Why did you raise the amount to 500,000, Wen Yu did not explain, leaving Li Shengli deep in thought. If a company that gathers so many elite talents can't even figure this out, Qinghe will end up being just a fast food restaurant and won't achieve much.

Ignoring Li Shengli, Wen turned his head to talk about Xue and said: "Is the burden of the marketing department heavy?" ”

"The day-to-day operation is fine, but there are so many stores, and I feel pressured in terms of personnel management......

"It doesn't matter if there is pressure, there is pressure to realize the shortcomings, and there are deficiencies, and there will be progress." Wen Liang said with a smile: "After a period of time, the overall situation is preliminary, I will arrange for middle-level managers above Qinghe to go to Jiangdong University to listen to some economic lectures, and I will also invite well-known domestic scholars and professors to teach you the knowledge of company management and management, don't be afraid to not understand, learn if you don't understand!" Gu Shitong was just a poor teacher before he made a fortune, didn't he still become the richest man in Jiangdong? ”

Tan Xue's eyes lit up with desire, she is now the marketing manager, and she obviously feels the lack of her knowledge reserves, and the gentle mention is just poking at her sensitive point, and she asks nervously: "Can you really go to university to study?"

"Of course, and this kind of learning system should become the norm, staggered time to take turns to study, at least two months a year for everyone to spend in the study, and so on in the future Qinghe development and growth, but also to send you to the business school to study MBA...... these have always been in the plan of understanding, as Qinghe grows step by step, this group of old people represented by Li Shengli Tan Xue wants not to be eliminated, and working hard to improve themselves is the only way.

Since he said this, seeing that Li Shengli had also recovered from his contemplation, he had to mention a few words about the two of them, and changed the topic and said: "Aristotle once said a very interesting sentence, intellectuals are better than illiterate, just as the living are better than the dead, do you understand the meaning of this sentence?" Without knowledge, like a dead man! So if you want to make Qinghe go higher and farther. You helmsmen, you can't make it a ...... if you don't study hard."

Listening to Wen Liang compare himself to the helmsman, Tan Xue said shyly: "I'm just a screw on the boat, the helmsman of Qinghe is President Wen and Ning and General Li Zong, you are right, what am I!" ”

Li Shengli closed the booklet about the franchise process in his hand, walked over and said with a smile: "You don't have to give me face to talk about Xue, compared with Mr. Wen, I am also a screw." Let's be honest. If you want the ship of Qinghe to ride the wind and waves, hang the cloud sail directly, and leave anyone, you can't leave Mr. Wen. ”

Wen Liang smiled and said: "Okay, I haven't been to the company for a few days, has the company's corporate culture become a sycophant?" Otherwise, you two, how can one shoot smoother than the other? ”

Tan Xue hurriedly explained: "What I said is true......"

"Okay, I know, just kidding, you see Mr. Li is cheeky. If you listen to it, you don't hear it, which is a great plus. Sister Tan, you should learn more," Wen Liang interrupted her with a smile and said to Li Shengli: "Figured it out?" ”

"I thought about it, but I didn't know if it was right. Qinghe's positioning in the mid-to-high-end market, considering the cost of advertising manpower design and planning in the future, if the franchise fee is too low, it is not in line with Qinghe's corporate image. Second, the pay is not proportional to the benefit, and the third is ......"

Wen Liang now found that Li Shengli has a great advantage, of course, it is not the "thick-skinned" that Tan Xue ridiculed. But when he thinks about problems, he thinks very clearly, and his ability to summarize and summarize is very strong, don't underestimate this, there are many people who have ideas, but they may not be able to sort it out, and they understand it, and they may not be able to express it accurately.

As a leader of an enterprise, he does not need to have a wealth of professional knowledge, he does not have to have strong business ability, what he needs is an active brain, agile thinking, oral expression skills with personal characteristics, and insight and observation to the core of the problem. …,

Li Shengli can't be said to be exactly in line, but given time, he is one of the most likely candidates to become such a leader.

Wen Liang listened carefully to his reasoning, and said, "It's rare that you can consider this level at such a short time. However, my original intention, to put it bluntly, is very simple, raising it to 500,000 can raise the threshold for joining, and this number alone, many potential franchisees who are not strong enough will be eliminated......"

Li Shengli wondered: "Won't raising the threshold delay the pace of Qinghe's development?" Now the domestic fast food industry is still in its infancy, if we can't take advantage of this gap to make a good time difference, accelerate the speed of development to occupy the market, the future is bound to pay a greater price to compete with competitors, in the long run, this is not worth the loss? ”

In the past six months, not only Qinghe has been developing, but also Li Shengli, Si Yajing, and Tan Xue are also improving, Si Yajing has initially established confidence, and Tan Xue has a deeper understanding of the shortcomings, and Li Shengli, in the past, it was impossible for him to question Wen Yuan's decision-making on the strategic direction!

However, such a change is really the result of Wen Liang's dream, starting from Yi Jun's successful acquisition of the water plant, his main energy and time will be completely transferred from Qinghe to Yishan, although Qinghe is not abandoned, but has a group of subordinates with independent thinking ability, it is much better than only knowing how to execute subordinates.

Wen Liang smiled: "Occupying the market is not the same as occupying the opportunity, this is a big misunderstanding, Uncle Li, you must keep in mind!" ”

"Yes!" Li Shengli was a little surprised, and said: "I just think what I think in my head, I can say it, and I don't mean anything else......"

"If you have any questions, you have to ask, and I won't make a statement," Wen Yu dispelled his worries, and said: "But to accurately understand what I mean by raising the threshold, first of all, you have to understand, what is the fast food industry?" Uncle Li, Sister Tan, what do you say is fast food? ”

Li Shengli and Tan Xue looked at each other, although they had already stepped into this industry, and it could even be said that they had pressed their whole lives up, but when Wen Liang asked this seemingly simple question, neither of them could give a clear answer.

"Fast food, as I understand it, is to simplify the meal, shorten the procedures and steps, exchange efficiency for time, and then win benefits with time."

Tan Xue's words were agreed by Li Shengli, and he was noncommittal, and said: "Qian Xuesen, you know, this father of aerospace missiles doesn't know if he can't eat enough on weekdays, and he once said something like this without doing his job, he said, 'Fast food is the industrialization of cooking, and the ancient cooking operation is organized like industrial production with modern science and management technology to form a cooking industry, which is a revolution in human history!" Just like the Industrial Revolution that emerged in Western Europe in the 18th century, manual manual operations were replaced by machines and mechanical power. That's what the fast food industry is all about! ”

He picked up the pen and wrote three words on a piece of office paper: scientific, mechanized, and standardized, and then pointed to the paper and said: "Fast food is by no means a simplification of a meal, but a product produced by a production line under the premise of scientific, mechanized and standardized." ”

The two suddenly realized, but without waiting for them to think carefully, Wen Liang asked the second question: "What is a franchise?" ”

This time, Tan Xuexue was obedient, shook his head directly, and faced the gaze projected by Wen Yu, Li Shengli smiled bitterly: "Just say it, my brain is a little messed up, and I can't think of an answer." ”

"When I looked at the planning department's proposal, it seemed that it had taken all aspects into account, but in fact it only grasped the surface of the problem, but did not grasp the essence of the problem. They thought that as long as they achieved a unified store name, unified clothing, unified store display, and unified advertising, they would achieve chain franchise. That's not all, they are even more naïve to think that as long as the chain will be profitable, so they lower their standards and expand wildly, intending to quickly occupy the market through guò. But they didn't think about how the headquarters could ensure that the franchised branches did not only focus on the unity of the external form, but actually looked like a god at such a speed of expansion? Once this kind of appearance and separation form a chain reaction, the franchisees will go their own way and fight alone, which not only kills themselves, but also drags down the Qinghe headquarters, which is far from the original intention of the franchise. ”…,

This is not only the problem of Li Shengli Kangsheng and others, blind expansion is the beginning of the mid-nineties, until the first decade of the new century, the domestic fast food industry has a common phenomenon, trying to achieve the effect of improving brand awareness through guò market share, but the results later proved that it occupied the market, but did not take the lead, and was still beaten by McDonald's KFC.

So in the end, although Chinese fast food occupies 78.9% of the share of the fast food industry, there is no real leader, no overlord, no leader, no leader, the market is blooming, but there is no flower red for a hundred days, long-lasting!

However, this also just shows that there are huge business opportunities in this market, and of course Qinghe can't let Qinghe repeat the detours and pains that Chinese fast food has experienced, he wants to make Qinghe a frontal line of defense, and in the face of the impact of Western fast food like a giant, he can not move at all, he can let go, and finally become a legend of his nation's victory over Western food culture like the Philippine Happy Bee Group!

It's a dream of forgiveness, illusory, but also real!

Wen forgiveness's words are not a reproach but better than a reproach, which made Li Shengli sweat profusely, and the work of the planning department was under his direct leadership, and the responsibility was of course borne by him, saying: "This is what I didn't think about ......

"Now it's not about holding you accountable, but about solving the problem, and if you study how KFC operates the franchise model, you will understand that with a century-old store, we still have to be so cautious about joining the franchise, and we have no reason to be careless!"

"After figuring out these two questions, I have a third question, how can I both occupy the market and take the lead?"