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"Mr. Zou, your body should be old and strong!" Yu Dong said with a smile. Pen % fun % Pavilion www.biquge.info

"No, I'm old!" Zou Wenhuai said with emotion, "When I was young, I had to watch a few movies a day, not to brag, at least tens of thousands of ancient and modern Chinese and foreign movies from all over the world. I used to be touched by watching movies, but now, when I watch movies, I can watch them. But I don't feel it at all, and I don't understand what the audience likes to watch! The aesthetics of my vision stayed in the 80s, the 90s are no longer useful, and now it is even worse! ”

"It's because the level of filmmakers has limited improvement, and they can't keep up with your aesthetic vision!" Yu Dong said with a smile.

Zou Wenhuai felt very comfortable when he heard this, but he still shook his head, indicating that he was not convinced.

The previous boss Zou had gray hair very early, but he didn't accept old age.

But now he really feels that he is old, and thinks that under his leadership, Golden Harvest has no future.

In the early years, the Jiahe Empire was mainly supported by Zou Wenhuai, He Guanchang and others, and now He Guanchang has passed away one step ahead, and Zou Wenhuai also feels powerless.

As for Zou Wenhuai's family, he has left a lot of wealth, which is not less than the market value of Golden Harvest Company. Therefore, the family is not very concerned about Golden Harvest Film Company.

Even if he helps Zou Wenhuai take care of Jiahe's daughter Zou Chongheng, his level is very average. The period when Zou Chongheng replaced Zou Wenhuai as the major shareholder of Golden Harvest was the era when Golden Harvest fell from more than 2 yuan per share to more than 2 cents after Golden Harvest was listed.

During the Golden Harvest, there were indeed some blockbuster movies released, which brought a lot of box office. But it is often short-lived, when the movie is released, it brings a short-term boost to the company's stock price, and soon after, Golden Harvest stock will continue to fall.

As a result, many shareholders have learned to "watch movies and speculate in stocks". Shareholders who buy Golden Harvest shares will take advantage of the opportunity of a big sale of Golden Harvest's movie to stimulate a short-term rebound in the stock price, and reduce their holdings of Golden Harvest shares. And wait until the stock price falls back again. It's easy to buy back more.

After repeated trials, Golden Harvest gradually began to have no plans to invest in new films. Thereupon. The opportunity for speculation is gone, and the stock price is even more sluggish after the downturn, falling to the eighteenth layer of hell, and there is a possibility that it will continue to fall.

Even in 05, Golden Harvest announced that it had invested in a theater in the mainland and entered the mainland cinema market, but it did not boost the stock price at all.

So, Boss Zou of Golden Harvest. Gradually, there is a desire to abdicate and make way for Xian.

Orange Sky Entertainment Company, which has been in the limelight recently, is a company that wants to acquire Golden Harvest, and through the reorganization of Orange Sky and Golden Harvest, it will achieve a backdoor listing.

As for the bidding, Orange Sky Entertainment has the support of a Japanese consortium behind it, and it can be acquired at a premium. The current market value of Golden Harvest has fallen to HK$25 million. The Zou family holds shares, and the combined market value is only more than 5 million Hong Kong dollars. However, it is reported that Orange Sky Entertainment Company is willing to bid more than 200 million yuan to buy the equity held by the Zou family of Jiahe.

According to the quotation of the Japanese consortium, the valuation they gave to Golden Harvest Entertainment is 10 billion!

On the one hand, because. Golden Harvest Entertainment's assets are far undervalued relative to the market, on the other hand, Golden Harvest's brand goodwill and shell resources. It's still worth a little bit of money.

For example, Golden Harvest opened movie theaters in some provinces in southern China, and as a result, it was often more popular than the local cinema chain because of its brand awareness.

There is a Golden Harvest Cinema in GZ City, which has just opened, but it has become the highest box office revenue in SZ City Cinema. In the first year of operation, more than 500,000 people walked into the cinema.

In addition, Hong Kong and Singapore, which have been operating in Golden Harvest for a long time. Although Hong Kong has closed many cinemas due to rising housing prices. So it has declined in recent years, but its influence should not be underestimated.

And Singapore's Golden Harvest Cinemas monopolizes half of the box office market. The old rival Shaw Brothers Cinemas is not Golden Harvest's opponent in Singapore at all!

"Mr. Zou, our partner company is very interested in Golden Harvest!" Yu Dong said with a smile, "It's not a backdoor listing, for us, Golden Harvest's brand is priceless!" If we become the owner, the small partner company will operate Golden Harvest into a century-old store! By the end of the 21st century, we will let Golden Harvest live well, and there will be room for further development! ”

Zou Wenhuai smiled when he heard this: "What about the specific business plan?" ”

Although, he originally planned to quit Rang Xian, but the next family entrusted by him must be approved by him.

Zou Wenhuai doesn't want Golden Harvest to decline, and even if it is listed on the backdoor in the future, even the brand name of Golden Harvest will disappear in the long river of history.

"If we can become the owner of Golden Harvest, we will not only take the form of issuing new shares and other financing at a high price, but also inject funds and resources to let Golden Harvest get out of the downturn. For example, to consolidate Golden Harvest's cinema chain advantages, buy cinema properties in Hong Kong, avoid the high cost caused by rising house prices and rents, and gradually restore its leading position in the Hong Kong cinema chain market. In addition, with the Golden Harvest Production Revitalization Plan, we will let Golden Harvest regain a big studio, and Golden Harvest films will be released every year. In addition, the partner company will revitalize the value of Golden Harvest's past film and television copyrights, for example, some classic movies that are deeply rooted in the hearts of the people can be adapted into games, and the story can be rewritten for a series of remakes. In addition, the rise of small partner companies actively embracing the Internet is because the development speed of the Internet far exceeds that of traditional industries. On the Internet, we have more than 300 million registered users and more than 50 million monthly active users. Therefore, we are confident that we will create a cinema market that is not inferior to Golden Harvest on the Internet! Yu Dong said, "Pan Entertainment Plan - we will transform Golden Harvest's film and television copyrights into cultural copyrights." Including, movies, TV series, novels, games, music, stage plays, comics, and animation! In fact, any one of these copyrights has a huge impact, and we can all carry out related copyright development and adaptation! In short, the route we have arranged for Golden Harvest is to consolidate the original market and enhance the copyright value of the works, not just movies, but comprehensive entertainment. In the face of the rapid growth of the market, Golden Harvest should have a huge room for growth! ”

Zou Wenhuai nodded again and again, and said, "What you said is more innovative!" ”

"Moreover, we hope that the Zou family will also hold a certain equity of Golden Harvest in the future, and you can set up a family fund to hold a part of Golden Harvest's equity permanently! If we don't do well, the descendants of the Zou family can criticize them as shareholders in the future......

Zou Wenhuai was stunned when he heard this: "In general acquisitions, you have to remove the influence of the previous boss, and you are not afraid of leaving hidden dangers in this way?" ”

"Because, we believe that the Zou family's later holding of equity will be beneficial to us and will not be harmful." Yu Dong said.

Let the Zou family leave a certain amount of equity and influence in Golden Harvest, which is actually part of the plan of the partner company to persuade Boss Zou.

The two sides have not negotiated the price, and Yu Dong has been telling what changes will be brought about if the partner company stays in Golden Harvest. And, for the future prospects of Golden Harvest!

In the future, Golden Harvest will become the largest cinema chain in Asia, and a piece of land will be selected again to establish a new Golden Harvest studio. In addition, Golden Harvest reverted to the previous satellite company system.

In the 70s, Golden Harvest Film Company established a series of joint ventures with Bruce Lee, Jackie Chan, Xu Guanwen, Sammo Hung, Tsui Hark and many other well-known filmmakers. These companies and studios operate around Golden Harvest's system, which has the advantage of cinema channels and studios. At the same time, this series of satellite companies has also created huge benefits for Golden Harvest.

It's a pity that many partners, some of them are out of business because they are old and the box office has begun to hit the streets. There are also more wings that have hardened and begun to fly solo, and the original satellite companies controlled by Golden Harvest have become empty shells after losing their souls.

But in essence, this mechanism of Golden Harvest is still very advanced. It cannot be said that after the decline of Hong Kong films, this model was fragmented, and they began to deny this system.

"Where is the new Golden Harvest set?" Zou Wenhuai seemed interested.

Zou Wenhuai regretted that when the land was cheap in the early years, he did not buy the studio, but chose to rent it. As a result, after the lease of the studio that had been used for decades expired, Golden Harvest was forced to relocate because there was no money to buy it.

Subsequently, Zou Wenhuai also wanted to set up a new studio in Tseung Kwan O, but after all, he gave up because the land was too expensive to buy.

The loss of the set was the prelude to the decline of the Golden Harvest Empire, and it was precisely because of the absence of the set that the Golden Harvest production business was in the twilight and the people's hearts were disheartened.

If the set is still there, the Golden Harvest Empire will still stand!

People admire Run Run Shaw more at this point, and the studio of Shaw Brothers in the early years was bought. Even if Shaw Brothers Film Company later stopped investing in films, the Shaw Brothers studio was still used by TVB. makes TVB crush ATV in terms of program production.

People say that Shaw Brothers has been out of the country since the 80s, but it is none other than Mr. Run Run Shaw who has shifted his energy to the TV market.

After all, the competition in the film industry is more brutal than the competition in the television industry.

Hong Kong's film media has long been dominated by a few television stations. Companies with free television program licenses are mainly TVB and ATM. Hong Kong TV ratings are monopolized by the two major free-to-air TV stations. Although other pay-TV stations also occupy a certain market share, the mainstream audience still mainly watches free-to-air TV.

In the TV industry, TVB can dominate Hong Kong TV media as long as it wins against ATV.

But the film has to not only win against local studios in Hong Kong, but also compete with Hollywood's increasingly sophisticated big productions. It is precisely for this reason that the film industry is far more difficult to operate than television.

Of course, the biggest asset of Shaw Brothers Film Company, in addition to TVB, is also the studio. In the 21st century, the land that Shaw Brothers bought for a few million yuan has appreciated to 10 billion yuan, which can almost be compared with the market value of TVB TV.

It can be seen that Uncle Shao Liu's business vision is still more long-term than Boss Zou after all. (To be continued)

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