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Most foreign brands in China are implementing a high-price strategy, and because domestic companies have a huge technological gap with them, many foreign companies have reached price alliances in China, thus kidnapping Chinese consumers.

But now a new situation has emerged. The birth of Zhuchun Hall made their technological monopoly collapse all at once. The Tonghui incident alone is not enough for the Chinese people to build confidence in Zhuchuntang's products. But the situation of world-class superstar Durrani began to convince everyone that the strength of Zhu Chuntang is more powerful than that of foreign beauty product companies.

On Jinling Street in the East China Sea, a gorgeously dressed woman showed off to a few friends: "I now use Lanshi's high-end beauty products, you see, my skin is well maintained?" I'm already a senior VIp of Lanshi now. If you have time, you can come with me. Lanshi's high-end VIp is completely different from the treatment of ordinary consumers. ”

"Isn't it? Are you still spending at Lanshi? The woman in the green dress next to the gorgeous woman said lightly.

"Where to go if you don't go to Lanshi? Lanske is a leader in beauty products in the United States. It is also one of the best in the world. The gorgeous woman said disdainfully.

"That's it. It doesn't matter if you have the money to let a foreigner slaughter it. However, the most popular thing in the East China Sea now is our local beauty institution - Zhuchuntang. During this period of time, I did a cycle of maintenance in Zhuchun Hall, although it was ordinary consumption. However, people's service attitude and service quality are more thoughtful than Lanshi's VIp. Another woman in a blue shirt said.

"What was the use of being attentive. Technology is the biggest shortcoming. The gorgeous woman said.

"However, if Lan Shi is really so good and the technology is so advanced, why can't they solve Duranny's problem, and finally it is Zhu Chuntang who solves it? Durranny is now the face of the house. It is said to be completely free. Could it be the Bethune of Duranney's new era? The woman in the green dress laughed.

"That's right. Ever since Durranny became the spokesperson of the Resident Spring Hall. There are already a number of international superstars who are interested in becoming the spokesperson of Zhu Chuntang, not asking for the same treatment as Duranney. But Zhu Chuntang was unwilling. It is said that the reason why Zhuchun Hall gave Durranny the top service treatment was all because of Tong Hui's face. The woman in the blue shirt said.

"It's all hype! Zhuchun Hall is really that good. Why is your skin ...... God, when did your skin get so good? "The gorgeous woman wanted to show it off. But I didn't expect to compare it with a few girls around me. Instead, he fell behind.

"I'm sorry. After a few of us have been doing care in Zhuchun Hall for a while, we don't need to wear makeup at all. The skin can be so good. We only need to use more than 100 pieces of skin cream per bottle in Zhuchun Hall every day. After all, the monthly cost is less than 500 yuan. It's not cheap to do nursing care in Zhuchun Hall, and it costs about a thousand yuan to do it at a time. But fortunately, after doing it a few times, it can basically be stabilized. The woman in the blue shirt laughed.

The gorgeous woman was stunned for a moment, and a feeling of being slaughtered as a fat pig spontaneously arose.

Such things happen one after another on the land of China.

In fact, these salaried white-collar workers are not counted. Even the average girl in school has begun to feel the benefits brought by Zhuchun Hall.

Adolescent boys and girls are easily patronized by pimples, because pimples lead to want to sin by looking at their figures. There are too many examples of looking at faces and wanting to retreat.

Lin Weiyan was originally the school flower of Donghai Medical University, but the sudden pimples on her face suddenly turned her into a cauliflower.

Lin Weiyan is a rural student, so naturally her family does not have so much money for her to go to Zhuchun Hall for nursing. After all, pimples don't affect learning in addition to their appearance. Losing their glamorous appearance, they generally turn to good results to win to maintain self-confidence.

At this time, the news about Zhuchun Hall was overwhelming. The products of Zhuchun Hall are also familiar. Although the price is not cheap. But a skin cream of more than 100 yuan is not out of reach for Lin Weiyan, who gets a scholarship every year.

Lin Weiyan bought a bottle of skin cream and a bottle of shower gel. That's less than three hundred dollars in total. The amount used each time is not much. But after using it for a week. Lin Wei appeared, the whiter the skin on his body became, and the pimples on his face were slowly decreasing. And no new pimples appeared. The bigger, some pus-filled pimples slowly crust over.

When Lin Wei looked in the mirror at night, tears almost flowed out. There is no girl who does not love beauty. Who doesn't want to be the center of attention? Who wouldn't want the best guys to pursue?

"It's going to be fine!" Lin Wei seems to have found self-confidence. This period of time will become Lin Wei's most valuable experience. This experience made Lin Wei understand the meaning of beauty more accurately.

"Without beauty, I'm confident. Restore the face. I will be more confident. Not only the outer beauty, but also the inner beauty. Lin Wei carefully carried his schoolbag and walked towards the library.

The enthusiasm of the Chinese people for the products of Zhuchuntang was somewhat beyond the expectations of Kang Huimin and Meng Yuejun.

Originally, they thought that the production capacity was very sufficient, but it still could not meet the huge demand of the domestic market. A month down, billions of sales. Although Zhuchun Hall had made full preparations before, it was still unable to withstand such a surging demand.

"Donghai's second automated assembly line will be put into operation soon, which should be able to appropriately alleviate the current supply pressure. But in order to fully meet the current market demand, I am afraid that more production lines are needed. However, at present, the capacity of the entire chain is insufficient. In addition, the training of employees is a very difficult issue. Meng Yuejun said.

"Today I went to inspect a daily chemical plant in the East China Sea. This chemical plant is very large, but it is on the verge of bankruptcy, and if we take over, we can immediately double the production capacity. The production lines of this factory are very complete. And having a group of skilled workers, this is what we value the most. I talked to the owner of the factory, but the asking price was a little higher. Kang Huimin said.

"That's a good idea. After this kind of acquisition, our production capacity was immediately increased. So, if the price is not too outrageous. It can be acquired immediately. We are now in a period of high expansion, and seizing this opportunity, our brand has immediately taken it to the next level. Moreover, now there are a number of European, American and Japanese dealers to ask us about agency matters. We can fully seize this opportunity and strive for blossoming at home and abroad. Meng Yuejun said.

In less than a month, Meng Yuejun and Kang Huimin acquired several manufacturers of daily chemical products in one go, all of which are enterprises with considerable scale. Directly took over the other party's plant, production equipment and personnel. At once, it solved the situation of insufficient production capacity of Zhuchun Hall.

And Watson, for his part, has launched several new product formulas during this time. The product range of Zhuchun Hall is complete at once.

Zhu Chuntang's largesse smashed the foreign beauty product price alliance to smash it all at once. The problem faced by several well-known foreign brands now is not whether they can maintain a high-price strategy, but a real problem of survival.

Although the price of Zhuchuntang is higher than that of domestic products, compared with these imported brands, it is simply the price of cabbage. After all, the effect of Zhuchuntang's products is there. Most consumers are not stupid and have a lot of money, they will pay attention to cost performance. Since the addition of Durranny's endorsement in Zhuchuntang's products, the taste has virtually increased a lot. can not only save face, but also be able to talk about the inside, why don't you do it?

In this way, well-known foreign brands not only have a high-price strategy that cannot be sustained, but it is difficult to have an advantage even if it is parity.

Yang Zhuoji, president of Lanshi Group in China, was the most straightforward and asked the headquarters to immediately delegate the pricing power of Lanshi products in China. to respond to the current crisis.

Yang Zhuoji's mention was actually recognized by the headquarters of Lanshi Group. They have learned a lot from the Durrani affair. Duranney's problem, Lan Shi can't solve. But Zhuchun Hall is a breeze. Lanshi's senior management naturally understood the crisis brought to them by this incident.

In fact, the Lanshi Group has been greatly affected.

Yang Zhuoji had the pricing power in his hands, and immediately made a large adjustment to the price of Lan Shi. And increased advertising efforts. It did have some effect. stopped the sharp decline of Lan Shi. But performance has inevitably been affected by strictness.

But this is really Yang Zhuoji's first move. If that's all it takes, it's just a delay in the time of Lan Shi's failure. Yang Zhuoji has made a very detailed understanding of the product characteristics of Zhuchun Hall. Unexpectedly, Lanshi's products not only do not have any advantage in front of opponents, but are completely at a disadvantage.

Therefore, Yang Zhuoji must take the second move. The second request Yang Zhuoji made to the headquarters was to establish a research department in China. Invest a lot of money to open new products. The object of tackling the problem is directly the products of Zhuchuntang. Yang Zhuoji wanted to crack the formula of Zhuchun Hall. Because as far as Yang Zhuoji knows, all the products of Zhuchun Tang have not applied for patents. As long as they crack their formula, they can directly apply for a patent, which in turn will suppress Zhuchun Tang.

This requirement has also been recognized by the headquarters of Lanshi. Lanshi headquarters directly dispatched a large number of experts from the company's research department to Donghai to set up a new research organization. Make every effort to crack the Zhuchuntang series of products.

At the same time, the negotiations between Zhuchun Tang and dealers from all over the world have been very successful. Zhuchuntang's products quietly went abroad. No one knows what kind of turmoil will be brought about after Zhuchuntang's products enter the international market.

Watson, however, was not at all worried.

"Can you still burn your hands with a lot of money?" Maybe this guy didn't think that much at all. I even think about money.

Zheng Jingying doesn't care much about things other than her major, "Whatever." As long as you don't lose money. ”

Tong Hui was a little overwhelmed, "You two are really a natural pair." ”