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"Iron Man 3" will not clash with the schedule of "To Youth", and it will be scheduled to take over a month after it. Because this movie is a quota purchased by the Phantom Company, after the promotional line is stamped with the Golden Dragon, it is all the Phantom's own business.

China Film naturally knows that "Iron Man 3" will be a box office blockbuster, even if it is introduced as a blockbuster with a share of accounts, the company will make a lot of money. It's a pity that they can't compete with the Phantom on this project. Who called the director of the movie Li Donglai?

Although it occupies the quota of Phantom China's imported films, it is worth it.

――What I want is to win the weekly championship in a row!

Propaganda, now the importance of propaganda is known in China.

Take "Breakup Contract" as an example, with a production cost of more than 2ooo yuan, it has gained a high box office that broke through the 100 million yuan mark in one fell swoop. Film marketing has played a non-negligible role in the continued rise of the box office. It is understood that there are as many as 23 video materials (i.e., various promotional products) of this film.

Before the promotional video, target audience analysis, product positioning, and promotional positioning are indispensable links, but in this process, the most important thing is to be accurate, "The more than 2O promotional materials of "Breakup Contract" are focused on audiences of different ages and professions. The target group of film marketing is those who go to see the film within three days of its release, and how to capture this audience requires the precise positioning of different types of audiences."

A small-budget movie can do this, which shows how accurate the promotion of the large-scale zuò will be.

Movie promotion is by no means a star show everywhere. It's as simple as advertising everywhere. It's a comprehensive project, and you can't do it without a large team.

But there are some big names. can use the power of one person to drive the whole movie to become popular.

Zhao Wei obviously knew the gap, so she called Li Donglai again and again, urging him to come back to participate in the screening.

Li Donglai came back, and took Robert Downey Jr. back to China early to take a spin.

Robert Downey Jr. came to Huawei Iron Man to promote, which naturally attracted much attention. Disney also attaches great importance to China, the world's second largest ticket warehouse, after all, Li Donglai is Chinese. "Iron Man 2" also has more than 100 million US dollars in China and has a very good box office. The publicity arranged by Disney China and Phantom China is in place, and Robert Downey Jr. is very popular, and he can cause a sensation everywhere. It happened to be cheap, and Li Donglai was lazy.

He took the time to come to the opening ceremony of "To Youth" as scheduled, which caused quite a stir.

Sure enough, it was the boss who led the team, and he was full of energy.

For several movies this year, Li Donglai has continuously supported it. No wonder the movies are more popular than the last.

The screening of "To Youth" is scheduled for Thursday afternoon, April 25. The movie will be officially released nationwide at 0:00 in the evening, which is 0:00 on Friday.

That night, the lights were lit up outside the Phantom Grand Theater, and the red carpet was lined up all the way to the Huangpu River, and the stars in the past were like the scales of the Huangpu River. The night was full of stars and performances.

Li Donglai appeared with Zhao Wei, and as soon as he appeared, he set off cheers that shocked the audience.

When there was really a posture of a giant, Zhao Wei joked: "Wow, there is really the majesty of a big name." Fortunately, I got on your thigh, and it also made me shake my majesty. ”

Li Donglai teased her, and could only laugh dryly. Many celebrities today are the embodiment of Zhao Wei's connections in the circle for many years. Many people came at her invitation. Li Donglai doesn't really agree with the fact that there are so many stars rubbing the carpet in every movie, to be honest, this doesn't play much of a role in movie promotion except for making the media lively for a while.

When Huayi was in charge of rich star resources in the past, he often did this every time a movie was released. to show their strength.

But when it was the Phantom's turn, in addition to the fact that the screening was still booming, too many stars who had nothing to do with the movie were not invited. Those who came were all Phantom's own people.

"Eh, your style seems to be a kind of restrained arrogance, doesn't it?" Zhao Wei, who finally walked through the red carpet, suddenly said.

Li Donglai was surprised, "How do you say this?" ”

"In your previous movies, you wouldn't have invited too many stars to come to the red carpet to help promote them. Do you disdain Huayi's set, or do you think it's unnecessary? If you want to invite celebrities to help, there should be a lot of people, right? Zhao Wei looked at him with wide eyes. She is a very easy-going person, generous, not pretentious, as if she is still a little swallow that swept the Chinese world back then, and can bring people a lot of positive energy.

Li Donglai didn't answer directly, but asked, "What do you think?" ”

After Zhao Wei got acquainted with Li Donglai, she was not afraid of offending him, so she said straightforwardly: "I think you are very arrogant in your bones, and you disdain Huayi's set." I don't want too many stars who have nothing to do with movies on the red carpet to join in the fun. Is that so? ”

Li Donglai shook his head, "I didn't think about it that much. I just feel that if there are too many stars on the red carpet, it will divert the media's attention from the movie and distract it. Of course, this has something to do with the fact that there are not too many stars on the red carpet at Hollywood screenings. I learned it from Hollywood. ”

Zhao Wei was stunned, "This is also true." I'm just thinking about inviting everyone to come and have a lot of fun. It's also good for the promotion of the movie. I'm more worried about the box office, this kind of old movie is a bit stained with the youth film on Taiwan Island, but I don't know if the audience can accept the youth film in the mainland. ”

Li Donglai patted her on the shoulder and said, "Don't worry." Everything that needs to be done has been done. The Phantom's theaters are all vacated for you, and the national theater schedule will gradually pass "Special Forces 2", and the box office will not be too bad. ”

"Lend you good words. Come, great director, give me a hug, let me touch your joy. She playfully opened her arms for a hug.

Li Donglai also took care of it, and hugged her generously.

This scene happened to be captured by the cameras of many reporters, but within half an hour, this photo became the headline of the entertainment version of Tencent, Sina and other media.

And then all sorts of hype, speculation. However, one of the two has become a mother and the other has become a father, and if they want to hype up the secret relationship between the two, they can't go too far, it's really not a good explosion.

"To Youth" reached 85,600 screenings on three days, the same as another Hollywood animated blockbuster, "Crazy Primitives." That's 82,000 more than the breakup contract. Therefore, there is still a lot of room to be tapped in the cinema market.

The first film is still "Special Forces 2 All-Out Attack", and last week's hot table made some theaters still trust Hollywood blockbusters. The number of scheduled screenings was as high as 123,600.

The charm cinema line has worked hard, but the movie has not been released after all, and you can't find out whether the audience likes it or not. Due to the relationship between the phantom, for a domestic youth romance film, this schedule is already very exciting. But after all, it is still full of distrust and wait-and-see.

Entering the cinema to get together with a group of leading actors, Li Donglai also met Han Geng for the first time.

At the beginning of his debut. Some people also compare him with Han Geng, and now this kind of saying has become extinct. However, he still went to South Korea at the beginning, and he was more or less influenced by Han Geng, who was popular at that time. When the two met, Han was a little more restrained. was not open enough, but Li Donglai took the initiative to hug him.

Zhao Wei teased, "You guys are a bit like Ha, you all debuted from South Korea." I've always wanted to ask. Li Donglai, you obviously had a mainland entertainment company that wanted to sign you. Why do you want to make your debut in Korea? ”

Han Geng was also more concerned and looked at him.

Li Donglai said with a smile: "I am somewhat influenced by the Korean wave, at that time, Korea had a very good set of cultivating idols. The conditions they give are also very kind, after all, a newcomer who is not very popular can grab fifty percent of the contract, which is rare. ”

"Oh, the contract when you debuted was fifty percent!" Han was even more surprised, "I'm more miserable, and the exploitation is too strict." Stand. ”

Li Donglai expressed understanding, "You can't be blamed for this. At that time, after the Olympics in South Korea, the great power consciousness was at work. Xenophobia xù unprecedentedly intense, and you are implicated. That's why after you end your contract and return to China, you will have so many fans to support you. Isn't that good now? ”

"It's still not as good as you, your rookie contract is so powerful. I can't imagine it. ”

Zhao Wei smiled: "The person who signed the contract with you must have been stunned by you." Li Donglai thought for a while, "It's true, I showed a few unique skills, and they were like treasures." Because at that time, my kung fu was already good, and my appearance was also very good. After a period of struggle and interview, he soon cooperated with Korean big names and became the second male lead in a hot TV series. In the second play, a director asked me to be the leading actor and act in a movie. This opportunity is really not something that ordinary people can learn. ”

Several people chatted, and as the event was served by the host, it continued to unfold.

The movie is finally released, and what is the quality, take it out and shine.

Many people in the audience have polished their eyes and want to catch worms for this movie. It's up to you to see if you can continue to rush up this time?!

Hua Yi: "I don't believe that all your movies can be a big hit!" Guangguang: "The domestic environment is different from Hollywood, and it is not so easy to make movies in China. See. Bona: "Hehe, it's a big deal, don't fall all at once." ”……

Under the gaze of many people with different thoughts, the screening began.

"If youth is a roaring train, then the girls and boys in the movie "To Our Dying Youth" are the carriages on this train, briefly meeting and drifting apart...... If you will remember Zheng Wei, Ruan Guan, Chen Xiaozheng, Lin Jing and others, I believe you should also remember him: Xu Kaiyang - the half-sugar man who is hidden behind the halo of the male and the second male, and silently loves Zheng Wei......"

The role of Xu Kaiyang played by young actor Zheng Kai in "To Youth", which made people love and hate in the early stage, and gradually tasted his surging love in the later stage.

Zheng Kai walked between the characters with ease, and grasped the seemingly rebellious and uninhibited, but in fact responsible interpretation rhythm, which made the role of Xu Kaiyang quite popular with female audiences, compared with Chen Xiaozheng, Lin Jing, Zhao Shiyong and other scumbags with weak hearts, he is more affectionate and righteous, in this female perspective youth movie directed by Zhao Wei, he has saved a little face for male compatriots.

When Xu Kaiyang's character appeared, he was an out-and-out rich second generation, leaving a mushroom head, this nostalgic retro shape was inspired by Leonardo in "Titanic", which can be regarded as a tribute to the classics, Zheng Kai interpreted the "dragging" strength of the character at this time; The film uses a lot of pen and ink to depict college life and classmate friendship, and then most of the jokes of "committing two" are born in Xu Kaiyang, especially after he was rejected by confessing to Zheng Wei on the lake, he jumped off the boat in anger. The originally tense plot was relaxed when Xu Kaiyang struggled to stand up from the lake, which made one of the most wonderful laughs in the film.

In the film, Xu Kaiyang has had a crush on Zheng Wei for many years. Whether it is the reluctance to chase her love, or the provocation of her official boyfriend Chen Xiaozheng, Zheng Kai's performance is as vivid as the people around us in college; When he gave her a birthday gift in front of Chen Xiaozheng and asked for a kiss domineeringly, the gloom and dissatisfaction, passion and helplessness in his eyes were distressing, and Zheng Kai vividly showed the twists and turns and different layers of the character's emotions.

Compared with Chen Xiaozheng, Xu Kaiyang, who is unrequited in love with Zheng Wei, seems to be frivolous and interjects, but in fact, his sincere and profound emotions have won the favor of the audience. It is the most innocent rich second generation in history.

Many years later, Xu Kaiyang, a half-sugar man, also got married, although he married Bai Fumei. After marriage, he is also willing to be plain, and he accompanies his wife and children with peace of mind. This kind of ending makes people a little embarrassed, such a good man who is difficult to find with a lantern is worthy of a woman's lifelong trust - Zheng Weizhen was really blinded by lard, so he chose Chen Xiaozheng, the black-bellied cold-blooded phoenix man who was bent on climbing up!

It is precisely because of Xu Kaiyang's bold pursuit of love that he is youthful and close to reality. Zheng Kai's character with single eyelids, small eyes but big heart was also praised by the Internet as a "half-sugar man". is obviously rich and handsome, but also a rare infatuated long-term affection, he tried to pursue Zheng Wei and was rejected repeatedly, but his expression of love for Zheng Wei never stopped, but in the end he could only become her good friend, such a love experience that has been loved and given up is a state of "more than friends, less than lovers": in terms of friendship, the sweetness is enough; As far as love is concerned. I need to add another spoonful of sugar, but that spoonful of sugar is nowhere to be found; But love you with "semi-saccharism". Maybe it's going to last a little longer.

Maybe every Zheng Wei has used or is using a Xu Kaiyang by his side, "To Our Dying Youth" is Xu Kaiyang's "unrequited love" and Zheng Kai's "amazing shot".

It's not just the newcomer Zheng Kai who shines.

Many years later, Prosecutor Lin played by Han Geng walked into the teahouse, he unbuttoned a coat, he sat down calmly, and Zheng Wei on the other side mocked unwillingly, he skillfully poured a cup of tea, as if nothing happened. "I'm going to say something about the motions," he replied, a worldly smile on his lips.

The women who watched the movie were a little panicked. They won't say that they came to the theater to see handsome guys, and this untimely panic makes people very ashamed p1ay. In the era of food, I was suddenly sad because of my lost youth, which was really literary and artistic, and it must be the wrong way to buy tickets.

But the mirror image of Lin Jing who was wearing white when she was young was quietly shattered, and she didn't have time to say goodbye.

“…… I miss you so much. ”

There is no doubt that this is a touching youth romance.

After the screening, the audience applauded vigorously, and many people shed tears.

When Zhao Wei saw this reaction, most of her hanging heart was lowered, and she high-fived Li Donglai, "I can finally breathe a sigh of relief." ”

Li Donglai shouted: "Don't. After that, the publicity is the key, if you can run 100 propaganda points across the country, you can earn an extra 100 million. If the box office of the movie exceeds 500 million, I will not be stingy with box office dividends, and I guarantee that you will be satisfied. ”

"Wow, that's what you said." Zhao Wei teased.

Li Donglai said generously: "I said it." Xu Zhen could only take 4ooo 10,000 points, but we gave him 80 million. That's enough to say the attitude of our Phantom. ”

This is well-known in the circle, and many people envy it.

Zhao Wei said: "But after Xu Zhen received your 80 million checks, he took the initiative to raise the contract to ten years, what do you say?" ”

Li Donglai pinched his nose, "I have nothing to say about this." Because Xu Zhen took the initiative to ask for this, but no one said a word. ”

"Hehe, okay. Not hard for you. Looks like we're busy. ”

Zhao Youting said, "Is it all for the movie, it should be busy." ”

……

Zhao Wei's directorial debut "To Youth" won word of mouth on the big screen in the first game, the protagonist's dedication and waiting for love, and the director's grasp of the role are all in place, which is surprising.

Time carries obvious malice, and all memories of youth will eventually grow old until there is no place for our youth.

The youth in memory is often mixed with bitter taste, because what stands in front of us is a huge and colossal life, and what blocks us is the vast and boundless time, so that we can't do anything, the film continues to continue the "warm and sad youth" and small fresh style in the novel, and the selection of scenes evokes the audience's youthful memories, and the scenes touch the heartstrings~

After the screening, several people sent by Huayi and Guangguang to explore the bottom were all worried.

Although the domestic film industry is becoming more and more prosperous, the sudden rise of the phantom has made everyone frightened. It's like a giant that can stir up boundless turmoil in the moment of awakening occasionally.

On Friday, after a day of screening, the boss of Wanda Cinema Line called to congratulate, "...... The attendance rate is very high, congratulations to Phantom for the birth of another market-leading work. ”

"Then Wanda will arrange more theaters, and everyone will make money together."

"Hehe, it should be. I won't say anything, I'll do it, everyone is a businessman. ”

"Special Forces 2", which was originally given high hopes, had a daily box office of 3ooo million, which was quite qualified, and the film schedule also greatly tended to be this Hollywood masterpiece. received a box office of 200 million in 7 days a week, which is also excellent. But the next week, he was immediately defeated by "To Youth" and only earned 8ooo.

After experiencing the rise of the domestic film "Seattle" in the third round of the Phantom in March, "Special Forces 2" is actually the leader of the counterattack of imported films, and had no choice but to encounter Zhao Wei's debut.

Zhao Wei's directorial debut "To Youth" is a fire before it was released, and the box office on the opening day of April 26 was close to 5ooo, and after a successful start, the box office performance reached 150 million on three days, and Shun lì topped the weekly box office list.

It also helped the Phantom successfully win the ninth weekly championship of the year!

Proud of the whole country.

All the film companies are frightened, is the Phantom going to dominate half of the country's box office like South Korea?!

You must know that this is China, with a huge market, which is by no means comparable to the small part of South Korea, but it is a fact now.

When Li Donglai got the box office number, he was already preparing to participate in the global screening of "Iron Man 3" in North America. He called Zhao Wei to congratulate him.

The domestic schedule has deliberately let go of the overlord-level storage of "Iron Man 3", and there are many domestic theaters to help schedule films, if "To Youth" can no longer seize the market, it will be too inferior. (To be continued......)