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In October 2006, the propaganda machine of "Sea Tiger 2" was launched, compared with the previous moderation of the publicity of the small partner company, the promotion of this new film cost 5,000 yuan, and the advertisements of the film were broadcast in prime time on CCTV and more than ten provincial TV stations. Pen, fun, and www.biquge.info

This money was made by the little partner's entertainment, not from the account of Golden Harvest Company. The reason for this is mainly to increase the performance of Golden Harvest.

Golden Harvest is a listed company, and if the performance is good, the market value of the stock will increase significantly. Now the parent company helps the subsidiary pay an additional 50 million yuan of advertising expenses, if it can be converted into a profit of 50 million yuan for the subsidiary. The calculation of 40 times the price-earnings ratio may increase the market value of Golden Harvest by 2 billion yuan.

After the valuation is high, it will be easier to implement plans such as issuing various stock options, convertible stocks and bonds, allotments, private placements, etc.

The trailer of the movie is in pursuit of a huge momentum.

In the trailer, the two strong men Bai Shounan (Ekin Cheng) and Bai Cinan (Nicholas Tse) float in the sky to fight against each other, the Pacific Ocean set off a tsunami wave, countless cities along the coast were submerged, and the world's general disaster of destruction made countless coastal cities submerged, and people faced this kind of disaster, all kinds of efforts seemed helpless and insignificant.

The backdrop of the battle is the planet!

The whole earth can only become a foil for the strong, and there is even a sense of déjà vu that if you have to use too much force, you may blow up the earth.

As soon as the ≤∴ began, countless audiences felt the shock of the scene.

In the original comic book of "Sea Tiger 2", it is relatively apolitical, and the world set in 2007 has been controlled by the Blue Dream Organization, the Kingdom of Heaven, and the Lion Club, and the government organizations of various countries have disappeared.

However, the participation of some veteran screenwriters and producers who are more politically savvy in the small partner company has weakened the power of these organizations. Just put the Blue Dream and so on. Described as a stealthy and powerful cabal, rather than a titular ruler who carves up the world.

Such a setting, on the one hand, makes the movie version less middle two, and at the same time avoids the river crab problem.

Set up a powerful organization, but it's just a gang similar to the one in martial arts works. Or it's similar to the various organizations in Hollywood superhero movies.

On the premiere day of the movie, the theater of "Sea Tiger 2". There are 1,500 screens in the row, which is far more than the number of screens in "Hero" that year.

It can be said that at this time, sixty percent of the screens of the domestic cinema chain are prioritized to "Sea Tiger 2"!

Of course, the box office on the opening day was also a record!

The box office on the opening day of 31.5 million yuan set a record for the highest single-day box office of a film in the domestic film market!

"Hero", "Sea Tiger 1", "Kung Fu", "Wuji" and all other blockbusters that have been released in China are a bit outdated compared with the box office of "Sea Tiger 2"!

This is not only because "Sea Tiger 2" is a qualified commercial blockbuster, which fully meets the psychological expectations of the audience to watch the big scene.

More important. The domestic film market is heating up year by year, and it has been detached from the downturn in previous years, and the total number of movie screens, seats and box office every year is showing a beautiful growth curve.

It can be said that the growth rate of the film market in overseas developed countries has been minimal. But in the Chinese market, the box office market in the early years was too sluggish, not because Chinese audiences didn't watch movies. It's because after the reform of the cinema system, a large number of loss-making movie theaters were closed. At the same time, movie ticket prices are relative to before. It is also a substantial improvement. When the per capita salary of urban residents is relatively low, it is natural that they rarely go to the movies.

In recent years, the per capita wage has increased, which has made the consumer group who goes to the cinema to watch movies increase year by year. In addition, practitioners in the film industry have begun to change from pessimistic to optimistic about the market prospects, so investment in cinemas has also become positive. Cinemas are gradually covering more cities. Naturally, the market has also expanded.

After the box office was released on the first day, the media received a public relations fee from the partner company. Well, of course, it is not a direct bribe, but a waste of money to advertise other products in major media, and the product matrix of the partner company is huge. The annual advertising cost has grown to 500 million, and it can be called a large advertising player in China. It is precisely because of this that the major media whose main business is advertising revenue have to pat the sycophants of small partner companies.

The domestic blockbuster "Sea Tiger 2" invested and produced by Golden Harvest Entertainment Company, a subsidiary of Little Partner Entertainment Group, set a new box office record in the domestic film market. On October 1, the box office on the premiere day was 3150 yuan! ”

"Sea Tiger 2" was a hit at the box office in the Asia-Pacific region, with a box office of 8.7 million yuan on the opening day in Hong Kong, setting a record for the box office of a Hong Kong film on a daily basis. Taiwan's first-day box office was NT$7 million, and Singapore's premiere box office was NT$270,000, compared with the same period of films, the industry is far ahead! ”

"Golden Harvest Entertainment's share price soared by 10%, and the stock price once exceeded 30 yuan intraday, closing at 24.6 Hong Kong dollars! According to the market value of Golden Harvest Company at this time, it has exceeded 4 billion Hong Kong dollars, an increase of 200 times compared with the market value two years ago. Even if the market value growth brought by the additional stock price is removed, let's say that Golden Harvest was bought at a price of HK$0.2 last year, and now it has earned a hundredfold! Analysts believe that this year's Golden Harvest profit may exceed 100 million yuan, with a price-earnings ratio of 40 times, which seems to be overestimated, but with the dividends accompanying the growth of the mainland film market, it is expected to continue to grow in the future. ”

"Driven by the leading stock Golden Harvest Entertainment, Hong Kong film stocks have skyrocketed, from junk stocks that everyone dislikes, to bull stocks. However, Hong Kong securities analysts said that compared with Golden Harvest, which has a cinema, a brand, and a strong parent company, the entertainment leading stocks are worth holding for a long time, and most of the other stocks are penny stocks that are difficult to see profits and dividends. You can't speculate on other peer stocks because of Golden Harvest's good performance. ”

Three days later, the box office of "Sea Tiger 2" exceeded 100 million yuan!

At the same time, Golden Harvest's share price also hit a new high, breaking through HK$31 per share, and Golden Harvest's market value was close to 6 billion. Compared with Hong Kong's TV industry hegemon, Television Broadcaster (TVB), the share price is not much different. However, Golden Harvest is now less than 200 million shares, compared to 438 million shares for TV broadcasting.

This means that Golden Harvest Entertainment is close to a small half of the market value of TV broadcasting.

In the past, Golden Harvest Entertainment was only equivalent to one percent of TVB, which obviously greatly narrowed the gap.

In this regard, Zou Wenhuai was also relieved, and said in front of the media: "My biggest wish now is to see the market value of Golden Harvest Entertainment Company, surpassing his TV broadcast in my lifetime!" ”

Uncle Shao also competed when he heard this: "TVB's annual dividends and dividends are at least dozens of times higher than your Golden Harvest's profit, and you are not afraid of flashing your tongue when you speak?" ”

"A movie like "Sea Tiger 2", one top 10 TV series!" Boss Zou looked very proud. Although now he is only the honorary chairman of Golden Harvest, not the real major shareholder, Golden Harvest is still his lifelong honor, and it is also a great pleasure to watch Golden Harvest overpower TVB in old age.

"Whether "Sea Tiger 2" can recover its cost is still two words!" Uncle Shao Liu is naturally still unrelenting.

The decades-old grievances between Shaw Brothers and Golden Harvest at that time provoked the two old men to fight in front of the media. All of a sudden, the Chinese-language media has countless news materials.

At the same time, the box office of "Sea Tiger 2" is also constantly breaking records!

Break 100 million in 3 days, break 200 million in 10 days......

Next, on October 28, Golden Harvest Entertainment announced that the domestic box office of "Sea Tiger 2" broke 365 million, breaking the box office champion record of "Titanic" in Chinese film history for many years!

Now, the media has gone completely crazy!

Now it is no longer a question of whether "Sea Tiger 2" makes money or not, just breaking the box office record of "Titanic" Chinese mainland movies is enough to make this film go down in the history of commercial blockbusters!

And the box office of "Sea Tiger 2" in Hong Kong also exceeded 70 million Hong Kong dollars, setting a new box office record for Hong Kong films!

Singapore's local box office of S$2.7 million also broke the historical record of Singapore's movie box office! It seems that it will be possible to refresh this record again with the box office of more than 700 Singapore dollars for "The True Story of A Bing 2" in the future.

Although the box office in Taiwan did not set a record, it also exceeded NT$80 million.

It can be said that "Sea Tiger 2" has swept all the way in the traditional Chinese film market. (To be continued.) )

ps: Thank you Li Shuchenghai and me for supporting the Dragon Monthly Pass!

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