Chapter Eighty-Four: Twentieth Century Fox's Distribution Capabilities
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Now that Li Mingbao has answered the last doubt, there is nothing unclear about Li Mingbao and Twentieth Century Fox. Next, it's time to sign the contract.
For such a big thing as signing a contract, Li Mingbao and Jiang Zhiqiang are not strong in this regard, so going to a law firm and finding a professional lawyer has become a problem that Li Mingbao and they need to face now. Fortunately, they are cooperating with Twentieth Century Fox, and for such a large company, they have their own professional legal consultants.
Although Li Mingbao and his team could not use the legal counsel of Twentieth Century Fox to help them read the contract, Li Mingbao could let these legal counsel introduce him to some suitable people. And the people who have been introduced will also serve Li Mingbao and them wholeheartedly, because his salary is given by Li Mingbao, and for American lawyers, whoever gives him money is his boss, and personal friendship will not play a big role in work.
After Li Mingbao and they signed the contract, Justin arranged a dinner party for Li Mingbao, and after everyone was happy, Justin asked Li Mingbao about the sequel to "Home Alone", of course it is good for their company to continue to do it, but a better way is Twentieth Century Fox to buy the film rights of this series from Li Mingbao's hands.
Originally, Justin didn't have much expectations for such a problem, because if this movie became popular, everyone would know that this was Jinshan, and he sold Jinshan for silver, which really did not fit Li Mingbao's shrewd image. When he asked, he actually brought other bigwigs in the company to ask, and he didn't expect Li Mingbao to give him any good news.
But Li Mingbao's answer surprised him a lot, Li Mingbao actually said that as long as the price is right, there is nothing in this world that cannot be sold, including the European and American copyrights of the "Home Alone" series that he owns. Of course, when talking about this issue, we must wait for the box office of the movie "Home Alone" to come out, and if Twentieth Century Fox really needs it and gives a reasonable price, Li Mingbao will not consider such a thing.
What was originally just a conversation turned out to be the biggest takeaway of the evening, so that Justin didn't even bother to participate in the leisure activities of the evening, so he went straight back to the company and held a meeting overnight.
"Okay, Bob, you won, how do you know that Li Mingbao has the idea to sell the copyright of this series? And let me ask? Justin asked his boss in confusion.
In fact, this question is very simple, although Li Mingbao is a very good person in making movies, whether in Hong Kong or in the United States, the movies he makes are very interesting. But I don't know if you have noticed that this guy from Asia, like a businessman, is as shrewd as a businessman, and is not at all like the average film director, who only sees the problem of his own film, not thinks about the financial problem.
In fact, there is a precedent for this matter, at least this guy has done it in Hong Kong. Didn't the Hong Kong film and television tycoon, Shao Daheng, spend 100 million Hong Kong dollars to buy the copyright in Li Mingbao's hand? Why did Li Mingbao give up the copyright in Asia? Didn't he know that these movies could make him more money?
In fact, he sold the copyright and sold it without any regret. The key is that the film and television king has a very strong foundation in Hong Kong. If Li Mingbao doesn't sell copyrights, then he will be very sad in Hong Kong.
And we Twentieth Century Fox, though not like that man, have as much power in Hollywood. But if we really want to get the copyright from Li Mingbao's hands, it won't be difficult, after all, this is Hollywood, and Li Mingbao, a kid, has no foundation in Hollywood.
"Home Alone", a movie that everyone is very optimistic about, if it comes out of the series, it is not something that a Hollywood newcomer like him can control, and he does not have the ability to continue to get the copyright of this movie in his hands. He is a very smart person, so he will make the choice of a smart person. Bob said unsurprised.
Hearing Bob's explanation, Justin frowned and said, "Oh damn monopoly, God won't forgive us!" Of course, I like to do that. After all, I'm also very optimistic about this movie, and if this series of movies can really be put on our Twentieth Century Fox, it will definitely be good news for this movie. At least such a wonderful series of movies, you won't have to worry about it. ”
"But if we really have to wait for this movie to be released, the price we pay may be very high." Bob said, sipping a cigarette.
"As long as you can get the copyright of this series of movies, what does it matter if it is higher? Anyway, if you can make money, you don't think that the guy you say is shrewd will sell the rights before the movie is released, right?
If you're really worried about this, then we can do something in the industry to keep the film from getting too high at the box office. Of course, this approach is stupid, because the film does not grossing at the box office and we have our own losses. Therefore, it is time for our company to be needed, and the higher the box office, the more it will be able to prove the value of this film. Bob, you've been busy all this time. Justin laughed gloatingly.
The Q&A between Justin and Bob is actually also on Li Mingbao's side. Jiang Zhiqiang also didn't understand why Li Mingbao wanted to sell the film rights of this series. But when Li Mingbao said: "We are not qualified enough to own the copyright of this series of movies." After that, Jiang Zhiqiang never asked such a question again.
If the little man wants to survive in front of the elephant, he can only try to minimize his losses while losing his own interests. When you have the strength, you will regain your lost face and hold on to it, and you will eventually let yourself die because of interests. Hollywood's movie giants have never been vegetarians.
Being able to reach an agreement with a Hollywood giant like Twentieth Century Fox is definitely good news for Li Mingbao. At a time when Twentieth Century Fox didn't have its own Christmas movie ring, Li Mingbao's "Home Alone" became a lifesaver for their company.
Under such circumstances, Twentieth Century Fox will naturally not be stingy with the channels they have operated for many years, and within two days of Li Mingbao signing the contract, the publicity for the movie "Home Alone" has been overwhelming in the entire North American market.
If Li Mingbao and Jiang Zhiqiang were allowed to do the propaganda themselves, they would not be able to make such a momentum if they were killed, but for the Twentieth Century Fox Company, this kind of propaganda is just a very normal thing.
Because in the summer, the movie "Raiders of the Lost Ark" was in the entire North American market, so this year's Christmas file is not too lively. Everyone is still reminiscing about the ferocity of this movie, and even other studios have launched their own films on the Christmas slot, but they don't have much expectations. Because in their opinion, a large part of this year's box office revenue has been robbed by "Raiders of the Lost Ark", even if it is a Christmas file, according to convention, there will not be much gain. After all, the film market every year is only so big in total, and a large piece of fat has been robbed, and the next leftovers, even if you work hard, there are not many leftovers.
But when the movie "Home Alone" began to be promoted, this situation became a bit unexpected by other Hollywood giants. Before, they didn't expect Twentieth Century Fox to emerge, and the movie "Home Alone", they didn't even know before.
But after the promotion of this movie, in some interviews with movies, there are actually many Americans who have great expectations for this movie, because this movie is so suitable for the theme of Christmas.
The means of propaganda in the United States are not as scarce as in Hong Kong. Since Twentieth Century Fox wants to make a lot of money with this movie, it will naturally not be stingy in publicity, whether it is newspapers, television, or radio, and even in some places, such as New York, Twentieth Century Fox has used airship propaganda. As for things like advertisements on the streets, that's more.
Under a variety of publicity methods, coupled with the trailer of "Home Alone", this movie, which will not be released until more than a month later, has become a sensation throughout North America. The ability of the Twentieth Century Fox Company was completely revealed at this moment, not to mention Li Mingbao, even if it was a local company in the United States, as long as it was not at the level of a giant, it would not be easy to get so many publicity methods.
Seeing such a situation, Li Mingbao couldn't help but say: "Their company is really willing to spend money, so much publicity, even if it is an old relationship and an old channel, they have to spend a lot of money, this is still a month before the movie is released, I don't know how much publicity money they will spend at that time." ”
Hearing Li Mingbao's words, although Jiang Zhiqiang was also shocked by the propaganda ability of the Twentieth Century Fox Company, he still replied: "Anyway, no matter how they publicize it, it doesn't cost us a dime, the wool is out of the sheep, and they promote it like this, which proves that they are really optimistic about this movie, and completely raise this movie to the same level as their other top film methods."
I now feel that although it is not easy to deal with Twentieth Century Fox and occupies a weak position, after actually negotiating business, it is equivalent to making money. No other company, not even any other Hollywood giant, could have done better than Twentieth Century Fox. Working with them is really a win-win situation. ”