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In December 2007, Wang Qinian ended the filming and led the crew back to China. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 info Since the post-production team of the film is working behind the crew, the post-production of the film is completed not long after. Different language versions of the film - Chinese, Japanese, English and so on - have been produced.

For other small languages, it is necessary for partners who have purchased copyrights to translate and dub them themselves.

At the same time, the Chinese version of "Fate" has also begun to be submitted to the Film Bureau for review, striving for the fastest speed to be released in China.

In terms of the subject matter, the official explanation of "Fate" is similar to movies such as "Harry Potter", "Spider-Man", "X-Men", and "Batman" in the United States.

Since these movies can be released in China, "Fate", as a domestic movie, is naturally no problem. Of course, there are also some people who feel that "Fate" is an adaptation of a Japanese ACG work.

However, the small partner company said to the boss very confidently that the rise of the cultural industry of a big country is to adopt the doctrine of taking, and directly use the classic culture and popular culture of all countries in the world, and adapt and digest it into its own copyright and culture, which is its own.

The culture of other countries has been adapted by us, and the adapted works represent our culture!

For example, Japan's "Saint Seiya" is based on Greek mythology, but it is not considered a Greek work as a cultural product, but is considered to be an anime product created by a Japanese. By reaching out directly from the culture of other countries, digesting it into his own cultural products, and selling them all over the world, this is his own culture.

The rise of Hollywood in the United States is the same, drawing inspiration directly from the cultures of countries around the world. See what other countries have to adapt and have market prospects for culture. Hollywood can adapt it into its own production.

And the work "Fate", the original author Mushroom, also directly absorbs inspiration from all over the world. For example, King Arthur of England and other legendary figures. In ancient times, the mythological character Gilgamesh in Central Asia, characters from ancient Greek mythology, and many historical and mythological characters were directly taken and adapted into "heroic spirit" characters. What makes some old-fashioned people complain about their weakness is that King Arthur was actually adapted into a woman.

Fortunately, the adaptation of foreign characters and history in the play is all nonsense. Nor can the domestic cultural sector use this as a reason to kill films.

If it is an adaptation of domestic history, then you have to gamble on character, and if the character is not good, the first document is not allowed to adapt the history of a certain dynasty in a country, and the subject matter cannot be directly reviewed.

After successfully passing the review, the film version of "Fate" is scheduled to be released on January 1, 2008, and for the sake of box office results. The partner company even opened the pre-sale of movie tickets. Users with a small partner membership account can purchase movie tickets in advance at a low ticket price of 9.8 yuan each. Relatively. At this time, the domestic movie ticket price has risen to 100 yuan in many first-tier cities, and the ticket price in second- and third-tier cities. It is generally forty or fifty yuan a piece.

Therefore, although people's wages have increased in recent years, the price of movie tickets has also skyrocketed. As a result, China has rapidly caught up with Europe and the United States in terms of movie ticket prices. It's no wonder that cinema online attendance has not been able to boost for years.

In fact, many movie theaters in China usually do not have a very high attendance rate. In terms of theaters, it is mainly to make some windfall profits during the peak season and blockbuster releases. In many cases, maintaining a good loss in the off-season is a victory.

But Wang Qinian's partner company didn't do that. Instead, ticket prices are often adjusted according to the off-season and peak season of the film market. on the web platform. Discounted fares during the off-season have become the norm. Therefore, the theater attendance rate of the partner company is more than double that of its peers.

This unscientific attendance rate is mainly due to the fact that the business philosophy of the partner company is more advanced and attaches more importance to the attendance rate than its peers, rather than purely measuring the business gains and losses by how much money a single movie ticket can make.

After years of combining the Internet and cinema operation, the partner company has built a complete Internet ticketing platform. More than one million movie tickets are sold on the Internet every month. The online platform sells movie tickets, which is also an artifact that widens the gap between the partner company and its peers.

It can be said that at present, the trial production of China's cinema chains, including giants such as China Film and Shanghai Film, as well as the cinema chains Wanda and Poly under the newly rising real estate developers, are far from being the opponents of small partner cinemas. This gap is not the experience of cinema management, but more importantly, the gap in Internet platforms.

"Fate" pre-sold movie tickets in advance, and this time it was not only pre-sold movie tickets for the theaters of our partners, but also China Film, Shanghai Film, Wanda and other peers. Everyone pre-sells movie tickets at the same price, allowing consumers to book their own theaters and seats.

"Oh my God, 100,000!" On December 26, within 1 minute of the pre-sale of movie tickets for "Fate" on the Internet, millions of viewers, holding mice and keyboards, have booked movie tickets.

Therefore, in just 1 minute, 100,000 movie tickets have been sold, and the Internet ticketing system of the little partner almost went down. However, fortunately, the technical staff struggled to support, and although the network was a little stuck, the website could still be accessed normally.

"200,000!" Five minutes later, people exclaimed.

An hour later, the pre-sale of movie tickets has exceeded one million, and people have become numb to it.

The myth continues to play out, and almost every second, the pre-sale data of "fate" movie tickets is refreshing. This equates to movie tickets being sold every second.

By noon, 2 million tickets had been pre-sold, and most of the events on January 1 had already been booked, and 700,000 tickets had been booked for this day alone. Converted to box office, it means that the movie has not yet been released, and it previously received 7 million box office in advance.

If it weren't for the major theater companies, they needed to take care of the audience who purchased tickets offline, so they limited the maximum number of seats booked online to 50%, so they were not fully booked. Otherwise, online users may be fully booked for the film's premiere day.

Next, the pre-sale of movie tickets gradually exceeded 10 million, that is, the movie has not yet been released, and the box office has been locked in 100 million in China!

This is just a pre-booked movie ticket, and after the official release of the movie, there will definitely be a large number of viewers who will buy tickets. Explain, how amazing the box office will be?!

This is almost a money grab, and it is also a small partner company to show its muscles to its friends!

With the increasing development of the Internet ticketing platform of small partners, in the future, the traditional cinema chain may no longer be regarded as a channel. The online ticketing platform of the little partner is the real monopoly-level channel!

"The Internet is such a great innovation!" The executives of Wanda Company who came to observe and learn couldn't help but sigh with emotion.

"Hehe, we're just lucky!" Yu Dong said humbly.

Witnessing the strength of the small partner's company's channels, the friends felt very jealous and made up their minds to imitate the model of the small partner in the future and build their own Internet ticketing platform.

There are also some film companies, which are directly flattering partner companies, hoping to gain some benefits by hugging their thighs.

Wanda Cinema Line was the first to come and hug the thigh!

Many people think that Wanda Cinema Line has aimed to become the largest cinema chain in China from the beginning. But this is a misunderstanding, Wanda Cinema Line was originally a supporting project of Wanda Commercial Plaza. Earlier, I found Warner and other professional cinema companies to cooperate with a cinema in the large Wanda Plaza. However, due to Warner's withdrawal from the cooperation soon after, Wanda had to take over the cinema project in person.

Gradually, after doing it for a period of time, Wanda Cinema Line actually became the mainstream of domestic cinema chains. In other cinema companies, when the expansion is relatively slow and cautious, Wanda Cinema Line does not consider profit and making money, mainly as a supporting project of Wanda Plaza, to attract popularity to the commercial ecology of Wanda Plaza. In the end, Wanda found that the theater company that was inadvertently engaged in was actually very promising, and naturally invested more funds and resources to cultivate it into the largest cinema chain in China.

Of course, it's all a matter of another plane. The current Wanda Cinema Line, although it ranks among the top five domestic cinemas, is not a grade in physique compared with the Friends Cinemas.

Under the olive branch of the partner company, Wanda Cinema Line is also willing to cooperate with the partner company, a leading company in the industry, to improve the attendance rate of Wanda Cinema Line.

Even, with the right price, it is not impossible to sell Wanda Cinema to a small partner company!

For example, Wanda Plaza's supporting projects are not only cinema chains, but even department store chains and hotel chains. Later, Wanda even transferred department stores, supermarkets and other chain businesses to other professional commercial chain companies.

It can be seen that Wanda's core business is mainly the development and operation of commercial plazas. For other supporting projects, we couldn't find a partner, so we had to start it ourselves.

The cooperation between the partner and Wanda is almost an instant hit. The two sides signed a five-year cooperation framework, and Wanda Cinema Line and partner cinema line are joint ventures. Although there is no cooperation between the two parties at the capital level, Wanda Cinema Line will take out 50% of the theater seat resources and hand them over to the partner company to sell tickets on the Internet. Of course, the small partner company also has a performance back, according to the 5% attendance rate as the performance standard, if the performance of online ticketing is lower than the 5% attendance rate, according to the 5% attendance rate standard to Wanda Cinema Line settlement guarantee royalty.

At the same time, Wanda Plaza's new supporting cinema line will also consider allowing small partner cinemas to station. As for Wanda Plaza, where the small partner cinema line is stationed, Wanda Cinema Line will naturally not enter. (To be continued)