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In mid-April 2006, the small partner company, the little prince e-commerce and Youngor jointly announced that the three companies jointly invested 1 billion yuan to establish a joint venture company "Youth Little Partner E-commerce Company". Pen & Fun & Pavilion www.biquge.info

Youth is another name for Youngor, in the early 90s, Youngor, formerly known as Ningbo Youth Garment Factory, with the gradual development and the need for brand upgrading, so it was renamed Youngor.

And now in the new joint venture, in the name of youth, not Youngor. Because, the brand name of Youngor has changed from the popular fashion in the past to a synonym for stable formal wear, and it has also lost the original intention of Youngor to be popular among young people in the early years.

Using the name of youth, the explanation on the side of Youngor is: "Youngor is regaining its youth!" ”

Of course, because the new enterprise is still based on clothing in the final analysis, it is also acceptable for Youngor to serve as a major shareholder.

The proportion of equity is determined according to the capital contribution of each company, Youngor invested 510 million yuan to obtain 51% of the equity without dispute, and the small partner company invested 400 million yuan, occupying 40% of the equity of the new company. As for the Little Prince E-commerce Company, it only invested 90 million yuan to occupy 9% of the equity.

Three companies with huge influence in their own industries established a new e-commerce company, which immediately attracted the attention of the entire market.

"Regarding e-commerce, the youth partner e-commerce company, although it will build a youth network, the company's various products will be launched on our own website. Of course, in fact, we do not have a very diversified sales channel, except for the upcoming Youth Online Sales. More products will be sold through Youngor's self-operated stores, small partners' chain stores, and the channels of The Little Prince. Wang Qinian explained to the outside world.

"Youngor has reached the moment when it must be transformed, and it is not enough to transform from clothing to real estate and investment. The emerging Internet industry. It is also the direction of Youngor's next transformation. This is Li Rucheng's explanation in front of the media.

"Little Prince hopes to cooperate with more enterprises and help more enterprises transform into Internet enterprises. Traditional brands embracing the Internet will gain a larger market share. More critically, Internet thinking. It can help enterprises better understand consumers and market trends! This is Wang Qinian's father, explaining to the outside world, "E-commerce should help enterprises and directly face consumers!" It reduces the exploitation of intermediate channels, so that both consumers and businesses can get benefits! ”

The three major companies joined forces and attracted countless attention at once.

Since Youngor is the major shareholder of the new company, Li Rucheng served as the chairman of the new company. And Li's daughter, Li Hanqiang, was appointed general manager of the company.

As for the small partner company and the little prince e-commerce, the director and vice president were arranged respectively.

In this regard, Wang Qinian couldn't help but slander in his heart, could it be that Lao Li set up such a company in order to gild his daughter Li Hanqiao's qualifications?

Li Rucheng gave his daughter a strange name, obviously rich and noble, but the name was poor and poor. It's a bit dramatic.

Of course, it may be because Li Han is poor in the 70s, when he was born. There are no rich people in the whole country. Therefore, the name of cold poverty was also appropriate back then. Merely. The current Li Han is poor, and she is complained about as Princess Ya, and she is the daughter of the head of the Youngor Group with assets of 10 billion.

"Hello, Director Wang, I've admired your name for a long time, I only knew you as a director in the United States, and I didn't know that you were actually a domestic Internet and entertainment giant!" Li Hanqiao stretched out his hand to shake his hand.

"Miss Li. You're welcome. My achievements are compared to Ling Zun. Nothing! Wang Qinian said humbly, if it weren't for the rebirth advantage. So even if Wang Qinian is given the same resources as Li Rucheng, he will definitely not be Li Rucheng's opponent.

"My dad is too old, and he has been in business for thirty years, which is not as good as nine years for Brother Nian!" Li Han said with a poor smile.

Wang Qinian met Li Hanqiao and simply understood that she was Li Rucheng's only daughter. He studied business at China Europe Business School and California State University in the United States.

In reality, business is not learned at all. Therefore, Li Hanqiao is not very convincing in the Youngor system. At the same time, her philosophy is different from that of the older generation, and she is more interested in the Internet, finance and so on.

It is precisely for this reason that Li Rucheng chose to set up such a new platform to gild his daughter. In the future, I can't become Li Rucheng's successor.

However, Li Hanqiao actually thinks that her father's achievements are not remarkable?!

Wang Qinian shook his head in his heart, and said in his heart, I don't know if this joint venture can be done well in Li Hanqiao's hands!

……

When cooperating with Youngor to set up a clothing e-commerce company, the development of the partner company itself was not affected at all. Because this investment is only an investment, the participation of the partner company in the management is limited.

The management in industrial operation is the most trivial and complex. Many enterprises, involved in management, are prone to problems.

Just investing, it's easier. Some people stay at home, never visit the factory, assuming that they invest in a reliable company, they can also achieve great success.

For example, Japan once had an oil godfather who spent tens of billions of dollars in capital every year in the oil market. But this man has never visited an oil factory, he doesn't know how to refine oil, and he has never seen even an oil tanker transporting oil. However, investing in oil futures through the exchange has also had an impact on the oil market in Japan and the world.

It is precisely for this reason that industrial operation and investment are fundamentally different logics, and if a person who is very successful in investment tries to replicate the success of his investment in his career, and actively participates in the details of management, it is often a very painful failure.

And some good managers in the industry, if they don't understand the investment in the financial market, it is best not to get involved, because business and investment are fundamentally two mentalities and two different behaviors.

"Boss, the e-paper book product has been finalized, and a stable hardware supplier has been found, and it is ready for mass production! The leader of the e-book project of the little partner* reported the good news to Wang Qi.

"Really?" Wang Qinian couldn't help but feel pleasantly surprised when he heard this.

The e-book project is a major direction for the future that Wang Qinian knows. Perhaps, not as hot as smartphones. But if you do it to a similar level as Amazon, it's also very tempting.

Even if it is a loss, for the small partner company. I can't go there. On the contrary, the accumulation of technology and experience in doing hardware inside. It is also helpful for small partner companies to make mobile phones, tablets, routers and other electronic products in the future.

Since e-paper books are readers with e-ink screens, this kind of screen combines the advantages of ordinary paper and electronic screens.

The advantages of thinness, power saving, clarity and so on, make e-paper more suitable for portable readers than traditional LCD screens. In terms of reading experience, e-paper books should surpass various portable terminals.

But. For a long time, this kind of screen has a small market share because of relatively few applications. Originally, in 2006, the global consumption of e-paper was only about 9 million US dollars.

Of course, e-paper or e-ink is not a new thing. Decades ago, electrophoretic display technology, the principle of e-ink technology, was discovered in the laboratory.

However, the scope of application of this technology is very narrow. In addition, there are problems with production processing, so. It has not been commercialized for a long time.

There is an eink company in Cambridge, Massachusetts, USA, which has pioneered the development of an e-paper process that can be industrially produced. This kind of electronic paper based on the principle of electrophoresis technology is named Eink screen.

Eink means e-ink, and the company started producing this kind of screen, constantly thinking about how to commercialize it. In the beginning, it was not about making e-paper books, but about making some big screens, newspapers, and even watches.

Of course, these applications, while fantastic, are not very promising.

Eink screen is more suitable for the application. It should be a screen as an e-reader.

It seems that some companies are already starting to think. I used e-paper as the screen for the e-book. And, in Japan. Sony has already started to develop e-paper books that use eink screens.

However, Sony has not been very successful, and historically, it is Amazon that has really made the market bigger and stronger. The Kindle e-paper book it launched has truly formed a reading ecology, not just selling hardware. Because, after the Kindle e-paper book terminal is sold, the more important thing is that readers need to spend money to buy e-books on the Kindle platform. These e-book downloads, although cheaper than paper books, are still very expensive compared to books in the Chinese market.

For example, there are many books with tens of thousands of words on the Kindle that cost $9.9. There are also some books of two or three hundred thousand words that cost dozens of dollars.

What shocked the publisher even more was that the books on the Kindle were selling very well. Some popular books can sell millions on their platforms, which is no less than the bestsellers in the traditional publishing industry.

Sony is not successful, in addition to the lack of Internet thinking, the more important thing is that Sony is a Japanese company. Although its goal is global, its fundamental market is Japan. As a result, Sony made products according to the tastes of Japanese consumers, and more and more people were not interested in taking them overseas. In addition, the Japanese market has not developed for a long time, and is even shrinking, so Sony has launched various products, which has been repeatedly defeated.

And Amazon's kindle can be successful, mainly in the market!

The U.S. market is larger than Japan's. Many markets in the world are based on the U.S. market, so that the Kindle has succeeded in the United States, and then, including the United Kingdom, Canada, Australia and other English markets, have begun to succeed. After that, it spreads to other markets where English is not the native speaker......

Wang Qinian believes that the opportunity for small partner companies to make e-paper books lies in the Chinese market. The world's Chinese speaking population is second only to the English-speaking population.

Therefore, the product can be successful in the Chinese market, and it will be invincible. Next, promote it to other markets...... (To be continued)

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