0887 Interview with Yang Lan (Chinese)

[This month's full attendance award is gone, but next month because my wife is going to give birth, I'm afraid there won't be much time to update, so try to be serious this month]

"If you count the extreme expansion of the Chenxing home delivery and the more or less subordinate to the subsidiaries of the push team, last year the number was 10,000, this year must be more than 15,000, in other words, the establishment of less than five years ago China Chenxing Group has more than 40,000 staff! By the way, from 1998 to 2000, China Chenxing Group absorbed at least 10,000 college students in Dongou locally! Some of these people are in charge of technology, some are in sales, and some are in administrative finance, and they are already at the decision-making level of the parent company and its subsidiaries, and a considerable proportion of them are middle managers. Especially the first person to develop the software for me, the worst is also the veteran of our company! ”

"How many people graduate from all the universities in Dongou each year? A considerable proportion of college students are interning at China Chenxing Group, and Professor He Xinyu, who teaches at Dongou University and recommended Yao Hua, Ruan Likai and many other talents, is also an honorary director of the group! Song Chen smiled and said quite humorously, "So, anyone can slander me for poisoning the local college students, but the local school can't!" ”

"That's a staggering number!" Yang Lan was surprised by the facts.

More realistically, with the expansion of China Chenxing Group, although the number of jobs recruited has always risen sharply, high-end talents are not available locally in Donou, so mid-to-high-end positions are usually insulated from local talents. Only the early group of people who followed Song Chen to fight the world, such as Qiu Lin, Zhang Dayu, Wang Haibin, He Chang, Wen Kejian, Liang Qicheng and others, could occupy more key positions by virtue of their qualifications.

"Dongou is my second hometown, I have a lot of affection for this city, and I also want to develop as a base! It's a pity that due to the developed manufacturing industry, strict pollution, poor environment and relatively backward cultural construction, the local area has caused many complaints and dissatisfaction, and it is not suitable as a headquarters! In addition, the transformation of the local industry is difficult. So I had to place my headquarters in Qiantang City, which has a more pleasant environment! ”

"The development of China Chenxing Group has been smooth sailing in recent years, the company's products have strong stickiness and competitiveness, and the business has shown a natural monopoly trend in various fields! There is a question here, why is it that the portal established at about the same time as your company will have the anxiety of winning or losing, while your company can swallow the market with a crushing situation? ”

"This is actually caused by many factors!" Song Chen muttered, "After Yahoo was established in 95 and pioneered the 'free + advertising' model, followers have emerged, only in China's famous old portals have NetEase, Sina, Sohu, China.com, Ivy League, etc., before QQ established its own portal. In particular, NetEase, Sina, and Sohu are the strongest. And because these three companies were established relatively closely, have the same income model, and have their own fans, they have established their own market barriers early; At the same time, the three websites were all listed on the eve of the NASDAQ stock market crash, and they stored 'winter' food, so no one could help anyone between them! ”

"But QQ is very strong right now!"

"The predecessor is that we have a certain market foundation, and we acquired a lot of foreign gateway assets at relatively low prices during the NASDAQ stock market crash. On the surface, it looks a little strong, but in fact, it is 'fat', not very strong! From the perspective of portals only, it is extremely difficult for domestic portals to distinguish between winners and losers with obvious advantages. At most, they will break through the competition with differentiation, unless there is a far-reaching disruptive innovation like the Yahoo model, or a fatal mistake like ICQ is made! ”

"Disruptive innovation?"

"You can understand it as innovation or disruption of business models! This is the concept proposed in "The Innovator's Dilemma", written by Clayton? Christensen. Published in 97, there should be no Chinese translation in China, I recommend everyone to read the original version! ”

"Okay."

"It's because the portal field has been built for about the same time. And they have their own followers, so it is impossible for market participants to form a monopoly! In the fields of e-commerce, online retail, social media, search engines, online tourism, online literature and even online games, because we are the undisputed leader and even innovator in China, before competitors understand our products, there will naturally be a market vacuum, which is also the formation period of natural monopoly! There is a characteristic of Internet products, that is, 'the strong are always strong, and the winner takes all', we can't find competitors in related fields, so it naturally looks like a strong crushing situation! ”

"Here we have to mention the monopoly thing, we usually think: the basic network provider because of the policy threshold to obtain an undeserved monopoly position, on this basis of the profit even if the ' In the name of free competition, it is not worthy of respect, and for our Internet companies, because all market positions are brought about by various innovations under the condition of free competition, even if they obtain a relative monopoly position and profits in a certain period of time, it is acceptable at the moral and economic levels, not to mention that most of our products are based on the business model of free, and have a strong demand elasticity! ”

"The domestic media have different worries about the rise of Chenxing Group, what do you think?"

"This is not only a domestic concern, but also a widespread suspicion of my ambitions by European and American newspapers due to the existence of the American Chenxing Group, and the sharp expansion of 8848 during the period of Amazon's full contraction has fueled the remarks!" Song Chen smiled helplessly.

"First of all, I want to point out that due to the rapid update and iteration of the Internet and the frequent emergence of innovative products, a monopoly in a short period of time does not mean that you can sit back and relax! In the context of the lack of profit means in the entire network industry, the business model of spending a huge amount of money to seize the market and then trying to make a profit is actually very fragile! Let me use an analogy, after the number of people beats ICQ, QQ, which has hundreds of millions of global fans, is not profitable on its own, it provides virtual value-added services, such as QQ members, QQ shows, etc., and the revenue is in line with expectations! But there is a hidden concern in this, that is, QQ will be replaced by other social products at any time! For example, foreign Facebook, domestic Chenxing Weibo, such as Twitter...... In the future, these companies will compete with each other, and there will even be the possibility of being subverted if the decision-makers are not careful! In the same way, it is not excluded that innovative tools will subvert Twitter and Facebook in the future, which is not the same thing as monopoly in the traditional sense! Our services will eventually be replaced, but can we do without phone calls, without the Internet? ”

"From your attitude, it can be seen that competition is encouraged within the Chenxing Group?"

"I advocate healthy competition, and I'm always worried that they'll slack off after they have an all-round advantage, and I warn them that if they take it lightly, they will be defeated by garage entrepreneurs! Therefore, there will be resource exchange methods between departments, and there will be resource purchase behavior between companies, which is a traffic transaction in the final analysis! It's not that Baidu must send traffic to Taobao, and QQ must send traffic channels to Chenxing Entertainment, which is not like this! ”

Yang Lan nodded and said, "Although the time for the rise of Chenxing Group is short, the achievements are very great. In the eyes of people, your identities are diverse, such as you are an entrepreneur and you have single-handedly founded a huge Internet group; is a product manager, and you instruct the development of products that cover both software and hardware; You are an investor, and you have presided over the investment of many companies, many of which are large-scale mergers and acquisitions in the billion-dollar range...... People praise you as the most successful businessman in the history of global business, the greatest master of strategic planning, and even ridicule you as the illegitimate child of God, so many amazing talents are gathered in you, and the Chinese, who have been lacking a business flagpole in recent history, have finally straightened their backs and are proud of you! ”

Yang Lan finally gradually brought the topic into the theme of this show: "You have completed the layout of your career in Asia, North America and Europe in one year, surpassed Li Ka-shing in two years to become a new banner for Chinese around the world, and built Chenxing Group into a technology giant that is not inferior to the Gates family in four years!" However, it is at this moment of glory that the news of your intention to emigrate is suddenly heard, is this news accurate? ”

On such a formal interview occasion, Song Chen nodded without hesitation and calmly stated his attitude: "Yes! ”

"I believe this news will be difficult for the vast majority of Chinese to accept!" Yang Lan said very sincerely, "So, why did you have such a decision? Recently, there have been rumors in the market that you have offended a certain boss in Zhongnanhai, and you have a last resort...... So, is it really because of a conspiracy? ”

"When rumors are spreading, it must be when conspiracy theories prevail, in order to clarify the facts, but also to give you an explanation, which is why I am sitting here today."

Yang Lan said earnestly: "In front of the TV audience, can you talk about your real thoughts?" ”

"Okay!" Song Chen nodded, sat upright, and his face became resolute and stern, "Before opening this topic, it is necessary for me to talk to you about my life plan for the future!" ”

"Oh?" Yang Lan raised his eyebrows, looking very surprised.

"As you all know, I am a man who is very chaotic in my private life, but fortunately I have a wife who is willing to tolerate my shortcomings and give me infinite tolerance, I will not have any extravagance in private affairs, and I will get the life I want! In business, I try to keep myself away from the general affairs of the management company, but I have a long-term strategy for each subsidiary of Chenxing, if the CEOs can resolutely spell the direction I plan for them, Zhongmei Chenxing Group will become the global Internet of water, electricity and coal, irreplaceable! So, by the age of 30, I will be the youngest tech leader in the world!

Yang Lan said in surprise: "The youngest technology leader? ”

"Yes!" (To be continued......)