The World Light Novel Awards held by the friends are naturally indispensable to important representatives in the field of light novels. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 infoFor example, the president of Kadokawa Bookstore Group, who is in charge of the light novel Niu Er, also came to Yanjing, China, in person, which can be regarded as a cheer.

"Kuyang, Mr. Kadokawa!" Wang Qinian smiled and shook hands with the old man in front of him and saluted, "In the field of light novels, you can be described as an absolute godfather!" ”

"It's too much, Wang Sang! Actually, you are the trendsetters of this era, and I am gradually falling behind. The current chairman of the Kadokawa Group, Norihiko Kadokawa, shook hands and praised him vigorously.

"It's not outdated, Kadokawa has a lot of works with adaptation value, and its comprehensive value should not be lost to Marvel!" Wang Qinian said.

Wang Qinian knows that the rise of Japan's Kadokawa Bookstore Group is mainly due to Kadokawa Rihiko's brother Haruki Kadokawa.

At the age of 33, Haruki Kadokawa inherited the family business and accepted the position of president of Kadokawa Bookstore. Soon after he took office, he began to target the light novel adaptation market, because Haruki Kadokawa can be called a golden saint for the entertainment market, the live-action film adapted from the novel, the adaptation of a popular one, in the downturn of Japan's live-action film market, a Kadokawa whirlwind. To put it simply, Kadokawa Bookstore has been able to gradually develop from a small medium-sized publishing house to a giant, mainly relying on adaptation, focusing on non-publishing business, and IP development, so as to gain a greater advantage than its peers.

However, in 1993, Haruki Kadokawa, who was in full swing, was arrested and imprisoned for taking drugs. The Kadokawa bookstore, which was once full of brilliance, almost fell into crisis.

Later, Kadokawa Rihiko accepted the leadership of Kadokawa Shoten, and once again developed the Kadokawa Bookstore Group to a new level, but he basically rejected Kadokawa Haruki's business line.

Kadokawa Rihiko originally had a conflict with Haruki Kadokawa, who was the president at the time, preferring live entertainment and turning Kadokawa Bookstore from a publishing group to a film and television company.

Kadokawa attaches more importance to the light novel itself, and he prefers the two-dimensional style of light novels, and he believes that the adaptation of light novels should be based on animation, manga and games.

The two brothers have different philosophies. In addition, there is only one person in power, and you are fighting to the death.

At the beginning, it was Kadokawa Rihiko who fell into the disadvantage. After all, Haruki Kadokawa's performance at the beginning was not comparable to him.

Therefore, in 1992, Kadokawa Reihiko resigned as vice president in anger and took with him the senior light novel publishing team of Kadokawa Bookstore. Established Co., Ltd. Many people may be relatively unfamiliar, but when it comes to the denki library, many people must suddenly understand. Dengeki Bunko is the No. 1 bunko in the light novel market, accounting for one-third of the market share!

This library was founded by Norihiko Kadokawa in the 90s after leaving Kadokawa Shoten. Later, after Kadokawa returned to Kadokawa Shoten, Dengeki Bunko was also acquired by Kadokawa Shoten.

Of course, not long after Norihiko Kadokawa left Kadokawa Bookstore. Haruki Kadokawa had an accident and was imprisoned.

This gave Kadokawa Rihiko finally a chance to re-take the Dengeki Bunko and other teams he founded, and returned to the Kadokawa Bookstore Group, replacing his brother's position with high spirits and becoming the president of Kadokawa Bookstore.

Of course, the Kadokawa Bookstore Group in the era of Kadokawa Rihiko also completely de-Kadokawa Haruki and transformed into a two-dimensional style. In order to exclude dissidents, plus. The live-action film market in Japan has shrunk further, so Kadokawa Shoten is no longer the company that dominates Japan in terms of live-action film and television production capabilities. Instead, it has become a light novel giant that mainly publishes works suitable for adaptation of ACG. and, market share in the publishing market. It has also begun to be further improved. The Kadokawa system's complete monopoly of the light novel market was completed in the era of Kadokawa Rihiko.

Today, the top five libraries of Dengeki Bunko, MF Bunko J, Fujimi Bunko, Kadokawa Bunko, and Farmitori Bunko, and the publishing houses that account for 90% of the market share of light novels are all subsidiaries of the Kadokawa Shoten Group.

The entire Japanese light novel market is basically dominated by the Kadokawa system, and the market share of the non-Kadokawa system is less than a fraction of the Kadokawa system.

The little partner company reaches out to the light novel market. Originally, Kadokawa Shoten must have resisted. However, who makes the little partner rich, moreover, behind the Chinese market.

Friends can spend hundreds of millions of dollars every year to buy the copyright of Kadokawa Bookstore.

In this case, Kadokawa Bookstore knew that the little partner company put its hand into her skirt and kept calling it Ya Yan Butterfly, but in fact, as long as the little partner raced the check, she quickly became weak and coquettish.

Kadokawa Bookstore is a giant in the Japanese cultural publishing market, but in front of its friends, it can only gasp.

After all, Kadokawa Bookstore has seen an increase in performance in recent years, but the good times have only been a few years. Even so, the Kadokawa Bookstore Group's annual net profit (deducting the copyright purchase income of the partner company) is only tens of millions of dollars.

The copyright fee purchased by the small partner in a year can directly triple the net profit of Kadokawa Bookstore.

After all, Kadokawa Shoten Group is also a listed company, and even the president of the company has to look at the faces of the shareholders of the listed company.

The ordinary shareholders of most listed companies around the world have simple requirements - profits, profits, profits!

The little friend casually threw out a little thing, and the profit of the hard-pressed Kadokawa Bookstore increased from tens of millions of dollars to more than 100 million dollars.

And Kadokawa Bookstore's good days of earning tens of millions of dollars a year have not yet started for a few years, and the turmoil of the 90s once made it fall into a loss. Even in the 21st century, there have been several years of loss. Since then, many years have not been enough to make money, and Nuoda's publishing giant has an annual profit of several million dollars, about one or two million dollars.

It can be said that the manuscript fees of the highest-grossing light novel authors under Kadokawa Shoten's office used to be higher than the net profit of Kadokawa Shoten Group in a year.

In recent years, although Kadokawa Bookstore's profits have grown rapidly, in fact, it is not the money made in the light novel publishing market. In fact, just looking at the publishing market, it is not profitable, and it is even a loss-making business. The more important factor is that the adaptation rights of Kadokawa Shoten's light novels, which were sold in large quantities, began to form a new performance growth point.

In addition, Kadokawa Bookstore has also begun to get involved in online games, well, "The country is dying, and the ship is everywhere" is about to come out, which shows that Kadokawa Bookstore is still working very hard to rely on the non-publishing business to improve its performance.

At the end of the day, no matter what business you do, it's all about making money. To make money, it must be pursued, and the customer is God. Whoever can bring profits to the company must be God!

Therefore, the shareholders of Kadokawa Bookstore also had to kneel in front of the local tyrants!

How much money can you make from light novel publishing? It's not like the "Catalogue of Forbidden Books of Magic" that sells as well. Even a light novel like "Demon Forbidden", which sells tens of millions of dollars, contributes far less profit to the publishing house than selling copyrights!

And like the copyright of "Demon Forbidden", the Japanese market can't sell it for much money.

Only giants like small partners, which are backed by a larger market and have stronger adaptation capabilities, can afford sky-high prices.

Of course, not every light novel copyright is worth it, and there are only top-level copyrights. A phenomenon like "Demon Forbidden" has the value of buying it. (To be continued.) )xh:.