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On January 1, 2008, the original name "fatestaynight" Chinese translated as "Destiny Night" movie version was officially released. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The release of this movie fully demonstrates the domineering spirit of the king - more than seventy percent of the movie theater screenings in the country are given priority to "Destiny Night"!

And the audience's expectations for the movie, as well as the momentum of media publicity, are naturally full of domineering. Including CCTV and local satellite TV, the country's mainstream TV stations, in the month before the release of the movie, rolling commercials and trailers every day,

The trailer of the clip includes scenes such as the wolf summoning Saber, the "Infinite Sword System" of the Valhalla, and the scenes of Elijah and her Heroic Spirit Berserke vs. Saber, etc.

The classic shots in these anime versions have been made into live-action movies, and the edited videos have made many "fate" fans full of confidence in the adapted movie!

The casting of the film is in line with the audience's expectations. In addition, the footage shot also restores the scene of the anime version!

If the quality of the movie is not inferior to the edited promotional film, then it will definitely not be a bad movie!

In BJ City, outside the Wanda Cinema, the audience lined up in a long line. At a glance, there are more than 1,000 people buying tickets outside a movie theater. As for the audience who bought movie tickets on the Internet in advance, the number was no less than that of the audience who bought tickets on the spot.

By the time the movie was officially released, the attendance rate was almost 100 percent. Except for a small number of audience seats that are empty, the seats in the major theaters are almost full.

In addition to Wanda Cinemas, the attendance rate of movie theaters in other first-tier cities is close to this. January 1 is the day. It's rare to have a movie theater with an attendance rate of less than 80 percent!

The reason is naturally that the release of "FatestayNight" has activated the movie consumer market!

Just imagine, the number of movie tickets booked online alone has exceeded 700,000, and the audience who bought tickets on the spot. No less than the audience who booked movie tickets online. Therefore, on the day of the premiere, it is conservatively estimated that two million people walked into the cinema and contributed to the box office of "FatestayNight"!

With the release of "FatestayNight", the box office of the domestic Chinese New Year blockbusters "Assembly Number" and "Casting Names" released in December last year quickly declined!

on this. Industry insiders have long expected: "Who can compete with Boss Wang?" He can make movies again, has money, and has the biggest cinema resources and the best publicity resources. I'm not surprised if "FatestayNight" becomes popular, it's big news when it hits the streets! ”

Even Feng Xiaogang, the director of "The Assembly". also complained: "Huayi Company is my owner, and the partner company should be regarded as Huayi's owner." The owner of the owner made a god film, how can we compare to him? ”

Although, most people in the industry believe that Wang Qinian has both money and resources, so it is abnormal for the movie not to set a record.

on this. Wang Qinian disagreed, he knew deeply that the domestic entertainment industry. The biggest problem is that aesthetic taste is more than a decade behind the times. Many directors don't understand young people, and their aesthetic tastes are stereotyped when they are young, so it is always difficult to find the interests of young people when they shoot things. Or, they think what they like is what young people like now. But I don't know. Contemporary young people have many different aesthetic tastes from them.

Like what. "Fate" caters to the interest of young people born in the 80s and 90s. Many young people who like two-dimensional culture naturally like this kind of theme. Merely. Directors in the film and television industry don't like to adapt this kind of theme, even if the director reluctantly shoots this kind of theme, because they don't really like the two-dimensional culture, it is naturally difficult to shoot an effect that the audience is satisfied with.

After the fire of "Fate", countless film and television companies and directors only saw the adaptation of Japanese animation, but did not think deeply about what kind of anime can be adapted into a live-action version without a popular foundation. Therefore, a bunch of film and television companies rushed to Japan to pan for gold, giving priority to super-feature-length works such as "Doraemon", "Saint Seiya", "One Piece", and "Naruto" for adaptation.

……

"FatestayNight" is not only released simultaneously in Chinese mainland, Hong Kong, Taiwan, Singapore and other places, but also in the United States, the United Kingdom, Canada, Australia, India, Japan, South Korea and other places.

On the first day of its release in Chinese mainland, it set a new record, with a box office of more than 30 million yuan on the first day, breaking the highest single-day box office record in the history of Chinese film box office!

At the same time, Golden Harvest's cinema data in Hong Kong, Macao, Taiwan and Singapore are also roughly counted, and the box office in Chinese-speaking areas outside the mainland adds up to 12 million yuan on the first day, which is also very terrifying!

In Japan, it is even more exaggerated, the box office of "FatestayNight" exceeded 800 million yen on the first day, shaking the Japanese film industry! At the same time, the ACG circle is also excited to discuss "FATE"!

The box office data in other regions, although not as terrifying as the box office in China and Japan, is definitely a big seller. The North American opening day grossed more than $9 million, and India also earned $1 million on its first day because of the presence of Indian actors.

With the popularity of the live-action movie version of "FatestayNight", pop culture has quickly taken the world by storm. Historical heroes and mythological figures from different time, space and life backgrounds are transformed into heroic spirits to fight under the stage of the "Holy Grail War". After this setting was live-action, the audience felt that their eyes were bright.

The story framework of "Holy Grail War" is completely different from the traditional superhero blockbusters in Hollywood. The whole story is set around the rules of the "Holy Grail War", but it doesn't give people a game and a farce. Instead, because the Holy Grail can make a wish, each participant joins the race for the Holy Grail because of their own wishes.

In the context of this story, many characters are full of attraction.

And the fans of the original anime version fell under the charm of the live-action version of "My King". Even in the United Kingdom, there are many audiences, shouting "Long live my king" for the mother-in-law King Arthur.

Of course, the Valhalla Palace has also attracted the heated discussion and attention of countless audiences with the gorgeous and coercive move of "Infinite Sword System".

Although Gilgamesh is arrogant, his ability is enviable, the infinite treasures and riches in the inherent enchantment "King's Treasure", the obedient sword has the power to destroy the world, and the lock of heaven can bind the gods or those who have the blood of the gods. There is also that gold rate, you can adjust your fortune at will, you will win the lottery if you buy a lottery ticket, you can pick up money on the road casually, and never worry about money.

At the same time as the movie is a big hit, the partner company has begun to cooperate with major cinema chain companies to sell peripheral goods related to "fatestaynight".

For example, cultural shirts printed with FatestayNight characters and related props, as well as dolls, pillows, school bags, and stationery boxes for characters such as Sabar.

These goods are accompanied by the big sales of movies, and they can also have tens of thousands of sales every day, which is about millions of yuan of peripheral products sold every day, and after deducting various expenses, there are also nearly one million yuan of net profit every day.

Although the income from peripheral goods is not as profitable as the box office itself, it is also an effective means to increase revenue and profits. As a cultural businessman, Wang Qinian naturally wants to tap all the commercial value of a cultural creativity, and try his best to earn every drop of profit. (To be continued)

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