Chapter 1009: Determine the head (ask for subscription!) ）

"Do you know about Da Zhou Liquor?"

"We have a certain understanding, because we are making beverages, and there are certain similarities in the nature of wine and beverages, and even the possibility of competition to a certain extent, so we have spent a lot of time to understand the wine market in China and the wine companies, which naturally includes the dark horse of Dazhou Liquor!" Dong Jingen replied.

"A dark horse in the industry? Hehe, nice title! Tell us what you think of Dazhou Liquor! Xu Yinglong asked again.

Dong Jingen sorted out her thoughts, and then said in a deep voice: "I am very optimistic about the prospects of Dazhou Liquor, because Dazhou Liquor has the core ability to become a world-class enterprise!" ”

"What?"

"There is no substitute for the core product! The most fundamental core of a beverage company's development and growth is its products, and I worked at Coca-Cola, so I'll take Coca-Cola as an example. The Coca-Cola Company is the world's largest beverage company, as well as the leader and pioneer of the soft drink sales market, through the world's largest distribution system, selling well in more than 200 countries and regions around the world, with a daily consumption of 1 billion cups, accounting for 48% of the world's soft drink market, and its brand value has exceeded 70 billion US dollars, making it a well-deserved king of beverages. ”

"It's a miracle how a beverage company can do this at such a scale, so a lot of people are looking for the secret of what it might be successful. In fact, within Coca-Cola, everyone knows the secret of the company's success, that is, Coca-Cola has a formula that is unique in the world. This recipe allows The Coca-Cola Company to produce the most unique flavor of Coke. It is with high-quality products that Coca-Cola will be invincible in the world. Dong Jingen said.

"Do you think Da Zhou Liquor has the potential to become a great company like Coca-Cola?" Xu Yinglong asked again.

"Not impossible. But it definitely can! ”

"Why are you so sure?"

"I have studied Da Zhou Liquor Industry specifically, although I didn't know that you, the new Little Heavenly King, were the owner of this company. But that didn't stop me from investigating the company. As far as I know, Dazhou Liquor was originally just a second-rate liquor company, and in Coca-Cola's strategic research, this company was rated as a C-level enterprise, that is, an enterprise that does not pose any threat to the company. But in less than a year, the liquor company has proudly reached the top, and Coca-Cola has been named the biggest competitor outside of non-beverage companies. ”

Then Dong Jingen continued: "I have learned that there are only four products under Dazhou Liquor, all of which are health wines. I had the pleasure of tasting three of them, namely Yaowang No. 1, No. 2, and No. 3. Truth be told, none of these three wines tasted great. Yaowang No. 1 is barely bearable, but Yaowang No. 2 and No. 3 are different, and it is simply difficult to swallow, of course, this is just my evaluation from the perspective of female consumers. ”

"But the effect of Yaowang wine is indeed beyond my expectations, unlike those over-publicized health wines on the market, Dazhou Liquor's products are not exaggerated in all the publicity, and they are indeed rare conscience products on the market. After so many years in management, the only thing I feel is. As long as you are a conscientious enterprise, then consumers will not let you suffer, which is also the basis for any company to develop into a large group company, and Dazhou Liquor has unconsciously laid this foundation. ”

"It's very thorough. Isn't there anything disgruntled about the company? Xu Yinglong asked again.

Dong Jingen smiled and said: "Dazhou Liquor Industry is indeed good, but there are many problems, and it is very fatal. ”

"Oh. Tell me about it! Don't worry, I won't let you say it in vain, and now I can officially inform you. You've been hired. The conversation that follows is key to determining which role you can fill in the company, and there aren't many people to hire today. There are only four positions in total, the group's executive president, senior vice president, financial director, and human resources manager, and which position you can hold depends on your own ability. Xu Yinglong said.

Dong Jingen nodded and said: "It's an honor to be a member of Da Zhou Liquor, since Xu Shao wants me to talk about the company's problems, then I will talk about it roughly." I think the biggest problem of Dazhou Liquor is that it doesn't have its own talent strategy and brand strategy. ”

"How?"

"Does Xu Shao know about Coca-Cola China?" Dong Jingen asked.

"I've drunk Coke, but I don't know much about the company!" Xu Yinglong said truthfully.

The Coca-Cola Company entered China in 1927 and returned to China in 1979 after withdrawing for some reason, and established Coca-Cola Co., Ltd. At present, Coca-Cola Co., Ltd. has become the largest beverage joint venture in China, and pays 3 billion yuan in taxes to the state every year. Through my personal experience at Coca-Cola Beverages, I have come to realize that The Coca-Cola Company is not only a brand-building company, but also a talent training and practice base, and a model for the FMCG industry. ”

"It strives to create all conditions for employees, give full play to their strengths, cultivate their skills, tap their potential, and truly make the best use of their talents. It is precisely these outstanding talents cultivated by Coca-Cola that have made the brand a success, so it can be said that it is the unique and effective talent strategy that has enabled Coca-Cola to create remarkable results and become the world's No. 1 brand company. ”

Dong Jingen then continued: "Talent is the most important business resource of an enterprise, and it is the most valuable wealth among all wealth. Correctly formulating and selecting talent strategies, striving to develop and tap talents, and giving full play to the positive role of all kinds of talents are the keys to the prosperity of enterprises. And I didn't see this in Dazhou Liquor, which is a model of product casting the company's brand, which is also the key to the beginning of all large enterprises, but when the company achieves a certain scale, it must put the talent strategy in the most important position of the company's development. ”

The truth is not profound, with Xu Yinglong's IQ, he doesn't even need to think deeply to know what Dong Jingen means. No matter in any company, in the process of business development, talent plays a decisive role in the development of productivity and plays a role in ensuring the realization of business strategy.

At the same time, the level of business skills, intelligence and management level of enterprise talents directly restricts the efficiency of various factors in the productivity and directly determines the level of labor productivity. In short, talent is an indispensable element of enterprise production and operation activities, and it plays a leading and decisive role in other factors.

As Dong Jingen said, Dazhou Liquor does not have its own talent strategy, which should mean that the entire enterprise under Xu Yinglong has not noticed this.

"That makes sense, isn't there?" Xu Yinglong said.

"Yes, in addition to not having its own talent strategy, Dazhou Liquor has not made the best use of its own brand, which is extremely unfavorable to the brand building of products."

"What do you mean by this?" Xu Yinglong asked again.

"For a brand that has become famous in China, and even has radiated to the world, there is only one product that is dangerous and wasteful. We can take a look at other big brands, let's take Apple as an example, there is no doubt that Apple's main product is the Apple mobile phone, but in addition to the mobile phone, Apple also has computers and ipad and other products. For example, Moutai Liquor, which is also a liquor company, in addition to the most famous Feitian and other series of products, Moutai also has dozens of other products. ”

Xu Yinglong asked again: "What would you do if you were the CEO of Da Zhou Liquor?" ”

"If I do it, I will use the golden sign of Yaowang Liquor to develop other products of the company and enrich the company's industry, first of all, to enter the ordinary liquor industry. The second is to formulate a talent training strategy to lay a talent foundation for the company's comprehensive development."

It can be seen that Dong Jingen has made sufficient preparations in advance, and she talked for more than half an hour, systematically expounding the development strategy in her heart, each of which is very practical.

Xu Yinglong was very satisfied after hearing this, and immediately said: "From now on, you are the CEO of Xu's Group, congratulations!" (To be continued.) )