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"Star Wars" was released in the United States and caused an unprecedented sensation.

Men, women and children lined up to watch the film, and many young viewers watched it seven or eight times. This is not an exaggeration, but a phenomenon of people who have seen the film once walk out of the cinema and immediately return to the long ticket line to watch Star Wars again!

Such a frenzied sight not only overjoyed the owners of the cinema, but also surprised the media: "Alex's new film has such a big charm, is this time he going to break the box office record?" ”

The so-called box office record is Alex's "The Sound of Music", which is his first film. If you only calculate the box office without considering the price factor, this movie is a little higher than "Gone with the Wind", which can be described as the first box office record in history.

Since then, Alex's films have also been high at the box office, but they have never been able to beat "The Sound of Music".

Only after the first part of "Star Wars" was released, the sensational effect was so great that almost all Americans went to the cinema to watch it, and most people watched it more than once!

Faced with such a situation, it also completely disrupted Alex's film release plan, originally he planned to tear off each film about three months after its release and start releasing the next movie.

But in the face of such a frenzied atmosphere and such a high movie-watching frenzy, not only the marketing department opposed Alex's doing this, but even Morris tried his best to prevent him from pushing money out.

"Alex! I understand your thoughts, but I haven't waited for the first film to be fully exploited. If the second part is launched, it will be simply an idiotic act that someone will not take the money sent! When Morris was in a hurry, he would say nothing, but that didn't affect the relationship between the two of them.

In the end, Alex thought about it carefully and decided to listen to everyone's opinions and press the piece in his hand. His work was completely completed a month or two after the release of the first film, and now the remaining two films have been reviewed and are waiting to be released.

I waited for more than five months. At this time, the box office revenue has already exceeded $250 million. It has already broken the historical record, and it looks like the momentum may even exceed 300 million US dollars. And that's just the box office in the United States, if you add the box office of countries around the world, it would have already exceeded $500 million.

The film was screened in major cities in Europe and Asia, including Paris, Rome, Milan and Sydney. It also caused an immediate sensation. When Star Wars was playing. It has created a peculiar landscape of empty alleys.

It is said that when the Star Wars movie was shown in Japan. By the time the film ended, the entire cinema was silent, and everyone was talking. This is a Japanese custom. It is the highest respect for the film. After reading it, the Japanese silently returned to the queue to buy tickets, intending to continue watching it again.

Among these audiences, there are also a few special people, one of whom is a young man named Lucas, who couldn't say a word from beginning to end after watching this movie. When he went out of the door, he immediately managed to get another ticket and continued to read it over and over again.

Finally, he shouted as if he had just woken up from a dream: "This is the movie I want to make!" ”

There is also a young man named Spielberg, who stomped his feet excitedly after watching this movie: "I was dazzled by this movie, and when I watched it for the first time, I hadn't returned to reality from the movie." By the time I watched it several times, I loved it so much! ”

There was also a filmmaker named Scott, who was completely dumbfounded after watching the movie, so he said to his producer, "What are we waiting for? Didn't we shoot such a great thing? ”

Of course, when he learned how this film was made, he completely admired Alex and others, and felt that it would take at least ten years for his company to make such a film. Finally, he jumped to DreamWorks to direct sci-fi blockbusters such as "The Opposite Sex" and "Blade Runner".

The merchandise derived from the film quickly became popular around the world, and Alex had Carpenter Toys make a number of Star Wars-related toys, which had been amassing several months of production inventory, and were immediately emptied of orders from all over the world.

Not only that, but the orders from those toy manufacturers have already scheduled the production plans of toy companies in a few years, and it is too late to increase the production line immediately, because more and more orders are falling like snowflakes.

There is also the Star Wars series of movie novels are also very popular, these novels are written by some screenwriters and third-rate authors in the context of the framework built by Alex, even so, the novels were sold out as soon as they came out, and they became the number one bestseller that week.

Movie tapes, records, comics, posters, postcards, lightsabers, costumes and other items, are also very popular, with the "Star Wars" craze, children are also fascinated by this movie, they racked their brains to ask their parents to wear a Jedi uniform, after getting the desired costumes and props, the children will hold lightsabers to play the Jedi fight.

The most remembered by children in this era is the naughty game of climbing up and down the tree with the children next door, holding the branch and calling "Jedi". Or two siblings, one says "lightsaber", the other says "anti-lightsaber shield", the other says "lightsaber that can pierce any shield", etc., and so on, which will eventually evolve into two people scuffling together, or ending with one of them crying, or an adult intervening and eventually both of them crying.

This qiē has become the best memory of their childhood, and in the end, they may still remember the determination to break the Death Star with their vows, and they may still remember the hazy ** in their hearts when they first saw Princess Leah show her might.

Star Wars has left an indelible mark on this generation, and even after decades or half a century, these people can still recall the original scene.

The economic benefits brought by the film are very considerable, and the profits of DreamWorks, which shot this film, reached unprecedented heights during that time, allowing all employees to enjoy the dividends brought by Star Wars, especially those crew employees who participated in the filming, they got a thick bonus package.

The prize money taken out by DreamWorks is more than 10 million US dollars, although it is nothing compared to the profit of this film, but it is very rare compared to other film companies.

Alex has never been a stingy boss, he likes to share his success with his own people, and when he eats meat, other people can always drink some soup.

Fortunately, DreamWorks did not go public, otherwise, Alex's approach would have aroused shareholder opposition. Speaking of which, there have been people who want to list DreamWorks a long time ago, but Alex thinks that he is not short of funds, and in order to avoid trouble and constraints, he simply did not consider the issue of going public.

The film is getting more and more influential, and the money is getting bigger, as the marketing manager at DreamWorks says, "It's snowballing, getting bigger and bigger."

After "Star Wars", other companies also saw the business opportunity of science fiction films, so they have invested in such films. Some movies that were supposed to be filmed and released in a few years were also shot earlier, such as Warner's "Man", Disney's "Cosmos Station One", and CBS is preparing to make an eight-episode TV film with Paramount based on Wells' novel "In the Day of the Comet."

Not only that, but many astronautical films from the 50s and 60s were also brought out and re-screened, setting off a "galactic fever" on an unprecedented scale.

This qiē was brought about by Alex's "Star Wars", and the craze set off by Star Wars has just begun, and the box office of the first part is still growing. After the box office passed the historical record, people thought that this was already quite remarkable, but they didn't expect the box office of Star Wars to skyrocket, breaking through the big hurdles of 300 million, 400 million, and 500 million in a row, and there is no sign of stopping.

The New York Times exclaimed: "Star Wars has created a miracle at the box office and is about to break through the 600 million level!" ”

The Chicago Tribune predicted: "600 million will be its end, and it will never be more than 700 million!" ”

"Film Weekly" magazine analyzed: "At present, it seems that Alex's new work has not stopped sprinting, and the box office should still be able to exceed 600 million, but whether it can exceed 700 million is still unknown!" ”

After a period of time, the global box office record has exceeded 600 million, and then hit 700 million! At this time, everyone was already speechless. Under the watchful eyes of everyone, the box office finally stopped at the height of 800 million, and finally did not continue to grow further.

But this has made everyone look up to it, and no movie has ever reached such heights, and if you don't count the price, "Star Wars: Dawn Returns" is already the highest box office. Some people think that such a high box office is difficult to break, and even Alex himself has no way.

This statement was echoed by many people, but before they could finish speaking, DreamWorks had already announced that it would continue to release a second Star Wars film, and the movie called "The Empire Strikes Back" was soon released nationwide. After the experience of the first film, all the movie theater owners wished that there would be more such films.

This time, the release time of the film was also set very long, forcing other companies' films into garbage time or a corner. (To be continued......)