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[Passed the forgetfulness jì, and the second chapter will be released later]

"Are you going out?"

Zhang Ruoxi, who was wearing a red slanted shoulder knitted skirt, had a high bun, graceful and generous, even if she was already a mother, she still showed the pure beauty that Song Chen was deeply fascinated by at the beginning.

Picking up a black suit jacket from the floor-to-ceiling hanger, Zhang Ruoxi said softly: "Except for those people's dinners, it's rare to see you wearing a formal suit!" ”

Under Zhang Ruoxi's service, Song Chen put on his coat, lowered his head and kissed his fiancée's delicate face, he smiled slightly: "Go back to the company to deal with an official business, and I'll be back soon!" Let's pack your bags first! ”

Being able to return to China to hold her son's catch week is a very happy thing for Zhang Ruoxi! If you hold a banquet in the United States, there will always be a regret of missing the blessings of relatives!

Zhang Ruoxi nodded and said softly: "Come back early!" ”

"Hmm!"

Although he has been on the road for two years, although Song Chen has enjoyed a life of wealth, he still has not learned to drive and get a driver's license, and he usually goes in and out by bodyguards who are also responsible for the driver. This time is no exception, except for Zeng Qian, the "personal secretary", Zhuang Murong and Wu Nan are always with them.

Back in Chenxing Park, Song Chen pushed open his office door and casually ordered: "Ah Qian, let Mr. Li come over!" ”

Zeng Qian nodded and was about to go out, but Song Chen then asked, "By the way, Ah Qian, when will Ah Xue come back?" ”

"It's also this time! After drawing up the investment agreement between eBZen and emade, her affairs in South Korea are over! Zeng Qian replied.

"Don't come to the United States, let her go back to the Chinese headquarters directly with the investment agreement, and I will review it before signing it!"

"Okay, then I'll go out first!"

"Go ahead!"

There are many Chinese working in Chenxing in the United States, and there are also those surnamed Li, but Song Chen can be called Mr. Li, which undoubtedly refers to Robin Li, who serves as an operating officer at googLe.

At this time, he was in the googLe's conference room, and he talked to his boss Eric about "adsense". Schmidt had a technical discussion, and in addition to Robin Li, there were also many high-level technical executives of different colors in the conference room, among which the technical colleagues from China's Baidu were the most eye-catching.

Baidu and googLe's holding parent company belong to the same person, and googLe was born out of Baidu, from the beginning of the system, the two have established an inseparable community of interests, even if Yahoo later joined the board of directors of googLe, this has not changed!

Just as Baidu and googLe launched "aoRds" ads at about the same time, adsense, an online advertising platform, is no exception.

Unlike ad-oRds for advertisers, adsense is an advertising service provided by googLe for webmasters, it will automatically retrieve the content of the landing page, and then deliver ads related to the target audience and website content, webmasters can choose text or image ads, as long as they apply for an adsense account, add a small piece of J**ascRIpT script to the website to cooperate with googLe, establish a win-win model of ad sharing.

adsense has had a relatively mature technology since the second half of last year, but because Song Chen's attitude on whether or not to go public has been ambiguous, it was finally only used as a technical research method for the second opening, and it was not immediately released.

In the end, Song Chen was still reluctant to let googLe or Baidu go public in a hurry, because he was worried that after googLe or Baidu went public, the Nasdaq stock crash would explode when the lock-up period came! He would rather wait for googLe and Baidu to make a profit in a few years before starting the IPO process.

As a result, Song Chen has rejected several private equity funds that want to invest in Baidu or googLe, including investment giants such as kkR Blackstone. Although googLe lacks money to invest in the center, Song Chen is obviously unwilling to sell googLe's future rights and interests in this way!

Since googLe is not listed, then adsense doesn't have to hide it!

Whether it's keyword advertising aoRds or ad network adsense, when you just come up with a mature application, there are always mistakes of one kind or another! Out of the prudence of technical origins, Eric? Schmidt still asked the technology department to optimize for adsense and aoRds, so as to consolidate the existing search market and capture more market share of online advertising.

Moreover, Schmidt must also consider the adverse effects of fake clicks on googLe, ensuring that the interests of website affiliates and googLe are not harmed!

Previously, for the marketing plan of the website, there have been service providers in the market that are specifically for googLe or Baidu for seo search optimization, which can significantly affect the search ranking of search engines, and googLe and Baidu have to make countless adjustments to the algorithm!

Of course, there is another reason for Eric? The main reason why Schmidt was reluctant to rush this technology out!

Because later generations always like to pick up the patent stick to curb the competitor's Apple, coupled with the existence of "patent cockroaches", Song Chen is unusually concerned and vigilant about building his own patent pool and avoiding other people's patent pools.

The core technology of AdSense, as early as 98 years Oingo has applied for relevant patents, with Robin Li as the technical top must bypass the company's patent minefield, in addition to optimizing AdSense in the past few months, part of the reason is this.

“…… According to different cooperation prospects, different providers such as advertising content providers and advertising search providers should adopt different sharing methods! ……”

“…… Disclaimers must be taken into account to prevent exploitation by unscrupulous vendors who provide commercial scripts, and while they may be criticized, the overall benefits outweigh the disadvantages! ”

At the meeting, googLe and Baidu's senior management talked about adsense and expressed their respective attitudes and views. Looking up at the technical parameters on the rear projection screen, Robin Li approached the microphone and expressed his opinion: "Although the prospect of adsense is not as clear as aoRds, it is still a good way to eat away at the market share of online advertising and improve the influence of the googLe brand!" In addition, given the chairman's emphasis on patents, I think the acquisition ......"

Just as Robin Li spoke, the door of the conference room was gently pushed open, and Robin Li's secretary quietly came behind him, whispered a few words in his ear, and the other colleagues looked at him.

Robin Li's expression was slightly surprised, but he still stood up and said apologetically: "I'm sorry, the chairman is urgently summoned, everyone please continue!" ”

Eric? Shi Mi nodded: "The boss will not call people at this time, there must be a story behind it, you go first, I will ask the secretary to copy a copy of the meeting minutes for you!" ”

"Thank you!"

Walking out of the conference room, Robin Li's mood was not calm, and he was even a little apprehensive.

Last year, when Robin Li went home for the New Year, Ma Yun inquired about his address and visited him at home. Although he knew that this person was Wang Juntao's rival, although Robin Li was surprised, he still entertained him very warmly.

As a shopping mall operation in the technology industry, where does Robin Li still not understand Ma Yun's intention?

Sure enough, when Ma Yun said what he meant and quoted the bid code, Robin Li still trembled.

Tmall.com 5's equity, the technical president, the annual salary of two million US dollars, and the technical department receives at least 10 million research expenses per year...... Tmall and Jack Ma have come up with a price they can come up with, and if Robin Li agrees, he will become the highest-paid executive on Tmall.com and second only to Jack Ma in terms of personal shareholding.

The reason why Ma Yun decided to poach Robin Li is nothing more than to value his academic attainments and practical experience in search engines, which Ma Yun and Robin Li know very well, however, in the face of such a temptation, Robin Li still refused.

In front of Ma Yun, Robin Li expressed his views very simply and very calmly:

First, the market pattern of search engines has become, Baidu as China's most powerful local technology research strength of the manufacturer, unless Zhu Tiejun made a strategic mistake, otherwise Tmall even if it can come up with a mature search engine and regardless of marketing costs to push the market, the most optimistic situation is to let Baidu spit out 1o-2o market share! According to the current scale of China's Internet, as long as Ma Yun grits his teeth, it is not difficult to get such results!

However, Zhu Tiejun may make strategic mistakes, but Song Chen's vision is enough to make up for the mistakes that Zhu Tiejun may make!

The execution of Song Chen's strategic manager is the foundation of Chenxing Holdings' legendary business of "100 billion valuation" in two years, as a member of Chenxing, Robin Li does not think that Ma Yun has the strategic planning ability to match Song Chen!

Second, even if Tmall wants to develop its engine, it can only find ways to vertical search engines to avoid Baidu's technical barriers, such as providing search technology for Tmall! If you want to develop a comprehensive search engine like Baidu, Tmall.com lacks technical reserves, the second is the lack of intangible brand influence, and the third is the lack of necessary retrieval precipitation, such a search engine is difficult to compete with Baidu, which has been running for two years and is preparing to accept more numbers in the server center!

The reason why 36O search can pose a threat to Baidu after it is launched on the market in later generations is not because of how unique the technology of 36O itself is, but because of the brand accumulation and product characteristics of 36O for many years, that is, the credit of 36O security guards to occupy the client, 36o search and 36o security guards are bundled, and Baidu's traffic is intercepted! (To be continued...!)