Being hit by Wang Jing broke his good deeds, Han Jin couldn't help but be a little depressed.

"Don't blame me, don't blame me, I really didn't mean to." Seeing Han Jin glaring at him, Wang Jing hurriedly waved his hand and said with a smile.

"Alright, alright, I know, but don't get this out of the way. I'm nothing, but Sister Hong is thin-skinned. Han Jin told him.

"Don't worry, I don't lack eyes." Wang Jing waved his hand.

"Well, what's the matter with me in such a hurry?" Han Jin nodded, he believed that Wang Jing's mouth should be very strict, otherwise it would be impossible to mix in the Hong Kong entertainment industry for so long.

"Oh, that's right, the schedule of "Mr. Zombie" has finally been approved, and it is scheduled to be officially released on June 20th." Wang Jing said with a smile.

"Mr. Zombie" was already completed when Han Jin went to the UK to shoot "Modern Cinderella". The post-production zuò has also been completed, but in order to schedule it, it has not yet been released.

Hearing that the schedule was scheduled for the 20th of June, Han Jin couldn't help but nod with satisfaction. June 20th is already considered a summer vacation, and it is the prime time for the release of the film.

"Not bad, it will be released on June 20th, very good, very good!" Han Jin smiled and nodded, "How many theaters have you lined up for us?" ”

"Well, this time the Shaw Brothers learned to be obedient and lined up ten theaters for us." Wang Jing said with a smile, "But Ah Jin, the challenges we face are not small, the Golden Princess Cinema is going to release the "Working Emperor" starring you, and Golden Harvest is going to release "Time to Run" co-starred by Yuan Biao and Zeng Zhiwei, which is also said to be a theme related to ghosts. ”

Han Jin nodded, he didn't expect to fight with himself in the ring this time, "The Emperor of Workers" starring himself and Wang Jixian, handsome men and beautiful women, plus it is an urban romantic comedy that Xinyicheng is good at, so the box office must be guaranteed.

And "Mr. Zombie" has already seen the finished film, and the wonderful Cheng dù is not worse than the version in his previous life, and even in terms of casting, so it stands to reason that the box office must be comparable.

Although he doesn't know what kind of film "Time Comes to Run" is, since there is Yuan Biao and Zeng Zhiwei, both of them are popular movie stars today, so they also have great appeal at the box office.

The three blockbuster films were released at the same time, and they all have box office appeal, so it's really hard to say who will kill the deer.

"Now that the schedule has been decided, let's arrange for publicity immediately." Han Jin nodded and said, "I'll leave it to Yu Zheng to handle it, she has worked hard in the media industry for so many years, she should also know some propaganda, right?" ”

Wang Jing smiled, "It seems that you plan to be the shopkeeper again this time?" ”

"With your group of loyal ministers and good generals, I can naturally rule with peace of mind." Han Jin also said with a smile.

Although he built this film company, he didn't put much effort into it. Because he knows that he can't make much money making movies in Hong Kong, even if it was a smash hit in the 80s, there was not much money left when the gang was finally dismantled.

Xiang Huaqiang Brothers' Yongsheng Entertainment Company was also dominant in the 90s, but there was not much money left in the end. Otherwise, his son would not have been so silent for so long since he debuted to the left.

If you are really rich, you will be like Zhang Min in the late 80s, more than a dozen movies will be released a year, and all the stars and big names will be invited to cooperate, and you can get familiar with your face just by brushing your face.

Making a movie is like gambling many times, and whether you can make money or not depends on luck. Money-making movies certainly make a lot of money, but if you lose money, the loss will not be less.

Although Han Jin knows that he has watched a lot of classic Hong Kong movies, it is not his professional strength after all, he is best at music. If a record sells well, it is trivial to make millions.

… Like Michael. Jackson's "Thriller" sold more than 100 million copies worldwide, with a total profit of $4.1 billion. This is much more profitable than making movies, and the world's most profitable movie, "Avatar", has a box office of only $2.7 billion.

Han Jin set up a company to shoot movies, one was to earn some pocket money and take the opportunity to make a few beauties. The actresses who sing in Hong Kong are too ugly, but on the contrary, the movie stars are all beautiful; The second is to help the old man make money, so that he can be washed smoothly, so as not to be swept away after returning.

With the help of those classic movies stored in his mind, he will definitely not lose money. But it's hard to become bigger and stronger. Because Hong Kong's domestic market is small, Yan zhòng relies on foreign markets. Once the international situation changes, Hong Kong films will face a severe impact.

In the 90s, Hong Kong films declined because Taiwan lifted import restrictions on American films. American blockbusters have landed in the 6 Taiwan market one after another, defeating Hong Kong films one after another, and there is no power to fight back.

The international outlook cannot remain static, and Taiwan cannot always serve Hong Kong. Now that the date of Hong Kong's return to the motherland has been set, by the time of '97, Taiwan will definitely not take any more protective measures against Hong Kong films. When the time comes, once it opens up the market, Hong Kong films will die.

Moreover, in addition to external reasons, half of the reasons for the decline of Hong Kong films come from themselves. In addition to following the trend and making films shoddy, one of the biggest reasons is that Hong Kong filmmakers can't recognize the shape clearly and have no overall view at all.

At the end of the 80s, the mainland had already opened up the film market, allowing Hong Kong films to be screened on the mainland, and also allowing Hong Kong film companies and mainland film companies to cooperate in making films.

However, the Hong Kong film company did not cherish the opportunity, but took the opportunity to shoot many films that insulted the mainland, such as "Cousin, Hello! ", "Provincial and Hong Kong Flag Soldiers", etc., Yan zhòng hurt the feelings of mainlanders, so that Hong Kong films that could have entered the mainland were also strictly censored and controlled

There are also some films that are too large, such as "The Temptation of the Monk", "Blue Kite", etc., because of the violation of the regulations on co-productions, so that the mainland announced in 94 to strengthen the control of co-productions.

Hong Kong films have lost the Taiwan market, and Hong Kong filmmakers have died themselves, blocking the door to mainland films, so the Hong Kong film market has shrunk rapidly.

In the past, film companies of all sizes could eat enough to eat just by relying on the foreign market, but now the foreign market is lost, and the local market is small, so it can't support so many filmmakers. Therefore, the bankrupt is closed, the closed door is closed, the starving is starved to death, the filmmakers who were majestic before are now down, and they are very desolate.

In addition, Hong Kong filmmakers do not know self-discipline, and in the golden age, everyone worked hard to make money, followed the trend to make films, and blindly made films, which made the quality of films plummet.

In the golden age of Hong Kong films, more than 160 movies were released every year. The actors have filmed across groups, giving birth to the so-called "Zheng Jiu Group", "Wang Qi Group", "Liu Thirteen" and other well-known nicknames, and even the behind-the-scenes staff are all one person and three or four crews, making money and making money.

But with so many actors acting in multiple plays at the same time, the quality is naturally not guaranteed, which makes fans more and more disgusting. I used to praise it, but now I am sick to my stomach, this is all because Hong Kong filmmakers make quick money.

Therefore, Han Jin just wants to use the past few years to make a little money and soak a few girls. As for whether Hong Kong films are declining or not, movie stars are too angry, do you really care about his birds? ! He won't shed tears of sympathy for these Hong Kong filmmakers who died!

It is precisely because of this that he is not very concerned about the affairs of Yongsheng Entertainment Company, otherwise it would not have been established for almost a year, but it is still a leather bag company.

… Wang Jing couldn't help but smile when he saw that Han Jin was happy to be the shopkeeper.

To be honest, he hoped that Han Jin would not interfere in the company's affairs more. Because anyone who has the ability is not obedient, Sun Wukong almost demolished the Jade Emperor's Lingxiao Treasure Hall because of this incident.

Wang Jing asked himself that he was naturally capable, whether it was a screenwriter, director, or producer, he was first-class, so he naturally didn't want to be managed, especially Han Jin was so much younger than him.

However, he also saw that Han Jin's ability was stronger than him, filming "Mr. Zombie", "Ghost Horse Flying Man", "Modern Cinderella", etc., he made the decision himself, and also came up with a lot of ideas, especially the "Ghost Horse and Flying Man", if he hadn't done it behind his back, the box office of that movie would never have been so high.

Therefore, Wang Jing hopes that he will not interfere in the company's affairs, but also hopes that he can take the helm in the general direction, and he can learn more things from him.

"Ah Jin, what is "Mr. Zombie" used for publicity this time?" Wang Jing asked with a smile.

Han Jin smiled, ""Mr. Zombie" is a good drama, and too much hype news will dominate the scene. In my opinion, it's still normal publicity, posting advertisements, posters or something. ”

When Wang Jing heard him say this, he also felt that there was some truth, "Since this is the case, then I will sue Miss Yu Zheng." ”

"Ghost Horse and Flying Man" is relatively average because of the average level of the movie, so it needs to be fried fiercely to become popular; But "Mr. Zombie" is a good film, so the simpler the method of publicity, the more it can reflect the flavor of the movie itself.

Han Jin nodded, just wanted Wang Jing to leave, "Alas, Brother Jing, come back~"

Wang Jing turned his head, "What, Ah Jin, is there anything else?" ”

Han Jin smiled, "That's the case, I thought of a way to publicize." You asked Liu Zhenwei to edit the essence of "Mr. Zombie" into a 30-second clip and send it back to TVB TV for screening. ”

"Huh?!" Wang Jing was stunned, "Ah Jin, what kind of propaganda is this?" Advertise on a TV station? Advertising is very expensive. ”

TVB's advertising cost in prime time is now around 50,000 Hong Kong dollars a minute, and if you simulcast seven days of advertising, it is estimated that the advertising cost alone will be nearly one million Hong Kong dollars, which is really not a small amount.

"I know it's expensive, but when you put an ad in a newspaper, it's just a poster. On TV, it will move, and the publicity effect will naturally be better. Han Jin said with a smile, "Besides, not everyone in Hong Kong reads newspapers, but everyone watches TV." If they saw the TV show so exciting, would they be curious to go to the cinema to watch it? ”

Wang Jing's eyes lit up when he heard Han Jin say this, "Ah Jin, you are so powerful, you can think of this kind of propaganda method, you are really a genius." ”

The thirty-second advertisement, if it is an edit of the essence of the movie, is indeed easy to attract the audience, which even Wang Jing can expect.

It's like booksellers usually print the highlights of a book on the title page; And salty wet books such as "Fire Kirin" always put the photos of beautiful women on the cover. Take out the best parts to make people enjoy and attract your attention first, and then arouse your bath desire and make you pay for it. This kind of publicity method is not the same as the idea of Han Jin's TV commercial.

But this kind of propaganda has been around for a long time, but no one has thought of applying it to the film field before. Han Jin was the first person to eat crabs this time, and his shrewdness was really admirable.

"I'm just thinking about it," Han Jin said with a smile, "Brother Jing, if it's convenient, contact TVB to see if you can arrange for several leading actors of "Mr. Zombie" to go on TV variety shows for publicity, so that the effect will be better." ”

"Well, I remember it all. Ah Jin, don't worry, I'll do it all. Wang Jing nodded and said.

Han Jin smiled, "That's fine, then Brother Jing, you can get busy." I'll clean up a little more, and I'll be ready to shoot right away. ”r1152

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