Chapter 14: Sun Dazhi's Worries
When Li Guangzhi first planned to make this magazine, his main consideration was to build the popularity of the magazine and the Wuxin Magazine through sales, and then collect advertising fees from various custom shops to make a profit.
As for the sales revenue of the magazine itself, he didn't expect much to do so. That's why he had the intention of giving away all the magazines for free if the sales didn't go well.
At this time, when he saw the somewhat unexpected sales of 380,000 copies, he was full of joy and was not interested in carefully looking at the detailed income and expenditure records on each page, but directly turned the account book to the last page.
"Huh? Million! Seeing the statistics on the last page of the ledger, he couldn't help but exclaim, and asked Sun Dazhi: "Brother Dazhi, how can we have so much money in our account now?" Even if all the advertising fees for each store are paid, shouldn't it be only 24 million? ”
Sun Dazhi walked up to him and sat down, and when he saw the ledger on the table that had been turned to the last page, he couldn't help frowning and complaining: "I said Guangzhi, your ledger is too sloppy, right?" How can there be 40 million, isn't it all clearly written in my book? ”
"After our second batch of 50,000 magazines is sold out, Lao Li will go and settle back the remaining 500,000 advertising fees from each custom store. 24 stores, each store 1 million, this is a total of 24 million. ”
Sun Dazhi looked through the ledger familiarly, stopping from time to time to point out a few records on a certain page for Li Guangzhi to see, and at the same time explained in his mouth.
"Before, we expected the sales profit of the magazine itself to be very low, and we were almost ready to make no money. But when the third batch of 100,000 copies was ready to be printed. I asked the editor-in-chief of Yonehara to negotiate the price with someone at the printing house. ”
"After all, he is an industry insider, knowledgeable, and the printing house is reluctant to let us order hundreds of thousands of copies. So, with this talk, he reduced the cost of the magazine to 160 yen per copy, which is 50 yen less than our original price of 210 yen. ”
"In this way, after deducting all the expenses, we can make a net profit of about 67 yen per magazine. The account of the last 100,000 books has not been settled, and the profit of the 280,000 books that have been settled is 18.7 million. So it all adds up. Isn't it more than 40 million? ”
Li Guangzhi blinked in surprise. smiled and said, "Hey, I really didn't expect the profit of the magazine itself to be so high." It seems that as long as the sales can go up, this magazine is really profitable. ”
Sun Dazhi was still looking at him with a frown. He said in a somewhat strange tone: "Yes." Such a lucrative business. But you guy just don't want to put your mind on this, and you can't even look at the account book so so-so! ”
"Hehe, you don't need to look so carefully at this ledger, do you? Brother Dazhi, can I still believe you as a person? ”
"It's not a matter of believing it or not. It's a problem you don't care about! Sun Dazhi retorted with a serious face.
Then, he said to Li Guangzhi very solemnly: "Guangzhi, I know that you have the right idea. Before, you were determined to return to China, and we couldn't stop you if we wanted to. This magazine is run by your ideas and abilities, and you say that you want me to take care of it for you, but I have to listen to you. ”
"A magazine that makes so much money, more than 40 million in cash. If you can trust me, you will throw it all at me. But you know how much pressure I have in my heart! ”
"If you stay in China all the time, I'll just take care of it for you. But now that you're back, then I can't carry this burden alone, and you, the major shareholder, can't always have such an uncaring attitude! ”
Sun Dazhi had long been holding back his thoughts and wanted to tell Li Guangzhi.
When Li Guangzhi hadn't returned to China before, he was a bit of a snack as the president, but Li Guangzhi had arranged for major things, and he was still relatively confident in his heart.
However, in the past ten days since Li Guangzhi returned to China, although the sales momentum of the magazine has been very good, this has been done according to Li Guangzhi's previous plan. After the first issue of the magazine was sold out, he had no idea what to do next.
During this time, the better the magazine sold, the more pressure he felt on his heart. A company that can make such a profit, if it collapses because of his own ability, then he can't pass his own level!
"Brother Dazhi, you don't need to put so much pressure on yourself, isn't this magazine managed by you very well." Hearing his words, Li Guangzhi probably understood his thoughts, and said comfortingly with a smile.
"It's not like I'm not unconcerned. You know me, what I'm best at is probably coming up with ideas, and if I really want to do practical things, I can't compare to you in terms of patience. After comforting Sun Dazhi, he went on to explain.
He is now going to devote all his energy to the development plan of "Tuoma Gezi", and the magazine can't let Sun Dazhi have the idea of picking a child.
"Brother Dazhi, let me tell you the truth, my interest is indeed not in the two businesses of the magazine and the case. Now that I have a new business idea, I'm planning to start working on it. ”
"Of course, these two businesses are the only foundation for our brothers now, and I definitely won't completely ignore them. If you and Dayong have any trouble, just come to me to discuss. As I said earlier, I should still be able to play a role in helping with crooked ideas. ”
Li Guangzhi said this solemnly and sincerely, Sun Dazhi looked at him silently for a long time, and finally sighed helplessly:
"You, you're a typical bastard who just digs holes and doesn't bury them! Dayong and I have been tricked into it by you! ”
He got up and walked to the hanger at the door, took out a cigarette from the hanging coat pocket, walked back and threw one to Li Guangzhi. After the two of them lit the fire, he also organized the language in his mind, and glared at Li Guangzhi in a strong tone:
"Everyone has their own ambitions, and since you have made up your mind that you don't want to focus on this side, I can't force you. But if you want me to help you manage this stall, then you have to agree to a few conditions for me. ”
"Okay. Yes! Brother Dazhi, if you have any conditions, just say it! Li Guangzhi nodded repeatedly.
"First, no matter how busy you are, you have to come to the magazine once a month for a meeting. Second, whether you hire an accountant or outsource to a firm, you must solve the problem of managing the company's finances immediately. ”
"As for the third one," Sun Dazhi slowed down his tone and said: "There are just two things that make me and Lao Li undecided, since you, the major shareholder, are here today, you are responsible for coming up with a solution." ”
"Huh? What's so troublesome? Neither of you can make up your mind? ”
"First of all, it's about the second issue of the magazine." Sun Dazhi was a little distressed. And there is some self-satisfaction:
"After the sales of our magazines became popular, the 24 contracted stores that signed up for the magazines are said to have increased the customer flow by nearly 40% in a week. Now it's not just them urging us to release new magazines, but also other custom shops in Kabukicho Street. There are people who directly take money to book the second phase of advertising space. ”
"But here's the problem. Hiroshi: Your original plan for the magazine was to make a quarterly magazine. It is issued once every three months. Now it's our customers pushing us to release one issue a month. I went to ask Yonehara for his opinion, but he just said that he would be more daring to make a monthly magazine. Quality cannot be guaranteed. As for how often it should be released, he also has no definite idea. ”
Li Guangzhi raised his eyebrows and said with a little surprise: "Brother Dazhi, I happened to think about this question before. In my opinion, the monthly magazine model is definitely not advisable, and the custom store is not a supermarket, so there is no need for such frequent external advertising and consumption information. ”
"My opinion is to make a quarterly publication, and if I have to shorten it, it will be a bimonthly magazine at most. In addition, it is best to have a theme in each issue of the magazine in the future, such as a large collection of a certain type of custom shop, or a concentrated introduction to a certain type of hostess, and so on. Or, you can also negotiate with the contracted store to hold a discount for shopping with magazines. ”
"We've unraveled the mystery of Kabukicho Street, and from now on, the magazine will have to rely on the fun and usefulness of the content to attract readers."
When Sun Dazhi heard the end, he couldn't help but pat Li Guangzhi heavily on the shoulder, and complained: "You guy really has a good idea in his heart, I don't ask you, how long do you plan to hold it in your heart?" ”
"Hey, Brother Dazhi, I haven't had time to say it yet. Besides, this matter mainly has to be discussed with the guy Yonehara, he has done a lot of magazines before, and he should be more experienced in doing this kind of project. Li Guangzhi rubbed his shoulders exaggeratedly and explained with a bitter face.
"Well, speaking of Yonehara, that's the second question I'm going to tell you." Sun Dazhi ignored Li Guangzhi's exaggerated performance, but continued with a calm face:
"According to my observations with Lao Li during this time, although Yasumasa Yonehara does not look very good, he is indeed a very capable editor-in-chief of the magazine. I heard Lao Li say that Mi Yuan only promised to be the editor-in-chief of us for a temporary period of time, and he will soon leave his job and go out to work alone, is there such a thing? ”
When he saw Li Guangzhi nodding in confirmation, he frowned and said, "This is what I'm worried about now." If Yonehara leaves, it will not be so easy for us to find another editor like him who is capable and has a style that suits our magazine. ”
"My idea was that it would be better to have some way to keep him, such as a share of the magazine. However, this plan still has to be decided by Guangzhi in the end, after all, you are the largest shareholder. ”
This question made Li Guangzhi's expression also serious. Knowing the achievements of Yasumasa Yonehara in the future, he naturally hopes to leave this future "Asian erotic photography master" in his own magazine. But how to impress Yasumasa Yonehara, he doesn't have any good ideas in his heart now.
"Brother Da Zhi, if you want to give shares to Mi Yuan, how much are you and Lao Li willing to give him?" He muttered for a moment before asking.
Sun Dazhi blinked, and replied without hesitation: "It's a total of 15%, and each of the three of us will pay 5%. ”
Li Guangzhi took the last puff of his cigarette, put out the cigarette butt in the ashtray, and said to Sun Dazhi: "That's it, I'll talk to Mi Yuan about this issue." I know a little bit about Yonehara's thoughts, he mainly wants to make his own decisions to get a magazine out. If we can support him in this regard, plus a 15% stake, we should be able to keep him. (To be continued......)