Genius remembers in a second [Aishang Novel Network biquge.info] to provide you with wonderful novels to read.

“…… The root cause of piracy in China is not only the consumer's own hospital, but also the main reason! ”

On July 28, at the invitation of Nobuyuki Idei, Song Chen once again came to the courtyard of Nobuyuki Idei's house to sit and talk, and Izui Saika wore a kimono to serve tea and water beside him; She held her head, revealing a delicate and slender jade neck like a swan, less sexy and charming that day at the bar, and more pure like a lily.

During the conversation, Nobuyuki Idei asked why Song Chen avoided talking about the cooperation between Baidu/goog1e, Chenxing Network and Sony Music.

Although Song Chen spares no effort to play with women, and has more than a dozen wives and mistresses, he has always been worried about the "crossing dividend", so he is still very serious about recharging himself in his spare time.

Nobuyuki Idei has obviously thought deeply about this question: "The Chinese government believes that the positive role of piracy in the survival of piracy can effectively crack down on software copyright giants such as Microsoft when the national software counterattack is powerless, so that China will not need to pay a lot of licensing fees to the United States!" Relatively speaking, copyright income such as music, film and television is not so important! Of course, the Chinese government has always been passive in commercial and livelihood legislation, and such an attitude is not surprising in the industry! ”

Nobuyuki Idei closed his eyes slightly, nodded in a deep voice, and was noncommittal.

Song Chen said: "Reflected in our cooperation, Chenxing Technology is registered in the United States, and it will definitely enter the international market in the future, and the music sales business in the Chinese market will ...... In fact, I've pretty much given up on the regular billing model! China's problems are not only the problem of netizens' reluctance to consume, but also the overall income of netizens, the way they pay and experience, the 'competition' of competitors, and the music giants' still unwilling to put down their bodies, etc., all of which require the cooperation of the entire industry chain. ”

Nobuyuki Idei pondered for a moment, and said, "You spoke very profoundly! This reminds me of Taobao, a subsidiary of Alibaba Group, which obviously owns Jinshan, but chooses to give up all the product login fees and handling fees with high gross margins. So much so that now Taobao is making a large amount of financial losses every year, am I right? ”

Song Chen said calmly: "Yes, Taobao's marketing expenses reached 20 million or 30 million last year, and even more this year, losses are the long-term theme of this C2C company, and Alibaba Group knows this!" The reason is simple, Chinese netizens have become accustomed to free means. And if the competitor wants to beat me, it must come up with price means to beat me! Rather than letting competitors such as Tmall.com have such and such reasons to attack the group, it is better to come up with thunderous means to decisively block the opponent! ”

Nobuyuki Idei took a sip of tea, and then smiled: "You Chinese have an old saying, called a lion fights a rabbit with all his strength, is this the case?" ”

"Not bad!" Song Chen nodded. He also said, "In the same way, if Chenxing Network or Baidu launched a music charging project in China, and the competitors were free, then Chenxing Network or Baidu would lose extremely miserably and be unpleasant!" ”

Ayaka Idei, who had been silent, asked softly, "I heard that you have a close relationship with the government, why don't you let the government come forward to crack down on piracy and restrain competitors with the law?" ”

Song Chen looked at her deeply. Thinking of the hints of that night, it would be a lie if he was not moved, but he had his own value for career and women. After thinking about it twice, he smiled and said: "First, I do not have a close relationship with the Chinese government, but have a 'certain' relationship with China's old political family; In China. Even if you take your competitor to court and win the case, you will get very little compensation! Some companies even openly use litigation as a cheap means of branding, which is a big problem! The third point, and very important, is that China's Big 6 music companies are still very vulnerable, and China's record industry is actually just a racetrack for international giants. The Chinese government is bound to take into account the difficulties of tax collection and management! ”

Nobuyuki Idei sighed, "So what do you think is the trick to breaking online music into the Chinese market?" ”

"In short, low price is the core, experience is the key!" Song Chen said loudly.

Nobuyuki Idei asked with a cautious face, "The low price is easy to understand. What should I do if I experience it? ”

"Simplify the payment process, that's the basics! In other words, record companies should turn a blind eye to what consumers do after purchasing music, whether they burn it to CD or copy it frequently, convert the copyright text into MP3 format and upload it to the Internet to share with others...... In short, once a music package is sold, it can't be tracked! ”

"I'm afraid it's going to be hard!" Nobuyuki Idei frowned and said, "I'm afraid that consumers in the European and American markets will hate you for setting double standards between countries, right?" ”

"Yes! As a result, iTunes sales in China will struggle to move forward! Song Chen paused, and then said in a deep voice, "However, if Chenxing Group reaches a cooperation with Sony Music on streaming media, it may be able to bring Sony Music a certain amount of considerable income!" ”

Nobuyuki Idei smiled and said, "It's better than nothing, you know!" Since the rise of digital music, not to mention those mature markets, China's record retail sales have been miserable! If online music sales can recoup some of the losses, that's an acceptable thing! However, I'm not sure that the streaming business will take off in China, because as far as I know, the broadband business in China is not growing fast! ”

"Not slow! China is a large place, and there is a lot of investment, Chenxing Group has full determination and patience to open this market! Li Ran said with a smile.

"What kind of cooperation do you think can be mutually beneficial?"

"It's easy!" Song Chen pondered for a moment, and then said slowly, "I plan to open some QQ value-added services in two years, and the music business is one of them!" Take the monthly subscription as an example, the tentative price in the Chinese market is 1o yuan, unlimited listening to genuine and high-quality digital music that can be downloaded within a month, Chenxing Network is a Chinese company listed in the United States, in order to avoid the American capital market accusing Chenxing Network of double market standards! It's going to be cumbersome to operate, but I'm not sure if the record company will approve of my proposal; I'm also not sure if Chinese consumers are willing to pay for this value-added service! But in general, if it is difficult to reap the benefits of the Chinese market, then a detour is a good way to compromise! ”

Staring at Song Chen's thoughtful expression, Izui Ayaka subconsciously compared him to Matsushita Akio, she presented: Although Matsushita Akio is more than ten years older than Song Chen, the former is not more mature than the latter, and the latter is even more stable than the former; In terms of talent, Akio Matsushita undoubtedly collapsed; In terms of financial strength, Akio Matsushita, who has not inherited the family business, still can't fight, even if he inherits the wealth of his grandparents, he may not be able to compare with the self-made Song Chen......

Of course, compared to his noble family background and bloodline, Song Chen was also completely defeated! Compared with appearance, Song Chen, whose appearance can only be regarded as delicate, is not at all comparable to the handsome Matsushita Akio.

It's just that Idei Ayaka has passed the age of longing for Prince Charming's truth, kindness and beauty, and the appearance of a man is just a floating cloud to her, as for the noble bloodline identity, these things may never belong to people like her!

Perhaps, Song Chen is the founder of the noble bloodline, not the inheritor!

"The number of QQ registrations in China should have exceeded 10 million, and many of them are repeat registrants!" Nobuyuki Idei said slowly, "Even if we take this 10 million as an example, 1o% effective conversion rate, then there are only 1oo potential consumers, then it can be calculated that the music revenue of Chenxing Network is only 10 million per month, if the partner and Chenxing Network are divided, I'm afraid it is not even a fraction, how can we be tempted!" ”

Song Chen smiled disapprerovingly: "The Chinese market is so big, there are more than 10 million people, with the strong position of Chenxing Group in China, I believe that QQ will soon be able to break through 100 million, or even 200 million, 500 million in China...... And I don't think the 'effective conversion rate' will be so low! That's all for later, though! The problem is ......"

Song Chen paused slightly, and then said with a smile: "Is Sony Music willing to put down its body and dig deep into China's copyright market with Chenxing Group?" I believe that not only music, Sony Entertainment has strong copyright resources, and I also hope to advance and retreat together with Sony in the area of online video! ”

Nobuyuki Idei's face moved, and he sighed: "Your deep vision in the industrial chain is really terrifying, and the young generation of China and Japan have no grander and broader vision than you!" ”

Song Chen smiled calmly: "Thank you for your boasting!" I believe that cooperation with strategic partners should achieve the purpose of mutual benefit, and Sony can achieve more benefits with the help of Chenxing Group! And we Chenxing can also make effective use of their own resources, which is a win-win situation! ”

Nobuyuki Idei nodded, and then suddenly sighed: "I can come forward to let Sony Group and Chenxing Group enter into in-depth cooperation, but Sony Group is full of mountains and has its own interests, I don't know how long the honeymoon between the two sides can last!" ”

Although Nobuyuki Idei has something to say, the pessimism in his words can't be hidden, which Song Chen can't and can't help the other party, so he had to persuade: "As long as our cooperation is on the right track, Sony Group will really get benefits, I think, even if someone in the company is dissatisfied with your digital strategy, you must be limited by the company's interests and dare not resist you!" (To be continued.) If you like this work, you are welcome to come to the starting point (.) to vote for recommendation, monthly pass, your support, is my biggest motivation. For mobile phone users, please go to M to read.