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In January 2004, the first ChinaJoyCospaly Carnival and Cospaly Exhibition were held in BJ. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Chinajoy is initiated by the General Administration of Press and Publication, the Ministry of Commerce, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, the Ministry of Education, the General Administration of Sports, the International Foreign Trade Promotion Committee and local governments, and a bunch of other authoritative organizations jointly promote and endorse this activity.

Due to the official support, Chinajoy's news exposure in the mainstream media is also unprecedented. In particular, it will also be reported on TV media, including CCTV. In fact, this is also a disguised break of the rule that video games cannot be advertised on TV media.

In addition, ChinaJoy will invite a large number of domestic and foreign game manufacturers to participate in the exhibition, and during the exhibition, different international manufacturers will naturally have exchanges and cooperation in the Chinese game industry. The import and export of many multinational games have been achieved in such heavyweight exhibitions!

Because, although China's game industry started very late, it has developed rapidly. In particular, online games, within a few years of their emerging, have surpassed the size of big movies.

As the number of gamers continues to surge, it's no surprise that the top brass no longer sees the gaming industry as a flood or as an electronic heroin. Instead, they began to pay attention to the game industry. This is also the reason why the first ChinaJoy was held after the change of the current government.

Due to the haste of this year's Chinajoy, the organizers and participants did not have much experience. Therefore, only 15 game manufacturers participated, and there was not enough understanding of Chinajoy. The preparation is not very sufficient.

However, not long after the news of chinajoy broke, it gained the attention of thousands of players. Every day, 15,000 game lovers in the venue excitedly walk into the venue to watch the performances and exhibited works.

In addition, the game industry and media around the world have paid attention to Chinajoy. It has also reached unprecedented heights. This makes Chinajoy just held its first edition, which has been regarded as the third largest international game exhibition after E3 in the United States and Tokyo Game Show in Japan.

This allowed almost every game company in the venue to get enough exposure. However, due to the lack of preparation of game companies, most of them performed relatively shabby, and they did not have time to carefully go beyond the venue, nor did they prepare manpower and material resources!

Although, NetEase strongly promotes "Journey to the West 2". invited Stephen Chow to the scene to build momentum for the game. Sina announced that it is the agent of the Korean heavyweight online game "Lineage 2", and Shengda continues to vigorously promote its own "Legend"!

However, these companies are temporary exhibitors and have not been carefully planned in advance. The momentum at the exhibition also seems to be very low-tech, and it does not fully attract the attention of the media and game fans!

The small partner company has made full preparations, and the whole company has chartered one-fifth of the booth position of the venue, and the participating games include the popular games of the small partner company, "The Great Sage", "Ethereal Journey", "Journey to the West" and "The Rose Girl". There are also some new games that are still in the pipeline, such as "Sea Tiger" and "Four Famous Catches" and "Youth Musical".

For the sake of publicity. The small partner company is also out of the limelight. "The Great Sage", "Ethereal Journey" and "Sea Tiger" all invited stars from film and television dramas to cooperate with the promotion.

When Li Xie , Huang Xiaoming , Chen Kun , Yang Weiwei , Zhang Jingjing , Wang Huijuan and other friends were celebrities, as well as Nicholas Tse and Ekin Cheng who came from Hong Kong to help with the publicity. All of a sudden, the atmosphere of the scene was very hot.

Li Xie is dressed as the Monkey King in "The Great Sage Chapter", with a golden hoop stick, golden helmet and golden armor. Make him handsome and despicable. What caused a sensation at the scene was that Li Jie's Monkey King golden helmet and golden armor were actually very sassy - real gold, made of 30 catties of gold materials, which attracted countless news gimmicks. Of course. Countless reporters and the audience touched around, causing the security guards of the small partner company to be very often, real gold, if they wanted to be torn off a scale, or snatched the golden hoop stick, Nima is, who can afford to pay for the security guards?

Huang Xiaoming and Chen Kun were dressed up in "Youth Singing and Dancing Youth", and they held a concert on the spot and sang classic songs in "Youth Singing and Dancing Youth", which shocked the Party Central Committee handsomely, and countless female fans screamed and almost fell into a coma.

The combination of Ekin Cheng, Nicholas Tse, and Yang Weiwei is according to the costumes in "Sea Tiger", which has made many fans hotly discussed. The success of the "Sea Tiger" movie can make this unpopular comic become more popular. The little partner company invited the superstars in the movie to promote, on the one hand, to announce the film plan of "Sea Tiger 2", which is expected to be released in 2005, which has whetted everyone's appetite. At the same time, if the audience finds it not enjoyable, the "Sea Tiger" game is expected to be launched in 2004.

"Journey to the West" is the promotion of "Journey to the West", and "The Legend of Wukong" is a portrayal of his aura, and the work "Journey to the West" has made him a big expert in the theme of Journey to the West. Although, it may not be comparable with some previous classic adaptations of Journey to the West. But in the minds of young people, Jin He is almost hooked up with monkeys.

However, these superstar crews promoted, murdered countless media headlines, and attracted countless films. But "Rose Girl", which is not promoted by a superstar lineup, is also in the limelight.

"Cuixing Stone, Cangxing Stone sisters, cute!"

"It's so red, it's so red!"

"Damn, mercury lamp girl, it's mine, I like mercury lamp the most, don't rob me!"

"Poor canary, chickberry big stupid, low IQ makes Meng cry."

"Black-bellied girl Cui Xingshi Wang Dao!"

"True red is the queen!"

To put it simply, relying on the cospaly of ordinary models, "Rose Girl" was sought after by countless fans at once.

"Teacher Li Lingxiang, recently Japanese media reported that a Japanese female cartoonist plagiarized your work, I don't know if you know?" An ACG senior reporter at the scene asked.

"Yes. There is a part of the enthusiastic fans who have reported that I already know the situation. In Japan, in 02, a comic called "Rose Girl" was serialized in the magazine, which is almost the same as the manga "Rose Girl" that I have serialized in 97! It was serialized for more than a year, and it wasn't discovered until 2003! Xiaoxiang said indifferently, "At first, I thought it was just a creative crash. But what makes me laugh and cry is that the Japanese cartoonist group peach-pit is simply a naked plagiarism. The ideas, plot, and characters were all copied, and of course, to my surprise, their drawings, although somewhat similar, were not plagiarized. This confuses me. The Japanese magazine has apologized for the question that has been submitted to Japan. The peach-pit manga group is two young Japanese manga artists Sendo Wanri and Watako Ehara, and they also apologized afterwards, explaining that it was because around 1998 they got a stranger by email. I sent hundreds of thousands of words of the manga setting of "Rose Girl". Strangers want them to help him draw his work into a caricature. Because the Japanese manga industry does not pay attention to the dynamics of China's manga industry. So, they drew it out of a daze. I accept this explanation and do not hold it accountable. Now, the Japanese version of "Rose Girl" has stopped serializing, but considering that the peach-pit combination is relatively level, so. We invited them to join the development of the Rose Maiden game and animation, and at present, Peach-Pit is already a game artist hired by a partner company! ”

"Haha, this Japanese guy is really interesting. The incense hall and the god of the year are famous for the combination of Yacheng wood dream leaves. As a result, they also engaged in combinations, and said that it was not imitation and plagiarism, who would believe it! ”

"The duo succeeded, and they actually ...... It was also a blessing in disguise and was employed by a small partner company. ”

Suddenly, there was a series of discussions at the scene.

No one knows that the setting of the "Rose Girl" series is that Wang Qinian hired someone to translate it into Japanese, and then anonymously emailed it to Peach-Pit's mailbox.

As a result, the original work in history has become a plagiarist. And, they admitted, either creative crashes or plagiarism, but they did it unintentionally.

This explanation, the kind little incense accepted.

Wang Qinian naturally also took the opportunity to invite these two "sinners" to work as coolies for the little partner company to make up for their sins.

Because Peach-Pit felt that they were at fault in the first place, and in addition, the partner company gave them a condition that they could not refuse-20 million yen a year and signed a ten-year agreement.

This agreement is no less than that of some cartoonists who are stable in first-line comic magazines.

In addition to peach-pit, it was banned by the magazine for plagiarism. The reputation has also spread to the industry, and it is expected that few magazines will accept their submissions. Therefore, peach-pit is already the best choice to accept the solicitation of small partner companies.

……

Chinajoy was held for three days, and the news during these three days was almost covered by the partner company. The media have admitted that the partner company is the well-deserved hegemon of China's game industry.

This is not only the market share of the game of the partner company, but more importantly, the original ability of the partner company.

There are not many domestic exhibiting game manufacturers, and most of them are agent games. Although NetEase independently developed the "Journey to the West" series, Kingsoft also has "Swordsman Love". But after all, the number of games is limited, unlike small partner companies that can come up with original boutique games of different styles.

This kind of original game, with difficulty and risk, is obviously much higher than the proxy game.

However, once the original game team matures, its sustainable growth and understanding of the game market are far greater than that of a mere game agency operator.

Because the partner company stands out in the exhibition and attracts all the focus, there are many opportunities for cooperation. During the CHINAJOY exhibition, the partner company successfully signed contracts with companies in South Korea, Taiwan, Singapore, the United States, France and other places, and successfully introduced "Ethereal Journey", "The Great Sage", "Rose Girl" and "Journey to the West" to overseas markets.

At the same time, the company has also introduced two games - "Bloody Rivers and Lakes" and "The Legend of Huang Yiqun"!

"Bloody Rivers" is a martial arts online game developed by South Korean mgame game company, and the original book is a popular martial arts comic work in South Korea. The game isn't very good, but it's an entry-level 3D online game.

"The Legend of Huang Yiqun" is a masterpiece created by China NetDragon, a subsidiary of Taiwan Zhiguan Technology Company.

Zhiguan Technology, a leader in Taiwan's game industry, began to distribute games as early as the 80s, and then made independently. is an expert in the adaptation of martial arts games, and the classic "The Legend of Jin Yong's Heroes" is a product of Zhiguan Technology, which was later adapted into an online game version, which is also a big hit. After tasting the sweetness, Zhiguan Technology naturally asked its subsidiary to adapt "The Legend of Huang Yiqunxia".

China NetDragon is a company under Zhiguan Technology that focuses on online games, and the martial arts online games produced by it can be regarded as an expert. Later, he adapted a large number of online games of Jin Yong, Gu Long, Huang Yi, and Wen Ruian.

Of course, now the little partner company has already bought out all the copyrights of Wen Ruian's novel games, so all the Wen Ruian martial arts games that will be listed in the future will be the works of the little partner company.

The introduction of these two games, the partner company naturally paid a lot of costs. A total of $6 million was paid for the game copyright, the perpetual agency right, and the game was divided into 15%.

Of course, the small partner company's own games are sold to the outside world, and they have also obtained a copyright of 5 million US dollars, and in addition, each major market will have a share of 10%~20%.

It can be said that the royalties paid for the import are $1 million more than the money obtained for exports.

However, Wang Qinian still thinks it is very worthwhile, "Hot Blood" and "The Legend of Huang Yiqun" are both 3D martial arts games, and next, the domestic game market will usher in the era of 3D games. Although, it can't be said that 2D is eliminated.

However, 3D games are definitely the general trend.

"World of Warcraft", "Perfect World" and a bunch of other popular games, almost all of them are 3D online games. After that, 2D games, although they still have a certain market share, but including "Legend", they can't keep up with the limelight of 3D game guns.

Whoever occupies the market of 3D games first will get a huge market cake.

At present, the games "Sea Tiger" and "Four Famous Catches" being developed by the small partner company are all 2.5D games, not real 3D games.

Although "Youth Musical" is a 3D game, it is relatively simple and a casual game. Similar to "Audition", the style is different from mainstream 3D games.

At present, before the 3D game engine of the partner company is successfully developed, it is also an effective means to seize the market in advance by taking some games with big red potential as agents. (A good event for pie in the sky, cool mobile phones are waiting for you!) Follow from ~ point / official account (WeChat add friends - add official account - enter dd), participate now! Everyone has a prize, now pay attention to the dd WeChat public account! (To be continued.) )

ps: The first update, thank you for the support of my brother and sister in June!

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