August 22, Qixi Festival.

Couples with flowers in their hands can be seen everywhere on the streets, walking towards major entertainment venues, among which KTVs and movie theaters have become crowd gathering places, and couples have lined up at the ticket counter of the movie theater to experience the fun of eating, watching movies, singing and popping on this day.

And this day happens to be the screening day of the movie ""!

This day is well chosen, on Thursday night couples take advantage of the holiday episode in the cinema, on Friday night "" will usher in another group of people to catch up with the weekend, Saturday and Sunday are the peak period of the theater, and a qiē is destined to be connected together in the obvious.

What's even better is that "" did not suffer from the same seven-day screening as "Hero" and "Hero of Heaven and Earth", and Huayi, which is directly screened, will reduce the crisis caused by some piracy.

Why did "Heroes" and "Heroes of Heaven and Earth" both have seven-day screenings while "" did not?

The reason is very simple, "Hero" and "Hero of Heaven and Earth" have gone through this so-called 'seven-day screening' before the release is not a 'test screening', but because these two films have to be pushed to the 'Oscar', according to the 'Oscar' regulations, the film must have a seven-day commercial screening record before it is submitted for trial, which is why there are two poles of the box office where the two sides deal with piracy are completely different. Shao Yingying planned to fight with piracy, and the entire Huayi Company's TV drama department and company clerks were all mobilized, and since August 2o, when the copy of "" entered the printing factory again, these people have all been put into battle.

Not to mention that they were patrolled 24 hours a day in the printing factory, Huayi employees who got the copies went to cinemas across the country with the copies. One by one, their eyes widened as they watched as the cinema staff locked the copy, and even if it was locked, they had to go over and see if it was locked. Because Wang Zhongjun let it go, as long as the movie avoids the rampant piracy in the first seven days. All employees on business trips throughout the company have red envelopes to get!

At the same time, Huayi has also set up a special 'anti-piracy fund'. The cash reporting fee of 1oo yuan is specially used to combat piracy, as long as anyone has a pirated disc with the title of any regular company on the market and reports it, after verification, they can receive a reward ranging from 1oo-5oo yuan. On August 22, "" launched a national screening at 8 o'clock in the evening, and the big 6 and Xiangjiang tested the results of the film "" at the same time, and the real battle is only now starting to start.

The reason why "" was chosen to be released at the end of August. It is a last resort, not only to avoid the wake tide storm of "Troy", but also to avoid the "New Police Story" released on September 24, and don't even think about it during the October Golden Week, which is the battlefield of "Harry Potter" and "New Police Story", Huayi only pushed a "Ke Ke Xili" during the Golden Week, and even Feng Xiaogang's "Night Banquet" released in advance was moved to the Christmas New Year. On August 22nd, Qixi Valentine's Day, under the pressure of the previous "The Day After Tomorrow" and "Troy", became Shao Yingying's only choice, and it was also the only gap where the film could seek vitality in the encirclement and suppression of many domestic and foreign blockbusters.

Coincidentally, there are not many blockbusters released on August 22. "" can move forward steadily on this sea level without too many waves, and during the same period, the only thing that can pose a threat to "" has been released on August 5. "Spider-Man 2" and the French film "Car God", which have been released for 17 days so far, were originally scheduled to be released in early August and should have collided with the movie "Harry Potter 3", which was urgently adjusted like Shao Yingying, and put the schedule on the Golden Week.

This is a bit incomprehensible, after all, "Harry Potter" is more attractive to children in the summer file...... The only explanation can only be that the producers of "Harry Potter" do not want to compete with "Spider-Man 2" for the box office in the same period, and their mutual concessions have given "" a chance to take advantage, even if the producers of these two movies did not take "" seriously.

Qixi Festival, "" appeared on the big screen, Wei Jiahui led the entire crew to hold a screening in the Beijing Huaxing Cinema, and the media from all over the country gathered at this time, and various problems also bloomed.

"Director Wei Jiahui. Do you have any expectations for the film you will be working on at Huayi? ”

After the reporter asked, Wei Jiahui replied in broken Mandarin: "There must be expectations." It's just that I can't say this expectation right now, I can only say it. "" chose the right time. ”

"Mr. Shao Yingying, how do you feel about acting in this movie? Who is the final winner of your bet with director Du Qifeng? ”

Shao Yingying glanced at Wei Jiahui, with Wei Jiahui present, he couldn't be very arrogant, so he could only say more tactfully: "The feeling is that Brother Hui is a very tossed director, when making this movie, both me and Fu Biao were tossed by Brother Hui Life is worse than death, but the unique flavor in the movie, I'm afraid you can't find any of the same type in the entire August schedule, this is a special case." "He dodged the question of the gambling contract, and some things were good to see the outcome.

"Tang Wei, I heard that you participated in this movie as a Chinese opera student, and there are a lot of nude scenes in the movie, is this true?"

Tang Wei smiled and said very mischievously: "I won't tell you, watch a movie, there are all the answers in it." ”

This sentence is very playful, and it is very suitable for girls, if a man says to the media, "I won't sue you", I am afraid that he can spit out a piece, but it can be replaced by Tang Wei, which makes the reporter feel that this newcomer is very cute, and he has not been embarrassed to be gagged.

"Okay guys, the film is going to be screened, and we're going to be in the theater."

It is said that some small-budget films in Xiangjiang will have a trial screening period, and at this time, the main creator of the crew will participate in the screening during the adaptation period and feel the applause or boos of the audience on the set. After coming to the mainland. Wei Jiahui kept this habit, he hoped that he could be responsible for the hard work of the crew together, no matter whether the ending was sad or happy.

Shao Yingying and the main creator of the crew entered the theater and sat in the last row. When the opening of Huayi Brothers appeared, they now had fewer viewers looking back at the stars. Audiences who bought tickets began to turn their heads to stare at the big screen.

In 2oo4, domestic theaters have not yet entered the digital era, and the broadcast method of the big screen is still the mainstream trend, and "" kicked off on August 22 in this environment.

The movie was slowly played under everyone's attention, and Shao Yingying's He Guohui started from an insurance fraud case in an insurance company, to when he met the other three members of the gang, and gradually developed into a gang that used to carry out assassinations, the audience exclaimed.

They've seen the assassins in "Full-Time Killer" who make killing people a profession; I have also seen the process of human beings fighting against death and struggling on the lifeline of life and death in "The Grim Reaper is Coming"; But they've never seen the two combined. Control the man-made methods of killing.

Wow!

At the moment when the first person killed was punctured by a glass shard, the deceased lost too much blood and fell to the ground with convulsions, far less terrifying than Shao Yingying's face standing next to the play, and his coldness seemed to be a demon who regarded life as a mustard.

"Hmm!"

The second exclamation from the audience was due to the fact that the second victim was electrocuted by a kite hanging from a wire, which was obviously unreasonable and did not lead to the audience's conjecture, but the novel death pattern and controllable zhì method made them feel fresh. Among them, there is also the son who pushed his biological father to the death line in order to defraud the insurance money, and there are questions about the bus sliding sideways on a rainy night, He Guohui, who was almost hit and killed, and Fu Biao died, especially the sentence Fu Biao asked while lying on the street on a rainy night spitting blood: "Is this it?" ”…

It's amazing, the tense plot and eye-catching links make very few people in the theater talk to each other during the whole movie playback, and even the exiters don't appear.

"Two."

Wei Jiahui whispered in Shao Yingying's ear.

Shao Yingying turned around and asked, "What?" ”

"We missed everyone's eye. Two people still went to the toilet. Wei Jiahui said a little dissatisfied.

Shao Yingying ignored him, he felt that this guy next to him was a little too harsh.

The scene of Shao Yingying and Wu Zhenyu appearing, after Wu Zhenyu beat Shao Yingying in the corridor. The finale, which is different from the original film, also began to be staged. Shao Yingying, who left the corridor with guilt, walked forward a little confused, this scene when he moved away from the rental that monitored Wu Zhenyu, when he passed a tripod under construction, the worker's climbing suddenly led to the collapse of the construction tripod, and the fallen tripod smashed onto the air conditioner outside the stairs......

Touch.

The former murderer was concentrated by the falling air conditioner, and suddenly he was lying on the ground after a shudder, and the camera was changed from a close-up to a little higher. In the end, it was pressed down again, and it was fixed on Shao Yingying's face. As if prophesied that his soul would never go to heaven.

At this moment, the film is nearing its end. The police rushed into Wu Zhenyu's office and arrested Wu Zhenyu on charges of murder, insurance fraud and other crimes, and the evidence for the arrest of Wu Zhenyu was that they had been eyeing this guy for a long time, until he was about to kill He Guohui and was rushed back to his head in anger, and he went to arrange the scene in person before all the cameras filmed it. The whole camera was cut off here, and when it appeared again, Wu Zhenyu sat in the interrogation room of the criminal police team with evil intentions and said expressionlessly: "I admit all the charges." I killed people, Uncle and He Guohui were all killed by me. ”

The policeman asked him, "Why?" ”

Wu Zhenyu replied: "Because in a company, there can't be two organizations that make money from this business, isn't it obvious?" What's more, he killed my wife! ”

The police outside rushed into the interrogation room, pushed open the door and said in a panic: "Captain, my sister-in-law came out, and the car was hit at the street intersection in front!" ”

The policeman who was interrogating exclaimed loudly: "What! Then he quickly left the scene, and Wu Zhenyu was the only one left in the entire interrogation room, he raised his eyebrows, grinned at the corners of his mouth, tilted his head and looked at the angle of forty-five degrees obliquely upward, and he didn't know who he was talking to, as if he was talking to the audience, and asked: "You, do you believe this?" ”

There was darkness on the big screen, and no one in the audience moved, they thought that there might be some explanation later, but the moment the subtitles came out, the movie was indeed over.

Shao Yingying, Wei Jiahui, Wu Zhenyu and other main creators left the theater early, and the reporter was waiting for an interview at the door of the theater, and when he saw the audience, he rushed up and asked: "What do you think of the movie?" ”

"It's very cool, the plot is compact, people don't even want to go to the toilet, I thought Wu Zhenyu was wronged, it turns out that he is *oss...... Oops, I'm sorry, I have to go to the toilet first. ”

"Excuse me, what do you think of the movie?" The reporter found another viewer.

The audience replied: "It's all good, it's just that the ending is too-up, did Wu Zhenyu run away, was he sentenced, or died?" You've got to give me an explanation, and you can't just say nothing about the family of the police captain who was hit by a car! Shao Yingying, are you addicted to filming TV series? Why are you on the big screen and still playing with the hand of leaving a button at the end, believe it or not, I went to the radio and television to complain that your plot was too bloody and violent? I'm telling you, I'm not kidding, if you don't get the sequel out quickly, I'll really complain about you! ”

Huaxing Cinema gave the number of movies watched at the screening at 6 p.m. the next day, and the box office of this theater alone reached 100,000 on the first day!!

The number of major theaters in Huaxing Cinema will soon come out, and the box office of "" will easily exceed 1.5 million on the 6th without any blockbuster sniping, and the box office of Xiangjiang has not been counted for the time being, so it is unknown.

At the moment when the unexpected box office results were put out, no one would have thought that a movie with an investment of 2ooo million RMB would win the box office of 1.5 million a day, if it follows this trend, before the painting of "", there is no problem at all for the box office to reach 30 million!

The box office of 30 million Huayi can at least leave about 10 million, that is to say, the big 6 market alone can help "" recover half of the cost, as long as the Xiangjiang market is a little more powerful and helps Huayi recover the other half as much as possible, then, plus the right to audio-visual products, Huayi can not only return to the cost, but also make a small profit, and when the time comes, it will be screened overseas...... The prospects for this film are impressive, and even, well worth looking forward to!

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