Genius remembers in a second [Aishang Novel Network biquge.info] to provide you with wonderful novels to read.

Song Chen picked up the teacup and sipped it gently, moistened his mouth, and then said slowly: "What kind of answer do you want when you come to see me?" Do you want to free yourself from the big burden of NetEase, or do you ......"

Before Song Chen finished speaking, Ding Lei asked with a little trepidation: "Everyone says that you have the vision of an unpredictable prophet, and the questions I ask are the same as the concerns of everyone in the industry!" ”

Song Chen laughed: "If I have the ability to predict the future, wouldn't it be faster for me to buy lottery tickets and go to Macau?" ”

Who knew that Ding Lei hadn't answered yet, but Zhao Lin on the side laughed and said, "Can you go to Macau Las Vegas to make a Chenxing Group?" At most, one or two hundred million dollars will kick you out of the door, and the blacklist will spread all over the casino! ”

Ding Lei's expression was scornful, but he thought it was true in his heart.

Song Chen rolled his eyes, looked at Zhao Lin and said angrily: "You know the inside story very well, I don't usually see you so shrewd!" ”

Zhao Lin stuck out her tongue cutely: "I want you to care!" ”

A black line flashed in his mind, and Song Chen said to Ding Lei: "I definitely don't have the ability of unpredictable prophets!" But I have some of my own ideas about the Internet industry! The future of NetEase that everyone cares about is actually a loss of firm confidence in the Internet! ”

Faith is important! Although the company's performance is the basis for supporting the stock price, if investors lose confidence, no matter how much financial reports are useless; Conversely, if investors are confident in the future of a company, then no matter how bad the current performance is, the stock price will rise instead of falling!

The former can take NetQin as an example, and the long-term investment institutions still have to be cautious about this company, for fear that he will repeat it; The latter can take Amazon as a model, and there is no history of Song Chen's troubles. After surviving the Nasdaq crash and making a short-lived net profit, the company once again invested most of its revenue in technology research and infrastructure construction, so that it lost money again every year, and more than a decade later, investors finally lost patience and begged Amazon to make a profit in such a sensational way as "begging for profit".

Ding Lei asked hopefully, "Mr. Song." When do you think the Internet will recover, back to '98, '99? ”

Song Chen shook his head and said, "You are not asking about the Internet, but about the capital market!" If it's the former, I'll tell you that the Internet hasn't shrunk again. On the contrary, because of the deterioration of the economic environment, more people are forced to face cheaper entertainment, that is, computers! If the Internet business really deteriorated, I wouldn't be sitting here talking to you! ”

Song Chen shrugged, his expression very relaxed. Ding Lei took a breath. "What about the capital market?" he asked. ”

"That needs an opportunity, I can't tell you the specific time, because no one can predict! But as long as the management finds a profit point for their company, the recovery of the capital market is a matter of time! Of course, Song Chen would not be unprincipled and discerning, but with the meaning of pointing out the Chinese elite of the same kind of text, he said a few more words, "As for returning to the crazy point at the end of the last century...... I'm afraid it's difficult! ”

"Find the profit point. How easy is it to say? Ding Lei smiled bitterly and shook his head.

Song Chen smiled faintly: "If Mr. Ding didn't have no ideas, how could he have acquired a game business in a low-key manner last year?" ”

Ding Lei's old face turned red and defended: "The game hasn't come out yet, and under the competition of "Legend of Blood" and other games, I really don't have the confidence to pin all my hopes on online games!" ”

As a veteran player who has participated in Chinese online games since the beginning, although Song Chen has only played online games such as "Legend of Blood", "World of Warcraft" and "League of Legends" after World of Warcraft, he has some understanding of NetEase, the second leader in the online game industry.

NetEase's first online game is "Journey to the West", which has to mention Stephen Chow's movie "Journey to the West" released in 94, which received a mediocre response in Hong Kong, and became popular in mainland universities and the Internet after 97. At the same time, Stephen Chow is pushed to the position of a master of postmodernist comedy!

NetEase undoubtedly hopes to use Stephen Chow's reputation to build the popularity of its products, in fact, NetEase has indeed gained a lot of vision after launching "Journey to the West", but this online game eventually disappeared not long after, and there are many reasons for this. In addition to its own quality problems, "Legend of Blood" in the same period at that time was popular all over the country, which objectively squeezed the living space of "Journey to the West"; The second is the problem of point card sales terminals, NetEase has always lacked supporting point card sales outlets, players can't buy game point cards, it is impossible to bring popularity to the game!

You must know that Shanda also began to organize the electronic sales system of Internet cafes across the country after the success of "Legend of Blood", and NetEase did not have such opportunities and resources at that time! Not to mention the 8848, Lianbang software, and Chenxing Internet café esaLes system, which are owned by Chenxing Group, which are three very mature sales terminals.

Song Chen understands Ding Lei's concerns, after all, the transformation of a company is not something that can be implemented lightly by patting the head! It stands to reason that Ding Lei has a sad life, but Song Chen is always easier! But Song Chen understands that if Chenxing Group cannot completely dominate a market, there is no need to obstruct the entry of competitors; If competitors don't eat into their own market share, then establishing a win-win approach will also help the image of China Chenxing Group!

Since Ding Lei, Wang Zhidong, and Zhang Chaoyang will sooner or later re-emerge with the help of mobile Montnets, online games and other industries, then he doesn't mind pushing this one! If you can gain fame and win the kindness of others, why not?

Song Chen knew that the people who ate in this kind of restaurant were either middle and high-level managers or company heads, or rich second-generation people, they all knew themselves, plus so many waiters...... Even if Ding Lei is secretive about this meeting, the things he said about his meeting with Ding Lei will spread sooner or later, which can just make him build momentum!

Therefore, he laughed and said: "If Internet companies want to make as much profit as possible, there are two known reliable ways, one is traffic monetization, that is, online advertising!" The current revenue scale of online advertising is not large enough, and online advertising still needs time to prove that they are more accurate, cheaper, and more effective than traditional advertising; The second is online games, the Chinese population is large, the market is huge, simply because of the economic system, cheap entertainment methods are far less than the country, so online games will inevitably be popular in China, Netease is not too late to take this step, and even can be called agile! ”

Ding Lei nodded again and again, although he heard a few hints of ridicule from Song Chen's last few words, but he heard more kindness.

"The success of "Legend of Blood" has only detonated the bright future of the online game industry, Chenxing Entertainment's standout is temporary, the market pattern is only initially formed, this year, traditional game manufacturers and entrepreneurs have poured in, and both game varieties and quality will begin to explode in the next two years, so everything is possible!"

A few simple words not only made Ding Lei feel excited, but even the customers sitting nearby began to listen intently - after all, it is a rare opportunity to listen to the advice of one of the richest people in the world!

Even the waiter who was holding a plate next to him and waiting for the summons was his eyes flashing and his mind was about to move.

Ding Lei thought thoughtfully: "In this way, NetEase's path is not radical, but a little conservative!" ”

"It's not wrong to be conservative, it's not necessarily right to be aggressive!" Song Chen laughed, and after a while, his posture became more relaxed. He took his son from Zhao Lin and put it on his lap, kissed his delicate face like peeling off an eggshell, and said, "NetEase is now well-funded, and there is no need to rush out to compete with others, polishing is very important!" There's a key question in it, and the product manager of the online game has to figure it out: why did "Legend of Blood" succeed, while his predecessor "King of Kings" was only a small success? "Stone Age" is quite popular with women, why can't it reach the height of "Legend of Blood"? These are things that need to be carefully considered! Online games are not the future of the internet, but they are an important part of it! ”

Not only did Ding Lei feel empowered, but many waiters looked at Song Chen's eyes with even more brilliance, and one of them, a round-faced girl with an ordinary appearance, bit half of her lip, and seemed to be "teased" by Song Chen's words.

Ding Lei said very gratefully: "Originally, it was just a chance, but I didn't expect Mr. Song to get so many good words from you, if he can be reborn in the future, I will never forget your mention today!" ”

Song Chen smiled, shook his head and said, "It's not a point to mention!" I said on TV, I just flipped my lips and listened to the success is yours, and the failure is yours, so there is no need to thank me! At the end of the day, there are too few businessmen in China today who can succeed without relying on connections and power, and I hope that there will be more such people, rather than depressed people! ”

Ding Lei's old face turned red again, and he said "thank you" again.

Song Chen nodded and said, "Last year, China Telecom, which was spun off from China Telecom, engaged in a mobile Monternet project, do you know about this matter?" ”

Ding Lei muttered: "I know a little, I heard that it is a mobile Internet project!" I heard that last year, Wang Xiaoxue, CEO of Future-free Future, participated in the formulation of standards as a guest? ”

Song Chen nodded and said meaningfully: "Then, you should think about it after you go back!" Pay attention to word of mouth, though! ”

After speaking, Song Chen picked up the teacup and drank the tea and stopped talking. Although there is no unwritten rule of serving tea to guests in modern times, since Ding Lei has almost asked for advice, he is naturally embarrassed to stay and be a light bulb again, while pondering Song Chen's last hint, he left with great gratitude.