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Yi Kang was originally very resistant to Li Mingbao's opinion, in his opinion, even if this contract was signed, there would not be much oil and water. Pen & Fun & Pavilion www.biquge.info but I didn't expect my boss to attach so much importance to this contract, and even rewarded him heavily.

According to the different contracts, there are actually different bonus amounts, and one million dollars has already made Yi Kang's eyes hot, which is equivalent to his salary for several years. Unexpectedly, Li Mingbao could give a bonus of 10 million US dollars. This is simply the temptation of Chi Guoguo, if he really wants to sign such a contract, he can immediately change from ** silk to rich and handsome in the United States? Nowadays, multimillionaires in the United States are not so common, and he can have so much money when he executes a negotiated contract, and it is simply the boss who sends the money to himself.

So in order to get this rich return, Yi Kang immediately wondered if there were any negotiators in the United States who were familiar with him, such a good opportunity would be missed, and he could find a piece of tofu to kill himself.

Li Mingbao naturally saw Yi Kang's eyes that were about to turn into a bullfight, so he ordered with a smile: "Of course, so much money is not for you to take for nothing, if you can't sign such a contract, you don't have to follow me in the future, just find another high."

If it is a 30-year long-term contract, our shares cannot be 40 percent, but must be 30 percent, and we must not be too greedy, otherwise it will not be fun for CCTV to flip the table in the future. Especially the mainland's laws and regulations are not very sound, and the cost of their table is very low, if you are too persecutive, it will only be us who will suffer when the time comes.

If you don't have a very clear concept of this thing, you can basically refer to Japan's current contract terms and think about monopolizing Japan's largest TV media advertising business, how to make them not miss the contract, and the level can be raised a little, perhaps compared with the current United States, it is also a good choice.

Don't say that I'm too unfounded, the main thing is that our contract is very long, thirty years, who knows what the mainland will look like in thirty years, a billion people, how much will it be in thirty years? And what is the value created by such a large number of people? The contract is stricter, and it's good for us. It's best to find a professional economist to make a model, based on the average annual growth rate of the mainland's GDP growth rate of 5%. After you do it, get a penalty that won't freak people out all at once.

If the mainland side has any objection to such liquidated damages, you can express your worries, which I can't say, but you can say it. Then make appropriate concessions from other aspects, such as helping the mainland train some professional talents, and there is a demand for equipment or something, which can do some help, and even if CCTV is not very easy to mobilize the power of foreign exchange reserves, we can also help them get some, and when the time comes, equipment or something, information or something, can be settled with RMB, after all, the lack of foreign exchange in China is not lacking at all for us, and there is even a surplus, with the ability of the film industry to make money, foreign exchange will only increase. In this way, there should be no problems on the mainland side.

Of course, when drawing up the contract, an additional clause must be added. In view of the fact that the business capacity of advertising manufacturers in mainland China cannot meet the business needs of CCTV advertising, the advertisements broadcast on CCTV in the future must be designated by our company as the only foreign professional advertising company to zhizuo CCTV advertising. This company can reach a strategic partnership with the advertising department of CCTV. Li Mingbao put forward his last request.

Regarding Li Mingbao's last sentence, Yi Kang obviously didn't understand what Li Mingbao meant, so he said: "Boss, what does your last request mean?" Our company designates a foreign advertising company, the problem is that we don't have an advertising company in hand, what kind of strategic partnership do we need to reach, do we need to make it so formal? ”

It's only the early 80s, and words like strategic partners are usually used for things between countries, not to mention small shrimp like Li Mingbao, even large companies basically don't use such lofty words. Where can it be like the future generations, a small company opened by a cat and a dog can use such fashionable words, and it doesn't matter if you have the ability to use the awesome words first, that's fine, who would consider other things? Therefore, in this year, even a person like Yi Kang who graduated from a business school feels that such words are too lofty, can his company use these things?

Li Mingbao's use of the term strategic partner is suspected of pretending to be coercive, but he also has real intentions. After all, with the level of CCTV's big name, this word is used now, and others will feel quite awesome when they see it thirty years later.

"Advertising agency, we don't have it in hand, can't we go abroad to buy an old advertising agency? It doesn't cost too much money, as long as it was famous before, what I need is not their current business, I just need their name.

For people in China, foreign companies are more at stake than our Hong Kong companies, and American companies are more stakes than Japanese companies. They don't care what the strength of these companies is, they only care about who runs them.

Such a company will not spend too much money, maybe hundreds of thousands of dollars can be done. After all, there are many famous advertising companies in Europe and the United States, and there are also many famous ones who are about to go out of business.

As for why we need to get a designated advertising agency, it's because of our business needs. Don't you think that just grabbing CCTV's advertising business is still not enough for our company? We will take down the advertising business, advertising companies, should we give up and wait for others to pick up the cheapest? Although the advertising company is only a mosquito leg compared to the advertising business, if CCTV's annual advertising consumption can reach tens of billions of RMB, the benefits of this mosquito leg will not be too small.

It doesn't take much money to buy an advertising company, but in the future, CCTV advertising can only be up to us, and then this advertising company can not only make advertising money, but also promote my artists, and find a new business point for the new concept agency (Hong Kong). By the way, this advertising company can't be placed in the mainland, it can only be placed in Hong Kong, just get an office in the mainland, and the shooting of advertisements can be done in other places outside the mainland, but not in the mainland. ”

Hearing Li Mingbao say this, Yi Kang was really convinced. It's no wonder that the person in front of him, who is younger than himself, will become a rich man, and a high-achieving student like him can only work for him, although the guy in front of him hasn't even gone to high school, but when it comes to the ability to do business, he is even more exaggerated than himself, a person who graduated from a business school.

What does it mean to be prepared? Li Mingbao: This is. At the same time, Yikang was also mourning for CCTV, and when he met his generous boss, he didn't know whether CCTV was lucky or unlucky, and he simply took all the problems into account. At this time, Yi Kang had fully understood Li Mingbao's thoughts.

Although Li Mingbao did this to gamble on the bright future of the mainland, in the current era, such an idea is quite advanced, and if the situation is unclear, this business will not be easy to do. But if Li Mingbao wins the bet, then Li Mingbao has the ability to control CCTV's advertising business. This chain of interests, from the upstream to the midstream, from the middle to the downstream, every hand is controlled by Li Mingbao.

As long as the contract can be signed, and the mainland's economy can really get better, the money that Li Mingbao can make from this is definitely not a small amount, and the output value that Li Mingbao said will eventually turn into actual profits.

With the contracting power of CCTV advertising and the right to operate, Li Mingbao can accept any company's products according to his own plan and extract a cut from the advertising fee. The better the business is done, the more promising the project will be.

If this is only a superficial control of CCTV's advertising business, then Li Mingbao designates an advertising company to undertake it, which can really play a role in connecting the previous and the next. Designate a unique advertising company, so that if you want to advertise on CCTV, whether it is a domestic enterprise or a foreign enterprise, you must not only pay an advertising fee, but also pay an advertising fee.

It may sound like there is no difference between the two words, but in fact, there is a lot of catty in it. The advertising fee is for CCTV, and if you give this money, CCTV will publish your advertisement, so that you can achieve the effect of advertising. The advertising zhizuo funds were not given to CCTV, but directly received from Li Mingbao's pocket.

The relationship is like eating noodles with chopsticks, if it is at another time, you eat noodles without chopsticks, you can also use a fork, although it is not very convenient, but it can be used, if you don't even have a fork, you are really hungry, you can also use your hands to grasp, anyway, you can eat noodles into your mouth.

But if there is a only designated advertising company, legally speaking, you can only use chopsticks to eat noodles, and you can't use other means, and you can't pour them directly into your mouth. Without chopsticks, even if your noodles are ready, you won't be able to eat them at all. That is to say, if you want to advertise on CCTV, if you don't buy advertising in Li Mingbao's company, then even if you pay CCTV's advertising fees, you can't put your company's advertising on CCTV, the only designation is essentially a monopoly. Unless you don't advertise on CCTV, you have to pay obediently.

In this way, it can also ensure the interests of CCTV advertising contracting, because it is not easy for CCTV to abandon Li Mingbao as a contractor in the future, and if Li Mingbao is abandoned, who will advertise them for CCTV? Although this cannot solve the fundamental problem, as long as there are interests, CCTV is the same for others to advertise, but there will be chaos for a long time, and the impact will not be too good...