Chapter 25 Daily Sales Increase

Xiao Ran's heart has been tempered for two lifetimes, and he is no longer a young man who will confront others so easily.

He knew that this Yang Yong was either a madman who was born with negative energy, or he was creating such an image for himself, wanting to sensationalize the crowd and gain the support of the audience.

No matter which aspect it is, it means that this guy is a dog, as long as Xiao Ran responds, once he takes care of him, he will catch Xiao Ran and not let go, so the best way is to ignore it and deal with it calmly.

So Xiao Ran simply sent her opinion to Xiao Xiao, so that she didn't have to pay attention to this matter anymore.

This matter was left behind by Xiao Ran for the time being, and while he had time, Xiao Ran hurriedly finished writing the last series of "The Legend of Lu Xiaofeng" "Sword God Smile".

This last series is written about the sword god Ximen Blowing Snow's brother-in-law Liu Chengfeng disappeared in Yellowstone Town, so Ximen Blowing Snow turned to Lu Xiaofeng for help, hoping that Lu Xiaofeng would go to Yellowstone Town to investigate, but encountered the degraded princess Gong Susu and the treasure left by the former King of Nanping......

After writing the entire "The Legend of Lu Xiaofeng" thoroughly, Xiao Ran sorted it out and sent it to the email address given by Mr. Jin Lan before.

After the delivery was successful, Xiao Ran fell asleep directly.

……

Office of the Editor-in-Chief of the People's Daily.

After waiting for a long time, I finally received the martial arts novel "The Legend of Lu Xiaofeng" from Xiao Ran, after reading the script of "Smiling Proud Jianghu" written by Xiao Ran, Jin Lan subconsciously thought that Xiao Ran was good at writing martial arts novels that were more realistic and had metaphors, but he didn't expect that this time the series of novels that Xiao Ran passed over was based on martial arts, but in fact, it was suspenseful reasoning as the main line.

I have to say that suspense and reasoning novels are inherently more suitable for serialization on paper media, but this also requires a premise, that is, the story is written attractively enough to make readers who have read it want to stop, and they can't wait to uncover all the foreshadowing and leads in one go, so they have to continue to watch it.

This is the reason why Mr. Jin Lan plans to add a novel column to the "Minbao", that is, he hopes to attract readers to follow through high-quality martial arts novels, so as to buy this newspaper.

It had taken him a day to read the entire "The Legend of Lu Xiaofeng", and in the afternoon he finally got out of a state of intoxication, and quickly asked his staff in charge of typesetting to add a place in the novel column in the "Minbao", replacing the original food column that no one reads.

And put the introduction of the first series of Xiao Ran's Lu Xiaofeng series "Jinpeng Dynasty" as the beginning of this column as a serialization.

After the processing, Jin Lan returned to his office and replied to Xiao Ran's email, and the "People's Daily" agreed to use the novel "The Legend of Lu Xiaofeng" and opened a column specifically for Xiao Ran's novel.

After replying, Mr. Jin Lan immediately asked the people in the finance department to convert the manuscript fee according to the total number of words in the novel and settle it to Xiao Ran first, so as to stabilize the cooperative relationship between Dìng and Xiao Ran.

But in fact, this practice of serializing novels in newspapers, "Minbao" can be regarded as a precedent in the industry, and it is difficult for even Jin Lan himself to predict what kind of effect it will have.

However, as a shrewd businessman, he naturally does not fight uncertain battles, and the fiction column replaces the food column, which has been unpopular in the past.

As for the guys who wrote the food column, the price they used to give was all over 200 per 1,000 words, so the current reform cost is actually not high.

"Minbao" will not encounter any crisis because of this move, but Mr. Jin Lan values more whether Xiao Ran's "The Legend of Lu Xiaofeng" can make "Minbao" fight a beautiful turnaround!

In fact, the novel column set up by "Minbao" was originally positioned to serialize the most popular martial arts novels today, which means that "Minbao" must compete with the paper books of major publishing houses for the market.

After "The Legend of Lu Xiaofeng" was officially serialized in "Minbao", Jin Lan also began to advertise in major media, and the practice of serializing martial arts novels in newspapers "Minbao" can be said to be the first person to eat crabs.

So soon this format was accepted by the general public, especially those over the age of 30, although these people also learned to surf the Internet, and they could easily see the latest news on the Internet.

However, it is difficult for them to change their decades of newspaper reading habits for a while, and the news in the newspaper is more professional than the online news, of course, it also covers thousands of types, and more importantly, now that the economy is developed, the cost of a few hundred yuan a year is nothing......

The content of the first day of serialization is the introduction of "The Legend of Lu Xiaofeng", which directly introduced several characters.

Grandma Xiong, who likes to kill people on the night of the full moon, the seemingly honest and honest monk, the sword god Ximen Fuxue, who integrates the sword in his hand into life, and the blind man who sees through the meaning of life Hua Manlou, the end of the introduction brings out the protagonist, Lu Xiaofeng, who has two eyes, three hands and four eyebrows!

The introduction is not too long, but it just occupies the entire page of the newly opened novel column, because this is a move to test the waters, so the current space is not too large.

Originally, sales had been stagnant and even in the long run, but the daily sales of "Minbao" had risen by nearly 10% on the first day of reform.

This surprised Mr. Jin Lan, knowing that the increase in 10% represents an increase in daily sales of more than 20,000 copies, which is no longer an effect that can be achieved by simply advertising.

The real increase in daily sales also proves that Jinlan's reform is correct, of course, what will happen next, this is waiting to see if readers really like this "The Legend of Lu Xiaofeng".

After receiving the good news from Mr. Jin Lan, Xiao Ran was very happy, "The Legend of Lu Xiaofeng" can be accepted by the majority of consumers, mainly because of the high prosperity of martial arts novels in the current publishing industry, but behind the prosperity, most of the routine writing methods allow readers to guess the end as soon as they see the beginning, but "The Legend of Lu Xiaofeng" is just an introduction, which has revealed that it is different from other martial arts novels, so that readers who like martial arts novels begin to have a strong sense of expectation!

Now that there are people talking about the book on the Internet, it means that all kinds of consumers will pay attention to the "People's Daily".

Xiao Ran has a little confidence in his heart, but after all, this method is a precedent for "Minbao", so it is inevitable that some new consumers will buy it out of curiosity, and as for whether this part of the curious new consumption can become a long-term consumer group, we have to continue to look down.