Chapter 52 Conquering the Razor
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"That's true, speak with strength at all times!" Otsu Yun said proudly that the sales of Qiongdao vegetables in Japan this time are excellent.
The vegetables had just arrived in Japan and were sold out. Under the name of "specially cultivated organic vegetables from China's green island, the pearl-like Qiongdao without pollution and pesticides", it was sold out by Tokyo housewives in a few days.
Now there is good news in Tokyo, and the next batch of vegetables is urged to enter the market as much as possible. And the phone of Wanhong Co., Ltd. was almost blown up by the call of inquiry.
Although everyone is very polite, it is still very frustrating to receive hundreds of consultation calls a day.
"His Excellency Kazuyoshi Fujita of the 'Society for the Protection of the Earth' has now noticed us as well. He even personally went to the headquarters and asked for cooperation with the headquarters. And want to come to Qiong Island to see ...... in person."
Matsuda continued to Otsu and the others, "For now, our plan is going very smoothly. The Chinese official, Liao Bin, did not explicitly support us, but he did not oppose it either. ”
"Hmm...... The insatiable Ye Jianwen now also said that this matter is very promising. Otsu Yun smiled and said, "I think maybe we need to give him something more soon." ”
"As long as the project can be completed, then there is nothing good to give them." Shimada nodded and said, "That's where we are now, and I think we should finish this matter as soon as possible." Otherwise, once they see the profits, other companies may not be able to keep an eye on the fat of Qiongdao......"
"Yo Si! Shimada, you are very thoughtful. I suspect that His Excellency the President is also concerned about this situation, so he can't wait to come to China and personally supervise this matter. ”
Otsuyoon said, stood up and took a deep breath and said, "Gentlemen, please work hard!" For the sake of the club, but also for ourselves! Please! ”
"Hail!!"
At this time, in the conference room of the Yangcheng Municipal Party Committee building. Liang Sanping stared at each other, his hands on his thighs. Look ahead and say nothing.
In front of him, two old men sat looking through the manuscript he had rushed out last night. The only sound in the conference room was the flipping of the pages of a book.
And now, apart from the three, there is no one else.
After Ge Tai and Shu Han came in with Liang Sanping, they were beaten out. Only Liang Sanping was left behind, since you want to report, then just report alone.
"Comrade Sanping, what you said is indeed true. But have you ever considered how we can sell our vegetables if we don't agree to Japan's cooperation?! ”
An old man closed Liang Sanping's report, and Shou Mei trembled and asked directly at Liang Sanping.
"We don't have to worry about selling our vegetables, and this time we sold vegetables that made Wanhong Co., Ltd. make a lot of profit in Japan." Liang Sanping was not afraid of the old man's gaze, and said in a deep voice.
"The timing of their arrival in Japan with our vegetables was excellent, just because there was a shortage of vegetables in Japan. Although there are large areas of greenhouse vegetables in Japan, there is a shortage of fresh vegetables from time to time during August ~ February every year. ”
"At this time, they will import some vegetables to ensure a stable supply of vegetables on the market." After a pause, Liang Sanping said: "Usually they import European and American vegetables, and in terms of price, European and American vegetables are not as fresh as ours. At the same time, the price and transportation cost are also much higher than ours. ”
Seeing the two old men nodding in approval, Liang Sanping continued: "Moreover, the propaganda slogan proposed by Wan Hong this time is extremely effective. Due to the continuous expansion of Japan's population after the war, it is also relatively good for industrial exhibitions. This has led to a sharp increase in the demand for vegetables among many people. ”
In order to pursue efficiency, Japanese farmers have added a lot of pesticides and fertilizers to vegetables. As a result, their dishes are declining, and in fact there have been several food safety accidents in Japan due to the misuse of pesticides and fertilizers......
"And now in Japan there is a society called 'Earth Guardian Association', whose founder, Fujita Yuyoshi, promotes the concept of organic food. That is, to promote vegetables grown with a small amount of low-toxicity pesticides and try not to use chemical fertilizers. ”
And this association already has a certain influence in Japan, and Wanhong Annotation Club has taken advantage of this shareholder wind. The hype of our batch of vegetables is from the pollution-free Qiong Island. This allowed us to sell their vegetables, which sold very well in Japan! ”
Liang Sanping said, and couldn't help but smile.
"I have to admit that Wanhong Co., Ltd.'s sales practices are very good. They first took some of our vegetable samples and sent them to Waseda University for pesticide and fertilizer testing. And ask the media to write an article, which on the surface seems to be promoting 'organic vegetables', but in fact it is an advertisement for Wanhong! Immediately after the publication of this article, it had a great effect on the sales of our vegetables. ”
Advertorials, there are exists in all eras. Some soft sales, or bundled sales, are encountered in real life. And the larger the company, the more their sales and PR departments will study this area.
"Oh?! We haven't studied this aspect much yet, can you tell us about their modus operandi?! The old man asked with a little interest.
Liang Sanping was stunned for a moment when he heard this, and then said with a wry smile: "Actually, it's not complicated, what they promote seems to be organic food." But in fact, the article must mention that Qiongdao is pollution-free, and then it will definitely be mentioned that this is a vegetable ...... provided by Wanhong Co., Ltd."
And when readers see that Wanhong can provide pesticide-free and low-fertilizer vegetables that even Waseda University admits, they will naturally pay attention to this company. When the time came, all they had to do was let the newspapers report on the large quantities of vegetables they had imported from Qiong Island. People naturally flock to it......"
In Liang Sanping's eyes, this is not an extremely complicated advertorial operation technique. But in the current domestic view, this is still a very interesting way to sell.
"In my opinion, Wanhong's idea now is to take advantage of this opportunity. After confirming that our vegetables can indeed achieve huge sales in Japan, we would like to propose cooperation. ”
After a pause, Liang Sanping said: "In this way, they can occupy the Japanese vegetable market as quickly as possible." Because even if Japanese farmers change their cultivation methods right now, it will be too late......"
"Their land is already overly depleted by the excessive use of chemical fertilizers. If the use of chemical fertilizer is cut off all of a sudden, even the land may not be able to grow vegetables......"
"And because of their misuse of pesticides, it has also led to a certain degree of resistance to local insects. If the use of pesticides is stopped at this time, the yield of vegetables will inevitably decrease. ”
"And because of the credibility of the country's agricultural products, the people will not accept this change all at once. It takes time. And at this time, they can use the vegetables grown on our land to establish their own brand in Japan. At the same time, strive for greater profits! ”
An old man frowned and said, "Comrade Sanping, isn't this good?!" They can make money, which means we can make money too. And we can use their technology and capital to quickly lift our farmers out of poverty......"
"In the short term, that's true. But as I said in my report, it is our neck that they are choking. Liang Sanping said with a wry smile: "Once their Wanhong brand is established, it will be extremely difficult for me to enter the Japanese market again in the future......
"Now, they still need to rely on the pollution-free name of Qiongdao to sell. Once they've done brand recognition, customer recognition, they're no longer promoting us altogether......"
"At that time, we can only become 'vegetable farmers' who work for them, if we want to build our own brand. Then you have to face the threat of them interrupting procurement......" Liang Sanping said with a wry smile: "At that time, thousands of acres or even tens of thousands of acres of vegetables. Who would dare to take such a risk?! ”
"Businesses don't do charity, once they take the initiative. Then they will undoubtedly demand a lot from us, and even keep driving down our prices. So as to squeeze the maximum profit. ”
"And when the time comes, we work too deeply with them. Who dares to risk the destruction of thousands or even tens of thousands of acres of vegetables to negotiate with Japan......
Liang Sanping's words, the two old men who said it broke out in a cold sweat. Indeed, when the time comes, people will recognize Wanhong's own brand. If China tries to build its own brand, they will break off cooperation in a word.
So, what should we do if thousands of acres are tens of thousands of acres of vegetables?! Is it all up to them to rot in the ground?! Who would dare to say that they can take on such a big responsibility?!
"It's really hard to be your own brand. Even in the beginning, we couldn't make much profit. But in the long run, this qiē is in our own hands. As long as we control the quality, we don't even have to worry about sales. ”
Liang Sanping looked at the two old men and said with a smile: "Actually, I already have a solution in my heart. But this plan is not yet mature, and I need to gather some information to demonstrate. Otherwise, I wouldn't be able to confirm that he was included in the report. ”
"Oh?! Do you still have ideas?! Now let's talk about it. An old man looked at Liang Sanping with great interest, wanting to see what he said.
"Raze the raze!" Liang Sanping smiled and said: "Let the Japanese go and clean up for the Japanese themselves......"
"I believe that the hot sale of Qiongdao vegetables this time has also attracted the attention of some people. I believe that as long as we let out the news, there will definitely be a large number of companies willing to cooperate with us. ”
"If the price is higher, we can sit firmly on the Diaoyutai and wait for them to give us conditions. Those with the highest conditions will naturally be able to cooperate with us! ”