0618 Deep integration
Genius remembers in a second [Aishang Novel Network biquge.info] to provide you with wonderful novels to read.
"It doesn't matter the time." Song Chen smiled slightly.
He also had a potential sentence that he didn't say, that is, it doesn't matter if you don't want quality, anyway, Chinese people like to watch brain-dead dramas with no logical ability to show their superiority of IQ - this is not Song Chen's own understanding, but the amazing conclusion drawn by the media after sampling.
Such a conclusion has a great causal relationship with the spiritual outlook, economic situation, radio and television system of the whole society, etc., so the behavior of later generations of angry young people who give one point (five points out of total, no zero points) for domestic films is somewhat biased. However, this also has a certain relationship with the rise of vulgar micro-films at that time, which can't hide a reality that is close to refuting the argument: the more sensational, vulgar, and unworthy of scrutiny the film, the more popular it is, and the audience loves to watch it, because they crush the screenwriter and director in terms of IQ!
The reason why Yin Jinghe invited a famous drama director is to fulfill his promise and make Yin Jinghe popular; On the other hand, the first drama of an artist's debut is very important, it is the stereotyped work of the artist, and in a way, it determines whether the artist's next star journey is smooth.
Song Chen invited a famous drama director for Yin Jinghe, and Cheng DΓΉ helped Yin Jinghe pave the way, broaden her network resources in the entertainment industry, and from the perspective of insiders, not to mention the support of Huayi Brothers and Guangguang Media, Yin Jinghe can basically be said to be a star road now, foolproof!
Wang Changtian smiled: "There is plenty of time for the screenwriter to come up with a better quality TV script, and it would be best if Miss Yin could come up with it before this summer!" β
"Thank you and Wang Dong for bothering!" Yin Jinghe said very gratefully.
"Jinghe!" Zhu Dai and Shen Xuan, who had already noticed Yin Jinghe talking to the second king, quietly appeared behind Song Chen and Yin Jinghe, although Ying Ying smiled smartly. But the apprehension in his eyes can be seen by anyone. Of course, Yin Jinghe knew her best friend's intentions, and she glanced at Song Chen in embarrassment. Seeing that he was smiling and silent, he had to take the initiative to help Wang Zhongjun Wang Changtian introduce.
"Oh, it turned out to be Miss Yin's classmate, I'm glad to meet you!" The second king is also an old and refined character, where still don't understand what Yin Jinghe means, Wang Zhongjun took out two business cards very enthusiastically and handed them to Zhu Dai and Shen Xuan, and said that if there is a suitable opportunity, he will definitely find a chance to audition for them.
"Thank you! Thank you! β
Shen Zhu's second daughter's excitement is indescribable. Yin Jinghe bowed deeply to the second king and said, "It's troublesome two!" β
Wang Changtian waved his hand and said with a smile: "With a gesture, Miss Yin doesn't have to be polite!" That's right, Miss Yin! In April this year, Guangguang Media will hold the "Music Billboard" award ceremony in Pengcheng, which will be broadcast by Chenxing Network and adopt the host group mode composed of multiple people. So we intend to add two more hosts on the basis of the original hosts He Jiong and Li Xia, I wonder if Miss Yin is interested in taking the stage? β
"Music Billboard" is currently the only all-Chinese music program in Chinese mainland, and Wang Changtian has invested great effort and effort to create the "Chinese Grammy" Award as the goal. Since its launch in June last year, the program has been well received by listeners and musicians, and has become a popular frontier for the promotion and dissemination of Chinese songs.
The holding of the "Music Billboard" award ceremony is an important move for Enlight Media to enter the Chinese chart music scene in a big way.
"Host? Me? Yin Jinghe, who has a quiet personality, heard such good news at first glance. Holding his chest excitedly, he asked in a slightly trembling voice, "Can I?" β
Not to mention how envious Zhu Dai and Shen Xuan's two daughters were, seeing Yin Jinghe's gaffe, Wang Changtian smiled and nodded: "There is absolutely no problem!" β
The people who noticed the direction of the wind here muttered to themselves: If there is a problem, your man has also helped you settle it! Looks like this. Even if you don't speak, being a silent vase on the stage can attract attention!
Yin Jinghe's eyes rolled. Looking at Song Chen, seeing the latter smiling and nodding at herself encouragingly, she took a deep breath and said, "I will work hard!" β
Yin Jinghe's heartfelt smile made her exude a dazzling brilliance, and a group of men couldn't help but secretly praise this woman in their hearts for her natural beauty, which is definitely not a national color that ordinary people can enjoy.
After helping Yin Jinghe pave the way, Song Chen said: "Zhongtian, Changtian, Nanchun, you come with me!" β
"Yes!"
said to Zhao Dekai "unaccompanied", and then Song Chen took Wang Zhongtian and Wang Changtian to the side of the corridor, and before long, Song Chen saw an indoor heated swimming pool of thirty or forty square meters, and there were mostly female guests here, including Li Fang, Jiang Yan, and Du Liyin.
In addition to them, there are many first-line stars that Song Chen is familiar with, and when they saw Song Chen, they all smiled and said hello, and Song Chen nodded in greeting.
Compared with the living room, there are also a lot of Chinese and Western meals and fruits around the pool, Song Chen took an American red grape and said to the two kings who followed him: "I remember telling you that Chenxing Group is a multinational group, and its sight is not only China, but also Europe, the United States and other countries in the exhibition. β
"Not bad!" Wang Zhongjun nodded.
Song Chenjaw said: "In addition to advertising media companies, I also plan to set up a film and television media group to integrate the resources of Guangguang Media, Huayi Brothers and advertising media companies into the new company!" β
Wang Zhongjun and Wang Changtian glanced at each other, their expressions were extremely cautious, he heard two key points from Song Chen's mouth, and they were in order: First, the management candidates for the formation of the film and television media group! Second, the new group has a big move! β
Song Chen's footsteps stopped, and then he said in a deep voice: "I have already talked to the major shareholders of Pixar, and by next year at the latest, I will be ready to buy Pixar Animation!" β
Wang Zhongjun, Wang Changtian, and Jiang Nanchun gasped, what Pixar represents, others may not know, but they know it well!
Pixar Animation Studio is an American company specializing in computer animation, with world-class computer graphics technology and 3D software, including pRman, a software designed for 3D animation, which can be used to create photorealistic 3D scenes. The headquarters is located in Emeryville, California.
The predecessor of Pixar, George? The computer animation department of Lucas's film company.
1979 year. Due to the success of the Star Wars films, Lucasfilm set up a computer graphics department and hired Edwin ? Cartum was responsible for designing the electronic editing and special effects systems along with other technicians, so Catum was later considered the creator of Pixar and the Akito of purely computer-produced films.
In 1984, John, who had just left Disney? Lester joined Lucas's computer animation department and became an important figure in what would become Pixar's creative power.
In 1986, Steve? Jobs bought George for $1ooo? Lucas's Computer Animation Department. Pixar Animation Studios was founded.
Pixar has attracted worldwide attention since its inception, and their animated short film has won public applause at sIggRaph's sub-concert. In addition, their works "Toy Story" series, "Little Table Lamp" and other short films have become classics of computer animation, and animation has been included in computer animation teaching textbooks for reference.
Every year, Pixar videos are Oscar favorites!
Huayi Brothers and Guangguang Media, even if they are bundled and sold and multiplied by 1oo times, are not as valuable as Pixar, and now. Song Chen actually wanted to buy Pixar.
However, once Pixar is acquired, with the help of Pixar's computer technology, Chenxing's film and television media will become the top international level, leaving China's local technical level behind, which is completely the effect of two qualitative changes.
Undoubtedly. At that time, Huayi Brothers, which is mainly engaged in the film industry, will have the largest income!
The problem is that U.S. regulators are not vegetarians, and even if the rumors of Song Chen's immigration to the United States are true, will Disney, which has been successful with the help of Pixar animation technology several times, put up with Song Chen's tiger mouth? What about the other eyers?
β¦β¦
Glancing over there, Du Liyin asked Jiang Yan with a smile: "You see that they look like they have seen a ghost." What did your man tell them? Could it be that Chenxing Group has made a big move recently? β
Jiang Yan raised his head and said casually: "I am still studying in the United States, and I rarely pay attention to the company's affairs now. Who knows! β
"Wow, if you don't say it, don't say it, don't push it!" Jiang Yan's friends all covered their mouths and laughed, and for a while, a group of flowers were flying, competing for beauty, and they were not coquettish.
Li Fang said with a smile: "Then again, the woman next to Song Chen who is about to make her debut is so beautiful, do you have any pressure?" β
Jiang Yan said angrily: "She is indeed very pure and beautiful, and I am not bad, why should I be pressured, I am not a person who is arrogant!" β
Du Liyin teased: "Hehe, I feel good about myself!" But my Ah Yan at least has bigger breasts than her! β
"Die, you!"
"Haha, spare me, I don't dare!"
β¦β¦
The woman over there was playing like a butterfly, Song Chen glanced at it and said, "The acquisition of Pixar is a very crucial step, and I am determined to win!" Huayi Brothers is mainly engaged in movies and TV series; Considering the uncertainty of the film and television market, unless necessary, I will not force you to integrate crew resources and jointly invest in the same movie or TV series, but in the next few years, you must invest heavily to jointly create our own luxury choreographer lineup! In the United States, I will achieve this goal by guΓ² capital operation! β
Looking back, Song Chen looked at Wang Zhongjun and Wang Changtian one by one, and then glanced at Jiang Nanchun, and said: "Whether Chenxing Film and Television Media is strong or not, the one that decides is weak, I am optimistic about China's future box office market, so I don't want China to become the weakest link!" Do you know what I mean? β
"I understand, Chairman!"
Noticing the hesitation in the eyes of the second king, Song Chen smiled slightly, and said with a relaxed and leisurely expression: "If you want to follow this plan, the original investment of 15oo will definitely not be enough, but if I inject capital, you will definitely not feel comfortable in your hearts." So if you agree, you can make a senior convertible note, and the headquarters will eat it for you! β
Wang Zhongjun suddenly breathed a sigh of relief.
Although the convertible notes can be exchanged into shares of the company if conditions permit, compared with directly accepting the capital injection of China Chenxing Group, the way of issuing senior convertible notes is much more flexible, and if the equity acquisition is not considered, it can also protect the core interests of investors (Chenxing Group).
Wang Changtian is more concerned about the issue of funds: "How much is the appropriate total amount of bills?" β
"Discuss it! As long as it is not higher than 20 million, but only three years, you can directly hand over the bill plan to Mr. Cai (Cai Chongxin) to read, and you don't need to ask for my opinion! β
"Yes!"
Song Chen had a detailed discussion with Jiang Nanchun about the building plan and made a brief plan, and then Song Chen waved his hand again, so that Jiang Nanchun once again felt the principle of decentralization behind Song Chen's resolute and resolute actions.
In short, in the construction of the advertising media company, Song Chen fully delegated power, only retained the headquarters to supervise the company's finances and personnel, and let Jiang Nanchun freely wave it in other aspects, and also agreed that Jiang Nanchun recruited the old employees of the former Yongyi Media as helpers.
"Xiao Chen!"
Zhao Dekai was shouting over there, so Song Chen had to make a long story short: "Nanchun, domestic building advertising can basically be said to be a blank, and success is certain!" But there is one point, the idea of building advertising is very easy to be copied by competitors, so while using funds to smash a scale advantage, you must also consider the core competitiveness of the company! β
"I know that I will not disappoint you! So, is the new company called Chenxing Media? I think the name should have already been registered! β
"Nope! The new company should be called Focus Media! β
What is Focus? That is, through guΓ² to concentrate the advantages of the media, integrate the communication content, classify and process the information, and spread it to the target group through a specific channel [Note: a typical example is the building advertisement, the audience is almost white-collar workers working in the building], fully meet the needs of the audience, so as to maximize the communication effect.
In the era of segmentation, new media has a lot to offer, and it has a more accurate and flexible model than traditional newspapers, advertisements and television.
Because the United States is vast and sparsely populated, the demand for high-rise buildings is far less strong than that of China, which is vast and densely populated, so the future of Focus Media in China is beyond doubt. China Chenxing Group has a strong online advertising platform, itself is also a large advertiser, the annual advertising expenditure of Chenxing Entertainment alone is as high as tens of millions, Focus Media can help Chenxing Group increase the flexibility of advertising, and can greatly reduce advertising expenditure, why not?
Taking 10,000 steps back, considering the great success of Focus Media's listing in the United States in the future, at least Chenxing Group can still let Focus Media go public separately, so as to make huge profits and exit, if you don't consider the long-term purpose, this is still a successful example of financial investment.