On February 10, 2013, at the premiere ceremony of "Journey to the West", Wang Qinian and Stephen Chow jointly stood on the platform for this movie. Pen & Fun & Pavilion www.biquge.info

The other participating creative teams also stood side by side on the stage, accepting media interviews and exposure. There are many stars in this movie, such as Article, Shu Qi, Huang Bo, and Luo Zhixiang, all of whom are the number one people in the entertainment industry.

But most of the media are focusing on Wang Qinian and Stephen Chow.

Although "Journey to the West" is a work completed by many people, there is only one concept in the audience's minds - Zhou Xingxing's works.

And Wang Qinian has also filmed works with the theme of Journey to the West before, and it was also a big hit at the box office that year.

As directors alone, the two of them are already at the top of the pyramid of Chinese films, and they can also be called directors who lead the trend.

In this, Wang Qinian relied more on his creativity and strong capital to create a decent commercial movie. In the early years, Wang Qinian relied on creativity to eat, but now he is relying more and more on capital. It doesn't matter if one of his movies loses, anyway, for the value of a small partner company, even if a top blockbuster loses all, it is equivalent to the profit of the entire group in less than a week.

What kind of existence is a small partner - a giant with a bunch of promising subsidiaries of money printing machines, and the net profit can reach more than 200 million yuan a day. With this level of profits, BAT adds up, and Cai can barely compete with small currencies.

In terms of the three major domestic telecom operators, China Mobile, China Unicom, and China Telecom, only China Mobile can play, and the profits of small partner companies are comparable.

The remaining Unicom and Telecom are large in scale and have very considerable revenues, but their profits are very sad. As for the profit of billions and tens of billions of dollars a year, it is not a company with high efficiency.

And the profits of the little partners are enough to be compared with mobile, Wang Qinian does not make movies. For the whole buddy, the impact is negligible.

After having a huge capital. Wang Qinian invests more in other people's works with capital. In this way, in terms of money-making efficiency, it may not be lower than making films by himself.

To put it simply, Wang Qinian is becoming more and more self-aware, and the bigger factor that promotes the development of the Chinese film market may not be one or two talented directors, but the development potential of this market, attracting more and more resources willing to invest money in it. And talented directors. Shooting a good work contributes to the development of the film market, but the contribution of any one work to the overall market should not be overestimated.

The market should be capital to invest and the audience to be willing to buy tickets. The rest is that people who are willing to engage in this industry make their own efforts to allocate funds and box office to some outstanding talents, so that they can get better incentives, such a market-oriented mechanism is an important driving force for the rapid development of China's film market.

If the market is bad. Even if the work is awesome, how much money can it be sold for? For example, in the 90s, the movies of Zhang Yimou, Feng Xiaogang, Stephen Chow, Tsui Hark and others were released. But even so, the top Chinese movie is a masterpiece, and the box office of the movie is only a few million to tens of millions. A movie with a box office of 30 million or 40 million was already a champion of Chinese films.

Now this market is more than ten times larger than the original market. The top movies generated the box office, which was also unimaginable back then. You must know that in the past, the total box office of the film market throughout the year was only 1 billion, and now a highest-grossing movie can get 1 billion box office!

Chinese filmmaker. It is inevitable that there is a feeling of 30 years in Hedong and 30 years in Hexi, don't bully young people to be poor. Now. Looking at the world, it can be seen by domestic movies. And only Hollywood remains.

However, the growth of the Hollywood market has almost stagnated, and the Chinese film market continues to maintain a rapid growth trend.

"Mr. Zhou, may I ask if your "Journey to the West" and Wang Qinian's "Journey to the West: The Great Sage" are sister chapters?" A media reporter asked.

"It's not!" Stephen Chow said succinctly.

"Why are the titles so similar?"

"Is there one?"

"Have you borrowed from the Great Sage?"

"The screenwriter of "Demon Suppression" is now involved, and he is saying that "The Legend of Wukong" is inspired by "Journey to the West" and "Demon Suppression". Stephen Chow explained, "Before filming, I watched "The Great Sage", and there were some bad places and some good places, and I imitated a little. ”

The questions present were a bit derogatory to Stephen Chow, and it tasted like Wang Qinian's sycophants.

Wang Qinian explained on the side: ""Demon Suppression" is a Journey to the West-themed movie with Stephen Chow's comedy color, and the protagonist is Tang Seng when he was young. And the protagonist of "The Great Sage Chapter" is Sun Wukong. Both are based on "Journey to the West"! In other words, part of my inspiration for "Demon Suppression" came from "Journey to the West"! I borrowed from Stephen Chow in front! ”

With Wang Qinian's explanation, the media quickly shifted the direction of the question, and the atmosphere became active again.

Hearing the frankness of the two directors, the media present felt that the trip was worthwhile. This gossip alone is a mess for them to write an article.

……

The schedule of "Journey to the West" is scheduled for the Spring Festival, and judging from the old concept in the past, the box office of the Spring Festival should not be much.

Because the cinema line is generally concentrated in relatively economically developed cities, many counties have not been included in the cinema line market in the past.

During the Spring Festival holiday, many migrant workers returned to their hometowns to celebrate the New Year. As a result, although it is a holiday, the Spring Festival stalls may not be able to achieve a super high box office.

The traditional competition in the film market pays more attention to the schedule in December and January, which is the Chinese New Year file in the film market. Because, there are Christmas, New Year's Day and other holidays in the Chinese New Year stalls, and the end of the year and the beginning of the year are generally the peak consumption season, so people are easy to open their wallets to spend. Therefore, this period is regarded as the best schedule.

In addition to the Chinese New Year, the summer vacation is relatively long, but because the long holiday may not have a short vacation, it can stimulate consumption more. Therefore, although the summer file is long, the average daily box office income cannot compete with the Lunar New Year file.

There is also the eleventh schedule, which is generally close to the Mid-Autumn Festival, Chung Yeung Festival and other festivals. The time of many consecutive holidays is approaching, and it is easy to form a consumption boom.

The Spring Festival schedule is not bad, it didn't work before, but it's just because many theaters in small counties have closed down, and the theater market has been overturned and restarted, so that people who go back to their hometowns for the New Year, even if they want to go to watch a movie, they can't find a theater nearby.

Now this situation has been rewritten - the theater channel of the partner company continues to sink, and the number of theaters has increased to 500, covering 300 cities, and the number of screens has exceeded 5,000. In terms of the number of cities, it may cover only one-tenth of the country. But in fact, in terms of the population covered, these areas are relatively concentrated counties and cities, and covering these cities already means covering more than half of the country's population. More than half of the people can reach a movie theater in less than 1 hour.

Of course, the theaters opened in big cities are now going to invest more than 100 million yuan. Some theaters opened in small cities have relatively low costs, and they can open a new theater for about 10 million yuan. These new theaters are generally relatively small, with only two or three viewing halls and about 300~600 seats. This is still the cost of buying a property, and if you choose to rent, you may invest a few million dollars to open a new cinema outlet.

A large number of theaters cover the third and fourth tier cities, even if many people who go to school and work in other places return to their hometowns, they can also watch movies in the cinemas in their hometowns.

After the channel coverage becomes more and more comprehensive, the difference between theaters in big cities and small cities is gradually getting smaller and smaller.

Large cities are densely populated and people have relatively high incomes, but the cost of cinemas is also relatively high. Small cities have relatively small populations, but the operating costs of cinema chains are also low, and having good movies can also generate good income.

To put it simply, the Spring Festival schedule in 2013 is definitely not a chicken rib, but a hot schedule that can no longer be popular. Compared with the schedule of the previous "Thai Embarrassment", it is not inferior at all! (To be continued.) )