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[I'm going to my mother-in-law's house to eat Liang wine today, and I just went home just now, I'm sorry! ] Before the visual inspection of marriage, this page VIp recommendation is going to be wasted, tragedy! 】

On September 9, 1999, the news of Song Chen's very low-key acquisition of Fuse, a digital product startup, was almost unknown!

Vc, who invested in Fuse, so he almost lost his money, did not reveal the news. If it weren't for Song Chen's registration of a company called "Chenxing Technology" in the name of Chenxing Holdings in the United States, and once again "made a big favor" and "sold" the news to his lover Ashley? Fan Ning, the industry hardly knew that Song Chen had become unprofessionally "again......

Of course, those who follow Song Chen will not be particularly surprised, because Song Chen has expanded the business of private companies more than once, and it is not surprising that he is ready to open a "gadget" to launch on the market!

In view of this, some media ridiculed: "China Chenxing Holdings looks very 'promising', with as many as eight subsidiaries." On the contrary, it is the United States Chenxing Holdings, only googLe, paypaL and Chenxing Culture Group, and now there are exactly four after the addition of a subsidiary, accounting for half of China's Chenxing Holdings! Song Chen should think about continuing to 'expand' and be on a par with China's group companies! ”

Of course, Song Chen has always laughed at the disturbances of the outside world.

If the Internet represents the 'soft power' of Chenxing Holdings, then the new company's products are 'hard power', which is directly related to whether his empire can stand among the world's top technology companies. The former is a self-circulating ecosystem, while the latter is the soil in which the ecosystem can survive!

Whether it is fertile or barren depends on Song Chen's insight and "level of plagiarism", and depends on Tony? Fadel's personal style and level of management...... Steve? Jobs is just one, and Song Chen can't be harsh on Tony? Fadell is compared with the other party, so Song Chen's "plagiarism" ability has become the key!

His requirements for new companies and new products are based on the same principles that Steve Jobs demanded for the iPhone in later generations: engineering details such as lines, colors, materials and feels, and a humanoid user experience!

For this, Song Chen is confident that he can make up for Tony? Fadel's blank in this regard! For Song Chen, who "once" owned an Iphone4 mobile phone, I believe that there is no one in the world who knows better than him what a popular mobile phone looks like, what kind of operating system it uses, and what kind of operation experience it has......

Although Song Chen has not bought an expensive Ipod, he still remembers the appearance of the Ipod, and the style of the iPod is in the same vein as the Iphone, so he still has an indisputable say in this regard! In fact, as the sole owner of the new company, Song Chen does have this qualification!

Fadell's startup team is very lean.

Tony? Fadell is the person in charge, in charge of product research, and the deputy Matthew? Bakovia, a native of Poland, was in charge of the design of the product.

Other than that, Tony? Fadell's startup team that moved from Seattle to Mountain View this time includes Tony? Fadel and Matthew? There are seven people in total, including Bakovia, who range from experienced engineers to university students who have just graduated from school. Although it may not be a prestigious university, the technology is very solid, so after Fuse was merged into Chenxing Technology this time, Fadell still brought them over and did not choose to dismiss them.

After Song Chen returned from Seattle, he took Kaori Hayakawa to visit the new company. For the latter, she would like to see what Song Chen's "secret weapon" of 10 million LCD screens looks like.

As a result, when she arrived at the office on the third floor of the original 8848 work in Chenxing Park, Kaori Hayakawa had just seen the samples and concept drawings, and before she had time to evaluate, the "little man" next to her did not shy away from her existence, and directly denied the other party's style design.

In charge of the product design is the Polish Matthew? Bakovia, hearing Song Chen's merciless accusations of his product, the scumbag-faced Polish blushed and said loudly: "This product is just a prototype and has not been carefully polished, so it is normal to have shortcomings!" ”

Look at the shell first, the black plastic shell is about 8o mm long and 6o mm wide, and it is about half a dollar coin erected.

The second is the style, the display and button layout of this sample model is similar to that of Sehan mpmanF1o, the thumb thick display, as many as eight buttons are divided into two rows side by side under the display, and the bottom is left blank, only the transparent offset printing of the word "Fuse" in the lower right corner.

Just the appearance, because of the atmosphere of Samsung Sehan's mpmanF1o and Dimeng RIo3oo to open the digital music Walkman, so the latecomers inevitably have the style of these two products, which is impeccable. Even Kaori Hayakawa, who had seen Sehan products for the first time and bought them quickly, felt that her eyes lit up when she saw this prototype for the first time, and she felt that the level of the sloppy designer in front of her was really good.

But Song Chen, as a descendant, must refer to the style that gradually solidified after the great waves of sand in later generations, and when he looks back at the new products opened by his subordinates, he has something to say.

"This product is slightly smaller than the Dimeng RIo3oo, and because of the introduction of micro hard drives into digital players, it can be said that it is very innovative compared to other manufacturers using flash memory!" Faced with Bakovia's ugly expression, he seemed to be very unconvinced, Song Chen said slowly, "There are two key components in the digital player, one is the decoding chip, and the other is the storage capacity!" Using a hard drive allows for more storage space, and if nothing else, that's the core selling point of this product! But that's all, this selling point can be easily copied by other manufacturers! ”

Picking up the concept map carefully designed by Bakovia, Song Chen glanced at it and then raised it, and said to Tony, who was thoughtful? Fadel and Matthew? "Looking at the product itself, I see only two words: imitation! If I were to add a few words, I would say, 'This is a follower's imitation'! Bakovia, if the American Chenxing Holdings opened a digital music player just to follow the trend, just like those people laughed at me: 'not doing business'! ”

Song Chen's rhetoric made Kaori Hayakawa and even Zeng Qian look sideways, especially the latter, as Song Chen's pillow person, she rarely saw Song Chen so strong! In the management of the company, he is often very slow, and most of the time when the professional manager reports, he only nods his head in agreement, and rarely expresses his opinions.

Except for the occasional glimpse of genius ideas and ideas that are handed over to professional managers for implementation, most of them embody the role of "humanoid stamps" - of course, professional managers praise Song Chen's style as "full decentralization" and "respect for professional manager culture".

And now, Song Chen has expressed the initiative of "unwilling to be lonely" in this new field of digital playback walkman, which makes them very surprised.

I heard that my new boss has a good eye, but I didn't hear that he has a unique knowledge of product design, which makes Tony? Fadell is unpredictable. Seeing that Song Chen was confident, he cautiously asked, "What insights does the boss have, we are willing to conduct an in-depth discussion on this!" ”

Nodding towards Zeng Qian, Zeng Qian nodded knowingly, took out a signed book and pencil from the briefcase in his hand and handed it to Song Chen.

Song Chen took a deep breath and said slowly: "I do have a good appearance design, but before that, it is necessary for me to reiterate to you my views and requirements for the product!" ”

Tony? Fadel and Matthew? Bakovia looked at each other and nodded silently. Even the old Fuse employee who was watching from the side looked at Song Chen with complicated eyes, as if he was disapproving of Song Chen's vision.

With a pen and paper in hand, Song Chen came to a desk and stood up, and then he said to the two heads of Faddell and Bakovia: "In view of my profound purpose of cutting into this market and the requirements for your innovative thinking, I will not care about the mid-to-low-end market!" Chenxing Technology is facing the high-end market, so I have very strict standards and requirements for products! ”

"The first is undoubtedly innovation, and the products we prescribe must be selling points that are not available in the current market! It may be fashionable or it may be new...... Either way, it should have an eye-catching temperament! ”

"The second is the details, which I have mentioned to Fadel, this detail contains a lot, light and convenient materials, fashionable and generous colors, beautiful curves, good feel, etc., we should pay attention to every detail, we pay attention to everyone's user experience: they like, complain, hate a qiē shortcoming, and improve the overall details of the product on this basis!"

Song Chen picked up the prototype in his hand and looked at it, and said: "On this basis, let's take a look at this product, Mr. Bakovia, if I use one word to summarize my opinion on this product, in addition to imitation, I will use the word 'complex'!" Consumers hate complicated products, especially IT products, Mr. Bacvia! ”

A glance at the slightly embarrassed Matthew? Bakovia, Song Chen smiled slightly, then picked up the pencil and began to draw on the book.

I have to say that Song Chen's painting skills are very bad, and the distortion of his lines makes Kaori Hayakawa, who was watching from the side, laugh. However, after Song Chen outlined the product blueprint he expected in his heart with crooked lines, the eyes of Kaori Hayakawa and Zeng Qian beside him lit up......

Bakovia looked at the design that had begun to take shape in the note book with a complicated face, and felt more admiration in addition to shame, he couldn't imagine that Song Chen, who didn't study in college, had such an amazing inspiration and talent in product design in addition to his unique vision! (To be continued.) If you like this work, you are welcome to recommend this work as a registered member of Piao Astronomy, your support is my biggest motivation. )