There was an uproar at the scene. Pen %Fun %Pavilion www.biquge.info [Fengyun Novel Reading] Internet platform serialization, although it cannot be said that there is no in Japan, but it is definitely a new thing.

Of course, Japanese internet music, novels, and manga are all used to entertain themselves on BBS, blogs, and social groups, or to attract fans online and publishers. In essence, its online only plays a role in publicity and preview, and does not create a complete online publishing ecology, and it is even more difficult to share the manuscript fee of online fame.

Even the Amazon e-paper book, as well as the Tianshu e-paper book cooperated by the small partner and News Corp., or the kind of e-reader engaged in by Sony and other companies, the popularity rate is not very widespread.

At present, the cumulative users of e-paper books in the whole world have not reached 5 million. There are more than 700,000 e-book users here in Japan, and no more than 300,000 active subscribers. The market for e-paper books is still very niche.

A more popular Internet publishing system should be serialized and distributed on more popular platforms such as PCs and mobile phones.

Of course, the online publishing channels of our partners have long covered the three major channels of PC, mobile phone and e-paper books. The wider the channel, the more there are no dead ends, and the more accessible it is. Once this channel is widely opened, it is definitely no less than the distribution model of traditional bookstores.

"Really?" A media reporter in his thirties asked, in fact, he had a dream of being a writer at the beginning, but unfortunately he participated in more than ten rookie awards, but he did not get the ranking, and was blocked from the threshold of publication.

The newcomer award is ostensibly a newcomer. But in fact, just like the imperial examination in ancient times, there are people who have failed in many previous sessions in each session, and continue to participate in the selection of the same session.

In this way, for the real newcomers, their preparation and understanding of the cutthroat competition must be inferior to those of the old birds.

The Japanese manga and novel publishing newcomer awards are strictly one in a hundred.

The more relaxed ones are twenty or thirty people, and one person can win. But considering that a group of veteran birds who have repeatedly failed and fought have repeatedly sharpened their works, joining round after round of competition. Actual cruelty. It's beyond the imagination of ordinary people.

In other words, the literary and artistic industry is with the greatest effort, the most outstanding talent, and the most brutal competition. In exchange for -- a very meager and slim hope. Even after his debut, it does not mean that he has a bright future, it can only be said that he has become the most ordinary apprentice in the market.

In the future, whether it can pass the cruel market test. It still needs to look at the sales volume.

Is the cruel elimination mechanism the best and most creative mechanic?

No!

They are only to weed out the worst, very bad works at first glance. But this traditional elimination mechanism does not guarantee that excellent works and talented people can be selected.

"Of course it's true!" Wang Qinian said categorically, "The electronic publishing platform can display more types of books than any library, and our content capacity far exceeds that of magazines and newspapers, even if some works are a little less popular, as long as the author himself insists." And there are some readers who are willing to subscribe, and we don't need to force the work to end early, but let the creators decide for themselves when it should end. ”

"But how can you guarantee that there will be income on the Internet? Nowadays, there are some online novels and webtoons in Japan, and even online music, but it is almost impossible to make an income on the Internet. "An editor on the part of a magazine is clearly looking for fault.

Wang Qinian smiled indifferently: "The Internet publishing model is already very mature in China. As long as the payment problem is solved, it will be easy. For example, your magazine gets revenue. It's the readers who buy the magazine with cash, and then you pay the staff of the magazine according to the actual income. Authors are paid remuneration. In Internet publishing, there is no paper, but the content has changed from a paper platform to an Internet platform, and there has been no substantial change. The convenient electronic transfer mechanism has made online shopping very popular. Online games also solved the problem of top-up and payment early on. So, what is wrong with ordering e-books online? Readers are still willing to pay for the content, but they don't buy the whole magazine directly, but only the individual serialized works that interest them. In this way, some excellent works may obtain higher income and can gather more popularity. From the perspective of pure novel publishing, the total remuneration paid by our Internet platform is no less than the total remuneration paid by traditional publishing houses to writers in the field of fiction. We believe that the Japanese market will also have a good chance of replicating the miracle of the Chinese market. ”

Subsequently, one problem after another began to arise.

The press conference has almost become a Q&A session to answer questions.

"Do novels and comics sign contracts on your website and affect publication and adaptation?"

"After the online contract, it is equivalent to the contract system of the comic magazine, and the single book is published, and we act as the agent. After publication, the writer is paid a royalty share. We are the exclusive agent of copyright adaptation for 3 years, and if, within 3 years, we help the work find a buyer for the adaptation copyright, and we will split the account with the creator for the copyright fee paid by the other party. If my partner's company is responsible for the adaptation, the creator can participate in the production and enjoy more dividends. ”

"Are you planning to translate and dump Chinese works to Japan?"

"It's too narrow, we may translate some good Chinese works to Japan, but they will definitely be good-looking works. However, it is more of a work that is localized to the Japanese market. In addition, the copyrights of the works we buy in Japan are sold to the Chinese market. In addition, we will translate into various Chinese languages and sell them all over the world. Believe me, the small partner group will be a global company in the future, and we have the ability to make cultural exchanges around the world more frequent. ”

"There are often some frictions between China and Japan, and I wonder if the employees and creators of the partner company are ...... To help the Chinese government say good things, you need a pro-China stance? ”

"It's better not to have a political stance, we don't encourage culture and entertainment to be mixed with too much politics."

For example, Japanese capital participating in some Internet media in China may appear neutral on the surface, but secretly, it will definitely exert influence on the media management.

The small partner company in Japan will not ask the creator to favor China in the face of the conflict between China and Japan. However, if the creator has the best tendency, most of them will not pass the review. The reason is not because of the political tendencies of the small partners, but because of the national feelings of capital and management. hurt the national feelings of the boss and management, although it won't be punished, but if you don't sign it, it's not okay?

Of course, there are a lot of manga artists in Japan, so it's a good deal to deal with this. For example, Rumiko Takahashi and the like, there are many Chinese elements, and although the Chinese image in it may not be real, it adheres to the friendly creative concept. His works, when they reach the Chinese market, are also more easily accepted by the Chinese market.

Some of Japan's more extreme works, such as "The Legend of the Anti-China Wonder Heroes (Inferior Students of Magic Universities)", this kind of work confronts China and Japan and scandalizes China. This kind of work can't go far. Although there may be a large market in Japan, the market value is not very large.

Works that truly have world-class influence, such as "Doraemon", "Cherry Maruko", "Ranma", "Saint Seiya", "Dragon Ball", "One Piece", etc., all cleverly avoid real-world political positions.

Wang Qinian's tone of not being arrogant or humble made many media reporters at the scene very good, especially the small partner said that Japan was its first overseas attempt. This made many Japanese media say that Wang Qinian has a very good impression of Japan.

Next, the scene is to demonstrate the products that are about to be withdrawn, including not only the web version, but also the mobile app version.

In the future, the breakthrough of small partners in the Japanese market will naturally be based on mobile apps.

To publish content, creators need to log in and upload from the PC website. However, the mainstream readers, listeners and viewers of the market should experience the products of their partners through smartphone apps.

The technical reserves of the small partner company are naturally very strong, and the domestic team has already done the underlying procedures, and the Japanese team has modified the user experience according to the actual situation of the Japanese market.

In the entire Japanese market, the company mainly promotes a one-stop entertainment service platform - Little Partner (Japanese) online!

Novels, comics, music, games, radio dramas, videos, live streams, and more all in one place.

This large and comprehensive platform is mainly due to the fact that the population in Japan is relatively small, and it is difficult to get huge traffic when it is subdivided into a separate website platform.

It's better to be grouped together and divided into different channels. In this way, the traffic is aggregated together, and as long as there is a breakthrough in one aspect, it can also drive the development of other aspects of the business.

At the press conference, the team members from Japan demonstrated to the media present the app, which can be easily searched, downloaded and experienced by users on mobile phones, and can be viewed online with various music, novels, comics, and even video content.

In addition, the partner company has developed a series of convenient upload and publishing tools for creators. In addition, creators can learn about their work data in the background of C in time. Including clicks, recommendations, favorites, subscriptions, monthly passes, and more.

These natural lists have naturally been transplanted to the online platform on the Japanese side.

Readers can find the content they are interested in as quickly as possible according to the list. Naturally, creators can also study the market based on the list.

In terms of content, editors can also analyze the commercialization prospects of their works based on various data.

In addition to the list formed by these popularity data, there are naturally some advertising slots made and arranged by editors on the platform. These publicity positions naturally play a crucial role in the promotion of the popularity of the work.

This series of mechanisms introduced to the media present, so that everyone clearly realized that the partner has a complete set of reliable business models. (To be continued.) )