Two hundred and six, public relations war
48 hours.
When he came in, Pillow Creek was a notorious shameless junior. When she went out again, she was crowned with an excellent female representative on her head.
In just 48 hours, it was a difficult two days for Pillow Creek, there was no way to sleep, no way to eat, and at all times, she had to be vigilant about everything around her.
For the outside, 48 hours is two days of earth-shaking operation.
People who are slightly sensitive to information, the Internet, and the media can feel that in the 48 hours since the accident in Dazhuxi, there seem to be two invisible forces engaged in an invisible struggle on the Internet. Needless to say, one of them is the public relations team led by D&D. As for the other one, it was really a dead hand, and he planned to take this opportunity to completely kick Pillow Creek off the altar.
It's a smokeless war, and most people don't even realize it's happening.
In the end, in this public relations war, Pillow Creek and D&D side, with a report from the official media-
"In this live broadcast incident, Pillow Creek is not suspected and is also a victim".
Declare a big victory.
What D&D's PR team did in those 48 hours is worth discussing.
A professional editorial website has made an analysis report on "What did the public relations team behind Pillow Creek do?".
According to the website's analysis, the public relations team behind Pillow Creek, that is, D&D's public relations agency, did a lot in these 48 hours.
The center of the whole article, and the question that fans are most concerned about, is-
In the period between the accident and the clarification, why didn't D&D come out and respond in the name of the brokerage company?
That's right, in the 48 hours since the Pillow Creek accident, D&D only warned a few netizens who took the opportunity to spread rumors and slander. Other than that, there has been no further statement on the matter.
Is it just like what Pillow Creek fans have been scolding, D&D did nothing in this incident?
Not.
D&D has a very mature PR team, and they clearly understand that the controversy surrounding Pillow Creek should not be clarified by the agency.
Because once the brokerage company comes out to respond to the incident of the beating in Pillow Creek, it needs to respond to more questions. For example, why did Pillow Creek go there, and why did he meet a strange man alone. These things cannot be explained without conclusive evidence.
So D&D chose a third party as the speaking representative, that is, the whistleblower who constantly appeared on the Internet, the medical staff of the hospital, and the so-called forensic department, through their revelations, showed the unreasonable and unreasonable elements of this matter to the public, thus causing controversy.
Then, the voices of some super-popular mystery writers, famous lawyers, and commentators on social hot events show the timeline and ins and outs of this incident, as well as the most reliable speculation and reasoning, leaving enough imagination space for the public to realize the strangeness and tiredness of this matter.
Then, there is the overwhelming marketing that should have cost a lot of money. The life experience of Pillow Creek being picked up countless times was fully spread on the Internet, arousing the pity and sympathy of the people. At this time, it was not wrong to find a team and a water army to lead the rhythm, and strongly pointed out that Pillow Creek's self-protection in the current environment was completely correct. The nature of this matter is guided from simple sexual harassment to the level of women's protection awareness and juvenile protection awareness.
At this point, the image of Pillow Creek has completely tended to be positive.
A married woman who hooked up with a fitness instructor who was 20 years younger, and a strong girl who watched the whole country step by step to make her debut. It is self-evident who the people prefer to believe.
Finally, D&D's tough statement:
Investigate to the end and never tolerate it.
At the time of this article, Pillow Creek had not yet completed the formalities at the police station. At the end of the article, they propose:
If D&D and Pillow Creek want this public relations battle to win a big victory, Pillow Creek should be interviewed by the media to clarify the truth of the matter as soon as possible.
To put it cheesily, it is to prove for yourself and speak for yourself.
Comments from netizens below the article:
"Anyway, Pillow Creek is also an underage girl. No matter how strong you are, after experiencing such an incident, you have to face the media's interrogation, is it too cruel. ”
"Pillow Creek itself has done nothing wrong in this matter. What does she need to clarify in front of all the media? What does she need to clarify?"
"I hope Pillow Creek can go back and rest for a while, these two days have been too difficult, it's really hard. I will always cheer for you in the future. ”
For a time, it seemed like all people. Whether it is a melon-eating netizen who has been watching the play, or a righteous passer-by who has been actively participating in the discussion, or a fan who has gone from being depressed and at a loss to cheering up and singing to support Pillow Creek, they all showed great sympathy and pity for her.
They don't want to, and don't want to see Pillow Creek have anything to do with this matter again.
Hundreds of media waiting at the entrance of the police station that day have been confirming with D&D, hoping that Pillow Creek will be interviewed as soon as possible.
In fact, they probably know in their hearts that now letting a minor girl who has just been cleared of charges and suspicions come for an interview is undoubtedly pouring salt water on her scars.
However, as the most concerned hot topic during this period, it can be said that they have jumped out of the category of entertainment news, and as the protagonists of social news that have attracted national attention, they cannot convince themselves and their leaders to give up this once-in-a-lifetime opportunity.
They have been here since the early hours of the morning, from waiting in down jackets at night to waiting in sweatshirts and short sleeves, hoping that Pillow Creek can be interviewed head-on.
Even if they can't be interviewed head-on, there are countless media around this police station, as long as they can take the footage of Pillow Creek coming out of the police station as soon as possible, they can explain to their superiors and leaders.
"I said an hour ago that I had completed the formalities, why haven't I seen anyone come out yet? A reporter said.
"No way. We were so surrounded that not a fly could fly out of the place unless she left by helicopter from the rooftop. But even if she's in a helicopter, we have drones on standby all the time. She can't leave under our noses today. ”
"Wouldn't it be too cruel for us to do this? It's just a teenage girl. ”
"She's an artist. To be an artist, you should have the consciousness of being an artist. We have been reporting on her positive news. We can't say the negative and let us act as if nothing happened. In everything, it is important to have a relationship with one. ”
"But what can I say...... Wait a minute...... it!"
D&D's public relations department stood at the door with a megaphone and said, "First of all, thank you for your concern......
"When will Pillow Creek come out!"
"Let Pillow Creek come out and talk about it!"
"If you have anything to say, please let Pillow Creek tell us face to face!"
"Hey, hey. Mike!" the minister coughed twice and said, "This is a place for the public, not for private occasions." We have temporarily found a conference room nearby, and we ask everyone to move there to conduct interviews without hindering or delaying the work of our police officers. ”
"Do you want to be interviewed?"
"Yes, Zhuxi and we are willing to accept interviews from all media reporters, but we just hope that you can move to the conference room we have prepared and not hinder the work of our police officers. ”
The minister gave an address and said, "Please move there, we will be there, and I hope you will cooperate." ”
Hundreds of reporters couldn't figure out what Pillow Creek and D&D meant so easily, or would they find an excuse to move them away from the mountain so that they could find a chance to slip away?
For a while, everyone looked at each other's peers, and no one moved.
"Born in the national center, this credibility must still be there, otherwise how will she face the media and the public and the fans who support her in the future. ”
An eldest brother picked up the machine and squeezed out of the crowd.
"I'll go get a good seat first, and you guys slow down. ”
The feeling of waking up from a big dream.
There wasn't ten minutes for everyone to retreat.
D&D rented a business conference room from a nearby star-rated hotel, and when the reporters arrived, the hotel staff had not had time to set it up. I can only hurriedly bring tea, fruits and vegetables to everyone and ask them to wait for a while.
Everyone thought that it would take an hour or two to wait for this.
Five minutes later, D&D's agent, who often deals with the media, showed up and told everyone that in 10 minutes, Pillow Creek would be present with his teammates at the press conference.
"Press conference? don't you mean it's just a simple interview?"
"People are willing to be grand, what else are you not happy about. Isn't it more comfortable to do an interview here with the air conditioner blowing than to grab the news with that person squeezing people's shoes and stepping on their shoes?"
"Not to mention anything else, it is not for nothing that Pillow Creek can become a national center red through the north and south of the river, at least, people are really good at being people. ”
......
"It's okay if you don't accept this interview. What is your situation now, the public knows in their hearts, and they will not blame you. ”
Sister Pan looked at Pillow Creek, who hadn't slept for two days and could only rely on thick foundation to cover her dark circles, and she was very distressed.
"I work hard and am an upright person. Walk right, sit up straight, there's nothing you can't say. ”
Pillow Xi looked in the mirror and asked Sister Pan:
"My face isn't ugly. ”
"When others hold this kind of press conference, they can't wait to paint their faces to look pitiful and miserable, so as to arouse the sympathy of the public. It's better for you to make yourself look like you. ”
"My fans will definitely not have a good time these two days, and they will not suffer less than me. If you see me on TV with a sad and pitiful face, ......"
Pillow Creek twisted her neck, trying to look refreshed. She met with her teammates who were waiting in the next room and said:
"Let's go, girls, there's a tough battle ahead. ”
"Zhao Qinglan!"
Pillow Creek called her name.
"You'd better shut me up the whole time at the press conference. I'm not in a good state of mind right now, and I'm going to be stimulated to say something when I turn around, don't blame me!"