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McDonald's Brothers is very concerned about the needs of users, and often investigates the market and adjusts the services of fast food restaurants. In 1948, they introduced the principle of "fast service system", which is where the name "fast food restaurant" comes from.

Unexpectedly, this change can attract more people to their restaurant. Now, they have opened eight stores and are preparing to authorize others to open a ninth.

"Welcome to McDonald's!" The two said in unison.

Under the warm greeting of the McDonald's brothers, they sat down at a clean and tidy table, Alex looked at the McDonald's restaurant in the fifties, compared with the McDonald's in his memory, and found a lot of differences. It's a really amazing feeling, like being in a reality where reality and dreams are intertwined.

A beautiful song was playing in the restaurant, and it turned out to be Alex's "more-than-i-net-say"! After the release of those three records, they quickly sold double platinum discs. In particular, "more-than-i-net-say" is the most popular among young people, and people usually choose this song as background music when they confess.

McDonald's handed over a menu and asked, "Alex, what would you like to eat?" ”

Taking the familiar and unfamiliar McDonald's menu, Alex casually looked at it and ordered a burger and a drink. The McDonald's brothers also asked the waiters to deliver some fast food they wanted to eat, and the table was quickly filled.

Alex looked at them with a smile and said, "Two McDonald's brothers, I guess my intentions have been made clear on the phone. I wonder what you think? ”

McDonald's looked at Wheat Pawn's, and the two of them exchanged opinions silently. Soon, McDonald's took out a poster, which was the poster of "The Sound of Music", and he said with a smile: "Let's ask you to sign it for me first!" ”

Wheat Danglao also took out a poster and said, "I want a signature too, and I want it too." ”

Alex was stunned, but he quickly signed the two brothers with a smile, and asked them what they wanted to write on it as he wrote. After the two posters were signed, he asked again: "What do you think?" ”

McDonald's carefully put away the poster and said, "Although we are old and a little tired, we don't want to go home and rest so soon, so we can't sell the whole store to you." You can only buy shares, not buy our stores. ”

Hearing this, Alex was a little surprised, he knew that in a few years, the McDonald's brothers would sell the entire store to Ray Crocker. He thought that as long as he was willing to pay the price, the McDonald's brothers would happily sell it to him.

Sure enough, no one is stupid! Ray Crocker had to grind and soak for so many years before he got his hands on McDonald's fast food restaurant.

"It seems that we have to change our strategy and let the other party taste some sweetness." Alex thought to himself.

Just as Alex was about to speak, someone next to him suddenly pounced on their table. It was so fast that even the bodyguard standing behind Alex almost didn't react.

"Hey! You're Alex Carpenter! I know you, yes, you are him. ”

As soon as the guy approached the table, he was immediately subdued by Alex's bodyguards. This is a young man in his twenties, with a slender body and a firm nose bridge, and he looks a little handsome.

The conversation was interrupted by a guy who suddenly appeared, which also surprised the McDonald's brothers a little.

"Oh, I didn't expect to meet your fans in such a small place." McDonald's Sr. said.

"Maybe it's a movie fan or a book fan?" Wheat Danglao said.

Alex smiled at the McDonald's brothers' ridicule and said, "I don't like being chased like this." ”

Alex glanced at the other party and waved his hand for the bodyguards to take this guy away, he didn't want people to disturb the business.

The young man shouted, "Hey! Don't pull me, don't pull! I'll go on my own! ”

"Alex, I'm your fan, please sign me."

"Alex! Alex! ”

After the man was pulled out of the store, Alex said his final plan: "Okay, I'll pay $5o for 8o% of your shares." You own 2o%, and you're still in charge of the store. ”

$5o million and 2o% shares, that is, two of them, two brothers, one $250,000 and 1o% shares. It also allows them to manage the store, which sounds good.

After listening to Alex's words, the McDonald's brothers did not make eye contact this time, but gathered together and discussed in a low voice for a while. Finally, McDonald's replied, "$1oo million!" If you're willing to pay $1oo, we'll sell you 8o% of the shares. ”

$1oo million! How dare they ask for it! The stores they open now cost only about $30,000 each. $1oo dollars is enough for them to open more than 3o such fast food restaurants.

If you change to someone else, maybe after hearing this price, you will have to throw your hand and leave. That's $1oo dollars from the fifties! With such a large sum of money, the McDonald's brothers can enjoy it for a lifetime, and what work do they still need to do.

"$1oo million? Then you can't take 2o% of the shares, I can only give you 5% of the shares. If you think it's less, then I can't help it. ”

Before they could reply, Alex added, "But I have one more condition, which is that if you don't want to go any further, the 5% of the shares must be sold back to me at the price at that time." To be on the safe side, I think if you set a 1o year period, I think you might want to retire after another 1o years. ”

The McDonald's brothers looked at each other again, and after a few seconds, McDonald nodded and said, "Okay, we agree to your terms." ”

In the United States, as long as you have money, you can do everything quickly. Alex and the others quickly completed all the formalities and signed the contract on the same day. At this time, Alex told the McDonald's brothers some of his ideas. Improved the process of some fast food restaurants and the layout of the restaurant, etc.

Of course, there is still a clause in the contract prohibiting competition in the same industry, which is to prevent the McDonald's brothers from taking the $1oo to open other fast food restaurants. If it weren't for this, Alex wouldn't have been able to do this business. He's not that stupid.

Alex said to the McDonald's brothers, "The **-and-maneta1d name is too long to remember, so let's change the name of the restaurant to mneta1ds." ”

The McDonald's brothers didn't have a problem with the name, and they also felt that the previous name was too long.

The most crucial point is real estate, and anyone who understands knows that McDonald's is not selling burgers, but real estate. Under his leadership, McDonald's worked with Alex to invest in a real estate company known as the Real Estate Chain. It specializes in finding suitable locations to set up shop and buying or leasing land and houses from landlords.

After the chain company gets the land and the storefront, it leases it to the chain store and earns the difference. In this way, as long as the tenant can save zài, McDonald's can make at least 4o% of the profit on real estate. Not to mention, prices are rising year by year, and the rent charged by McDonald's is also rising, and the profits will be higher and higher.

In addition to this rent, the McDonald's franchise method also requires the franchisee to pay a franchise fee of $75oo, which will be paid back in two installments over a period of 15 years and 2o years. This gives McDonald's a lot of cash flow, which allows McDonald's to change the original lease to purchase, and in order to get more cash, it will also mortgage it to the bank. In other words, McDonald's used the money of franchisees and banks to buy land and houses.

This strategy, originally developed by Ray Crocker, the founder of McDonald's Kingdom, is now of course directly used by Alex. Alex doesn't care how much money McDonald's restaurants can make, as long as the McDonald's brothers can expand the chain, and the real money is the chain real estate company in his hands.

After this business was done, Alex only felt comfortable, and with McDonald's fast food restaurant, he was not afraid of running out of cash. It's like Ma Yun, who owns Taobao in later generations, and people are cash kings. However, if you want to see this effect, you will have to wait for more than ten years.

After arranging some things for McDonald's Corporation, I planned to find a hotel to rest. When he walked out of the McDonald's restaurant and was about to get into the car, the guy who had pounced on his table appeared again.

This time, he couldn't bypass the bodyguards to get to Alex, and he was stopped by two bodyguards. So he kept waving his hand to Alex and shouted, "Alex! Alex! Please sign me! ”

Alex doesn't usually like autographing for stargazers.

However, this guy has a broken guitar on his back and some small drums around his waist, which looks a little interesting. So, he asked the bodyguards to let go, and let the man who looked like a wandering singer come over.

The wandering singer swayed from side to side, arranging his clothes as he went.

When he walked up to Alex, he didn't immediately ask for an autograph, but reached out and said, "Hello! Alex, my name is Jerry, Jerry Lee Lewis! ”

"Jerry Lee Lewis?"

Alex looked at the other party's outstretched hand, and after thinking about it, he still didn't shake it. I don't have much interest in this guy and don't want to waste energy on him.

Alex looked at the wandering singer named Jerry, took out his signature pen and said, "Where do you want me to sign?" ”

Jerry touched his jacket pocket, pulled out his backpack again, and finally took off the guitar he was carrying, handed it over, and said, "Please sign the guitar." ”

Just as Alex was signing the autograph, Jerry took the opportunity to say, "Actually, I'm a singer!" ”