Chapter 14 A dollar is spent as ten dollars
Movies are actually similar to entrepreneurship, and every successful director has a team behind it.
In the early days, I had no money and no name, and I wanted to have a group of teams to support me, mainly relying on relationships and fooling.
Jia Zhangke just has a good eloquence, in that year, when he was just enrolled in his freshman year, he used the slogan "Let's make movies together", or a common ideal, a group of classmates fooled and fought with him desperately.
His long-term partner has always been the classmates of the 93-level Beijing Film Literature Department.
In 93, the undergraduate of the Department of Literature of Beijing Film and Television only enrolled a total of 12 people, seven women and five men, and was nicknamed "Seven Heroes and Five Righteousness". Among them, Gu Zheng and Wang Hongwei are in the same bedroom as Jia Zhangke.
Young people get together, naturally drink beer, and have "sleeper talks". Everyone is young and vigorous, and they have enough criticism of ancient and modern Chinese and foreign movies, Zhang Yimou is Mao, Chen Kaige is Mao, and we don't like to watch the movies we make. After some nonsense, everyone began to excitedly shout "Let's make a movie together", and the movie they made was obviously their own favorite theme, not a theme that caters to the film market.
In this way, Jia Zhangke and others filmed an advertisement that cost 1ooo yuan not long after entering the school. Later, in 95, the three of them made "Little Mountain Comes Home" and won an award in Hong Kong. Relying on "Xiaoshan Coming Home" to win the award in Hong Kong, the three of them also began to receive the attention and appreciation of their Hong Kong counterparts, which laid the foundation for their graduation work "Xiao Wu" in 97.
The investment that "Xiao Wu" has pulled is actually not much--only 2o yuan. But for newcomers in the film and television industry, it is quite rare for someone to invest 2o yuan.
Because, a young director who has no fame and no past box office results as qualifications, the investor is panicked with too much money, and is willing to invest in giving you experience in practicing hands?
Therefore, many young directors often burn their own money at the beginning to practice, and mix their qualifications!
The vast majority of young directors raised tens of thousands or hundreds of thousands of films by themselves, but they all lost their money and did not make any reputation, so they withdrew from the cruel rivers and lakes.
And being able to use other people's money to make a movie is the first step to success.
If the director has not taken the threshold of this first step, it is equivalent to hitting the street all the time, and there is no chance to get ahead.
Jia Zhangke is the senior of the 93rd class of the Department of Literature of Beijing Film and Television, and this year is his graduation year. Every graduate of the film school knows that it is necessary to become famous as soon as possible, and if you can't become famous soon, you may be eliminated by the cruel circle and can only go to a mediocre job.
Therefore, every graduate hopes to prove himself as much as possible and leave his name in the circle, and Jia Zhangke is no exception.
As a literature department, Jia Zhangke will naturally have no problem writing scripts and film reviews. In fact, his writing is also quite good, Wang Qinian saw the script written by Jia Zhangke, and knew that if it was simply compared to writing, he might not have an advantage in facing this senior.
Of course, Wang Qinian will not feel inferior because his writing is not as good as others, after all, in his eyes, it is good to have enough writing, but too good is a burden. The writing is good, and the niche literary and artistic film circle is like a fish in water, but if you want to make the box office a hit, you still rely more on the plot, creativity, selling points, and the like.
Not long after communicating with Jia Zhangke, Wang Qinian appeared, this senior is a very thoughtful and conceited person. But he is disdainful of catering to the box office market, and he is a director who wants to make that kind of literary film by nature.
Later, Jia Zhangke won many awards overseas, and movies began to be able to run in niche literary theaters overseas, which was inferior to market-oriented blockbusters at the box office.
But with the help of the niche reputation accumulated by cramps in winning awards, the film has been screened in more than a dozen or dozens of countries around the world, and it is still easy to get millions of dollars, or even tens of millions of dollars.
In addition, Jia Zhangke is a very budget-conscious director, although he is making literary films with a small market, his investment scale is very small, hundreds of thousands, millions are enough, so although the box office of the movies he makes seems to be small, almost all of them make money.
However, starting from "Xiao Wu", many of Jia Zhangke's films have not obtained a domestic film license at all, nor has he been approved to participate in overseas competitions.
In the case of repeated teachings, he was also on the blacklist of domestic radio and television, and he made many movies, but almost none of them have been released in domestic regular theaters.
If Wang Qinian is in Jia Zhangke's position, he should take advantage of the fact that his international fame is still valuable, bow his head to the competent department of the domestic film and television industry and admit his mistakes, be sincere, cooperate a little, and shoot a little movie theme that can be released in China, and after being able to win the box office in the domestic market, he may have a bright future.
However, what is popular in these years is rebellion, you tell me not to do this, I want to do this, which is the mentality of many secondary school and young people now. When the mentality is mature in the future, it will be difficult to ride the tiger, and it will be difficult to transform.
In addition, Jia Zhangke still has a little market overseas, and when he can make money and starve to death, he also feels that there is no need to cater to the domestic review policy.
From this point of view, Wang Qinian feels that Jia Zhangke is quite good - he can't afford to live with the renminbi!
However, in other words, Jia Zhangke pulls investment from overseas and makes money by releasing overseas. The filming of movies is basically in China, which is equivalent to investment and consumption in China, providing opportunities for some domestic insiders to show their faces and become popular. For fellow directors, he is also a good person who has no quarrel with the world and will not compete with others for the domestic market.
……
The film "Xiao Wu" is based on a novel written by Jia Zhangke in his early years, and the film was able to raise funds for filming, mainly due to Hong Kong photographer Yu Liwei.
Of course, Yu Liwei has just debuted, and his ability is limited, and he can only pull an investment of 2o yuan. With this investment, it is difficult for ordinary directors to make a movie.
However, Jia Zhangke is very confident, because his slogan: "One dollar should be spent for ten yuan!" ”
can shout this slogan, which shows that this crew is a very picky crew.
The remuneration of everyone in the crew is very small, and the filming location is in Fenyang, Shanxi, which is Jia Zhangke's hometown, a very dilapidated and poor small county in central China.
There are more than ten people in the crew, live in the cheapest hotel, and eat cheap box lunches. In terms of food and accommodation a day, the budget is suppressed within 5oo yuan.
In addition, the camera is provided by Yu Li, saving a lot of rent. The crew's salary or something, most of them are friendship prices. The most expensive salary, the male protagonist and the female protagonist are only a few thousand yuan in salary.
1 dollar is used as 1o dollars. An investment of 2o million yuan should be auctioned to achieve the effect of an investment of 2oo yuan.
Such a ability to control costs, that is, the technology of cutting doors, makes Wang Qinian feel that it is worth emulating.
Because, movies are also an investment, even if it is a literary film, in fact, it is hoped that there will be investment returns. There are very few film investors and directors who don't care about the box office at all. A director who can use 1 yuan as 1o yuan is definitely better than a director who can use 1o yuan as 1 yuan, and the return on investment is better.
Cost control is also an effective way to avoid losses!
Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!