Chapter 797: Leather Bag Company

"Haha......" Wang Zichuan was instantly amused by Wang Jin, this little fat man has not changed at all, his kung fu is first-class, even his best friend can't escape his poisonous mouth.

Chen Baixiang glared at Wang Jin and argued, "I really have something to discuss with Ah Chuan." ”

Wang Zichuan remembered the information collected by Chen Baixiang just now, nodded and said, "That's true, Ah Lak, you don't seem to have something to say just now?" ”

When it comes to serious things, Wang Jin stopped messing around, he was also very interested in the information compiled by Chen Baixiang, he used to patronize making movies to make money, ignoring the ability of the theater chain, and now Chen Baixiang proposed it, which will definitely affect the theater schedule.

Chen Baixiang pondered: "In fact, I have long noticed the relevant situation, I have not been able to calm down because of my work, and it was not until recently that the information was sorted out, so far, although the total box office in Hong Kong is increasing every year, but the number of moviegoers has not changed significantly, it has become just a ticket price, which has increased by about 3 Hong Kong dollars per year on average." ”

"I know that." Wang Zichuan nodded, every time the price of movie tickets increased was an order given by him, the Oriental cinema chain rose, and other cinema chains also rose, resulting in a significant increase in the total box office of Hong Kong films.

Wang Jin said happily: "Isn't it a good thing to increase the ticket price, the higher it rises, the more we earn, and now our take-off entertainment box office accounts for 60% of the total box office in Hong Kong, if the total box office exceeds 1 billion Hong Kong dollars this year, we will occupy 600 million yuan exclusively!" In terms of cinemas, there are 300 million in income, and after deducting necessary expenses, the cinema chain alone can make a profit of 250 million! This is just the local box office, plus the overseas box office, buyout, disc dividends, etc., what are we worried about? ”

Chen Baixiang sneered: "Ah Jin, you only think about the positive side, not to mention the overseas box office, the local box office is the key to life and death, with the rise in movie ticket prices, the number of moviegoers has shown signs of reverse growth, and a "Gambling Saint" was released last year. The attendance rate remained high and lasted for three weeks, and "Truant Dragon", which was released this year, only lasted for two weeks, and the full state was only about ten days. ”

Wang Jin argued: "That is the expansion of the scale of the Oriental Cinema Line, and the attendance rate is naturally sluggish when the number of fans remains unchanged. ”

Chen Baixiang pandered: "This is the problem I want to say, in recent years, the Oriental Cinema Line has expanded too fast, especially the acquisition of the Lisheng Cinema Line under the name of Lei Juekun, and the overall attendance rate of the Oriental Cinema Line has decreased a lot. ”

Wang Zichuan frowned and said, "Isn't it already divided into three medium-sized theaters?" ”

Chen Baixiang testified for a moment. With a wry smile: "Ah Chuan's matter is not as simple as you think, at the beginning of the year, we Tengfei Entertainment accounted for 50% of the share of the whole Hong Kong theater chain, do you know what the current share is?" ”

Wang Jin squeezed his eyebrows and said: "Ah Lak, don't sell the lawsuit, we didn't buy Lisheng Cinema at the beginning of the year, it accounted for fifty percent at that time, and now how can it reach more than sixty percent." ”

Wang Zichuan also thought so in his heart, looking at Chen Baixiang's gloomy face, he subconsciously said: "I'm afraid it's not that simple!" ”

Chen Baixiang stretched out three fingers. Self-deprecation: "Now it's only three!" ”

Wang Zichuan's heart was shocked, and he lost his mind and said: "Impossible! ”

"What!" Wang Jin jumped up as if he had been stepped on, his face flushed, and shouted, "Ah Lak, did you miscalculate!" We acquired Lisheng Cinemas. The market share has become lower! ”

Wang Zichuan thought about it again in his mind and couldn't believe it: "Could it be that many theaters have been built in Hong Kong?" ”

Chen Baixiang gave a thumbs up and praised: "Ah Chuan, it's still your brain that spins fast." At the beginning, I had to go around Hong Kong to believe that it was a different location. There are many small and medium-sized theaters, and some Fengyue films are released at ordinary times, and if there is a film company in the middle of the contact, a theater chain can be formed quickly, and after the film is released, the theater chain will be disbanded. ”

Wang Zichuan muttered to himself: "These people have learned to be smart, and they have broken into pieces, even if they take off entertainment, they can't do anything." ”

Although the Oriental Cinema Line is huge, it can only block the formed cinemas such as Golden Harvest, Xinbao, and Shuangnan, so that they can't make money for a few months, and the cinema chain will be greatly damaged, and if they can't make money in a year, they will be on the verge of bankruptcy, and the Golden Princess Cinema Line is an example, but these small cinemas are privately owned and self-financing, unless they use other means, the resistance war has nothing for them.

No matter how optimistic Wang Jin is, he understands that Tengfei Entertainment dominates the film industry, and the biggest credit is for Oriental Cinemas.

"What can I do? When it comes to popular schedules, these small theaters will definitely join forces and compete with our Oriental Cinema Line for the box office! After the off-season, it is reduced to zero, and we can't find a target if we want to retaliate. ”

Chen Baixiang shook his head, he understood all this, and he thought of all the methods he could think of, but unfortunately it was useless.

Wang Zichuan pondered for a long time and asked, "Ah Lak, who are the bosses behind these theaters?" ”

"The theater owner?" Chen Baixiang was stunned, and immediately stopped: "Ah Chuan, don't you want to think again?" ”

Wang Zichuan shook his head and explained: "That method can't be used anymore, otherwise it will cause public outrage, and our Tengfei Entertainment will become the target of public criticism, I think of another method, I don't know if it works." ”

Chen Baixiang's spirit was shocked, there is only a way, we must curb the trend of building cinemas, this is a lose-lose play, and it is also to take food from their mouths.

"Most of the theater owners are wealthy businessmen, and when they saw that the film industry was profitable, they moved their brains, investing millions in a movie, they couldn't afford to play, or they were afraid of losing money, but opening a theater line is a sure-fire business, I guess that's what they think."

Wang Zichuan asked again: "Where did they get their land?" ”

Chen Baixiang thought for a while and replied: "Most of them are rented, these people are very shrewd, and they have the idea of getting a ticket and leaving, and even the theater equipment is rented." ”

Wang Jin said angrily: "It's clear that it's coming for us!" ”

Chen Baixiang nodded, the reason is very simple, when the number of moviegoers is a certain number, the more theaters, the less benefits each family shares, and the Oriental Cinema Line, as the largest cinema chain, bears the brunt.

"We have lost the most, and this year's New Year will definitely be affected."

Wang Zichuan stood up and walked a few steps, stopped by the window, and said with a cold smile: "I let them vomit as much as they want, even if it is to kill chickens and monkeys, I have to teach them a hard lesson." ”

Chen Baixiang said excitedly: "Ah Chuan, what are you going to do?" ”

Wang Zichuan turned around and analyzed: "The reason why so many businessmen are involved is because they see that the film industry is profitable, and if they can't make money, will it solve the problem." ”

Wang Jin frowned and said to himself, "They can't make money? It's the same cinema chain, won't we be able to make money? ”

Chen Baixiang said: "It won't be a reduction in fares, right?" ”

Wang Zichuan smiled: "I'm not so stupid to you, you just said that their land is rented?" ”

"yes!" Chen Baixiang nodded, and said, "What does this have to do with the land?" ”

"It's a big deal!" Wang Zichuan smiled without saying a word, he remembered the situation of the mainland cinema before the crossing, such as according to a movie ticket price of 80 yuan, the cinema line is divided into about 45 yuan, but the silver that falls into the pocket of the theater boss is very small, 45 yuan, taxes and miscellaneous expenses 10%, real estate rent accounts for 30%, manpower and operating expenses 30%, that is, a ticket price of 80 yuan, the cinema line earns more than ten yuan at most, this is only the most, due to the continuous heating up of commercial real estate in first- and second-tier cities, the real estate value suitable for cinemas is rising, Real estate developers take advantage of the trend to propose profit sharing with the cinema chain, that is, in addition to collecting a certain amount of ground rent every month, if the cinema business is good, it also enjoys an additional share, which generally needs to reach 20%-30% of the marginal income, and the composition of the movie ticket price of the real estate developer also plays a role in fueling the fire, so to speak, in the first-tier cities, a full-price movie ticket of 120 yuan, at least 20 yuan or more, is paid to the real estate developer.

What Wang Zichuan has to do is to pit them, Oriental Cinema Line is different from these leather bag cinemas, seven-tenths of the cinemas belong to Tengfei Entertainment, and the remaining three-tenths belong to the franchise theaters, signed a contract, and fixed dividends every year, these cinemas belong to Tengfei Entertainment.

Wang Jin hurriedly said: "Ah Chuan, what is the solution?" ”

Wang Zichuan repeated what he had just thought, ignoring the shocked faces of Chen Baixiang and Wang Jin, and introducing real estate developers to join in will definitely have an impact on the Oriental Cinema Line, but compared with the blind construction of the Cinema Line, this impact is nothing.

Chen Baixiang muttered: "If this is the case, they will definitely raise the ticket price, which will give us a problem, follow the price increase, affect the number of moviegoers, do not increase the price, and let them destroy the market, it is not appropriate." ”

Wang Jin muttered: "I don't believe that all the theaters are messing around with them, they belong to the leather bag theater line that takes a ticket and leaves, Jiahe, Xinbao, Shuangnan, including our Oriental Cinema Line, are all time-honored brands, who will follow them to mess around?" ”

"What Ah Jin said makes sense." Wang Zichuan pondered for a while and reminded: "This matter is not our family's responsibility, contact more like-minded people, isolate the leather bag theater line, and finally give them a fatal blow." ”

Chen Baixiang said with a smile: "I'm afraid that the theater owners such as Golden Harvest and Xinbao will be wary of us, but this is for the benefit of the entire film industry, so why should we give it a try." ”

Wang Zichuan sighed secretly, except for Chen Baixiang, there is no suitable candidate for this matter, and capable people can't suppress it, just pulled Chen Baixiang down, and now he has to help him up.

"Laat, this matter is left to you, if necessary, in my name."

Wang Jin said really: "I think it is better to set up a film association, and with the influence of our Tengfei Entertainment, Ah Chuan, you are definitely the president." ”

Wang Zichuan disagreed, and said lightly: "It's because we have done a lot of entertainment, and this chairman position can't be our turn, otherwise Jiahe and Debao should not be able to sleep." (To be continued......)

PS: Thank you for the reward of Liuxia 1888, the second big reward, brew it, and write a few more chapters next week