Chapter 58 Wine Fair
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The next day, the provincial capital ushered in a rare good weather, the provincial city convention and exhibition center square floated up a huge hydrogen balloon early, a huge banner was hung on the hydrogen balloon, the banner was written "warm congratulations on the successful development of the wine fair on December 1, 2o1o" and other words.
Early in the morning, Yao Kai and Wang Tao began to arrange their booth with their subordinates, Yunyi came a little later, came to the booth, Yunyi looked around, Wang Tao was going to the booth location, the geographical conditions were not bad, although it was a little farther away from the entrance and exit gate, but it was also counted next to the main passage.
The location of the booth near the gate of the convention and exhibition center is specially reserved by the commerce department for the top manufacturers of national liquor, as well as well-known foreign wineries, and there are slightly inferior places that are also reserved for domestic liquor brands that are more famous manufacturers, and there is no such restriction in other places.
Seeing that Wang Tao and Yao Kai and the people they brought were busy, Yunyi didn't bother them; The opening ceremony of the wine fair will not start until nine o'clock in the morning, and after looking at the watch, there are still two hours before now, and seeing that it is still early, Yunyi took Chen Ming to other places to shop.
After a circle, Yunyi sighed a lot, there are more than 10,000 wineries and wineries in China, but there are only a few that can break out of the encirclement all the way on this road, and even the domestic market is so miserable, not to mention the international market.
There are almost no Chinese liquors that can show off their prestige in the international market, even the well-known "Guotai" in the international market is also a good one, not to mention the "Liuliangye" and "Huaxia Cellar".
Looking at foreign wines, after entering the Chinese market, no matter what its quality is, whether the year is true or false, such as vodka, brandy, Lafite, etc., it is about to occupy half of the Chinese market, which makes the Chinese people embarrassed.
Yun Yi couldn't help but think, "Could it be that the quality of our Huaxia wine is not good!" Or our Chinese wine is hard to drink! "If you think about it, it's neither. For a period of time, Yunyi has also been thinking about this problem, and after searching on the Internet, the answers are strange, there are everything, but they don't talk about the fundamentals. After learning about the successful cases of foreign wineries, Yunyi also thought deeply about how to make foreigners accept and like the wine they produce.
Two hours flew by, and when Yunyi returned to his booth, the opening ceremony of the Wine Expo was also counting down to the last few minutes. It was the first time to participate in such a large-scale exhibition, and it was inevitable that Yao Kai and Wang Tao would be busy; Looking at the people who were still busy, the layout of the booth was basically completed, and the rest of the things could be left to the employees; So Yunyi called Wang Tao, Yao Kai, Chen Ming and his party to the venue of the opening ceremony.
The atmosphere of the venue was very warm, like a hot pot in "Rongcheng".
Today is Sunday, plus the sky is beautiful, so there are more people who come to see the exhibition, but these people who see the excitement will not be the main body of the order, the big order still depends on the sellers and distributors all over the country, as well as some foreign trade companies that do foreign trade, as well as some large chain hotels and chain bars, if you are lucky, you may also be able to directly receive foreign sales orders.
The opening ceremony of the wine fair is located in the square in front of the convention and exhibition center, in the heavy salute in the opening of the wine fair, with the relevant leaders of the provincial capital after the speech, it entered the scheduled venue procedures, an hour later the opening ceremony was completed, and the people present also walked into the convention and exhibition center 6 times.
Yunyi's Tang Yun company in S City had also participated in other forms of trade fairs before, so he knew that there would be no big orders on the first day of the trade fair, and they were all scattered sales and product recommendations.
Therefore, seeing many people passing by in front of his booth without stopping, Yun Yi was not in a hurry at all, but Wang Tao and Yao Kai were sweating profusely, looking at their appearance, Yun Yi had no choice but to say: "What are you two anxious about!" This is all normal! ”
"Taro, is this normal? Look at the 'Guotai' and 'Liuliangye', the people who go in can't squeeze in, and we don't have anyone here! Wang Tao asked.
Yao Kai on the side also looked at Yunyi.
"We can't compare with them at the moment, they are all old brands with high popularity, and it is natural to have such popularity." Yunyi said.
"That's not the way to go! These people don't even look at the leaflets we give, how can we open up our popularity? Yao Kai also asked.
Listening to Yao Kai say this, and then looking at the employees who were a little slack, Yun Yi called them all together after thinking about it, told them about the process of general trade fairs, as well as common situations, and then let them go their own way.
After sitting in his exhibition hall for a while, Yun Yi also felt a little bored, so he called Chen Ming and the two of them to go out for a stroll again.
Along the way, in addition to the more well-known wine manufacturers, other manufacturers have set up a table in front of their booths, and open wine bottles and many wine glasses are also placed on the table, and there are people who clean wine glasses and pour wine there; The glass is not large, and it looks like a penny (a unit of measurement for wine), and there is a sign on the side that says "free tasting".
Yun Yi saw some people visiting the exhibition walking over, picked up the wine glass and tasted it, after tasting it, there was something written on a blank book next to it, seeing this, Yun Yi also understood, it turned out that this is also the way manufacturers promote their products.
For this kind of method, Yunyi, who has just entered the industry, is also the first time to see it, so he also walked over, took a sip of the small wine glass, as soon as the wine entered his throat, Yunyi felt that his throat was scraped by a knife, and it was not as soft and gentle as the wine brewed by his own winery.
Put down the wine glass, Yun Yi was ready to leave, at this time the staff on the side asked Yun Yi to write down the experience after tasting the wine in the book next to him, picked up the book Yun Yi looked at what the person before him wrote, it was completely a word of praise, seeing these Yun Yi put down the book and pen, shook his head at the staff next to him and called Chen Ming to leave.
Walking forward, Yunyi saw a relatively large booth again, at this time the exhibition hall was crowded with people, the table in front of the booth was also full of wine glasses, and there were wine taspers lined up in front of the table.
Soon arrived in front of him, Yun Yi was not polite, picked up the wine glass and took a sip, as soon as the wine entered the throat, there was no feeling of scratching the throat, the wine was soft, mellow, sweet, and there was a faint taste of new grain; Yun Yi pursed his lips, it is indeed a rare good wine, which can already be compared to the ordinary wine produced by his own winery.
Yunyi couldn't help but be curious about the owner of this winery, and at present, there is really no other way to make such a wine, except for a few old wineries.
After leaving his experience after tasting wine on the notebook on the side, Yunyi also deliberately left his phone number.
After leaving the stage, Yunyi visited several more in a row, but there was no wine that could be compared to the wine brewed in his own winery.