Chapter 176: Theater War

"Once Upon a Time: Lingyun Ambition" was completed, and the filming time was twenty-three days, which is already a very fast speed for other filmmakers.

Chen Guoxin, who is simply struggling with the film company, began to drum up his literary film "The Gift of Love" last year, but it took more than a year to prepare, but the final result was that he became a laughing stock in the film industry.

This also proves that the speed at which a movie is shot has nothing to do with quality.

Of course, compared to Xiao Ran's filming speed, it is actually slow, because although Xiao Ran knows very well how to shoot this drama, but in the process of execution, Xiao Ran is very careful, and even a look must be in place!

After the completion of "Huang Feihong: Lingyun Ambition", "Law Enforcement Pioneer" produced by Xingyi City was also drawn, with a total release time of 35 days, but in the end it only accumulated a box office record of more than 170 million, and it also spent more than 50 million on publicity.

Although the audience is very satisfied with the plot and actors, especially the upright sixth brother Yuan Biao, who has won numerous awards, but because of the birth of the movie "The Emperor of Shanghai", it has stolen a lot of audiences.

Originally, Xiao Ran rationally estimated that the box office of this movie was definitely more than 300 million!

But it doesn't matter, the first thing that Xiao Ran started filming this "Law Enforcement Pioneer" is that he personally likes this movie very much.

Because this movie is different from ordinary police movies, this kind of hell judge type character is easy to impress, especially when Xiao Ran watched this movie for the first time when he was young.

What's more, this movie did make the sixth senior brother Yuan Biao popular, and even Xiaoxue in the play. and the boy who was killed is also in the spotlight.

Xiao Ran clearly remembers that in his previous life, the role of this boy was played by Fan Xiaohuang, and his interpretation was also because this movie began to develop slowly, although his later achievements were not too high, but they were not bad, so it depends on him whether he is good or bad in the future.

Although the box office of "Law Enforcement Pioneer" in China is average, the box office in Xiangjiang and Baodao is good, Xiangjiang alone has won more than 18 million box office, ranking tenth in the box office record, and the last film of Huaxia film in the land of Xiangjiang to win the top ten records was "Shaolin" more than ten years ago.

And now "Law Enforcement Vanguard" has also begun to land in Southeast Asia. The strength of the Lu family's cinema chain in these areas is very strong. I believe that the result of the operation will be stronger than "The Emperor of Shanghai", as for Europe and the United States, it depends on luck......

Because Europe and the United States have always been more reluctant to Asian films, it is generally difficult for Asian films to get good schedules and schedules in Europe and the United States, as for whether they can go against the sky. In addition to the quality of the film itself. And then there's luck.

And Law Enforcement Vanguard is clearly lucky. Because the thinking about the law in the movie also represents a universal value that is more prevalent in Europe and the United States, the box office on the first day of release in North America has exceeded the threshold of one million US dollars. It is the strongest Asian film in the past five years.

The situation of "Law Enforcement Pioneer" has allowed Yida Cinemas to save some face, but to really hit the temporary cinemas of other cinema companies, it still depends on Xiao Ran's new movie.

After all, in the cinema war in China, the main decisive place for the final victory or defeat is still in the box office market in Huaxia!

Now that "Huang Feihong: Lingyun Ambition" has been successfully completed, I am waiting for the temporary theater on the Encyclopedia side of the "Shanghai Emperor's Heroes to Dominate the World" to come out and fight in the ring.

But Encyclopedia also seems to have learned through its own ears and eyes that Xiao Ran's new movie has been completed, and originally planned to press it but not release it, avoiding the schedule on Yida's side.

But Yida's side is still holding still, and it is still showing other satellite companies' movies, although the box office record is not good, and the release time is not long, but it is better than the quantity, and Yida is not afraid of losing money.

is ready to drag down the entire encyclopedia temporary theater chain, and drag it out impatiently!

Sure enough, the original temporary bandit nest is now vacated because of "The Emperor of Shanghai: Dominating the World", but it has been delayed for half a month, and this movie has no intention of being released, and it has been urged by other theater partners!

In order to maintain the hard-won theatrical partnership, Encyclopedia was finally forced to release the movie "The Emperor of Shanghai: Dominating the World", but because of the fear of Xiao Ran's new movie, this premiere can be said to be unprecedentedly large.

"Asian actor Gu Chengfeng plays the Shanghai Tang generation of heroes Du Yuesheng, "Shanghai Emperor's Heroism Dominates the World" will meet you on April 24th......"

In addition to the premiere, a 30-second cut trailer has also landed on major TV stations, and many viewers are getting ready to go to the cinema to watch the film.

But at this time, many TV stations also put out new movie commercials.

"Arrogant in the face of thousands of waves, hot blood is better than red sunshine......"

With a theme song that has been shown in the Spring Festival Gala, "Once Upon a Time: Top Gun" is not to be outdone, and began to broadcast a trailer on the TV station, through the TV, the audience saw the shocking scene of a group of martial artists practicing martial arts against the vast sea, and then it was close to a one-minute edited version!

There is a series of fight scenes led by Huang Feihong, and the action is elegant and chic, which immediately attracted a lot of audiences!

Obviously, Yida Group has a huge cinema chain, with more than 180 cinemas, and all of them are large-scale cinemas, accounting for 21% of the country's box office share!

Therefore, the strength of Yida Group is stronger, and it is also more able to do greater investment publicity.

The Encyclopedia has united more than 250 theaters to form a joint theater chain, but the actual scale of the theater is not as good as Yida Group, and it is impossible for other theater companies to pay for the promotion of Encyclopedia's films, so it is natural to save a little bit of publicity.

As for other small theaters, although there are a large number of them, they are also distributed in major second- and third-tier cities, but the problem is that the film consumption power in these cities is low, and there are too many cinema companies in these cities, and they are all small cinema companies, and they do not have their own film companies to provide film sources at all, and they all rely on external purchases.

Therefore, the attitude of these cinema companies is even simpler, that is, what movie is easy to sell, they buy copies, and then arrange films according to the attendance rate of the movie, which is regarded as the purest cinema company, no one buys it, but this group occupies the largest box office share.

This is also the reason why Lu Yuesheng didn't dare to force Xiao Ran too ruthlessly, because if he turned his face, with Xiao Ran's reputation in the film industry at this time, these small and scattered theater companies would rush to release Xiao Ran's movies in their own theaters!

So at this time, Xiao Ran's movie is undoubtedly the emperor's daughter who is not worried about getting married, and she is no longer afraid of hitting the street when she wants to start filming a movie at the beginning, and she is not famous and afraid that other theaters will not dare to release it or will not be able to get a good schedule and schedule!

Everyone thinks that the film industry is a very fast-expanding circle, and as long as you invest a few million, you can grow big with a small amount, and it will increase tenfold or eight times within a few months!

But few people know that there are more bones buried under the gold!

How many movies rot in their own libraries after filming and cannot be released, or are forcibly drawn after a few days of release because of box office failures, thus losing all their money, this is an industry that does not believe in tears!

So at first, before confirming whether the movies in his mind could sell well in the world, although Xiao Ran made hundreds of millions of yuan through the show The Voice of China, he still didn't dare to use his own money to invest in movies, but gave up the bulk of his head to pull Lu Yuesheng to make investment.

It wasn't until it was confirmed that his movie was making money that Xiao Ran gradually had the bargaining chips to negotiate terms with Yida, and today forced Lu Yuesheng to choose to fully support himself.

……

The Chinese New Year's "Journey to the West: Cinderella" exceeded 800 million, accumulating as much as 1.6 billion box office for this Journey to the West film series, and after entering March, "The Emperor of Shanghai" relied on excellent quality and six theater companies to jointly screen the film, which is the so-called temporary theater team!

In the end, it accumulated as much as 600 million, and although "Law Enforcement Pioneer", which was also released in March, was crushed by "The Emperor of Shanghai", in the end, except for the box office in China, which was less than 200 million, after losing to Encyclopedia, the box office in other regions is very gratifying, especially in Europe and the United States, the box office in the first week has exceeded 5 million US dollars!

It can be said that this year, the film industry has ushered in a stronger development, especially after Xiao Ran entered the film industry.

And in April, the battle between Encyclopedia and Yida has not yet begun, and the two movies have been adjusting because of the conflict in schedule, but they still collided together, and they are scheduled to hold their premieres in mid to late April.

And on April 18th, it ushered in the award ceremony of the 29th Chinese Film Golden Dragon Awards!

With its absolute advantage in China, Yanjing TV won the broadcasting rights of the Golden Dragon Awards, and almost more than eighty percent of the filmmakers participated in the Golden Dragon Awards ceremony on the same day, and the scene was star-studded!

"Hello everyone, I'm Shao Hua, and now I'm at the scene of the Huaxia Film Golden Dragon Awards, this year's awards ceremony is unusually huge, because last year's box office records in the film industry have been constantly refreshed, and they have continued to hit new highs, and even reached a single film box office of 830 million at the beginning of the year, which also makes all filmmakers more hopeful for the future of the film! There is one person here who has contributed very much! ”

Shao Hua, who was wearing a black tuxedo and had a big back that was so bright that it was scary to death, smiled at the big screen.

Han Bingbing, the very attractively dressed host partner next to him, asked: "Shao Hua, I heard that this person has a relationship with our TV station, especially with you personally, why don't you introduce him to the scene." (To be continued......)