Chapter 121: ABC TV
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Bart and Angel may not see the exhibition in a few years, they choose the fastest way to get results. Alex is different, he understands the trend of the exhibition decades later, and he thinks that if he can't buy a newspaper or a radio station, then he should always be able to start a TV station.
Don't think that TV stations are more difficult to do than newspapers and radio stations. In fact, in this era of low TV penetration, the value of TV stations is much lower than that of newspapers and radio stations. Nowadays, television stations are blooming everywhere in the United States, and some large and small TV towers have been built in various places, almost a TV tower is a TV station.
However, the cost of running a television station is too high, and many television stations have to be sold at a loss shortly after they are built. After the initial chaotic exhibition, the U.S. government banned the act of building towers indiscriminately, and now the government needs a license to operate a television station.
If Alex had been reborn ten years earlier, he might have been able to build the largest television and radio network in the United States. Now, unless you can get a new license through government connections, you can buy existing TV broadcasters.
When it comes to television broadcasters in the United States, Alex thinks of the three major commercial broadcasters in the United States, nBc (National Broadcasting Corporation), cBs (American Colombian Broadcasting Corporation) and aBc (American Broadcasting Corporation). In later generations, these three companies simply occupied most of the American TV market, and many people were users of these companies. A lot of news is disseminated through these companies. However, the influence of these companies is not as great as that of some newspapers and radio stations.
"I don't know if the price of nBc or cBs is expensive, it's better if I can fully own it."
Alex didn't consider aBc at all, because aBc is still a small radio station with little influence. He's grown so big, and he really hasn't seen that aBnetBc and cBs are very good now.
In the end, he decided to ask the market first and make a comparison when the time came. So he called the staff of the investment company and asked them to find a way to contact some people from nBc and cBs companies to understand the basic situation.
"Hello? I'm Alex! I have something for you to help me with. ”
After arranging for someone to do this, Alex waited patiently at home for news. Within a few days, there was a reply.
"Not for sale!" The answer was very succinct, and Alex's request was rejected at once.
The current TV station is actually not very profitable, and if you want to become bigger and stronger, you have to invest a lot of money in it. However, people are not stupid, and they are willing to invest so much money because they are optimistic about the future of television broadcasting and their influence on public opinion.
After being rejected, Alex began to play with the idea of aBc. He had already asked people to investigate the company, and he wanted to know why the famous aBc TV station in later generations was unknown in this era. It turned out that the company hadn't really developed yet.
At that time, nBc was the first broadcaster in the United States and had two nationwide broadcast networks, one called the Red Network and the other called the Blue Network. Among them, the blue network is aBnetbsp; Broadcasting networks at the time were slowly transforming into television networks, and as the largest broadcaster, nBc not only covered the entire United States, but also radiated signals to places like Canada and Northern Mexico. This violated the Antitrust Act of the time, and in 1943, according to the Federal Communications Commission's report on the investigation of chain broadcasting, it was stated that a company could not own more than two broadcast networks.
nBc had to split them up, keeping the red net and selling the blue net. It changed hands several times before Edward John Nobel bought it for $1oooo. A few years later, it officially appeared in front of the audience in the form of a TV station.
At that time, the blue network was almost an empty shell, except for the network with equipment and coverage, there was no regular program group. Thankfully, Edward didn't discard him, he wasn't a qualified media personality and didn't accept the opinions of his subordinates, and as a result, he made a mess of aBc.
Edward was a stern and unsmiling man who didn't know how to run a television station, and he didn't care if the company, which he had bought for $10,000, could do it. He even built a broadcaster to face the camera and read the newspaper in front of the audience. His family got rich in the candy business, and he was a philanthropist, but not a good TV manager.
For the first 10 years or so of aBc, almost no one noticed the station. It is almost impossible to compete with nBc and cBs.
At this time, Alex's people came to the door. The idea of buying the TV company surprised Edward. The two of them made an appointment to come out for dinner and talk about related things by the way.
"Why do you want to buy aBc?" Edward asked, he was already tired of the station by this time, and many people persuaded him to sell the company. But he never found a good buyer, and no one wanted a TV station that had no influence.
Alex looked at the person in front of him, a man with a pale face and deep-set eyes. From the other party's gloomy eyes, Alex felt that this person was running out of time. However, he still replied cautiously: "I like to watch TV shows, but the current TV stations do not have what I want to watch." I want to make my own shows that entertain people and at the same time people can learn something from them. ”
After hearing this, Edward thought Alex's idea was interesting. He had heard about the Carpenter brothers for a long time, first by hearing their songs on the radio, then by seeing their interviews on TV shows, and finally by seeing their films in the cinema. He liked Alex, and he thought that although the boy was young, he would definitely be a big man in the future.
As early as a year or two ago, Edward already felt that his health was not as good as before, and he had already arranged his afterlife. It's just that the TV station has always been a heart problem that he can't let go, and he has arranged a large amount of funds for his three hospitals and a candy factory. With these funds, the hospitals and confectionery factories are able to run well and the workers are well cared for.
However, TV stations are different, they require a lot of investment to function properly. He had planned to set aside a fund for the television station alone, but it was still not enough. Edward was a good and responsible man, and he didn't want to lose his job after he died.
"So what are you going to do? If you own this TV station. Edward asked.
Alex hesitated, unsure if Edward would sell aBc TV to him, and if his thoughts were known to the other party, there would be any bad effects. Eventually, he was going to tell the truth, and he told some of his show ideas.
For example, filming children's science education programs, news programs that closely follow current affairs reports, sports programs, music programs, and so on. These programs, at the time, were very novel ideas, and I thought it was very interesting to listen to them.
From these words, Edward could feel Alex's confidence and love for television. He squinted his eyes, thought for a while, and said, "How much are you going to spend on my TV station?" ”
Edward bought the blue network for only 10,000 yuan, but after so many years of operation, aBc has 116 affiliated radio and television stations. He's invested millions of dollars. It is precisely because of this that no one can take over the aBc TV station in his hand, and even if it is sold at cost price, almost no one wants to buy it. Spending tens of millions of dollars to buy an influential TV station is simply idiotic.
Alex hesitated, he didn't know what Edward's psychological price was, he was rich now, but he couldn't spend it indiscriminately. He said: "It depends on how much money you want to put aBnetbsp; Edward opened his mouth and laughed silently, he held out a finger and said, "Ten million dollars!" ”
$10 million, which was a sky-high price at the time. Edward was a philanthropist, but he was also a businessman. He sold it at this price, and he was able to make a small profit of millions of dollars, which can be regarded as not in vain for so many years.
Alex frowned, he felt that it was really not worth it if it cost 10 million dollars to use a TV station like aBc. With so much money, he might as well start a new company on his own. It's just that the problem of the license plate is not easy to solve, and there is equipment and personnel, which have to have time to be done.
"Mr. Edward, I don't think your aBc company is worth 10 million!" Alex said bluntly.
Unexpectedly, Edward agreed with his statement, nodded and said, "Yes, it's not worth 10 million." I bought it for only $10,000. But you know, aBc was just an empty shell? Later, I looked for the government and the bank to ask for support and loans, and slowly took down its other affiliated TV stations. ”
Alex listened and didn't say anything. He stared into Edward's eyes, and now when the other party talked about these things, his eyes became sharper and more energetic.
Edward continued: "I got the Blue Net in 1944, when it had changed hands several times, and when it came to me, there was almost nothing. Initially, when nBc sold the Blue Net, it sold for $8oo. The people who bought it quickly regretted it, because the blue network they bought now was just some radio towers and equipment, which were useless to them. ”
"What about you? Did you regret it when you bought the blue net? Alex asked.
Edward shook his head and said, "When I bought the blue net, I didn't know what it was for. But I don't regret it. My father taught me that instead of regretting what I had already had, it was better to find a way to fix it. I don't know anything about TV, and I have no interest in it. But I know that no matter how bad it is, I won't let it go lightly. ”
Alex said softly: "Then it will make you lose money, aBc has been sucking up your funds, but it can't generate any profits." ”
"In my life, I've never done a loss-making business, never. Even if you lose money now, you won't in the future. ”
When Edward said this, his eyes were determined, and he was convinced that the television station would definitely be able to develop in the future. As long as he persists, his generation can't do it, then look at the next generation, or even the next generation.
Alex then realized why other TV broadcasters refused to buy TV stations to him, and it turned out that no one was stupid. Television penetration is now increasing across the United States, and so is the demand for television. It is clear to everyone that the importance of television in the future.
Damn it! These old foxes! Alex cursed inwardly.
He lowered his head and looked at the patterns on the table, estimating how much the business would ultimately cost. 10 million is just the price of buying the company, and then it will definitely need to invest a lot of money to expand TV programs, reform the TV station system, and so on.
Edward was not in a hurry, he did not rush Alex, and waited quietly. He has patience, he has been waiting for more than ten years, is he afraid that he will not be able to wait for this little time?