"Yes, got it!" Wang Qinian thought for a moment and said, "The biggest problem now is not the channel problem, but that readers don't know that the single book of "The Rose Girl" has been published! It's impossible for North Carolina magazine to advertise it, so we have to find a way to let comic book readers know that "Rose Girl" is a single book! ”

Hao Yi smiled when he heard this: "I know! Brother Nian, you can concentrate on writing the script, and leave the book store and publicity to us! I also learned a lot from Brother Nian, and I will also make the craft of publicity and hype! ”

"Well, you have to be careful about this matter. Even if the investment scale of "Rose Girl" is not large, it should not be sloppy! If it is successful, "Rose Maiden" will become a long-term meal ticket for our company in the future! Wang Qinian said with a smile, "In addition, in the next few years, after the film market becomes more and more market-oriented, we may still need to do it ourselves." At that time, with the experience of selling books now, it also helped to do a good job in the film industry! ”

In fact, it is a general trend that domestic films are becoming more and more market-oriented.

From the mid-9o, the reform of the box office sharing system was the first step in the reform of the film market.

Next, Beijing Film integrated China Film Group on the basis, and Shanghai Film Studio integrated and reorganized Shanghai Film Group on the basis, and the cinema line system became more and more formal.

By 2oo3, private capital was allowed to invest in the cinema market, and after that, the film market was already very deep.

Perhaps, now the small partner company Baobei Film Studio, that is, the thigh of the future China Film Group, can do a good job in the domestic industry.

However, as the cinema market becomes more and more market-oriented, it is impossible to maximize profits by clinging to the thighs of a giant.

At that time, it will be necessary to do it on its own, not only to cooperate with Beiying's channels, but also to establish cooperative relations with other private cinema operators and independent cinemas.

In addition, the experience of books, hype and publicity is also similar to that of movies.

In later generations, a bunch of best-selling authors entered the film market, and the movies they made were able to sell well. On the one hand, it's because these best-selling authors have fans.

On the other hand, the rise of the "composition department" of young writers in the late 9O era was a classic commercial hype.

Among these young people from the "composition department", even if the participating essays win awards, if they don't hype and package them in the future, they will be out of the crowd. can go from award-winning young people who write essays to best-selling authors, this process, the rising batch, all of them are hype geniuses!

They themselves are the best at hype, even if they don't write books, they can make movies instead, and bring their hype experience to the film market, they can still achieve great success!

Skillful hype packaging skills are indispensable eating skills in the era of chasing fame and fortune!

Wang Qinian's team, everyone has talent! But the hype experience, under his influence, is also rich! Compared with those best-selling authors in the composition department, the ability to hype will only come out, not inferior!

"Hey, Lin Ji from BJ Evening News? I'm Hao Yi, the one from the crew of "Gate of Destiny", Director Wang's roommate and buddy...... Yes, I have news and want to work with you. The next movie, no, not this, is kept secret for the time being. Brother Wang hasn't thought about it yet, the news I'm talking about is Director Wang's company, Little Partner Culture Company, this news is exciting enough, right? ”

"Editor Li of the "Huaxia Morning News"? Well, I'm Xiao Hao, and I invited you to drink beer together in our film academy dormitory. Well, it's nothing, the main thing is to ask Brother Li to do a favor and cooperate with the promotion of the news. Uh-huh, asking for money? How much, two thousand, yes! As long as the news can be on your value within three days, it will be given to you! ”

Several phone calls were made in a row, and a number of print media were contacted.

Naturally, a lot of public relations fees have been spent, but several media have basically been dealt with, and they agreed to cooperate with the hype and publicity of the small partner culture company.

Of course, in the "Wang Qinian-style hype", making a fuss in the media and publishing advertorials can only be regarded as a fuse and catalyst.

After that, the real purpose of the general is to reprint the news published in the media on the Internet and expand the influence of this news topic -- to hype up huge movements at a very small cost, and this is the true meaning of the "king-style hype method".

……

December 25, 1998, Christmas Day. Under the guidance of the small partner company, BJ City has a number of local newspapers and published their propaganda advertorials.

"broke the news, genius director Wang Qinian, after the movie was a big hit, he established a small partner culture company!"

"Wang Qinian has become a mysterious cartoonist, and the popular comic "Rose Girl" is a collaboration between him and another friend!"

"broke the news, because the single comic book of "Rose Girl" and the surrounding copyright, did not sign a contract with the magazine, which caused the magazine to be refrigerated, resulting in the single comic book of "Rose Girl" has been published, but readers and fans do not know."

After a series of advertorials were listed by the media, Hao Yi was very skillful in manipulating multiple Internet IDs and transferring press releases to the Internet.

On the domestic Internet, a new wave of Wang Qinian fever has been hyped up again.

"Damn, Wang Qinian is not good at making movies, so he actually started a company. Andy Lau has gone bankrupt when he started a company, he only became popular in one movie, and he actually had the courage to start a company! ”

""The Gate of Destiny" watched the cow, bought a videotape, and watched it ten times at home! Wang Qinian is definitely a genius, especially a genius in storytelling, and there is suspense in the movie! So far, there are still many clues left unsolved, looking forward to his sequel! ”

"Little partner culture company? Nima's, this name is too unserious! Even if you take the Wang Brothers Company and Wang Qinian Film Company, it is a little stricter than this small partner company! ”

"Wouldn't it? The author of "The Rose Girl" is also Wang Qinian? ”

"Teacher Yacheng Mu Mengye, it will actually be Wang Qinian!"

Under the skillful hype of everyone, vest posts, top posts, and replies, combined with attracting real replies and real clicks from netizens who really close this news.

Once or twice by netizens to see these somewhat familiar posts and topics, at first, maybe few people participated, but when someone was attracted to reply, the staff of the partner company began to fan the flames with vests, and it was naturally easy to snowball to attract more people to reply.

Soon, the click-through rate of this series of posts broke 350,000, and the number of replies to the posts was also hundreds or thousands.

Even, the moderators of some forums are fans of Wang Qinian, and they actually took the initiative to add refinement to these posts. This has brought great convenience to Wang Qinian's publicity and hype!

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Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!