year for e-commerce!

He nodded and said with a smile, "It's really not worth it!" ”

Sun Zhengyang thought for a moment and said slowly: "Boss just now, you said that the China station will accommodate more merchants in the future, in fact, this idea is very good!" Especially in China, our 8848 family occupies an imaginary monopoly advantage, which is also the basis for supporting the sharp rise of 8848! But in the United States, we 8848 at least need the heritage of the old e-commerce website, so that other brand manufacturers can settle in our 8848 to get twice the result with half the effort! For now, we still lack the basis for the U.S. market to recognize our strength! ”

Eric? Schmidt said thoughtfully: "If you bring it up too early, it seems that Amazon will be cheaper!" [Note: Last time, it was said that Amazon would not exhibit its platform strategy more than ten years later, and today I checked the information, and it turned out that Amazon proposed the Zshops plan in 1999, which is the predecessor of the Amazon market...... eBay has it too, and I'm ashamed! 】

Song Chen was moved and sighed: "It seems that I am still too anxious!" ”

Sun Zhengyang shook his head and said: "Boss, there is no problem with your thinking, but we have a better understanding of the strength and heritage of the company and its brother companies in the actual operation!" With the help of googLe, it is enough for us to make 8848 International Station stand out from the shoe e-commerce website this year! We can calmly move forward step by step towards your plan, and we don't need to be so radical in the aftermath of death! ”

Eric? Schmidt smiled reservedly: "That's true! ”

Song Chen thought about it for a while, and said with a faint expression: "Logistics! Logistics! If 8848 wants to make a big difference, it must prepare more cash flow! ”

Sun Zhengyang and Eric glanced at each other, and Eric said to Song Chen: "GoogLe is not listed, so the financing means are very narrow, but 8848 has been listed...... If Boss wants to get more cash flow, there are still many ways! ”

Song Chen asked, "Do you want to increase your shares?" ”

Eric shook his head and said, "This is one of them, 8848 can be discounted notes and convertible notes, just like Amazon!" ”

In May 1998, Amazon Bank issued $326 million in "senior discounted notes", and actually raised $318 million! Half a year later, Amazon issued a "subordinated convertible note" that raised $1.25 billion. Amazon's annual operating income is only $1.64 billion.

In 2ooo, Amazon Bank PEACS (PremiumAdjustab1Enetvertib1esecurities) raised another 690 million euros.

This is exactly what Song Chen worships Jeff? One of the reasons for Bezos is that before the collapse of the NASDAQ, Amazon got enough "winter food"!

[Note: Amazon has raised more than a billion dollars of money for investment and acquisition, of which $1o billion was lost in the NASDAQ crash!] Such frequent fundraising, Jeff? Bezos is clearly preparing cash flow for acquisitions, not wintering! (To be continued.) If you like this work, you are welcome to subscribe (Biquge), reward, your support is my biggest motivation. )