As a winery, the profitability of Golden Winery is not fully opened, these wines are actually not easy to sell, and local Australians have their own long-term wineries, and the prices are very cheap.

Selling to locals is not an easy task of breaking their long-standing habits, and John Cliff doesn't want to set the price too low.

It is difficult for wines without price advantages to stand out in the Hunter Valley, so the only way to do this is to put the market overseas.

If you want to open up overseas markets, you can't do without fame, although you swiped your face card at the European Wine Conference, but that was a year ago, and no one will remember it for so long except to add a little bit of heritage.

Therefore, this World Wine Congress has become the best opportunity for Golden Winery, where all kinds of wines of all kinds are gathered, and the top wine manufacturers from all countries in the world come together to let buyers buy slowly and select the best and most popular rankings.

If you can find the right distributor at this wine conference, then Golden Winery will not have any problems, and there will be no marketing or anything.

When it comes to wine, the most impressive thing is probably the 82-year-old Lafite, but this has become a joke in China, and at the same time, in foreign countries, the real rich people trust some old wineries with excellent taste, and the production is not high, maybe outsiders don't know at all, only the real insiders who like wine will have heard of it.

Compared with the well-known Château Lafite, Château Mouton is not so famous as Château Latour and Château d'Obiang, but they are actually a level of winery, and they are all national treasure estates in France.

The Romanée-Conti winery is known as the first estate in the world, and the Italian Yajia estate is not worse than the previous ones, but it is far inferior to the popularity of ordinary people.

The status of the Golden Winery in the wine industry is that of a newborn, and it is not recognized much at all, even if it is backed by the big tree of the Golden Ranch, it is quite difficult to sell it for a high price.

Wang Hao didn't play much of a role in this either, and had to let John Cliff contact himself, who was not keen on socializing, and whose friends had little say in the matter.

After deeply reflecting on his shortcomings, Wang Hao began to look at the financial statements of the equestrian club, which he had done before.

In the past month, the equestrian club's income and expenditure have basically been offset, which made Wang Hao breathe a sigh of relief, and he thought that the first half of the year would fall into a state of loss.

The salaries of the employees, the consumables, and the diet and maintenance of the horses have become the majority, and the expenditure situation is relatively well controlled.

In terms of income, membership dues and foster care fees for horses are only a small part, and more is the income from tourist tickets and souvenir sales, as well as the basic fees of those shops in the club.

More and more people are coming here to travel, and the daily reservations are almost full, and now the number of coaches and horses is relatively limited, and the carrying capacity is not high.

Wang Hao doesn't want every tourist to ride a horse for a few minutes, this method is purely a fraud and is not uncommon at all.

Therefore, the meaning of this statement is to let Wang Hao continue to invest, continue to recruit coaches, and buy foals, and these early investments are essential.

"How's that, there seems to be something wrong with your face?" Su Jing didn't know when he coaxed Xiao Chengcheng to fall asleep again, and now he had time to sit next to Wang Hao and ask.

"No problem, in fact it's much better than each of us expected. At least there are no losses, you know, there is a good chance that you will lose money in the first month. Now we are balancing the applications of each travel agency, separating group tickets from individual tickets, giving the rest of the group some chances. ”

Su Jing didn't understand these things anyway, she asked suspiciously: "Then this should be a good thing, you should be happy." ”

Wang Hao shrugged his shoulders, "I was already happy, so just now I was thinking about how the scale should be expanded." The potential of the tourism market is very large, and I want to make this brand bigger and stronger. ”

"OK, I agree with you. Now the development of the real economy is relatively slow, tourism is particularly important in Australia, and the situation of our club is very good. Although Su Jing didn't understand the situation of equestrianism, she still relied on her intuition and said: "Now our ranch needs to shape a star horse. ”

"Oh? Why? Wang Hao became interested all of a sudden.

Su Jing glanced at her, "The star horse is the club's most shining business card, we need to take this business card to let everyone know, so as to attract the attention of others." Let's put it this way, isn't the reason why our ranch is famous is that there is an extra layer of soup dumplings for cute cats? It's even the little star of our ranch. ”

Wang Hao nodded as if he didn't understand, and he said according to his own understanding: "This is almost the kind of spokesperson for the equestrian club, so that others will think of the club when they see this star horse." And as soon as I arrived at the club, I wanted to see this horse and create a characteristic model to come out. ”

"It can be understood that way."

"It's not easy to build a star horse, it takes a lot of planning. Just saying that we can do a limited job. I'll have to find a suitable horse. ”

"Far away in front of you, I think cheese is very good. It is so obedient, fast running, very spiritual, and handsome and standard, with obvious characteristics, and will not let others admit their mistakes. Didn't it win the last time we competed in Melbourne as an amateur? ”

In the face of Su Jing's proposal, Wang Hao felt that it was right intellectually, but emotionally he was a little reluctant. Cheese is indeed one of the most spiritual horses on their ranch, and even the king of horses and gold can't compare to it.

But Kaneko is responsible for the breeding and breeding of ranch mares, and obviously can't be used as a mascot at the club, so the cheese can be sent to the suburbs of Sydney, and a knight can be found to cooperate.

It's not hard to compete in a few more races and then use some unconventional publicity to create a star horse.

Wang Hao touched his chin, and he suddenly said: "Now that the prince is working in our ranch, if I send him to participate in an equestrian competition with cheese, do you think the media will report on cheese?" ”

Su Jing was taken aback by his ability to draw inferences, which could not only solve the embarrassment of Prince Harry herding cattle and sheep all day long, but also expand the exposure of pastures, equestrian clubs, and even cheese, which was simply a genius idea.

Equestrian sports have always been noble and aristocratic sports, and it is a fact that no other club can do to promote it with the English prince.

But at this time, Prince Harry became a short-term employee of the Golden Ranch for three months, and it would be an insult to the capitalists to squeeze the prince's surplus value! (To be continued.) )