Chapter 590: Back to Hong Kong

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Li Mingbao's view on his career, or making money, has always been the principle of neutrality. Although he has a considerable affection for the mainland because of himself and that memory, he is very willing to get close to the mainland without harming his own interests.www.biquge.info But this does not mean that the meaning of this closeness will exceed the control of one's own interests. In fact, this is also a quality that a successful businessman should have.

Therefore, after Li Mingbao's words were finished, Jiang Zhiqiang also understood what kind of attitude he needed to maintain on the mainland. So Jiang Zhiqiang said: "Since you think like this, boss, then there should be no problems with my work in the mainland." But as far as my current ability is concerned, if I want to completely control the boss's investment in the mainland, it is also beyond my strength, so I can control one aspect of the things at most, and other industries, you have to choose some suitable people to take charge of it, or the boss you can command it remotely, so it has great benefits for the industrial development of the mainland. ”

"I understand this, so I didn't plan to let you get everything in your hands from the beginning, that's unrealistic, your main business in the mainland, in terms of industry, I am ready to let you control the business of the cinema chain. This shouldn't be a difficult thing for you, after all, it's a family history.

As for other aspects, I hope you can go around more with the film studios on the mainland, whether it is to tap talents or help them make changes, it is okay. Anyway, I won't ask too much in this regard, but you have to have a good relationship with these people, which will also help our company enter the mainland film market in the future.

Although the mainland film market looks like it is withering now, the potential is greater than that of any other place, and I don't expect the company to occupy the majority of the mainland film market in the future, but it also needs to have a more important position. Although after the smooth implementation of our company's plan, the interests of the film will become a small head, which can only be regarded as extra money, but sometimes the profits of extra money are not much weaker than the main business. Therefore, I hope you will pay attention to it, any industry in this part of the mainland has great potential, and many people in Hong Kong are blind and cannot see this, but I hope that you will not have any prejudice against the mainland. Especially in the film industry, the most basic thing is actually the population. Population is the most essential thing in the development of this industry, which is the key point of profit, as for the rest, it is a trivial matter. Li Mingbao said in a solemn tone.

"Boss, you said so, where do I dare to slack off? Since I am going to work on the mainland now, I will definitely not have such thoughts, otherwise, wouldn't I have failed the boss for your hard work? Jiang Zhiqiang promised with a straight face.

After listening to Jiang Zhiqiang's assurance, Li Mingbao had nothing else to continue to explain. Arranging Jiang Zhiqiang in the business of the cinema line is actually a big consideration for Li Mingbao, after all, this business is important and important, and if it is not important, it is not important.

This depends on the degree of development of the mainland's film market, in history, the real development of the mainland's film market is actually two thousand years later, and during the previous period, the mainland's film market was actually quite imperfect, and this imperfection has countless arguments both in terms of the strength of the industry and in terms of profitability.

And Li Mingbao doesn't think that the opening of these theaters will touch the mainland's film market reform on a large scale, and there may be great changes, but this change, in Li Mingbao's view, is not to think about making money in a short period of time. In the first five years, Li Mingbao was actually ready to lose money.

It's not that Li Mingbao doesn't have confidence in his movie theater line, but because within five years, the mainland's film market will not meet the standard of profitability at all, and the ticket price of the movie alone is a dead end. And the income of the people on the mainland this year is also a dead end. These two dead holes add up, if Li Mingbao's theater chain in the mainland can still make money, then it will be a real hell.

In the movie ticket price is generally five cents a piece of the back.... Under the circumstances, no matter how luxurious Li Mingbao's movie theater is, it is constantly screened 24 hours a day, Li Mingbao does not think that he will be able to return to his capital, and perhaps even the expenses of his own company's people and water and electricity may not be able to be earned.

It is only in the 90s that the cinema chain may be able to embark on the road of profitability, but that is also for ordinary cinemas, and if a luxury cinema like Li Mingbao wants to make real money, it will have to wait at least 2,000 years later. Of course, this is not an absolute thing.

After all, there are many miracles in the mainland, if the mainland can relax the control of Li Mingbao's cinema on movie ticket prices, then Li Mingbao wants to make money from the cinema, which may not be fantastical news. But this kind of thing will have to be negotiated later, at least for now, Li Mingbao does not think that he can make any breakthrough progress in the ticket price. If you really want to raise the ticket price at this time, for the mainland, the impact may not be very good, others? The ticket price of a movie theater in the mainland is usually only five cents a piece, but your Li Mingbao's movie theater has to cost five yuan and ten yuan of ticket price, ten times the profit, what do you make other peers think?

While your cinema is worth the price, you can't say it in front of everyone, right? The mainland has not even solved the problem of food and clothing these years, so you have to engage in something extravagant, and this has become a model of capitalism? When the time is right, it will definitely be taken out and criticized.

Therefore, Li Mingbao would rather lose some money in the early stage so that others will not be able to grasp any handle on this issue, and wait until the market is truly opened up to talk about the price issue, rather than make a storm on the mainland because of the price issue. After all, the income of the theater box office is not a big project in terms of Li Mingbao's overall profit. Besides, the real place where Li Mingbao's movie theater wants to make money is actually not at the box office, but in other aspects, so that the impact of box office profits will be lower, and if you lose money on this, you can still leave a good impression on the mainland, so that the mainland thinks that it is helping the mainland develop its film career at a loss. But in fact, Li Mingbao can directly smooth out this deficit through other charging methods, which is not a problem at all. This is also a way of using the diversified management tools of modern enterprises.

Many international enterprises, they usually have some loss-making businesses, and these businesses are usually losing money year after year, but these businesses, they will still keep, rather than directly abandon such businesses, not because their company bosses are stupid, but they know that these loss-making businesses, in other places, can make up for the company's benefits, and the real profit is definitely more than the loss. So they'd rather keep these businesses at a loss for a long time than think about how to change them. Li Mingbao's current management method of the cinema chain is actually based on this idea.

An investment of several hundred million dollars is not a small amount for the mainland today. But it's such an investment, but investors have been losing money. To put it mildly, it was Li Mingbao's high righteousness, but high-end things have always been the price of ordinary people, so that the people of the mainland can enjoy a high-end lifestyle at the same time, but they do not spend much money, and it is completely a big fire sale at a loss. If we put it in a big way, this is a model for Li Mingbao to contribute to the building of spiritual civilization in China, and he is not centered on interests, but is a model for benefiting the people.

With such a name, it is too useful for Li Mingbao's other industries, and whoever wants to trouble Li Mingbao will encounter great obstacles no matter from what point of view, which will have immeasurable benefits for Li Mingbao's company to integrate into the mainland market.

Jiang Zhiqiang didn't know about Li Mingbao's plans, and when he heard that Li Mingbao was going to let him manage the theater business on the mainland, Jiang Zhiqiang's interest suddenly came up. This is a theater, how can Jiang Zhiqiang, an insider, not know the role of this thing? Whether in Hong Kong or in the United States, theaters can be regarded as a lifeblood of movies. If any film company does not have the support of the theater chain, then even if the film company is excellent, they are at risk of falling in an instant. So how important the cinema chain is, as long as you are an insider, you can understand. And now Li Mingbao is so generous to hand over the career of the cinema chain to him, which is really a mess of trust, which makes Jiang Zhiqiang instantly feel that he is a confidant and dies.

"Boss, don't worry, I will definitely run the business of the cinema chain for you, and I will definitely not live up to your trust." Jiang Zhiqiang patted his chest and said.

"Don't be so excited, the business of the cinema chain, if it is in other places, is naturally very important, but on the mainland, the importance is not so great. Especially in the early days, even if our cinema chain is a private cinema, it will be highly affected by the mainland regulatory authorities, and the autonomy is not too great. Maybe when the mainland's film market is opened up in the future, we will have room for operation, but at least for now, the importance of the cinema chain is not obvious on the mainland.

The most important job for you to manage the cinema chain here is not to make a profit, but to build a good relationship with the film company here. As for the profit aspect, it is secondary. Even when I was preparing to invest in this industry, I was ready to lose money for five or ten years, so your main job here is not the same thing as your main job in other regions.

After you are completely familiar with the film industry personnel on the mainland, I will give you more important tasks, not just managing a cinema industry. So I hope you will work the mainland side and strive for greater results. Li Mingbao said.

Li Mingbao's words can be regarded as pouring a basin of cold water on the excited Jiang Zhiqiang, which made his fiery heart cool down all of a sudden. But thinking about Li Mingbao's task, Jiang Zhiqiang's heart became hot again, if he doesn't make money, he won't make money, as long as he does other work well, it will not be a day without a future. Just when Jiang Zhiqiang was thinking about how to run the mainland business, Li Mingbao and his party finally returned to Hong Kong.

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