Chapter 313: The Showcase, Attracting People's Attention

......The applause of the teachers suddenly rang out, and many people even cried with excitement. It's been a hard time for everyone. Almost every day, the spirit is tense, and the pressure even makes them a little breathless.

Now that it's finally done, everyone has a sense of relief. True, the show is not over yet. But at least we got off to a good start. With this experience, the next step is to be familiar with the car.

At this time, everyone was tired, but fortunately, the Chinese here were very enthusiastic to prepare supper for everyone. Cantonese-style supper makes everyone eat very happily. The psychological pressure that has been there for a long time has been released at this moment.

After supper, everyone went to rest. After all, tomorrow's exhibition will continue, and everyone needs to rest early to cope with tomorrow's exhibition. The success of today's exhibition also made everyone breathe a sigh of relief.

After relaxing, everyone went to rest after supper. Only Liang Sanping, Li Jiacheng and others were still excited, and began to plan for the sale of tea in the United States.

"For now, several major retailers in the U.S. are still skeptical of tea. It will take time for our own sales network to roll out. Moreover, the US side seems to have reservations about foreign retailers......"

Li Jiacheng's assistant told Liang Sanping all the current situation. Highlights the current skepticism of tea among retailers across the United States. If tea wants to develop, it must be inseparable from the support of these retailers.

It's very simple, if you set up your own sales network, then Cheng dΓΉ is undoubtedly extremely high. And I don't know how long it will take, and the rollout of the sales network in the United States will certainly not happen overnight. The input cost is too large, and Li Jiacheng is also willing to do so.

"The next step is to win over these retailers. Today's exhibition will have people from the Wolma family, the largest retailer in the United States. I believe that they will have a certain interest in our tea. ”

Seeing that the assistant paused, he said with a smile: "The Wolma family is not only the United States, but also the largest retailer in the world. Although their influence in Europe is limited, with Carrefour to compete with, in the United States they are undoubtedly the most ......"

Liang Sanping looked at the assistant's report with great appreciation, and there were no weak soldiers under the strong general. Li Jiacheng is a strongman like him. Sure enough, the hidden dragon and the crouching tiger. It seems that the assistant is reading from the script, but the tone and speed of his speech are very good.

"Sanping! Today's exhibition was an unexpected success. This success has also given us the capital to engage with other retailers. But seeing Li Jiacheng smiled at Liang Sanping, he said: "Tomorrow, major newspapers will definitely report on this exhibition." ”、

"We have done a good job in all aspects, and the advertising and public relations of the major newspapers have also been done." But seeing that Li Jiacheng paused, he said: "We have done our best in this matter, and the rest will depend on the result......

"I think I should have some contact with all parties in the next two days." Liang Sanping was silent for a while, and said to Li Jiacheng: "Nelson has his own connections. There are also retailers among those people. ”

"In fact, my suggestion is that we can do this with the help of Nelson's connections." saw Liang Sanping smile and said: "What I give you is that Nelson's company will operate this matter." And we are there as a supplier. ”

Liang Sanping's words made everyone fall into contemplation. Everyone has considered this issue before, but compared to the profit of tea. They still prioritize doing it themselves. But it is true that it is undoubtedly extremely difficult to open the market on your own.

If it were to be left to Nelson, it would undoubtedly be a lot more comfortable. Moreover, Nelson has his own connections in the United States. Nelson's Trading Company. It's not just about running Liang Sanping's project. Even more so after making a profit.

Started to represent some American goods in Japan, and the situation is doing well. As a result, he also got to know a large number of American suppliers. And because they got acquainted with retailers in the United States.

They didn't talk about it in detail, and then diverged from it. Liang Sanping also knew that they needed to go back and evaluate the pros and cons of this matter. Therefore, it is not good to collect anything at this time.

Early the next morning, Liang Sanping read the local newspaper at breakfast. Sure enough, the newspapers began to publish a large number of articles about yesterday's tea exhibition. There is no shortage of beautiful words.

Liang Sanping smiled and nodded, those public relations efforts were not done in vain. Although yesterday's tea art exhibition was very successful, if there is no corresponding channel for everyone to understand, you will do it in vain.

Looking at the newspaper report, Liang Sanping felt very satisfied. Mainstream newspapers. Last night's exhibition was published on the first and second pages. As a result, last night's event spread to at least a few nearby states at once.

It has even spread further throughout the United States, and with the return of the high-level people last night, it is believed that the reputation of the show will soon spread everywhere. The exhibition will attract more people's attention and more and more people will come.

After flipping through the newspaper, Liang Sanping finished the sandwich in his hand. Immediately rushed to the exhibition hall, which was already busy at this time. Yesterday's success made many masters extremely excited, but they were all energetically preparing.

Preparing to let Americans see the art of Chinese tea ceremony again today, students from both academies are also helping. They laughed and told the teachers about the news in the newspaper today.

Knowing that all the major newspapers in the United States had reported on this incident, the teachers were naturally very happy. Anyway, the value of their coming out can be regarded as realized. The praise of foreigners for the Chinese tea art made them feel that their hard work was worth it.

So at today's exhibition, they worked harder. After breakfast, I rushed to the exhibition venue and began to prepare for today's exhibition. Everyone is full of energy and ready to take their presentation to the next level.

The crowd arriving at the exhibition today is still as bustling as last night, and most of the tickets for the exhibition have already been sold. After reading this morning's newspaper, these people couldn't help but be more interested in the exhibition.

At this time, the mainstream was still Sino-US cooperation, so there was no shortage of praise in the main theme of the newspaper. Don't think that there is no "main theme" in the United States, and the main theme in the United States must still be saved.

The exhibition was first attended by high-level Chinese personnel in the United States, which set the tone of the report. At the same time, Li Jiacheng played a role in public relations, and also let those reporters write better.

With the newspaper report, the number of people who want to come to the exhibition to see the tea art has gradually increased. There was no shortage of reporters at the scene who were constantly taking pictures, and the crowd exclaimed from time to time. Those refreshments also made the people who came to the exhibition feel that the trip was worthwhile.

As in Europe, Americans like to add refreshments to their tea. At the same time, their taste is also heavy, they like sweet, heavy salty. This makes Chinese refreshments very popular, especially rose cake. It was divided up in three or two clicks.

But unlike yesterday's exhibition, today's exhibition has increased the exhibition and sale of tea. There was a display case next to the booth, which made Americans who wanted to buy some tea and try it back to it. And the tea sold nearly 2,000 catties in just one day.

This made Li Jiacheng and others very surprised, originally they thought that it would be a great deal to sell at most three or five white catties. But I didn't expect that this tea would sell so much on the first day of the official exhibition.

Fortunately, there was sufficient preparation beforehand, otherwise it is estimated that the tea sales will be exhausted in two days. At this time, Li Jiacheng did not stop the public relations of American newspapers, and at the same time they also strengthened the public relations of TV programs.

Compared with China, the development of television in the United States can be said to be at the forefront of the world. The era of great development of American television programs began in 1945 at the end of World War II.

At that time, NBC, CNS, ABC and other television stations took the lead in entertainment programs, which first impacted the American entertainment industry at that time. At that time, Americans appreciated television on the one hand, but rejected it on the other.

Television news, on the other hand, unfolded at an unfavorable start. From the 50s onwards, TV news began to go from being unfavorable to being popular. At the time of the JFK assassination in 1963, television news was at its peak.

But unlike in China, American news presenters need to have the ability to comment on the news in addition to reporting the news. Therefore, being an excellent news anchor in the United States means that he has a high reputation and knowledge.

Don't doubt the status of news anchors in the hearts of Americans. Cronkite was voted "the most trusted person" by Americans. The American people trust him even more than the president.

Even they have the ability to prosper the country in a certain way, so they are naturally in the ranks of public relations. Of course, they were also in the ranks of last night's invitation. Therefore, today's morning news can naturally also see reports about the tea art exhibition.

There were more and more bustling crowds, and there were bursts of exclamations in front of the tea art display table. The English introduction to tea etiquette is also fascinating in the mouth of the host.

The foreigners were amazed, and they couldn't help but feel fascinated by the oriental culture thousands of miles away and the mysterious civilization for them. In the eyes of Europeans, only a high civilization would give birth to complex etiquette.

The more elaborate the rituals, the more it proves that the evolution of such civilizations is extremely high. This view of theirs has also greatly influenced Americans. It was Liang Sanping who would bring a shock to these Americans when they demonstrated the complicated tea etiquette. (To be continued......)