PS: The free chapter will be released after 12 o'clock, as an apology for the previous misinformation chapter time.

When Feng Xiaogang appeared in Shao Yingying's office, Zhang Hanyu and Deng Wei were still sitting in the room, and several of their main creators came to see Shao Yingying to discuss the publicity strategy.

Shao Yingying was pondering and meditating, Feng Xiaogang was silent, the two of them had been thinking about this question for a long time.

'Hundred stars celebrate the New Year, 10,000 people watch the movie' is a propaganda means of the assembly number in history, the Wang brothers bombarded all the media shots with a super powerful lineup, and ushered in the spring in the case of "Casting Names", but this idea was used by Shao Yingying in advance, and at the grand premiere of "Source Code", all the stars who can sing in Huayi appeared, and all that was missing was that 10,000 people watched the movie. This idea can attract attention after one use, but if you continue to use it a second time, I am afraid that the effect will be greatly reduced.

"Xiao Shao, this, it's not easy to find a stalk, if our movie is promoted by 'sensationalism', it may not attract audiences who love to watch this kind of theme, if we don't change the method, we don't have big names on the big screen in this movie......" Feng Xiaogang made a difficulty.

Film promotion has now become the top priority of the box office in the circle, but this publicity technique must be exquisite, if it is an urban light comedy, you must have unique lines in your publicity, and if it is something like "Embroidered Spring Knife", which has something to do with history, it must be promoted...... But war movies are not the anti-Japanese in modern history, but ...... What can you do?

The point is that there are no underground guys, right?

Always can't be at the premiere of this kind of Yan sù movie. Singing and dancing with a group of stars, right? What's that for?

"Warmth!"

When Shao Yingying said these two words, he looked at Feng Xiaogang and said, "Brother-in-law, since we can't use tricks in propaganda techniques. Then play the warmth card honestly! ”

"Anyway, "Assembly" is playing the sign of 'moving another generation with the story of one generation', so it won't take the fancy route."

Feng Xiaogang listened a little interestingly and said, "You tell me carefully?" ”

"In two days, our company will cancel all the publicity of "Assembly Number", and will not land on the entertainment programs of local stations, nor will we participate in talk shows, and even, brother-in-law. You have to put a cannon in front of the media and say that our film is not about making money. ”

Feng Xiaogang was stunned when he heard this, but he was looking forward to the following.

"Deng Wei, Zhang Hanyu, you two refused to visit all Wèn during this time. It was as if the whole movie had disappeared. Of course, we can't do too much, then others really don't pay attention to you, and create a very interesting momentum in the media as much as possible. Let this momentum show that 'we don't give interviews and refuse to advertise altogether. It's not too late, and one day, all of us will step up.'" Shao Yingying tapped his fingers on the table a few times and asked, "The media publicizes such news, what will the audience who is looking forward to this movie think?" Will be more and more curious! ”

"When their curiosity was at its hottest, our company privately recruited veterans with the same story as the male protagonist in the movie "Assemble", and this time, there was no need to invite these old people to the stage without any tricks and let them tell touching stories about the war. The real story is the most moving. If someone is moved, word of mouth will spread the word, and there will be media coverage. We try to attract 'news programs' from local stations as much as possible. Elevate the tone of the movie to ......"

Feng Xiaogang understood, and then said: "If this can attract "News Network", it will make a lot of money......

"I'll try my best, as long as we promote in the right direction, it's not impossible to be reported by "News Network"."

Whether "Assembly" can win at the box office with publicity depends on this fight.

When Feng Xiaogang and the others left the room, Shao Yingying made a phone call: "Director Yu? I, Xiao Shao. ”

This is Huayi's old relation, he has risen step by step with Shao Yingying's TV series, and the relationship between the two can be said to be complicated.

"That's right, "The Assembly" is about to enter the publicity period, and we want to ask you for a favor...... What the? A set of non-promotional films? Director Yu, how can we embarrass you, no matter how close we are, I can't let people advertise our movies in one set...... No, I'm not the one who asked you to put me in touch with the Six Sets...... I mean, we're going to hold a '100 veterans viewing party', these veterans are heroes on the battlefield, and our movie is very compatible with their identity, can you say hello to "News Network", "Focus Interview", and let them come and interview? ”

Speaking of this, Shao Yingying paused and said: "Don't worry, we will do it for both the inside and the face, and promise not to let people go back to complain to you that we are ignorant?" After saying this, Shao Yingying said in a low voice: "You, we won't be in vain." ”

"Hahahaha, okay, that's it."

After making this phone call, Shao Yingying used the entire Huayi, and used almost all the connections to find the veteran.

In the process of searching for the veteran, Shao Yingying was deeply moved, because he heard the veteran's recollection of the scene again and again, and the bloody scenes were told in a flat tone with his mouth......

At the beginning of December, "The Assembly", which was originally scheduled to premiere on December 20, suddenly withdrew from the publicity camp, and when the previous movies in the media were using various news to squeeze the headlines, almost all the media interviewing "The Assembly" released a very calm message: "All the members of the crew of "The Assembly" claim that it is not the time to promote, and when it is time to promote, they will stand up. ”

If it seems to be smooth, it doesn't cause any waves, it's like throwing a pebble into the sea, and the splash is almost negligible.

When Wang Jinghua looked for the news of "Assembly Number", he couldn't feel Shao Yingxing's pulse at all, and in the past, when it came to the Chinese New Year, Hua Yi desperately occupied the headlines, just like all the headlines were their family, and used all kinds of news to forcibly occupy them. This time, what's wrong?

Suddenly, a message came out in the media: ""Assembly" invited 100 veterans to hold a press conference on '100 Veterans Watching the Movie'. It is reported that no reporters from the entertainment industry were invited to the press conference, and all reporters from local TV stations were invited to 'news programs'. ”

What kind of card is this playing?

When you fight the landlord, you don't have a single in your hand, and you come up to fight four two cats?

Wang Jinghua knows that "Assembly" is the main theme movie, but so what? How many people can be attracted to the theater by news programs alone?

When she was hesitating, "Assembly" held a press conference for the new film!

This time, Shao Yingying set the address of the press conference in the Great Hall of the People. A big red banner reading 'Salute to the Veterans' was also hung inside!!

At seven o'clock in the evening, the media gathered here, and at this time, the microphones they were holding were no longer labeled with the word 'entertainment'. Mostly 'so-and-so news'.

At 7:30, the press conference officially opened, Shao Yingying and 100 veterans sat in the audience, and Huayi's official spokesperson and the crew of "Assembly" presided over the press conference on stage.

"Friends from the media. First of all. On behalf of Huayi, I would like to welcome everyone ......"

When the media came up, they asked directly: "Why did you invite us to the press conference of a movie?" ”

"This journalist friend, because this is not a very ordinary entertainment movie." Feng Xiaogang pointed to the banner on his head and said: "What we want to say is that there are many people in this society who deserve our attention and deserve our attention on them, because in the most dangerous time, it was they who defended the country with their lives." ”

"Also, this is not the question session, so please don't be impatient."

The official spokesperson added: "This is not a press conference for the premiere. It's the 'Veteran's Viewing Party' of the movie "Assembly", and the content of today's press conference is to tell everyone here. We use such a movie to remind everyone that there is still a group of respectable people around us who have been slowly forgotten. ”

"We have forgotten the real bloodshed and sacrifice in the war, and we have forgotten their embarrassment after the war...... Now, there is a 'veteran' Cui Tianqiao. ”

An old man next to Shao Yingying stood up on crutches, with only gray hair on his head, he was nearly eighty years old this year, but that's it, when he walked to the stage, he still stood tall and saluted everyone.

"Elder Cui, can you let everyone see your hands?"

The old man wore a dark blue medium-mountain suit and showed his hand, and there was a scar on his hand, and the scar was on the palm of his hand, which was in the same position, which indicated that it was a penetrating wound.

"Elder Cui, in this war, can you tell me the origin of this scar?"

Cui Lao was a little embarrassed in front of so many cameras, smiled shyly and said, "This scar is my shame...... It was a very rare hand-to-hand encounter in this war, at that time, after I had killed the enemy, I saw a Mi man stabbing my comrade with a dagger, I was too late, and the only way was to block it with my own hands. I was so stupid that I should have fought with this hand and pulled the other man's dagger away...... However, it hurt so much that I couldn't move at all, so I could only let the dagger pass through my hand and stab my comrade in the stomach...... I regret it, I regret it very much, why didn't I hold back the pain? I don't think I'm a gentleman......"

His words were very straightforward and unembellished, but when he told the story, the old man's face was red and his eyes were red, and at last he forced himself to close his eyes and not let the tears flow.

No one knew what he saw in front of him when he spoke, if he could still see the scene of the year at this age, and still blame himself, who would dare to imagine how the old man had spent so many years lying alone in bed at night after the battle?

"Cui Lao, that's not your fault......"

Huayi's official spokesman said helplessly.

Cui Lao shook his head and didn't speak.

The whole scene fell silent, the flash lights didn't continue to flash, and everyone looked at Cui Lao's drooping eyelids, leaving tears one after another.

Hua Yi did not sensationalize, but just asked several representatives of the veterans to tell about the war experience, and an old man with bad ears shouted: "My ears are deafening by shells...... Can you hear me? ”

"I'm lucky to be alive, I mean, I'm lucky to be alive. On the battlefield I was less than five meters from where the bomb fell, and if I hadn't been hiding in another trench, I would have been blown apart like my comrades...... I said, on the battlefield, I'm ...... away from bombing."

He had to say every word more than twice, very loudly, and he couldn't hear what he was saying, and in such a situation, he was afraid that the people present would not hear what he said.

Not a single one at the scene laughed, and they raised their hands and applauded desperately in the repetitive narration of the old man.

Shao Yingying clapped his hands red, but the applause at the scene did not stop, they wanted the old man to hear the applause and hear everyone's respect for them.

There were no reporters asking questions, everyone listened quietly to the veterans, they were afraid that their questions would make a certain veteran like Cui Lao think of the sad past, and they felt sorry for these veterans.

Shao Yingying stood up, he had to stand up, he didn't have the face to sit there and listen.

Feng Xiaogang stood up, Zhang Hanyu stood up, Deng Wei and everyone on the scene stood up under the leadership of Shao Yingying.

They will applaud hard regardless of whether the veteran said it is wonderful or not, and they will applaud hard regardless of whether the veteran can explain what happened at that time, even if the hands are painful, the applause will not fall.

Compared to the contributions made by the veterans, the applause is what they deserve, and even everyone feels that it is far from enough!

"Now do you media friends know why we invited you here?" The official spokesman continued: "That's right, we just figured out what kind of story these veterans tell in your "Assembly", and Huayi Company guarantees that when you watch this movie, you can see the shadows of your former comrades-in-arms on the body of 'Guzidi' in the movie." ”

Feng Xiaogang said: "Friends from the media, please put all your equipment in the car, and there will be a few buses to send you to the nearest Huayi Cinema Line, Mr. Wang Zhongjun of Huayi Cinema Line has vacated a theater for you and all the veterans, and "Assembly" will meet you there in advance. ”

"I don't expect you to help us publicize, but I beg you, I beg you, to use your lens and pen to tell everyone that there is still a group of veterans in this society who are worthy of our respect." Feng Xiaogang bowed to everyone.

There was thunderous applause in the Great Hall of the People, and Feng Xiaogang could only bow again in the applause, this time, he was facing those veterans.

At the same moment, everyone present, including Shao Yingying, bowed to the hundreds of old men, without words, but this is everyone's most sincere thanks, thank you, the people who have defended the country. (To be continued......)