In December 2009, after the test screening of the finale blockbuster at the end of the year, word of mouth began to spread rapidly. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo∈↗，

On the night of the film's test screening, countless news and film reviews were released.

On the Internet, ATE-related searches have skyrocketed again, rushing to more than 300,000

Countless viewers who have seen the movie, whether they are former ATE fans or not, are full of praise for the movie

For blockbusters, being willing to burn money, having big scenes, and great special effects has already won more than half. If the film director is willing to work hard and has the ability to shoot the plot well, then he will get more points and usher in a large number of fans.

The big scenes in the Ateosday movie are by no means five-cent special effects, but really spent money, comparable to the movie special effects in 2012.

Of course, 2012 is not only a 2D version, but also a 3D version, and its 3D version is really shot with 3D equipment, not a 2D to 3D fooling thing.

If it is turned to 3D in the later stage of Atedosday, it can be shown as a 3D movie. However, Wang Qinian still took into account the drawbacks of the later pseudo-3D movies, which may have taken advantage of the 3D fever at the beginning and made a lot of money. However, as the audience has seen the real 3D, they will feel the deception of these pseudo-3D.

For the sake of the long-term reputation of the partner company, Wang Qinian still did not let the film crew switch to 3D in the later stage, but only screened it in 2D format.

But only in 2D. The scenes of this movie are also big enough to more than fully satisfy the requirements of ATE fans. Moreover, for some viewers who have not seen the other works of the ATE series, this movie is also a very intense and hilarious blockbuster from the beginning.

Starting in the middle of this month, the movie began to be released around the world. SDAY will face the edge of Avatar directly.

But. In the domestic market, Avatar still needs to wait for January 4, 2010. will be officially released. sday took it out and released it.

As for the four famous movie versions made by Wang Qinian, they have to wait for the release of Avatar, which ignites the market's enthusiasm for 3D movies

As a matter of fact. This strategy is right, stagger the schedule with Avatar, and release a 2D blockbuster before Avatar. After Avatar. A 3D blockbuster is released to ensure that the little partner company is in three horse races, the inferior horse against the top horse, the medium horse against the inferior horse, and the top horse against the middle horse. Two wins in three games, in general, the movies of the small partner department will dominate.

In fact. Even if the imported film Avatar is released, the partner is not the producer of the movie, but it is also one of the theatrical distributors, and it can also share its benefits.

In short, the layout of the upstream and downstream of the whole industry chain allows partner companies to eat almost every benefit of the film and television industry, and even the works of competitors are also likely to contribute profits to partner companies.

Of course, before the release of Avatar, Ning Hao was infinitely beautiful and dominant. Even the works of some old directors are inferior to Ning Hao's new film Atedosday because of the subject matter limitations

On the one hand, Ning Hao's level has indeed been improved to a level no less than that of many famous old directors, and on the other hand, it is the novelty of the theme of the movie, and the word IP that became very popular later

Under the operation of small partners, ATE is already a super IP

Its influence, even if there is a gap with Spider-Man and Transformers, but the IP will definitely not be inferior to Men of War and Hulk

To put it simply, the current ATE has long since changed from what it used to be, not only in the otaku culture circle, but also in the mass pop culture.

Among the movies released at the same time in December, although there are domestic blockbusters such as the October Siege and the Three-Gun Shooting Surprise, after all, the dominant force in the film market is young people. Although there will be young people who are willing to watch the October Siege and Three Guns, after all, the director is too old, and the subject matter is not the style that young people like.

Which ones are the most popular among young people, Harry Potter, Transformers, and Spider-Man Through these themes, it is easy for people to find that the mainstream consumer groups in the film market, young people like these very fashionable and cool things.

To put it simply, realistic themes and historical themes are definitely not opponents of fantasy themes at present. Including martial arts, Xianxia, science fiction, fantasy, mythology, etc., these fantasy themes are the most mainstream in the film market. The remaining part, youth, idols and whatever, is also a little bit of a market.

Popular trends like this

So much so that some older directors, even if they want to cater to young people, their most fundamental aesthetic taste has been stereotyped in their youth. For example, some directors who debuted in the seventies and eighties, many people still make films as if time has stood still, and they make films with the aesthetics of the early days of reform and opening up in the last century.

Even some old directors from Hong Kong and Taiwan, most of them are good at acting, but they are still the style and theme of the 80s of the last century, and the popular things in the golden age of Hong Kong movies have changed a little and taken out to eat the old books. It is indeed very rare for Hong Kong directors to be like Tsui Hark and Stephen Chow who continue to study and improve. It is precisely because of this that Hong Kong's films have declined.

Because, people's aesthetics are easy to be stereotyped at a young age, these old directors, who debuted in the seventies and eighties, at that time, they were only twenty or thirty years old, and they were full of passion and imagination back then, absorbing a lot of popular elements. Then, many years later, perhaps the equipment for making films has changed, the techniques have changed, and the subject matter has changed, but the core aesthetic is to stay in his youth, that is, a director in his fifties and sixties. They also have films that they made when they were younger. I also think that it is very sensitive, very in line with the aesthetics of young people, but in fact, it is mainly in line with the aesthetics of young people decades ago. And what young people liked a few decades ago has changed a little compared to what young people like today

ate in this theme. It contains some elements that are popular with young people today.

So. On the first day of its release, with a perfect result of 47 million yuan, SDAY once again led the trend and became the most popular movie at the moment.

In the Japanese film market, Atedosday also set a beautiful result of 800 million yen at the box office on the first day.

In the North American film market, Atedosday also reached $7 million on the first day of box office in an environment where the strong are like forests.

Although, compared with the Avatar released in the same period, Ateosday's results. It doesn't seem that powerful.

But now who has a bad brain, and Cameron is going to compete with the box office

Wang Qinian's brain is very normal, and he knows that Ning Hao is the most very good, and some of the details in this movie. Even better handling than the ATE first. The market response of the second part is good, so the ATE series should be able to become a long-term meal ticket for the partner company in the film market.

Those Hollywood giants, in order to avoid market risks, also cherish some long-term meal tickets. For example, Spider-Man has become popular one after another, making Sony Entertainment and Columbia. It has always been regarded as a fist product.

Other world-renowned movie IPs such as 007, Harry Potter, Transformers, Fast and Furious, and Resident Evil are all designed to let those movie giants eat for ten years or at most for decades.

During the global simultaneous release, Ateosday withstood the limelight of Avatar and achieved results that were satisfactory to major investors and distributors.

The domestic box office in China in the first week of the film exceeded 200 million yuan, although it is obvious that the box office of 200 million yuan is no longer enough to shock the market. But the box office of 200 million movies in the first week is still a very strong data

Of course, this is related to the distribution strength of the small partner company in the cinema market, the current small partner cinema line occupies about one-fifth of the number of domestic cinema screens, and in terms of box office data, the small partner cinema line accounts for 30% of the domestic cinema line box office market.

Relying on the self-production and self-sale of small partners is enough to make their own movies have enough theaters. In addition, although there is objectively business competition between the partner company and other cinema chains, there is also a lot of room for cooperation. For example, the small partner company online booking, the audience can order movie tickets, but not only the theater seats under the small partner cinema line, in fact, including China Film, Shanghai Film, New Film Association and other domestic mainstream film chain cinemas, have cooperated with small partners in Internet ticketing, at present, the scale of online ticket sales of small partners has exceeded 1.5 billion yuan, and these movie tickets, 10 billion are tickets sold for other movie theaters. The movie tickets sold by the little partner theater on the Internet are only less than 500 million yuan.

This is not to say that on the online ticketing platform of the partner, you are at a disadvantage. Instead, the partner company has implemented a monthly, seasonal, and monthly membership system, which is a sales mechanism other than movie ticketing.

For example, if an audience member pays 88 yuan, he can buy a package and watch movies in the cinema of his partner for an unlimited number of times within a month. The package season is only 188 yuan, and you can go to the cinema to watch movies unlimited in a single quarter. The annual pass, the price is 288 yuan, and it is also within one year, and you can watch movies many times in the cinema under the small partner.

This monthly, seasonal, and annual ticket is mainly for long-term customers. The small partner cinema line also hopes that through this means, most of the seats in the cinema line will not be idle.

At present, the long-term audience of the monthly and annual packages of the small partner company has exceeded one million, and these million viewers generate a box office of about 200 million a year. This box office and the distribution of the film production company are based on their number of shows.

That is, no matter how bad a movie is, even if it has 0 box office, the income of the monthly audience will be evenly distributed to each movie. The movies released by the little partner theaters are covered by these long-term users, and no matter how good or bad the movie is, you can share a little money.

For movies with excellent box office, it is natural to feel at a loss, because users who package tickets watch and occupy seats, affecting the sales of their movie tickets, and they can only get a negligible share.

But who calls the small partner company channel strong, under the effect of strong channels, unless the film investor does not want to go through the distribution channel of the small partner, otherwise the company must accept the rules of the small partner.

Of course, the rules of the little partner are good for the film market in the long run, after all, at least the popularity of active movie theaters makes movie theaters look more popular.

At present, among the major cinemas in China, the highest average attendance rate is the small partner cinema. If the attendance rate is high, the flow of people will naturally be high, so some viewers will have to buy some snacks or visit the shopping mall in the small friend cinema.

The flow of people is also money

This is also why the small partner cinema will make a long-term package ticket, which reduces the box office income, but in essence, similar to a shopping mall, when the popularity comes up, there must be countless ways to make money to do any business, and the most feared thing is not that the profit margin is not high, but that no one will patronize the unfinished business.