In the agreement between Hujiang and Volkswagen of Germany at that time, they adopted the most advanced and popular sales model in the world at that time, that is, to separate automobile production and automobile sales, and set up two different companies to be responsible for each. To this end, the Hujiang side set up a company, the Hujiang Automobile Industry Corporation.

In addition to the shareholding of Hujiang Volkswagen, Hujiang Automobile Industry Corporation also has a branch responsible for the production of spare parts, digesting foreign advanced technology, and improving the localization rate; There is also a branch responsible for after-sales service, so that users do not have the trouble of maintenance; There is also a branch responsible for the sales of the whole vehicle, that is, the sales company.

As a result, Hujiang Volkswagen can concentrate on the research and development of new automobile models and vehicle production, while Hujiang Automobile Industry Corporation will play the role of "nanny" to the fullest, so that Hujiang Volkswagen can produce with peace of mind. Of course, Hujiang Volkswagen also has a requirement for Hujiang Automobile Industry Corporation -- underwriting.

That is, how much Hujiang Volkswagen can reach, Hujiang Automobile Industry Corporation must sell, otherwise let them use their own funds to press the goods. For this reason, Hujiang Volkswagen even gave Hujiang Automobile Corporation a heavy reward, in addition to the sales profit of more than 10,000 yuan per Santana, and returned 10,000 yuan. This reward is quite generous. Think about it, at that time, Santana's selling price from Hujiang Automobile Industry Corporation (hereinafter referred to as the ex-factory price, because Hujiang Volkswagen does not sell cars) was only about 146,000 yuan.

Of course, Hujiang Volkswagen also has huge profits. At the time, the price of Santana's vehicle in Hong Kong was US$7,000. Even if it is converted into the black market price of US dollars, it is less than 70,000. This is also the result of Hujiang Volkswagen using a huge amount of money to build a car test site and conduct car tests in full accordance with international standards. Don't say it, even now, China's car prices are really profitable.

And this sales model ended up being a huge success. Later, there was an advertising slogan that was well known to women and children - with Santana, you are not afraid to go all over the world.

Hujiang Automobile Industry Corporation has gradually developed into a giant of China's and even the world's automobile manufacturers, and has become a large company ranked among the world's top 500 and about 150th. This can be seen from the fact that Hyundai owns Hujiang Volkswagen, Hujiang General Motors, Nanqi Iveco, and a large number of its own brands.

However, Volkswagen of Germany has also gained a lot, and he has gradually surpassed GM, Toyota and other car giants to become the world's number one car company. In other words, such a cooperation has created two automotive giants.

And this sales model, in fact, there are also variants that have been widely used in modern times, that is, 4S stores. However, in modern 4S stores, car manufacturers have taken away the most lucrative spare parts production. In fact, we can regard Hujiang Automobile Industry Corporation as an enhanced version of the total 4S store of Hujiang Volkswagen.

It can be said that although Volkswagen's decision to enter the Chinese market was very bold at that time, they never imagined that the Chinese car market would expand so much in such a short period of time, so they ...... It's still a little conservative. Otherwise, the German side will not give so many benefits to Hujiang Automobile Industry Corporation, at least it will have to participate in or cross-hold Hujiang Automobile Industry Corporation!

Without further ado, let's talk about the focus of this article - Santana's underwriting.

In the seven years from 1983 to 1990, Santana's production was not large because of the low localization rate. Therefore, the underwriting pressure of Hujiang Automobile Industry Corporation is not large.

However, a few days ago, the localization rate of Santana finally exceeded the critical value, so the quantitative change finally caused a qualitative change, and Santana's production capacity suddenly surged, and the annual output finally exceeded 20,000 vehicles.

Don't laugh at this number, at the time, it was big news in the headlines. Therefore, the Hujiang Automobile Industry Corporation, which underwrote Santana, was under a surge in pressure, and they had no confidence in completing the underwriting task.

If there is difficulty, of course, you have to find an organization. Therefore, under the activities of Shanghai Automobile, several major ministries and commissions jointly issued a document to organize car dealers around the country to hold a sales conference in Santana.

And car dealers at this time are also easy to find. Because it has been introduced above, let's find the general manager of the mechanical and electrical company in each province and city! Anyway, other people can't sell cars.

So the general managers of various mechanical and electrical companies gathered together. At the meeting, these general managers were verbally supportive, but they did not respond in action.

How funny? Only electromechanical companies can sell cars, they are the emperor's daughters who don't worry about getting married, why should they take out their real money to support Shanghai Automobile?

But in this way, the leaders of several major ministries and commissions have been provoked. Tell me about the market economy, that's good! I'm going to tell you about organizational principles. As soon as the big reason was said, with a wave of the big stick of administrative means, all the general managers immediately behaved like sheep. Anyway, it's all the money of the state, it's nothing more than the left pocket into the right pocket. Is it worth it to gamble on your future for the sake of this thing?

As a result, this "Santana quota book" appeared, and the mechanical and electrical companies in each province and city apportioned the monthly sales number. And according to the quota, the mechanical and electrical companies have deposited a deposit of 10,000 yuan per car. Of course, if you don't complete the task, the deposit will be forfeited.

This kind of administrative means, of course, makes mechanical and electrical companies everywhere complain. But there is no way, sometimes the market economy is not talked about in this era.

And in April of this year, the first batch of "Santana quota books" came down, and Shannan Province allocated 100 vehicles per month. And Lu Chunan used all the relationships of the electromechanical company to barely complete it in the first two months. But the car is not toothpaste, and the unit will not buy it again for a long time after buying it.

And the mechanical and electrical companies in other provinces and cities are also afraid that the quota will be backlogged in their own hands, so they are desperately selling at a reduced price, even at a cost price. This made Lu Chun'an think about the idea of helping the Guò brothers to sell it, after all, the transfer of the car requires a lot of freight.

So in such a situation, Liu Zhuang and Zheng Xiaofei stupidly bumped in, which made Lu Chunan in the middle of it. Seeing that they were all rookies, they were still patting their chests again and again, and they were big rookies who could sell Santana by blowing the conch, Lu Chunan happened to push the boat along the river, so he transferred the quota of 35 vehicles to the hands of Qingang Electromechanical Branch.

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