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Too young!

Former head of CE systems at Microsoft Shemes? Singh sat in the conference room of hundreds of square meters in Chenxing Park, watching Song Chen walk into the conference room with steady steps, and he and other colleagues who had just come to Chenxing Technology invariably had the same feelings.

Song Chen, who was born in 1979, has a fair face, delicate facial features, and a height of 175 cm, although he is not tall and long, but at least he is also a middle-aged person. As the creator of a huge Internet, his expression is gentle and modest, his eyes are as deep as the sea, and his voice and body language do not give people a strong sense of oppression.

Although he looks too young, he is not as frivolous and debauched as those who are biased say, but he is mature and stable and does not look like a young man who is only 23 years old!

If it weren't for the three glamorous and sexy women, and if it weren't for the dozen "qingren" mistresses, many of the emotionally dedicated supervisors in the conference room would probably have to give their bosses a higher evaluation and score - after all, they are still young people in the stage of eating and knowing taste!

When Fan Xue closed the brown door of the conference room, it meant that the meeting had officially begun.

Looking at more than a dozen familiar or unfamiliar faces in the conference room, Song Chen smiled: "Since last year's Ipod cloth to today, I haven't had a formal meeting with my colleagues in Chenxing Technology for a year, there are many I know here, and there are more than half of the supervisors, although I have seen your name, but I have not seen your real person, here I would like to express my belated welcome to you!" [Note: The appointment of senior positions is in Song Chen's hands!] 】

After Song Chen finished speaking, he was the first to applaud. The others clapped with smiles on their faces.

The applause came to an end, and Song Chen said: "About the work achievements of Chenxing Technology in the first half of the year. Tony has reported to me, Chenxing Technology in the first half of the work results are gratifying, the second half of the year to make persistent efforts, especially in November new product conference, will be our Chenxing Technology to test the success of the product strategy is an important battle! ”

The executives all nodded.

"Today's meeting is mainly about two things, the first thing is personnel! Ah Yue. Song Chen looked at Zhai Yue, who was sitting on his right hand, and introduced to everyone, "In the future, Chenxing Technology will no longer be controlled by the group headquarters. From today, the financial department of independent accounting will be formally established, and Miss Zhai will serve as the executive director and financial officer of Chenxing Technology! She has worked in her family business in the past and we hope you will support her work! Let's introduce ourselves, and by the way, let me meet my new colleagues! ”

For the former CEO of Ctrip.com to transfer to Chenxing Technology, the company has already gotten the news, so no one will be surprised, even if there is. It's just buried in my heart.

Zhai Yue stood up lightly, bowed slightly to the others, and said with a faint smile: "My name is Zhai Yue, please advise me in the future!" ”

"Tony? Fadel, Executive Officer! ”

"Bruce? Coombs, Chief Operating Officer! ”

"Ning Xiang. VP of Industrial Design! ”

"Pierre? Macro, VP of Marketing!

"Matthew? Bakovia, VP of Hardware Engineering! ”

"Kim? Colder, Head of Online Store (ITunes)! ”

"Himas? Singh, Head of Systems Software Engineering! ”

……

More than 10 senior managers of Chenxing Technology have been introduced one by one. Song Chen smiled and said, "Very good!" Compared with a year ago, the company's organizational structure is getting fuller and more perfect! In the future, we will have time to get to know each other. Now, let's move on to the next topic! Ah Xue, Caixiang! ”

Fan Xue and Idei Ayaka passed on a few copies that had already been prepared, only to hear Song Chen say: "If the new product in November is our company's tactical battle, then we will fight a more far-reaching strategic battle and open a great smartphone!" No stylus, no physical keyboard! ”

When it comes to the rise of smartphones, we need to go back to the end of the last century.

Mobile phone giant Motorola launched a mobile phone called Tiantuo A6188 at the end of 1999, which was later recognized as the originator of smartphones and can be called a legendary mobile phone that opened up an era: A6188 set two major records at the time: it was the world's first mobile phone with a touch screen, and the first mobile phone to support Chinese handwriting recognition input.

After a year, Ericsson from Northern Europe launched the R38osc mobile phone, which is worth mentioning that the R38osc is the world's first mobile phone with the Symbian system.

Symbianos was originally a joint venture jointly funded by several large mobile communication equipment manufacturers such as Nokia, Sony Ericsson, Motorola, and Siemens, specializing in the development of mobile phone operating systems. The predecessor is the abbreviation of eponeticpieceofcheese, which originally meant that "using electronic products can be as easy as eating cheese", which is the concept it adhered to when it was designed.

Officially, because of the "simple to use" over the years, Symbian OS has not given beginner smartphone users a sense of unattainability, so that it can be quickly promoted and exhibited in the field of non-core smartphone users.

Doesn't it sound like Google's Android? In fact, no, in the history without Song Chen's troubles, smartphones using the Symbian system had to charge a certain amount of money to the Symbian company before they could use Symbian. Later, Symbian and its shareholders were tossed to death by Apple and Google, and Nokia, in order to regain the lost ground, acquired all the shares of other members of Symbian and licensed Symbian to other companies for free, so that more mobile phone manufacturers could use Symbian as the operating system of their smartphones for free and maintain their leading edge......

It's just a pity that it's too late! Nokia and its Symbian system were driven out of the mainstream market by Ios and Android, and they can only be seen in Africa and other places more than a decade later......

In addition to Symbian, it is more famous for Microsoft's mobile device operating system: in 1999, Microsoft introduced the first generation of mobile device operating system Insdosce. It was later renamed Ponetdosmobi1e or 2oo3. Microsoft renamed ponete2oo3 to indosmobi1e2oo3.

The early indosmobi1e operating system of smart terminal devices was divided into two broad categories of ponete. Intuitively, PPNete does not support touch and is suitable for one-handed operation.

However, both Symbian and Indos smartphones have very rudimentary interaction methods and extremely bulky size: for example, although early smartphones had touch screens, they were used around touch pens; Not to mention the heavy fuselage, for Song Chen, who has been "edified" by Apple's design culture. These are two fatal wounds that are completely unacceptable!

Tony? Fadel unfolded the text folder handed by Fan Xue, and his eyes lit up: the first thing that caught his eye was a mobile phone with a rectangular screen with rounded corners, the project name was "Iphone", there was no dimension, but the whole scale looked very exquisite; There is a power button at the top and three function keys at the top of the right side to mark the function; A circular button underneath. Judging from the shadow depiction, it should be a concave key, and the interface and partitions of the system can be faintly seen in the black screen outlined with a sketch in the middle.

Him-Mas? Singh glanced at Song Chen in surprise and thought: The design that is in the same vein as the iPod is the work of the same person, and it is really worthy of being a self-taught genius!

And to Tony? For Fadel, the outline and interface of the phone on the first page struck him with words. Then the application scenario of using two fingers to operate the mobile phone interface on the second page made him feel a little hesitant.

"Multi-touch technology!" Matthew? Bakovia and Himas? Singh whispered in unison.

Song Chen glanced at the two of them in surprise and asked, "What's the problem?" ”

Matthew? Bakovia and Himas? Singh looked at each other and shook his head.

"What do you mean by shaking your head?" Song Chen frowned slightly, "Is it technically unachievable?" ”

"It's not!" Matthew? Bakovia hesitated for a moment before replying. "Multi-touch technology has been developed as early as 1984 in the last century, and there are certain applications. The 9o years were realized in many fields! ”

Every high-tech innovation is brewing in the real room for a long time before it is brought to market, and multi-touch technology is no exception.

The first screen with multi-touch functionality was born as early as 1984 in the famous Bell Sin yàn room, a screen designed by Bob ? Boy Manufacturing, he placed a set of transparent capacitive touch sensors on a cRT display, allowing users to manipulate graphic targets directly with their fingers, and the screen had a "very short reaction time".

In 1991, Xerox's Parker Research Center developed a product called the "digital desktop", which could use projectors and cameras to track people's clicking movements on ordinary desktops; Later, a multi-touch desktop called "diamondTouch" was born, which also used a projector, but it conducts an electric current to the receiver of the chair where the user is sitting to achieve touch sensing;

Soon, New York University researcher Jeff? Han Chenggong developed a rear-projection screen that uses a multi-touch capacitive tube.

While continuously improving the hardware, the researchers have also put a lot of effort into the research of supporting software. On the software side, the most important part is to create a gesture tracking "thesaurus" that can fully wield the capabilities of hardware. The "digital desktop" is equipped with a write app that allows users to change the size of an image with a "pinch" gesture.

Waiting for Matthew? Bakovia gave a brief introduction to the history and current situation of multi-touch technology. "There's no doubt that it's going to be a great product, but we can't be sure if the multi-touch technology will work on a small phone screen," said Fadel. ”

It will definitely work, Apple and copycats have long proven the ubiquity of this technology!

But Song Chen wouldn't say this, he nodded and said with a smile: "You just need time, I'm sure you will bring me good news soon!" ”

"There's just a problem!" Tony? Fadell hesitated, "I know you take patents very seriously, boss. The multi-touch patent for the touch screen should have been registered long ago! ”

Song Chen looked a little surprised, and he raised his eyebrows. Slightly gloomy asked, "In the hands of a large company or in the hands of a small company?" ”

Him-Mas? Singh suddenly said up: "It's a small company that has only been established for two years, called Fingerorks, and its founder, John? Elias and Vane? Westman is a scholar at the University of Delaware, and they have developed and produced touchpads and tablets with multi-touch capabilities! ”

Song Chen knew that now everyone generally called the personal assistant PDA a tablet, so he felt that it was inconsistent, but Song Chen had already listened to it and was used to it. Since it was a small company, Song Chen had nothing to say, he nodded at Zhai Yue: "Buy it!" ”

If you want to buy it, people will be willing to sell it! Zhai Yue only felt that she couldn't cry or laugh. It's not good to refute his face in front of everyone, so I have to pretend to be dignified and solemn and nod my head, indicating that I know.

Ning Xiang asked, "Don't you need to design a physical hard drive?" BlackBerry phones shine in this 911, and even the physical keyboard is very popular! ”

"No!" Song Chen shook his head categorically, "I'm going to sweep the physical keyboard and stylus into the trash can of history!" ”

How much does the boss hate physical keyboards and stylus? After listening to Song Chen's "declaration", everyone in the conference room was very embarrassed.

"A physical keyboard is a simple solution, but it takes up too much screen space. And it affects the aesthetics! The way of input, we can use the software to solve! We can pop up the numeric keypad when we make a call, we can pop up the typing keyboard when we type, and these keypads can also disappear automatically when the user watches a video! Software allows us to be more flexible in our designs! ”

The solution proposed by Song Chen made many executives in the conference room talk to each other. Nodding from time to time, obviously looking forward to the future of this product, Bruce? "Anyway, the boss designed this phone to be very different from all the smartphones on the market, and it's amazing," Coombs said. I think we can do it right away, because we've already recruited a lot of relevant talents half a year ago! ”

Song Chen looked at Tony? Fadel. Asked, "Tony, how long does it take to develop the operating system for an iPhone?" ”

Tony? Fadell looked at Himach? Singh, the latter muttered slightly, replied: "It will take a little time for the system software engineering department to integrate, but optimistically, it will take about 14-18 months to adopt C!" ”

Song Chen glanced at him, noncommittal, and asked Matthew again? Bakovia: "The dimensions are roughly at the 1:1 scale I designed, when will the model machine be made?" ”

"It's hard to say! Not to mention the operating system, we can't guarantee when we will be able to develop multi-touch technology, and if we can incorporate Fingerorks and their team, I think we will be more sure! ”

One is the operating system, and the other is multi-point control technology...... These two major projects are basic technologies that cannot be rushed, Song Chen was silent for a while, and then he made a decision, he nodded, and said, "Since this is the case, I will not urge you!" Once the meeting is over, let's get to work! However, there is one thing you need to be aware of, all employees involved in the project must sign a non-disclosure agreement, and are not allowed to tell relatives and friends about the work they are doing, and this information in your hands will be taken back and disposed of after the meeting! ”

Song Chen once considered adopting a suffocatingly strict secrecy system like Apple, but after a period of consideration, he finally gave up! After all, this kind of secrecy system can only work in the early stage, with the increase of Apple's supply chain and the popularity of smartphones, the subsequent secrecy work can hardly cover the entire industry chain.

Since the secrets in the industrial chain cannot be kept secret, there is no need to strictly guard against the secret work in this area! The only thing Song Chen needs to guard against is to ensure that the company's internal secrets are not stolen.

In fact, Song Chen doesn't think that others will adopt any strategy after they show what they are doing, because he always feels that both history and the company will have an inertia, which is difficult to overcome with human will.

For example, the Iphone project, even if Song Chen throws it out now and says "I want to reshape the mobile phone industry", I am afraid that people will laugh at it as inadequate, right? Even when Jobs first launched the Iphone, he was not ridiculed to the point of incompleteness, but later, the heads and brains of these mobile phone industries were ravaged by Apple!

After the meeting was adjourned, Song Chen put Himach? Singh called to his office: "Singh, do you know what we need to worry about most when Chenxing Technology enters the unfamiliar field of mobile phones?" ”

Him-Mas? Without hesitation, Singh replied: "Patent! ”

Song Chen nodded with a smile and said, "It's a patent!" However, although the mobile phone giants currently attach importance to smartphones, because we use a completely different way of interacting with them, we can avoid the patent minepool of many competitors, especially Microsoft! ”

"That's true!" Him-Mas? Singh admired and said with great admiration, "But the boss's product design is indeed refreshing, and he has taken a path that no one else has ever taken!" ”

"Colleagues who have been with me for a long time know that I am a pragmatic person, so you don't have to flatter me!" Song Chen smiled, and then said solemnly, "Then the Ios system will be completely up to you and your team!" ”

“Ios? …… I'll try! "Himas? Singh was stunned for a while, and then realized that "Ios" is the name of the operating system, following the style of "Ipod", "ITunes", "Iphone" and "Ios".

Seeing the departure of his new subordinates, Song Chen's gaze gradually deepened.

Patent...... Patent!