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"The Hunger Games" is on fire, and it's on fire!

The $155 million box office fire rewrote a series of box office records, which are now listed as follows: first, the midnight box office revenue was as high as 1.97 million US dollars, becoming the seventh place in the midnight box office in film history, and the first place in the midnight show of non-sequel films, second to "Harry Potter Finale" (below) (43.45 million), "Twilight: Breaking Dawn" (above) (3o3o thousand), "Twilight 3" (3o1o million), "Twilight 2" (2.63 million), "Harry Potter finale" (above) (240,000) and "Harry Potter 6" (2.22 million);

As many as 4,137 companies ranked first in the scale of films produced by independent production companies and non-sequel films; Friday's single-day income was as high as 680,000 US dollars, ranking fifth on the day of film release and single-day income list, second to "Harry Potter 7" (below) (91.07 million US dollars), "New Moon" (7.27 million US dollars), "Breaking Dawn" (above) (71.64 million) and "Lunar Eclipse" (68.53 million); At the same time, it ranked fourth in the single-day income list of Fridays in film history, behind "Harry Potter 7" (below), "New Moon" and "Breaking Dawn" (above);

reached the second time in film history to break the $100 million mark the fastest, second only to "Harry Potter 7" (below); It became the third time in film history to break the $150 million mark, second only to "Harry Potter 7" (below) and "Night Knight" and so on. (Please search, the novel is better and faster!)

It is said that the NBA's number is sound, and a record is broken at every turn. Now it seems that Hollywood's number jù library should be sound. There are countless inexplicable records.

There are also some inexplicable rankings, such as: the first place in the opening of the female hero movie, and the third place in the total box office (after "Terminator 2" and "Mr. and Mrs. Smith"). But it's only a matter of time); Apocalypse films ranked first in the opening and second in the total box office (temporarily) (second to "I Am Legend", but it is also only a matter of time); The first place in live-action TV-style films; and the science fiction adaptation of the film that opened first and (temporarily) ranked fifth at the total box office (after "Jurassic Park", "I Am Legend", "War of the Worlds" and "Jurassic Park 2").

As an independent production company with a cost of only $780,000, "The Hunger Games" completed 2oo% of the box office cost gain in a week, and achieved a blowout box office in March, which is rare in previous summer seasons, and successfully overtook "Spider-Man 3" and "Alice in Wonderland" and other good films. I have to say that it is the almost miraculous behind-the-scenes operation of the Phantom Group!

And what is even more amazing is still to come, "The Hunger Games" is different from "Harry Potter" and "Twilight", "Hunger" does not follow the deduction model of the latter two "novels support movies".

Looking back. "Harry Potter" did not begin to negotiate a film until the fourth part of the novel "Goblet of Fire" was released, and "Twilight" also came to the screen in the context of the novel's global hit. And "The Hunger Games" is a movie novel, and the two are mutually beneficial. Before the Phantom decided to bring Susan Collins' work to the screen. Although "Hunger" is also popular, it is far from reaching the white-hot height of the three-flower gathering.

On the contrary, since the trailer came out, the Phantom has arranged as many as double-digit program interviews, made movie stills appear on the covers of 5o magazines, and planned many readings, fan sites, plot discussion areas and other activities, turning a "teen sci-fi adventure" that was originally only for teenagers and whose influence is at best comparable to that of the "Percy Jackson" series into a national action in the United States, and Shun Lì promoted the sales of the original novel to double, achieving a win-win situation for film dealers and novel publishers!

The most powerful thing is that the film is only 25% lower on Saturday than on Friday. This also proves this from the side. From the experience of "Harry Potter" and "Twilight", we can see that this kind of series of movies has a fixed fan base. The box office tends to go high and low, and after the frightening surge, it must be followed by an equally scary decline.

In the opening weekend of Harry Potter 7 (Part II), Saturday was down 53.4% compared to Friday, and Saturday of Breaking Dawn (Part 1) was down 44.3% compared to Friday, much higher than The Hunger Games' 25%.

It can be seen that among the people who contribute to the box office in theaters, fans of the original book only account for a certain proportion, and more are mobile audiences, which is undoubtedly good news for the follow-up box office trend of "The Hunger Games" or the prospects of the second and third parts of the series.

"I've worked hard to run the publicity, but it's not even a hundred, don't you want a salary of 10 million?" Li Donglai intimidated and lured Jennifer Lawrence and his brother-in-law.

Jennifer is a post-90s generation, and this girl is a bit of a two. I used to complain everywhere that I was too tired, and I always said that I was sick, but when the doctor checked you, you were not sick.

Now I'm finally not sick, and even if I'm tired, I have to run hard.

It's not just "The Hunger Games" that the Phantom shines, "The Story of Old Lacey" still won $13.18 million at the box office in its fourth week of North American release, ranking third behind "Young Dragon and Tiger". The total box office in North America reached $177 million, and the global box office increased by 500 million.

In the first quarter of the year 2o12, the Phantom's rating was inferior, and the entire Hollywood Seven were inferior.

Such a powerful movie box office has also made the stock price of Phantom, which has just been listed, continue to rise. Although the rally is not as crazy as it was at the beginning, it is still rising every day, and those who couldn't stand the high price the day before and sold their stocks immediately became sad the next day.

Today's Phantom stock price has risen to $24.8, which is actually the first demon stock on the New York Stock Exchange since the beginning of spring.

While Wall Street is full of praise for the Phantom's listing, there are also professionals who have made a serious analysis of it. The Wall Street Journal reported: "...... Far higher than the profits of the traditional manufacturing industry, the popularity and legend of the management, continue to open up the miracle of the film industry, and increase the profit growth point. ”

"In addition to the beautiful financial statements, the brand awareness, influence and exposure of a group are supported by its stock price. are all important determinants of stock prices. As a comprehensive film production enterprise, Phantom is different from the traditional manufacturing industry, and it is not the kind of traditional enterprise with small profits and quick turnover. Quite the opposite. If you count the Phantom's recent blockbuster movie "The Hunger Games". They grossed enough to be the envy of other Hollywood companies. The most legendary thing is that at the beginning of his arrival in Hollywood, he never lost every movie he handled. ”

"But such a high stock price is still inflated. Perhaps it is no longer the business ability of the phantom that investors are interested in, but the legend of someone. As long as he is famous, the stock will not fall sharply. ”

Now Li Donglai is busy in the crew of "Iron Man 3". Kevin Feige was bound to appear in front of him from time to time, and finally walked over aiming at a free opportunity, and then looked at him with envious eyes. "Congratulations, Lee, The Hunger Games is once again a great success."

"Thank you." Li Donglai said, "Kevin, you blocked the light. Let's get out of the way, okay. Bill Breskey. The light is too bright. Kevin Feige shook his head. He was about to leave. "Kevin ......"

"What?"

"Bingbing Fan is here, let me know if she doesn't come, it's time for her to come to the show."

"Oh...... Good. ”

Bingbing Fan's feelings for Li Donglai are complicated, because Li Donglai has not contacted her since he played with her. She also knows that she is not a good woman, and having a relationship between the two sides is just a physiological pleasure that you and I want, but seeing Li Donglai becoming more and more successful. The woman next to her doesn't have to do anything, she takes up the headlines, this jealousy is unspeakable...... So this time I came to Hollywood alone. Tong guò has various relationships to catch the line of "Iron Man", and he wants to play a small role in it.

She also fantasized about suddenly appearing in front of Li Donglai. What kind of expression will he have.

But within a few days, she was notified and invited to participate in the female number two audition, and the scenes were ten times more than before...... Suddenly there was no pride. When I came to the crew and saw Li Donglai, I felt very embarrassed, "Thank you for recommending this role to me." ”

Li Donglai smiled, "You stupid woman, tell me if you want to act." What's the matter, I'm afraid that I'll be troublesome and ignore you after I get on you? ”

Bingbing Fan suddenly rolled his eyes, "Virtue!" He twisted his waist and walked away.

The crew of "Iron Man 3" is very well prepared, and the filming progress is also very fast. But Li Donglai, as a director, basically can't spare time, which also makes the sports coaches who come from afar very nerve-wracking, and they don't know how to report to the leaders. Because Li Donglai brings good wine and meat every day, he lives in the senior suite of the Hilton Hotel, and all requirements are met one by one, except for taking time out to train......

On the last weekend of March, the North American weekend box office was announced on April 2, Beijing time.

In the past week, many people called "The Hunger Games" another "Twilight", but Li Donglai did not want "Twilight".

There is no suspense about the champion this week, it is still occupied by "The Hunger Games", which the American media called "the drama of the year", and the "game" still maintains a large-scale public release scale of 4,137 theaters this week, and even though the box office fell by 59.9% the next week, the revenue is still as high as 6.11 million US dollars, keeping the single theater income at a high level of 14,769 US dollars. The second week fell less than any of the "Twilight" series, once again "I am not another Twilight declaration", while continuing to rewrite the next week records.

The cumulative box office in North America also reached $250 million.

Judging from the box office table, "The Hunger Games" is obviously stronger than the "Twilight" series, although it hurts Li Donglai's feelings a little bit. Even though "The Hunger Games" exploded with a whopping 6o% decline rate the next week (which is normal for a box office blockbuster with a 100 million-level opening), the double success of box office and word-of-mouth successfully continued the momentum of "games" in the United States as a "national phenomenon".

It is not difficult for those who follow the dynamics of North America to see that the topic of "The Hunger Games" is indispensable in politicians, news, talk shows and even various talk shows in the United States, and the popularity can be seen.

Then it's Easter time in the United States, and The Hunger Games is expected to win again.

Referring to the "benchmark" of the final accumulation of the four parts of "Twilight" hovering around 300 million, "The Hunger Games" is likely to hit the box office line of 350 million and has the strength to win the 2o12 annual box office championship.

In the face of the powerful "Hunger Games", "Fury of the Gods" and "Magic Mirror", the two new blockbuster films this week, "Strange Forces", and "Magic Mirror", "Crooked Ways", have become cannon fodder without suspense. "Fury of the Gods" was released in 3,545 theaters in the week, and the box office was even only about half of the next week of "The Hunger Games", failing to continue the good opening of "War of the Gods" of 6.12O million dollars.

But "The Hunger Games" is not without its crisis, and the novel has no appeal overseas. The publicity is also far less intensive than in the United States, which makes the overseas box office of "The Hunger Games" worrying. The Propaganda Department urgently came up with a plan to create a topic with partners from various countries, and strive to make the overseas box office that is about to open boiling.

In addition, in the fifth week of its release in North America, "The Story of Old Lacey" once again won a box office of 8oo US dollars, with a total box office of more than $190 million in North America and a total global box office of 500 million US dollars. This result is expected to compete for the top ten of the global annual box office. (To be continued......)